Predictions 2022: Mobile & In-Game
In the fourth article in ExchangeWire's 2022 predictions series, industry experts give their thoughts on what next year looks like for Mobile and In-Game. Two closely intertwined areas, both have seen significant growth over the past 18 months, but have [...]
China Telecom in US Firing Line; Attest Raise USD$60m in Series B
In today's ExchangeWire news digest: China Telecom have 60 days to discontinue US services after license revoke; Attest raise USD$60m (£43.6m) in a Series B round; Abacus.ai raise USD$50m (£36.4m) to enhance their AI platform. China Telecom face a license revoking [...]
Mobile in the Privacy-First Era: Q&A With InMobi
In this exclusive interview, ExchangeWire speaks to Phil Gale, Head of Agency Development Europe for InMobi, ahead of ATS London 2021, describing how an ad tech-agency partnership can thrive in the privacy-first era, whilst considering the advantages of the mobile [...]
Apple Ordered to Allow Non-App Store Payments; Google Fined by South Korea
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Apple are ordered to allow app developers offer alternative payment methods to the App Store; Google are hit [...]
MPL Reach Unicorn Status; Fox Acquire TMZ
In today's ExchangeWire news digest: Mobile Premier League become the second Indian gaming platform to reach unicorn status; Fox Corp. agree to buy TMZ; and TikTok face two new probes from the Irish Data Protection Commission. MPL reach unicorn status Mobile Premier [...]
Live Entertainment and Mobile Gaming: Q&A with Live Tech Games
Following a £2.5m investment led by ITV's Studio 55 Ventures arm, ExchangeWire speaks to Live Tech Games co-founders Samuel Worsley and Nathan Moore on the rise of live interactive entertainment, and how traditional broadcasters are examining opportunities within the rapidly [...]
Facebook Explore WhatsApp Ads; Tencent Sued by China Over WeChat Youth Mode
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Facebook are reportedly exploring bringing ads to WhatsApp; Tencent are hit with legal action from the Chinese government [...]
Mobile Gaming to Reach $120bn in Value; Sweaty Betty Bought by Wolverine Worldwide
In today's ExchangeWire news digest: research finds that the global gaming market is set to reach USD $120bn this year; Sweaty Betty have been acquired by US footwear maker Wolverine Worldwide; and rumours of a ByteDance IPO continue. Mobile gaming market [...]
Blackstone Backs Simpli.fi; Tapcart Raises USD$50m
In today's ExchangeWire daily news digest: Blackstone backs Simpli.fi; Tapcart raises USD$50m (£36m); and ShipBob secures USD$200m (£144m). Blackstone backs Simpli.fi US private equity firm Blackstone has acquired a majority stake in programmatic advertising and agency workflow software provider Simpli.fi, at a [...]
TF1 & M6 Propose Merger; Vungle Acquires TreSensa
In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6 propose merger French broadcasters TF1 and M6 have entered into exclusive talks to merge with the aims of competing with online streaming [...]
