Jessica Treasure

Articles by Jessica

Fame: The Planner’s Power Tool in an AI World
2 days ago News

In her latest column, Jessica Treasure of Bountiful Cow looks at why, even in an AI world, the fastest way to be known at scale is still fame…
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The Measurement Blind Spot
1 month ago News

In her first feature for ExchangeWire, our new columnist Jess Treasure, head of strategy at Bountiful Cow, looks at how most media plans are shaped by what measurement makes easiest, and why advantage lies in what others overlook…
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