In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.

As it’s International Podcast Day, we asked industry voices whether podcast advertising is rated highly enough in the media mix…

Nexxen, the advertising technology platform powered by unique data and media, today (24th September, 2026) announced that the first-to-market capability to programmatically activate native Smart TV inventory, known as Nexxen TV Home Screen, is available across EMEA. Powered by its [...]

IAB Europe, the leading European-level trade association for the digital marketing and advertising ecosystem, today (23rd September, 2026) announced that Sonia Carreno, currently president of IAB Canada, has been appointed as the organisation’s chief executive officer elect, succeeding Townsend Feehan, [...]

Relevant Digital is introducing a new optimisation engine in Relevant Yield, built to continuously improve publishers' programmatic setups as market conditions change. Its first application, Automated Floor Price Optimisation, dynamically adjusts floor prices to help publishers increase ad revenue while [...]

Thrad, the DSP for LLMs and an advertising platform for AI conversations, today (22nd September, 2026) announced the opening of its headquarters in an 8,000-square-foot office in central San Francisco. The move also supports Thrad’s plans to create a collaborative community [...]

In today’s Digest, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an under perform rating, and Ozone launching Arc to enter performance marketing.

DAIVID, the intelligence engine for creative and media, today (21st September, 2026) launched a new solution that analyses thousands of ads at once, connecting creative signals with campaign outcomes to show which elements drive stronger results and why. An entry point [...]

A new analysis of more than 11 million ad impressions from 51Degrees, has revealed that nearly 5% of inventory sold as CTV is incorrectly labelled, artificially inflating the value of lower priced digital ad space.  Whether through fraud or accident, [...]

This week, AI continued to reshape consumer behaviour, advertising and commerce, while the ad industry looked for new ways to capture growth beyond traditional models. In today’s MadTech Daily we discuss Google ad tech remedies decision unsealed