Amazon Ads and Global, the Media & Entertainment group, today (23rd April, 2026) announced a programmatic integration which gives advertisers using Amazon DSP access to the UK's biggest commercial audio brands including Heart, Capital, and Smooth. The programmatic partnership integrates Amazon [...]

This week, Platforms rolled out new monetisation models, media groups embraced Big Tech partnerships, and policymakers pushed for tighter controls.

In this week's column, Shirley Marschall looks at the agentic AI 'solve' for shopping, and the danger of losing some of the purchase journey's moments of magic...

In today’s Digest, we look at Amazon suing Perplexity over its AI shopping assistant, Epic and Google settling their lawsuit, and People Inc. signing an AI deal with Microsoft amid traffic drop.

Clinch, the Agentic AI platform for omnichannel advertising, today (23rd October, 2025) announced an expanded collaboration with Amazon Ads, becoming the first third-party ad serving solution to serve ads to Amazon Custom Audiences, a functionality reserved for creatives served directly [...]

Shirley Marschall draws up the battle lines as Amazon, Google, and The Trade Desk prepare to enter DSP combat…

Kargo, a leader in cross-channel high-impact creative innovation, has announced its unique, eye-catching ad formats are now available on Amazon DSP across the entire APAC region. By combining Kargo’s unique, high-impact creative formats and its industry-certified premium inventory with Amazon [...]

Adsquare, the leading location intelligence platform for programmatic marketing, announces its integration with Amazon Marketing Cloud (AMC). This integration enables advertisers to turn real-world consumer behaviour into digital performance—bringing Adsquare’s location intelligence directly into the heart of one of the [...]

VideoElephant, one of the world’s largest libraries of premium video content and a leading video solutions provider for channel owners, will bring its two high-performing FAST Channels, "Travel Escapes" and "Real Crime Uncovered", to Amazon’s Fire TV Channels.  In addition, as [...]

In today’s Digest, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to target 80% of the US CTV audience as well as Google cutting ties with Scale AI after Meta’s investment, and [...]