adWMG has announced the launch of Mobile UA, a new user acquisition solution designed for mobile studios and agencies running performance-based app growth campaigns.

Wizz App is a social discovery platform for Gen Z users seeking real connections through chat, casual games, and friend-finding features.

In today’s Digest, we cover Publicis’ purchase of LiveRamp, Netflix debuting new ad markets, podcast inventory, and vertical video ads.

All the goings on in the ad tech world this week, plus today's MadTech Daily Podcast...

In today’s Digest, we cover Meta’s ad business set to reach $240bn amid a market surge, Alibaba’s AI revenue posting its 11th straight quarter of triple-digit growth, and Netflix being accused of spying in a Texas lawsuit.

Thrad, the AI-native advertising infrastructure platform, has appointed Roger Dunn as chief commercial officer. The hire is particularly significant for the FMCG and consumer goods sector. Dunn's most recent role involved leading global retail media and performance media for Diageo, [...]

In today’s Digest we cover TikTok introducing an ad-free subscription in the UK and Byron Allen taking over BuzzFeed as CEO in a $120m buyout. We also discuss Meta being sued over scam ads in California.

In today’s Digest, we cover OpenAI expanding ChatGPT ads globally as The Trade Desk’s CSO joins the company, Meta taking Ofcom to court over online safety penalties, and Apple agreeing to a USD$250m payout over Siri AI misrepresentation.

This week, AI’s rapid commercial growth collided with mounting regulatory scrutiny, as governments, platforms, and investors raced to shape the next phase of the industry. In today’s MadTech Daily, we cover Meta preparing AI agents to perform tasks for users; [...]

In today’s Digest, we look at OpenAI expanding ChatGPT ads with a US-based manager and CPA bidding; Amazon taking aim at supply chain dominance; and publishers suing Meta over AI training copyright claims.