Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, this is a time to recognise the influence of Hispanic Americans in the country. This collaborative piece features three Hispanic-market and ad tech experts from Adsmovil to talk on the importance and challenges of targeting ad campaigns to U.S. Hispanics. Yes, Hispanics matter! The United States is the second country in the world with the most Spanish speakers, just after Mexico. As a matter of [...]
European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr; Facebook’s Clashes with Instagram Prompted Co-Founders’ Departure; Will Chinese Censorship Cause Internet to Split in Two? VPNs Keep Providing Access to Free Internet in China; and Adobe Unveils Virtual Analyst & New Audio Analytics Capabilities in Adobe Analytics. European Commission Writes ‘Code of Practice’ [...]
Why Lack of Diversity Is a Ticking Time Bomb for the Media Industry: Q&A with Jenny Biggam, Founder, the7stars
As in most industries, the online advertising ecosystem faces the same challenges with diversity. It is apparent there’s an issue, but who does the responsibility fall to to do something about it? In this Q&A with ExchangeWire, Jenny Biggam (pictured below), founder, the7stars, discusses the challenge of creating a more diverse industry. ExchangeWire: What are the main social and economic factors threatening to block the pipeline of skills entering the media industry? Jenny Biggam: Perhaps unsurprisingly, the most pressing obstacle [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media & Transport for London Announce Partnership with Euronews; and smart Launches Native In-App-CPM Solution. New Ad Criteria from Acceptable Ads Committee on Eyeo Adblock Plus makers Eyeo are releasing new criteria for their acceptable ads regulations. The independent Acceptable Ads Committee has [...]
On this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Americas region - and on this edition: Adsquare Expands In The US Midwest And Appoints Sales Director In Chicago Adsquare Expands In The Midwest And Appoints Sales Director In Chicago Adsquare, the mobile-first data exchange has announced the opening of a brand-new office in Chicago, marking the company’s first Midwest location. The announcement represents the latest step in the ongoing [...]
Having done a number of Road to ATS video segments, panels, and op-eds on the future of the service layer of late, I am reminded of just how complex media buying is at a global scale. There is a common misconception that programmatic has made in-housing easier for brands. Some marketers think the algo can now do all the heavy lifting, making activation an easy process. So, why bother to work with an agency or third party?
LATAM News Roundup: Teads and Globo Publications close partnership; MediaMath seals according to ROIx
LATAM News Roundup of the week: Agreement between Teads and Globo Publications expands the Clean Advertising ecosystem and guarantees quality in scale for advertisers; MediaMath is now connected to “Connect”, ROIx programmatic solution; Tradelab launches real-time mobile optimization technology The partnership between Teads and Globo Publications. The Teads media platform and the Globo Publishing Group have signed an agreement to expand the distribution of native advertising on the group’s sites. Thus, Teads expects [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Broadcasters Looking to Build Centralised Briefing Portal; APAC Luxury Online Ad Spend Grows 25%, Though Print Remains Primary Channel; Alibaba Buys Stake in Digital Marketing Firm; Amobee Outbids Auction Competitors to Acquire Videology Assets; and Tencent Leads China Subscription OTT Video. AU Broadcasters Looking to Build Centralised Briefing Portal A group of free-to-air and pay TV broadcasters in [...]
APAC Sees Growing CTV Demand, But Lack of Standardised Audience Verification Plagues Market, Q&A with Juliette Stead, APAC VP, Telaria.
Demand for connected TV (CTV) is growing across Asia-Pacific, but the lack of audience verification standards and viewability metrics remain key challenges that need to be resolved. Furthermore, media buyers need to better understand audience behaviour so they can reach valuable and engaged audiences, according to Juliette Stead, Telaria’s Asia-Pacific vice president. In this Q&A with ExchangeWire, Stead notes that having strong demographic targeting options can address some concerns around accuracy and wastage, but urges the need for programmatic buyers to be [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend with Location-Based Campaigns; QuanticMind Introduces New Bidding Optimisation Capabilities; Tremor Video DSP Partners with Dstillery; Live Video Ad Views Continue to Increase; and Exponential Launches VDX Video Solution. On Trend with Location-Based Campaigns Location-based advertising has recently become popular, thanks to the ability to provide insights into consumer behaviour. According to a survey of 120 UK digital marketers conducted by GroundTruth in April 2018, [...]