• New IAB Europe Board Elects Chairman, Executive Committee

    The new board of directors at IAB Europe, the European-level association for the digital marketing and advertising ecosystem, have designated a new chair, vice chair, and other officers.   Thomas Duhr, member of the board of the Bundesverband Digitale Wirtschaft (BVDW), [...]

  • Musk Considers Charging X Users; CMA Warns of Negative Effects of AI

    In today's ExchangeWire news digest: Elon Musk considers placing X behind a paywall; the UK's competition watchdog warns of the risks associated with artificial intelligence; and Google makes a last ditch effort to overturn an antitrust fine from the EU. X [...]

  • Industry Review 2024: Can Gaming Reach its Potential?

    ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Gaming is one of the world’s most popular forms of entertainment - is the ad industry realising its potential? Gaming has become a major source [...]

  • Indonesia to Ban Social Commerce; Political Ads to Require AI Disclaimers, say Google

    In today's ExchangeWire news digest: the Indonesian government threatens to ban social commerce; Google say that political ads will be forced to disclose AI use; and Deliveroo partner with Gopuff to expand their grocery delivery efforts. Indonesia threatens ban on social [...]

  • Making AI Work for Advertising

    With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech sector's trajectory. How can brands harness AI to enhance decision-making and deliver optimised experiences on a large scale? Nothing has been [...]

  • Sweet Spot: What The Cricket World Cup Could Mean for Advertisers

    Advertisers are searching for creative, innovative, and effective ways to leverage one of the largest global sporting events. In this exclusive byline, Amir Sharer, founder & CEO of BRAVE, outlines the opportunities the ICC World Cup presents to marketers, the untapped [...]

  • Picnic Named a Flexible Company to Work For, With 89% Verification Score

    User-first advertising marketplace, Picnic, has been certified as a flexible place to work by Flexa, the leading UK verification provider. Flexa members have to pass an independent verification process, including a survey of existing employees, to ensure their ways of working [...]

  • IAB Europe Releases Pan-European Definitions & Guide to Retail Media

    IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (September 6th, 2023) released the first pan-European definitions for Retail Media in a new comprehensive 101 Guide to Retail Media.  This groundbreaking initiative created by IAB [...]

  • Empowering Change: How Viously helped Danone & Partners Champion Social Responsibility in Advertising

    As the advertising business landscape continues to evolve, companies are becoming more aware of the crucial role played by responsible communication in their advertising strategies. Acknowledging the potential to make a positive impact, Danone, in collaboration with EssenceMediacom France, embarked [...]

  • 1-Year High for Roku Shares; Shopify Enhances Use of Generative AI

    In today’s ExchangeWire news digest: Roku shares jump to a 1-year high following a positive quarterly forecast; Shopify expands its use of generative AI; and Xandr announces a ban on political ads. Roku stock surges by 30% Roku saw shares hit [...]