Mobile

  • Weekly Focus: Grab Introduces Grocery Delivery Service & Opens Platform for Third-Party Services

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  • Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

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  • Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T

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  • Why APAC Marketers Must Diversify Mobile Ad Formats to Reach & Engage Their Audiences

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  • Leveraging Location: How Mobile & Out-of-Home Combine for Context-Based Targeting

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  • APAC Biggest Contributor of Ad-Spend Growth; AU Consumers 'Creeped Out' by Personalised Content

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  • Delaying the Death of the High Street; Revenue Losses Through Poor Mobile Performance

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  • Weekly Focus: Alibaba Cainiao to Build HK Logistics Hub & JD.com Taps AI to 'Speed-Write' Product Info

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  • Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup

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  • How Gaming Developers Can Tackle the Challenges of User Retention & Reactivation

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