Mobile
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India Publisher Lauds In-House Ad Stack to Plug Programmatic Holes
Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is to build their own tech stack.
Fortunately for the Indian publisher, they appear to have deep enough pockets to fuel such aspirations and their chief revenue officer, Gulshan Verma, acknowledges this. “Our strategy has been to build most things in-house. At the scale we’re operating, we’re lucky to be able to have 1,000 engineers”, he said, in an interview with [...]
Tags Ad TechAdvertiserAnalyticsAPACBehavioural TargetingBig DataDataIndiaMobileProgrammaticPublisherTag Management
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Your Customers Are Shopping on the Move: Are You Keeping Up with Them?
More people than ever before are shopping on a smartphone and they’re even purchasing products brands would never have considered to be smartphone-friendly, like expensive white goods. A mobile strategy is vital, but a next-level mobile strategy may require brands to look beyond smartphones – to OOH. Harjit Badesha (pictured below), CEO, KBH Digital, offers advice on how brands can capitalise on the huge growth in m-commerce – shopping from a smartphone.
Marketers are [...]
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APAC Ad Spend Forecast Revised Down to 3.9%; Programmatic Opinions Differ Amongst APAC Buyers & Sellers
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad spend forecast revised down to 3.9%; Programmatic opinions differ amongst APAC buyers & sellers; AU broadcaster offers mobile programmatic ads; InMobi brings video ad formats to India; and IAB AU gets new council chairs.
APAC ad spend forecast revised down to 3.9%
Carat have revised their ad spend growth forecast for Asia-Pacific down to 3.9% this year, [...]
Tags Ad SpendAd TechAdvertiserAgencyAPACIndiaMarketerMedia BuyingMobileProgrammaticSoutheast Asia
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5 Tips APAC Marketers Should Consider in Data-Driven Targeting
Not all consumers are made the same; and this is certainly true, even within markets in the Asia-Pacific region, making the art of marketing challenging. However, the volume of mobile data generated today has helped brands make smarter decisions about who they’re targeting and how they’re doing so, writes Nandita Pal, Near’s Southeast Asia and Hong Kong general manager. In this industry byliner, Pal highlights five things marketers in the region need to keep in mind when they embark on [...]
Tags Ad TechAdvertiserAnalyticsAPACBehavioural TargetingBig DataDataData OptimisationMarketerMedia BuyingMobile
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Beeswax Receive Series A Funding; Adform Make DMP Standalone
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics; Adsquare PMP for mobile data; Funding for Ogury; and Intelligent Optimisations becomes iotec.
First funding round for Beeswax
Beeswax have just announced a double-figure Series A investment round, led by Foundry Group and RRE Ventures. The funding amounts to USD$11m (£8.2m).
With the new capital, Beeswax intend [...]
Tags Ad ExchangeAd TechAd VerificationAgencyAnalyticsData ExchangeData Management Platformdata privacyEuropeFragmentationGermanyMarketing TechnologyMobileMobileMobile Ad ExchangeNetherlandsPrivate ExchangePrivate marketplaceProgrammaticPublisher ExchangeRTBStacktransparency
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APAC Publishers Losing Sight of Their Business
Struggling to evolve into a more agile model based on impressions, publishers in Asia-Pacific have farmed out the responsibility of increasing yield to intermediaries. As a result, many have lost valuable insight into their own businesses.
At the same time, legacy desktop publishers find it tough to keep pace with the region’s changing ad tech landscape, in which users have moved on to mobile devices, observes Sonal Patel (pictured below), Asia-Pacific managing director at AppNexus. She underscores the need for publishers [...]
Tags Ad TechAd ViewabilityAdvertiserAPACCross-deviceHeader BiddingMarketerMedia BuyingMobileProgrammaticPublisherSoutheast Asia
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Boost in E-commerce Sales for Back-to-School Season; Women Working in STEM Need More Incentives
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Boost in e-commerce sales for back-to-school season; Women working in STEM need more incentives; Publishers choosing ‘sponsored’ over ‘promoted’.
Boost in e-commerce sales for back-to-school season
E-commerce retail sales in the US will climb to USD$65.42bn (£49.97bn) for the back-to-school season, a new study published Read more
Tags Ad Spendback-to-schoolMobilemobileNative Advertisingnative advertisingsocial advertisingSocial MarketingSTEM
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A Programmatic Vision for Private Exchanges
The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most established advertising channels. With mobile programmatic now a fully fledged digital channel and a highly successful force in its own right, some say that part of the revenue growth from high-impact inventory is the result of the rise in the number of Read more
Tags DisplayMobilemobilePMPsPrivate Exchangeprivate exchangesprivate marketplace
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Asian Consumers Show Varying Engagement Preference; Tencent to Track Campaigns With AppsFlyer
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Asian consumers show varying engagement preference; Tencent to track campaigns with AppsFlyer; Dentsu opens China data lab; AdAsia launches influencer marketing platform; Twitter courses target Asian agencies; and CtrlShift appoints several new senior execs.
Asian consumers show varying engagement preference
Consumers across six Asian markets indicate varying preferences in terms of how they engage with brands as well [...]
Tags Ad ExchangeAd TechAd VerificationAdvertiserAgencyAPACBehavioural TargetingChinameasurementMedia BuyingMobileProgrammaticSingaporeSocial TargetingSoutheast Asia
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The Mobile Programmatic Rebirth of the Creative Agency
Much has been written about the impending death of the agency and the role programmatic will purportedly play in the killing. But, far from eliminating creatives’ jobs, technology could actually be creating new ones. In this piece, Hugo Gersanois, Chief Strategy Officer, AppLift (pictured below), addresses the need for agencies to learn how to create more high-quality work at scale without inflating prices. For when they do – they will be able to grab a larger market share.
The better we [...]
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India Publisher Lauds In-House Ad Stack to Plug Programmatic Holes
