In-play advertising pioneer Admix has released a report showing the state of in-play ads, which are disrupting traditional advertising models within games where ad units can be displayed directly within a game’s environment. The total surveyed partners combined have amassed billions of downloads across all games and more than three billion downloads across Android and iOS. The sample included 80 respondents including eight from Pocket Gamer’s list of Top 50 Global Studios. New privacy regulations, mainly spearheaded by Apple removing the [...]

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Whilst the events of 2020 proved disruptive for many businesses, and even catastrophic for some, a handful of sectors thrived amidst the year’s unprecedented circumstances. With citizens around the world forced to stay inside and refrain from mixing with friends and family, how people shopped, socialised, and kept entertained were forced to go digital. Therefore, it came as no surprise that mobile usage and the amount of time spent gaming both skyrocketed over the period. With both channels still riding [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google takes over Fitbit, despite ongoing protests against the acquisition; the FCC rakes in $80bn in a 5G airwaves auction; Netflix grows its subscriber base to over 200 million; and Gannett Co. reveals its plans to gain 10 million paid digital subscriptions by 2026.   Google takes ownership of Fitbit Google has successfully acquired wearable health tech manufacturer Fitbit. Announced last week on [...]

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In today’s ExchangeWire news digest: the FCC makes $80bn in its Band-C 5G airwaves auction; nearly a third of the IMAA’s members report that they have financially recovered from COVID-19; and Garnter predicts that 80% of customer services companies will have ditched native mobile apps in favour of messaging by 2025.   FCC receives $80bn for more 5G airwaves The US government is set to receive USD $80.9bn (£59.4bn) from bidders seeking licenses to use airwaves for 5G service. The figure, first reported [...]

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In today’s ExchangeWire news digest: App Annie reports that 2020 saw the highest number of mobile app downloads on record; Essence launches a new solution for marketers names Essence Media Health Check; and Amazon shutters their Pantry offering to focus on building their core grocery services. Record 218 billion app downloads recorded in 2020 App stores saw 218 billion downloads in 2020, the highest volume ever recorded. This figure comes from App Annie’s annual “State of Mobile” report, which found that the [...]

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In today’s ExchangeWire news digest: cloud marketing software company Salesforce acquires Slack for over $27bn, the largest purchase in the firm’s 21-year history; Facebook buys customer-service start-up Kustomer for USD $1bn; and Italy’s AGCM fines Apple €10m after ruling that the company misled customers in some of their iPhone ads.   Salesforce buys Slack for $27bn Marketing cloud vendor Salesforce has acquired Slack for over USD $27bn (£20.2bn) in what is the largest deal in the company’s history. Announcing the move in Tuesday [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: YouTube receives widespread criticism after deciding to insert ads into videos from non-partnered creators, without giving them a cut of the revenue; BuzzFeed agrees to buy HuffPost as part of its larger deal with Verizon; the UK proposes a new bill that will formally ban Huawei from involvement in its 5G mobile network and impose tougher sanction for telco non-compliance; [...]

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Whilst the events of this year have brought disruption to the ad tech industry, opportunities for growth have nonetheless found a way to the fore. In this Q&A, David Ribeiro (pictured below), user acquisition and monetisation team lead at mobile games publisher Voodoo, talks about the company’s current priorities and challenges, and elaborates on Voodoo’s partnership with Ogury. Who is Voodoo and what is your role? Voodoo is the world’s number one mobile games publisher. Our mission is to entertain the world. [...]

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In today’s ExchangeWire news digest: the UK government proposes a bill to officially ban Huawei and sanction non-compliant telcos; the Indian government bans a further 43 apps made by Chinese developers from its cyberspace; and Australia reviews its 1988 Privacy Act as it updates its cybersecurity regulations.   UK telecoms security bill cracks down on network privacy A new piece of legislation which bans Chinese telecoms giant Huawei from working on the UK’s 5G mobile network has been announced. The Telecommunications Security Bill, [...]

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In today’s ExchangeWire news digest: short-form video streaming platform Quibi closes its doors for good, just 6 months after launching; ViacomCBS announces that its restructuring its senior management team to put streaming front-and-centre; and the US adds a further 6 Chinese news outlets to its “foreign mission” listing.   Quibi closes its doors for good   Short-form content platform Quibi is shutting down after just 6 months of operating. Having been dogged by difficulties since launching in April, it was the company’s failure to [...]

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