Mobile
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The Battle for Cross-Device IDs Heats Up
Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and retargeting, among others. Solutions are available to advertisers, but the key debate is whether to use ‘deterministic’, or ‘probabilistic’ modelling.
Ahead of Mobile World Congress next week, where the advertising industry is playing an increasingly high-profile role, Adbrain, a company headed-up by ExchangeWire columnist Gareth Davies, has joined the list of companies hoping to crack the conundrum with the launch of [...]
Tags AdvertiserAttributionBehavioral TargetingBehavioural TargetingCross-ChannelDataDigital MarketingEuropeMarketing TechnologyMedia BuyingMobileOnline MarketingStack
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What Lessons Were Learnt From 'Programmatic-Only Week'?
eBay Advertising has just concluded its ‘Programmatic-Only Week’ in an attempt to galvanise the wider advertising ecosystem to wake up to the potential of trading media programmatically, with media buyers calling for further such experiments. ExchangeWire explores the week-long experiment, and talks to eBay Advertising on how it envisages its programmatic future.
The ecommerce giant concluded the trial – where
Tags Ad TradingAdvertiserAudience BuyingBidderCross-ChannelDisplayEuropeMobileNative AdvertisingPrivate marketplaceProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisherPublisher ExchangeRich MediaRTB
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ExchangeWire European Weekly Round-up
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition: Facebook takes the battle to Google, this time on Product Listing Ads; Criteo continues to see strong gains; LinkedIn’s ad tech play; AOL’s cross-screen push; Agencies still struggle with mobile. More Facebook vs Google
Facebook this week announced a retargeting tool Facebook Product Ads, helping businesses target specific audiences within the social network, adding fuel to the fire of who will dominate [...]
Tags Ad NetworkAd TradingAdvertiserAgencyAudience BuyingBig DataCross-ChannelDisplayEuropeFacebookFacebook DisplayFrancegoogleMobileProspectingTrade bodies
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ExchangeWire Asia-Pacific Weekly Round-Up
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: SpotXchange eyes SEA expansion with Singapore office; Asia consumer attention spreading across multiple screens; Australia’s APD acquires Singapore’s Accomplice; Thoughtful opens Thailand office.
SpotXchange eyes Southeast Asia expansion with Singapore office
The programmatic video platform has opened its first Southeast Asian office in Singapore’s central business district, as it looks to bolster its growth in the region.
Asia-Pacific [...]
Tags AgencyAPACDigital MarketingMobileOnline videoProgrammatic VideoPublisherRetargetingSingaporeSoutheast AsiaVideo
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Kimberly-Clark Eyes Data Insights From Programmatic, Mobile in APAC
For a well-established global brand like Kimberly-Clark, programmatic not only offers the ability to optimise media buys and improve consumer targeting, it provides critical data that is the backbone of the CPG company’s marketing vision.
In this Q&A profile, Mayur Gupta, Kimberly-Clark’s global head of marketing technology and innovation, underscores the importance of its DMP strategy while emphasising the need to ensure a “connected omni-channel experience”. He also explains why Asia-Pacific seems to be lagging in terms of programmatic adoption, [...]
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The Burden of 'Old Media'
Gareth Davies, AdBrain, CEO, and ExchangeWire columnist, reflects on some of the latest quarterly results from some of the digital advertising industry’s biggest names, and explores what they tell us about the contemporary ad tech landscape.
The industry’s biggest names have released their latest quarterly earnings, and the ad/martech land is collectively scratching its head wondering what it all means?
The universally welcome answer to that question is that tech is officially hot! We need only look at Apple, which recently announced [...]
Tags appleBig DataCross-ChannelDataFacebookgoogleMobilePublisher
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ExchangeWire Asia-Pacific Weekly Round-Up
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Indonesia tuning into programmatic video ads; IAB Australia sets up advisory council; Dentsu Aegis shuffles Singapore management team.
Indonesia tuning into programmatic video ads
Programmatic video are seeing the fastest growth rate in Indonesia, where the ad platform clocked a whopping 607 percent increase last year.
Video ads available through RTB in the country doubled for two consecutive [...]
Tags Ad NetworkAdvertiserAgencyAPACAudioAustraliaMobileOnline videoSingaporeSoutheast AsiaVideo
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Criteo: Advertisers Need to Catch up to Cross-Platform Users
Consumers today access content and transact across different platforms and devices, but marketers are still missing out on opportunities to address this cross-platform audience, due in part to technical challenges as well as traditional concerns.
Mobile currently contributes 30% of worldwide online retail sales, with Asia leading the market. In Japan and South Korea, mobile shopping accounts for more than 45% of online retail transactions, according to Yuko Saito, Criteo’s Southeast Asia managing director, citing internal stats. The retargeting company [...]
Tags AdvertiserAPACBehavioural TargetingCross-ChannelMobilePerformance MarketingRetargeting
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Echo Chamber: Revealed, the Facebook Ad Tech Strategy… and it’s Kind of Like Google
In his weekly missive, Ciaran O’Kane, ExchangeWire, CEO explains how Facebook’s increasing forays into the ad tech sector is where ‘the rubber meets the road’ for the social network’s masses of data on its billion-plus users.
Advertising technology is the blood and guts of content monetisation on the internet. For most, it is unglamorous and bereft of the perceived sexiness of high-level agency machinations – the antithesis to the celebrity-type news cannon fodder that permeates the mainstream trades.
For those [...]
Tags Ad ExchangeAd NetworkAd ServerAd TradingAudience BuyingBehavioural TargetingBig DataCross-ChannelDataDigital MarketingDisplayDSPFacebookFacebook DisplayFBXgooglemeasurementMedia BuyingMobilePublisherSocial TargetingSSPStackStrategic Investment
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ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week’s edition: Google misses Wall Street forecasts; Facebook’s mobile revenue nears 70%; Apple posts historic results; Guardian News & Media announces overhaul, Mediamath appoints new co-presidents.
Google misses revenue forecasts
Google this week announced its financial results for the last quarter of 2014, with revenues of $18.1bn for the period, plus annual revenues [...]
Tags Ad TradingAdvertiserappleBrandCross-ChannelDisplayEuropeFacebookgoogleMobileOnline MarketingPublisher
