In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6 propose merger French broadcasters TF1 and M6 have entered into exclusive talks to merge with the aims of competing with online streaming services, such as Netflix and Disney+, and to ensuring the “long-term independence of French content creation.” The combined entity is set to generate a pro forma revenue of approximately €3.4bn (£2.9bn) with an operating profit of €461m (£397m), while current [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Verizon shed themselves of their media division, including former heavyweights AOL and Yahoo; Juniper Research report that digital commerce spend will exceed USD $11.6tn this year; and Zynga enter a definitive deal to acquire Chartboost. Verizon sell media division for USD $5bn Verizon will sell off their media division, which includes former internet titans AOL and Yahoo, to private equity firm Apollo Global [...]

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In today’s ExchangeWire news digest: a report from Juniper Research finds that digital commerce spend will exceed USD $11.6tn in 2021; Essence launch Essence Impact to help non-profits use digital advertising to support their work; and Havas Media Group set up Meaningful Marketplaces to level the investment playing field for content creators.   Digital commerce spend to breach $11.6tn in 2021 Spending on digital commerce will grow from USD $10.5tn (£7.6tn) to exceed USD $11.6tn (£8.3tn) by 2021, finds a new study from [...]

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In today’s ExchangeWire news digest: Microsoft purchase AI and voice tech firm Nuance for USD $16bn; China ban mobile apps from collecting “excessive” levels of users’ personal data; and daily app usage leaps 30% compared to 2019, finds a study from App Annie.   Nuance acquired by Microsoft for USD $16bn Nuance Communications, an AI and speech technology company, are set to be taken over by Microsoft. The USD $16bn (£12bn) purchase reflects the US-based tech heavyweight’s plan to bolster their cloud-computing offering for [...]

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In today’s ExchangeWire news digest: Apple have begun rejecting apps who don’t comply with their new ATT privacy framework; Spotify acquire Betty Labs, the tech company behind live audio app Locker Room; and ViacomCBS put $3bn worth of shares up for sale to raise capital for content investment.   Apple begin blocking non-ATT compliant apps on devices US tech giant Apple have begun blocking apps that do not comply with their new App Tracking Transparency (ATT) framework from their devices. First spotted last [...]

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In today’s ExchangeWire News Digest: InMobi contemplating USD$1bn (£726m) IPO; 6sense raises USD$125m (£90.8m); and data integration provider Striim secures USD$50m (£36m) in Series C funding. InMobi contemplating USD$1bn (£726m) IPO Executives at Bengaluru-based mobile advertising platform InMobi are contemplating an IPO on the Nasdaq stock exchange by the close of 2021, potentially netting the firm up to USD$1bn (£726m) at a valuation of USD$12bn-USD$15bn (£8.7bn-£11bn), according to a report published by Bloomberg. Should the offering go ahead as outlined the startup, [...]

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In today’s ExchangeWire news digest: Coupang, “the Amazon of South Korea”, goes public in the US; research from InMobi finds that 60% of India’s adult gamers are aged between 45 and 54; and HBO Max generates USD $80m from upfront deals ahead of the launch of its accompanying ad-supported offering.   South Korean ecommerce giant Coupang files IPO Coupang, the ecommerce company dubbed “the Amazon of South Korea”, have made their debut on Wall Street. The business’s initial public offering (IPO), filed last [...]

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Shortly before Google sounded the death knell for the third-party cookie, Apple revealed that the long-mooted deprecation of its Identifier for Advertisers (IDFA) would take place in the Spring as part of an iOS 14 beta release. As part of the wide-ranging changes, Apple also announced that it would be implementing a privacy protection framework, dubbed App Tracking Transparency (ATT), whereby users will be offered the choice of whether or not they wish to be tracked across third-party apps. Initial turbulence and [...]

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In-play advertising pioneer Admix has released a report showing the state of in-play ads, which are disrupting traditional advertising models within games where ad units can be displayed directly within a game’s environment. The total surveyed partners combined have amassed billions of downloads across all games and more than three billion downloads across Android and iOS. The sample included 80 respondents including eight from Pocket Gamer’s list of Top 50 Global Studios. New privacy regulations, mainly spearheaded by Apple removing the [...]

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Whilst the events of 2020 proved disruptive for many businesses, and even catastrophic for some, a handful of sectors thrived amidst the year’s unprecedented circumstances. With citizens around the world forced to stay inside and refrain from mixing with friends and family, how people shopped, socialised, and kept entertained were forced to go digital. Therefore, it came as no surprise that mobile usage and the amount of time spent gaming both skyrocketed over the period. With both channels still riding [...]

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