xpln.ai, the leading attention intelligence platform, and Channel Factory, the global contextual advertising company powering performance across walled gardens, today (10th November, 2026) announced a strategic partnership to advance attention-driven advertising.  As part of Channel Factory’s continued investment in measurement and [...]

Fortune Greece has named Sotiris Oikonomou, founder and managing director of MarkApp, to its 40 Under 40 list for 2026, the magazine’s annual selection of the new generation of Greek business leadership. The recognition arrives in the same month that VideoWeek’s [...]

Silverpush, the contextual intelligence company, today (24th September, 2026) announced an official partnership with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to allow advertisers and brands to curate episode-level contextual segments where viewers are most receptive. [...]

SuiteDSP, a global omnichannel demand-side platform, announced the expansion of its programmatic buying capabilities as agencies and media teams prepare for increased competition across the US advertising market ahead of the 2026 midterm elections. The expanded capabilities are designed to give [...]

Silverpush, the contextual intelligence company, has announced a new partnership with independent brand lift measurement platform Happydemics to prove the effectiveness of contextual advertising campaigns on brand growth. Silverpush uses AI to understand video content across YouTube, social, CTV, and OLV channels to [...]

Silverpush, the contextual intelligence company, today (12th August, 2026) announced the release of Silverpush Contextual Podcast Segments, a new way for advertisers to reach exclusive podcast inventory on YouTube. This allows brands and agencies to activate video advertising campaigns on [...]

Seedtag, the global Neuro-Contextual advertising company, today (29th June, 2026) announced the results of a UK brand campaign run in partnership with Lenovo, showing how Neuro-Contextual targeting significantly outperforms standard contextual approaches for enterprise advertisers.  The campaign set out to strengthen [...]

This week, Shirley Marschall looks at why a message that can feel well-placed in one environment may feel intrusive in another. Like hair, of course…

Silverpush, the contextual intelligence company, today (27th April, 2026) announced a rapid expansion across the Americas, with the business achieving the biggest period of revenue growth in history and new offices across Chicago, LA, and New York.  Since last year, the [...]

New research from VideoElephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The new report, titled The Power of Context: Driving Lift Through Video, finds that contextual alignment between an ad and its surrounding content [...]