In today’s Digest, we cover the global programmatic DOOH market reaching USD$1.34bn (£1bn), Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter performance marketing.

This week, the advertising and media industries faced a fresh wave of disruption, from sweeping layoffs and changing consumer habits to AI reshaping how brands get discovered and publishers reach audiences. 

Adform, the integrated advertising platform built for the agentic age, has been selected as one of the technology platform partners supporting the European rollout of ChatGPT Ads in Europe, offering a new advertising environment for European brands and agencies. Early [...]

Innovid, the leading omnichannel advertising platform, announced its integration with Meta ads MCP (Model Context Protocol), bringing secure, conversational workflows to Meta advertisers through NIVO, Innovid’s AI. As a Meta ads MCP partner, Innovid is helping shape how enterprise marketers [...]

ADvendio, the leading solution for Agentic Advertising Execution, today (8th September, 2026) announced it has officially joined AgenticAdvertising.org to accelerate the development of open standards for AI agents across media and advertising. As the premier nonprofit trade association for AI-powered advertising, [...]

This week, regulators turned up the pressure on some of the biggest names in tech, as ChatGPT faced new EU oversight, Amazon was hit with an advertising lawsuit, and Google secured a major win in its long-running ad tech battle.  In [...]

Silverpush, the contextual intelligence company, has announced a new partnership with independent brand lift measurement platform Happydemics to prove the effectiveness of contextual advertising campaigns on brand growth. Silverpush uses AI to understand video content across YouTube, social, CTV, and OLV channels to [...]

USA TODAY FAST Channel, programmed and operated by VideoElephant FAST Managed Services, streamed Fox First Run’s Battleground Midterms with S.E. Cupp and Bill Anderson on Monday, August 31. USA TODAY’s FAST channel was the only non-Fox-related channel to carry the [...]

This week, corporate shake-ups and shifting consumer behaviour dominated the advertising and media landscape, with Big Tech facing mounting scrutiny. In today’s MadTech Daily, we look at The Trade Desk’s leaked deck revealing its agentic AI plans, Nine cutting the [...]

Sigma Software today (27th August, 2026) announced that Katherine Tuluzova, CEO of Sigma Software, has been appointed to the Board of Directors of IAB Tech Lab, the global technical standards body for the digital advertising industry. IAB Tech Lab develops and [...]