Mobile
Weekly Focus: Grab Introduces Grocery Delivery Service & Opens Platform for Third-Party Services
This week, ride-sharing operator Grab has further expanded its offerings to include grocery delivery as well as unveiled a suite of APIs (application programming interfaces) to allow other companies to integrate their services with Grab’s platform. The grocery service, called GrabFresh, is delivered through a partnership with Southeast Asian grocery delivery provider, HappyFresh, offering a range of more than 100,000 products from 50 supermarket and speciality grocery chains. Orders will be fulfilled by GrabExpress drivers and delivery partners, which can be [...]
Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video Is Key to App Install Success; Seven West Media Integrates Lotame DMP & Telaria SSP; New Server-Side & Mobile In-App Solution by PubNative; and Cedato Launches Instream Video Format ‘IntentView’. Consumers Want Benefits from Data Sharing ‘Global data privacy: What the consumer really thinks’ is a report commissioned by the GDMA, DMA UK, and Acxiom. According to [...]
Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe Is Biggest Growth Market for Mobile Advertising; AppNexus Acquired by AT&T; Eyeo Launches AI-Powered Ad Block Detector; Ligatus Has Entered UK Market; Merkle Expands to MENA; and Sublime Skinz Launches Programmatic Guaranteed. Eastern Europe Is Biggest Growth Market for Mobile Advertising The IAB’s AdEx Benchmark 2017 Report forecasts the value of the mobile ad market at €48bn (£42bn) this year. Mobile continues [...]
Why APAC Marketers Must Diversify Mobile Ad Formats to Reach & Engage Their Audiences
Advertisers in Asia-Pacific are limiting their own access to available mobile inventory – and ability to engage users – if they do not work with a variety of ad formats. Some mobile app publishers in the region support only specific formats, such as native ads. Marketers, or DSPs, that do not have this marketing content may be missing out on opportunities to tap into new audiences, says Rakhee Patel (pictured below), head of demand partnerships in Asia-Pacific for Twitter’s MoPub, in [...]
Leveraging Location: How Mobile & Out-of-Home Combine for Context-Based Targeting
The out-of-home (OOH) is in a transformative phase. With the advent of DOOH, gone are the days where it was considered a passive medium. The next phase of OOH media? Breaking it out of its silo. It’s often wrongly assumed that OOH must be run as a standalone medium, but the ability to integrate it with other channels, especially mobile, is starting to be understood and tested. Nicole Lonsdale (pictured below), chief planning officer, Kinetic, explains exclusively for ExchangeWire why there [...]
APAC Biggest Contributor of Ad-Spend Growth; AU Consumers 'Creeped Out' by Personalised Content
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Biggest Contributor of Ad-Spend Growth; AU Consumers ‘Creeped Out’ by Personalised Content; FIFA World Cup to Fuel APAC Ad Spend; Kantar Opens Singapore Analytics Lab; Dentsu Aegis Network Brings ‘People-Based’ Targeting to AU; and Nielsen Acquires AU Media Analytics Firm. APAC Biggest Contributor of Ad-Spend Growth Asia-Pacific is expected to be the biggest contributor of new ad dollars, [...]
Delaying the Death of the High Street; Revenue Losses Through Poor Mobile Performance
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Delaying the Death of the High Street; Revenue Losses Through Poor Mobile Performance; Gen Z Using Multiple Devices for Shopping. Delaying the Death of the High Street The ‘death of the high street’ in the UK is not as imminent as we might think, according to findings from Mitel.While Brits do more online retail shopping than the French and Australians, [...]
Weekly Focus: Alibaba Cainiao to Build HK Logistics Hub & JD.com Taps AI to 'Speed-Write' Product Info
This week, Alibaba’s logistics arm has announced plans to build a logistics hub in Hong Kong, setting aside USD$1.53bn (£1.14bn) for the new development, while JD.com has turned on an AI system to ‘speed-write’ product descriptions and shopping guides. To be located at the Chinese territory’s international airport, the project will be spearheaded by Alibaba’s Cainiao Network and its joint venture (JV) with China National Aviation Corporation and YTO Express. Cainiao owns a 51% stake in the JV, while China [...]
Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend Boost from World Cup; Ogilvy AUNZ Leaves Global Group & Rebrands; Isobar Introduces Voice-Enabled Mobile Banner in India; IDOOH Puts Ads in Vietnam Taxi Fleet; and WPP ANZ Unveils Research Panel on Qantas Customer Insights. Almost Half of ANZ Marketers [...]
How Gaming Developers Can Tackle the Challenges of User Retention & Reactivation
In this piece, Elle Chen, head of strategic partnerships, Simplaex, tells TheGamingEconomy that for gaming app developers, the ultimate goal is not just to have high installs but to build a community of addicted gamers. Think about how expensive it is to invest marketing budgets in user acquisition and then just let users fade away without a sustainable follow-up strategy. App retargeting, the go-to marketing technology for mobile marketers, helps you reactivate existing users as well as keep active [...]
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