Silverpush, the contextual intelligence company, has announced a new partnership with independent brand lift measurement platform Happydemics to prove the effectiveness of contextual advertising campaigns on brand growth.

Silverpush uses AI to understand video content across YouTube, social, CTV, and OLV channels to better classify and place ads alongside relevant, contextual, and brand-safe moments, allowing advertisers to reach audiences based on context rather than personal data or cookies.

Using Happydemics’ brand lift platform, Silverpush can now provide clients with a full, transparent, and independent validation of how targeted ads are performing amongst target audiences.

Rather than delivering metrics such as impressions, reach or cost per click, Happydemics focuses on performance indicators that drive long-term impact and sales such as ad recall, interest, attribution, and consideration.

The human feedback loop provided by Happydemics’ brand lift solution validates and strengthens the AI-driven media planning provided by Silverpush, helping prove the effectiveness of contextual campaigns on brand performance.

"Contextual advertising has become an increasingly important way for brands to reach audiences without relying on personal data, but advertisers also want clear evidence that those campaigns are delivering meaningful business outcomes," said Donovan Anwander, DACH sales director at Silverpush. "Our partnership with Happydemics provides clients with independent validation of how contextual environments influence brand metrics, helping them plan with greater confidence while proving the long-term value of contextual advertising." 

In partnership with Happydemics, Silverpush is proving to clients that contextual video advertising can drive measurable brand impact, with promising early results across several campaigns:

• Brand Image: +120% lift vs. +44% benchmark 
  • Nearly 3x the Happydemics benchmark, showing an outstanding early potential to build brand equity.
• Ad Interest: 57% vs. 48% benchmark 
  • A significantly higher interest vs benchmark indicates Silverpush ads reach relevant audiences at the right time.
• BrandConsideration: 57% vs. 53% benchmark
  • Silverpush also outperforms the benchmark on consideration, reflecting the impact of stronger targeting and increased attention.

Early results demonstrate promising evidence of contextual video's ability to improve key brand metrics as the dataset continues to grow.

"Real human response is the signal that gives advertisers confidence that campaign performance is translating into genuine brand impact," said Virginie Chesnais, CMO at Happydemics. "Together with Silverpush, we're making it easier for brands to validate the effectiveness of contextual advertising by measuring that signal against meaningful brand metrics."

Happydemics

Happydemics enables advertising players worldwide to accurately measure upper- and mid-funnel brand metrics—such as consideration, purchase intent, and brand preference—and optimize the ROI of all their cross-channel campaigns, including CTV, In-...

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