Index Exchange Inc., the global advertising supply-side platform, today (May 14th, 2024) announced the appointment of Cadi Jones as senior vice president, Europe. 

Jones will spearhead the strategic direction and execution of Index’s operations across Europe, with a focus on aligning the company’s global initiatives with the unique needs of the market. Her efforts will be central to accelerating streaming TV, video, and marketplace, as well as deepening relationships with media owners and buyers. 

“We’re thrilled to welcome Cadi to the team. Her deep expertise and proven track record in scaling digital advertising makes her the ideal executive to drive our strategic vision forward in the region,” said Jessica Breslav, chief customer officer at Index Exchange. “Her appointment comes at an exciting time as we focus on accelerating programmatic streaming TV in the European market.” 

Jones joins Index from Pixability, where as managing director EMEA, she played a pivotal role in harnessing technology and data to maximise advertising value for major brands on YouTube and other leading streaming TV platforms. Prior to that, she held roles at Qmee, leading commercial development before its acquisition by Kantar, as well as in digital sales leadership at Yahoo and Beeswax, which was acquired by Freewheel in 2020. 

“Index's commitment to innovation, transparency, and creating value for publishers, marketers, and consumers alike resonates deeply with my vision for our industry's future,” said Jones. “The  European market holds vast potential, especially with the expansion of streaming TV services. I’m excited to work alongside the talented team at Index as well as the impressive roster of customers, to unlock these opportunities, deepen our market presence, and contribute to shaping the future of programmatic advertising in Europe.” 

Jones is based in London and will report to Breslav.