ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells Allegro; Armis.Tech founded in France; UK viewability figures at 49%; TubeMogul and TYTV integrate; RadiumOne concentrate on creative; Improve Digital grow; and Total Media launch new division.
Strategic sale of Allegro
After announcing plans to sell Polish internet auction site Allegro earlier this year, Naspers have finally closed the deal: Allegro is sold to a [...]
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Japan’s ad tech community need to redirect their focus on improving the quality of ad delivery as well as user engagement – both of which are showing signs of deterioration.
The digital era, alongside the ability to buy media programmatically, had provided tremendous benefits for advertisers, said Aco Yamagata, Unilever’s Japan media director of customer marketing. In particular, she noted, marketers now had the flexibility to more quickly adjust and react to actions taken by their competitors.
And, while previously they [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU sees increased use of ad viewability; Mobile preferred over desktop in APAC path to purchase; China mobile video ads exceed £606m in Q2 2016; AU agency adds VR & AR services; and AU executive appointments at OMD & IAB.
AU sees increased use of ad viewability
More agencies in Australia are reportedly turning to attribution modelling, ad fraud [...]
The industry agrees that relevance is the jewel in the crown of effective advertising, with first-party data an important alloy to hold it all together. In this piece, Fritz Richter, CTO and co-founder, adsquare, (pictured below) looks at the requirements for a secure data marketplace and suggests five key elements.
Advertising has become a battlefield for relevance. The rise of the empowered consumer, particularly digital natives who grew up ‘mobile-first’, has turned up the pressure on brands and marketers to deliver personal [...]
ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer Geschäftsführer bei Unruly Deutschland; Adventori öffnet deutsche Niederlassung; Mobile Internetnutzung wächst weiter; Ad-Tracking bei Deutschen unbeliebt; und Fünf Fragen an die MMA Deutschland.
Neuer Deutschland-Chef für Unruly
Neues in der deutschen Führungsetage von Unruly: Der Adtech-Anbieter mischt die Karten und ernennt Christoph Thielecke als neuen Geschäftsführer in Deutschland. Thielecke wirkte bisher als Vice President Sales für den Bereich Nordeuropa bei Unruly.
Damit stellt sich Unruly [...]
Wednesday (12 October), PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile ad spend (£802m) has taken over desktop spend (£762m) for the first time.
In fact, it is mobile that has driven the growth in overall digital ad spend, which has seen a 16.4% rise – the highest first-half growth rate for two years. Mobile itself saw a 56.1% increase in the first half of 2016, meaning £0.36 of every £1 spent [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Dominance of native; Mobile in the morning; Obstacles to online; and Celebrating everyday achievements.
Dominance of native
Native advertising is continuing to take a larger share of the digital display market, a study by eMarketer finds. Today, 56% of digital display spend is [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: The Trade Desk tunes into programmatic audio in APAC; OohMedia makes a move for ECN in AU; Dentsu Aegis goes for Happy in India; Publicis merges Saatchi & Saatchi units in Malaysia; Mobads buys Singapore mobile ad network; and executive appointments at comScore SEA & Rubicon ANZ.
The Trade Desk tunes into programmatic audio in APAC
The ad tech [...]
Audio may not be a new media; but brands need to start thinking about how they can better use the medium in today’s context to target and engage their audience.
One key challenge facing marketers in Indonesia, for one, was to embrace a mindset that they could do more than simply using audio ads, said Con Raso, co-founder and managing director of Tuned Global. With digital audio platforms and music streaming apps, marketers could tap URLs, images, and video to engage [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC retailers struggling to deal with consumer data; AU mobile ad spend outpaces TV for first time; Dentsu Aegis opens Singapore R&D hub; Majority of AU mobile shoppers engaged with ads; and Outbrain signs deal with Philippine news site.
APAC retailers struggling to deal with consumer data
Some 55% of retailers in Asia-Pacific are struggling to segment unstructured data [...]