In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers moving from display ads to content; ANZ sees programmatic ad growth in all formats; DataXu opens three new APAC offices; AU gets best practice guidelines for native ads.
Use of display ads expected to drop as APAC marketers opt for content
Some 70% of marketers and agencies in Asia-Pacific currently tapped display ads as part of [...]
We’ve become used to bandying around facts and figures that relate to mobile usage. In fact, we’ve become so used to it that they have lost some of their impact. In this piece, Tom Farrell, VP marketing, EMEA at Swrve (pictured below) argues that we sometimes need to stop, think and remember that in the space of ten years this technology has gone from a prototype to the palms of somewhere approaching five billion hands.
The pace of that change matters, [...]
86% of UK Media Agencies Incorporating Ad Tech; 41% of Financial Institutions Spend <20% on Programmatic
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 86% of UK media agencies evolving business to incorporate ad tech; 41% of financial institutions spend less than 20% on programmatic; Quarter of brits plan to purchase on Black Friday; Three quarters of brits use smartphones to access social media; and Two-thirds of tweets related to live broadcasts.
Agencies responding to [...]
With mobile video ads, customers are judge, jury, and executioner. With this in mind, in this piece, Rob Gay, co-founder Alchemy.video (pictured below) argues for a mobile video solution which runs outside of the native players.
This summer, Business Insider released its US Digital Media Ad Spend Report. While US-centric, the research provides some great insights into projected growth figures, including this: Mobile ad spend will surpass desktop by 2019. As brands and budgets [...]
Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for the automated buying platform. Careful planning and some patience, though, may be all marketers need to get the ball rolling.
Programmatic, for one, plays an integral role in Kimberly-Clark’s goal to reach more customers over the next five years. Its brands currently touch some two billion consumers a day, and it is looking to increase [...]
Tags Ad NetworkAd SpendAdvertiserAgencyAnalyticsAPACAudience BuyingBig DataBrandDigital MarketingMarketerMarketing TechnologyMedia BuyingMobileProgrammaticprogrammatic tvProgrammatic VideoSoutheast AsiaStackViewability
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and in this edition: Most Asian consumers still served irrelevant ads; Indonesia sees growth in mobile ad spend & supply; More Australian marketers tap direct interaction with influencers; MEC appoints new China CEO; and Australia’s Switch Media launches AdEase.
Most Asian consumers still served irrelevant ads
Some 70% of consumers in Asia found marketing content delivered to them to be irrelevant, despite 74% [...]
Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back against Google and Facebook, the rise of private marketplaces and how to ensure users understand the value of free online content and the role played by advertising. The panel was moderated by ExchangeWire’s CEO, Ciaran O’Kane.
The panellists were: – Romain Job, general manager US, SmartAdServer – Jana Meron, VP of programmatic & data strategy, Business Insider – John Snyder, CEO, Grapeshot
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: the state of the European video industry; mobile advertising soars in developing countries; media quality in video remains a challenge in the UK; and fewer than 25% of retail conversions occur on a mobile device.
Released Today: 2015 European State of the Video Industry Report from AOL
Earlier this month (4 November ), Marin Software released findings1 that revealed a significant digital spending gap among UK businesses. The findings raised concerns that UK businesses are not taking digital marketing seriously enough. In this piece, we delve into the findings and speak exclusively to Stephanie Carr, VP at Marin Software, (pictured below).
Digital spending gap
– 61% of respondents said more money should be shifted from offline marketing to digital marketing, up 27% from 2014. Just 35% think their organisation has [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China’s Youku Tudou goes exclusive with RocketJump; Unruly helps Japan brands suss out video ads; Three-way China partnership looks to increase user engagement; Adknowledge Asia gets new Indonesia head; MMA goes to ANZ; and MicroAd Singapore goes to town with Catalyst.red.
China’s Youku Tudou goes exclusive with RocketJump
In what the Chinese online video site is touting to be [...]
Tags AdvertiserAgencyAnalyticsAPACAustraliaBehavioural TargetingChinaCross-ChannelJapanMarketerMedia BuyingMobileNew ZealandProgrammaticPublisherSingaporeSocial MarketingSocial TargetingSoutheast AsiaVideo