by John Still on 29th May 2025 in TRADERTALK

In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.

In this episode, Peter talks us through the power of contextual advertising, and how GumGum's Mindset Graph can help advertisers think outside of the box.

GumGum

GumGum is The Mindset Company™ transforming advertising. We deliver results by matching brands with people in the right mindset, in the moments that matter. Powered by the Mindset Graph™, our AI-driven data engine processes billions of real-time ...

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