• Localisation Key to Survival Amidst China's Walled Gardens

    Localisation and working alongside walled gardens may be key to survival in China’s tough ad-tech landscape. Although, this does not mean brands should stop demanding more transparency.

    Lured by the country’s sizeable market potential, numerous foreign players have attempted to grab a piece of the pie, but few could claim success. A big part of this was due to their lack of local knowledge, according to Albert Sim, Miaozhen China’s vice president of Miaozhen systems, who is based in Beijing.

    While [...]

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  • APAC Smartphone Growth Drives Brand Contact Points; HK Online Ad Spend to Hit £483.84m

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC smartphone growth drives brand contact points; HK online ad spend to hit £483.84m; OTT opens up ad potential in China; APAC brands investing in marketing software to meet customer expectations; and Developed APAC markets less trusting of brands.

    APAC smartphone growth drives brand contact points

    Asia-Pacific and Western Europe continue to drive global smartphone ownership, which will [...]

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  • Not Perfect, But In-App Ads Provide Better Audience Engagement

    While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting.

    In fact, the proliferation of data and smartphones in Asia-Pacific over the past couple of years had significantly changed the way marketers approached mobile, said POKKT’s founder and CEO Rohit Sharma.

    Video, in particular, was the biggest driver of mobile ads today, while banners were losing traction, he said in an interview with ExchangeWire. With operations in India and Southeast Asia, [...]

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  • The Rise of Connected Entertainment

    We are living in the era of connected entertainment. Media companies have been quick to pounce on the second-screen phenomenon, where viewers watching a TV show are consuming supplementary content and applications simultaneously via their phones and tablets to create a fully immersive entertainment experience. Writing exclusively for ExchangeWire, Shane Leahy, CEO, Tola Mobile, explains why there is so much value in the second screen.

    Research suggests that 83% of people are now browsing a second screen while watching TV. [...]

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  • Europe a Strong Growth Market for Premium Video; Marketers Intimidated by Mobile Programmatic

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Europe a strong growth market for premium video; Marketers intimidated by mobile programmatic; and Half of time spent consuming content is on digital.

    Europe a strong growth market for premium video

    Growth of premium video is continuing apace across all devices and platforms, with viewers particularly embracing live and TV-quality digital content, finds a new [...]

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  • India Mobile Ad Spend to Grow 85%; APAC Game Developers Tap Ads for Better Monetisation

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India mobile ad spend to grow 85%; APAC game developers tap ads for better monetisation; AU OOH shows off 7.2% growth; Most marketers and agencies use marketing attribution, but still struggle to act on insights; and Japanese e-commerce operator signs multi-year NBA content deal.

    India mobile ad spend to grow 85%

    India’s digital ad spend is projected to [...]

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  • Europe Embraces Programmatic Video Monetisation; DOOH Brand Charter by JCDecaux

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video monetisation in Europe grows; Commitment to DOOH brand charter by JCDecaux; Triton Digital partners with Anghami; Marketo launches AI-powered engagement solution; Partnership for AI by Dataiku and Keyrus UK; New video format by Teads; Mobile programmatic confuses marketers; and Retail sector powers German ad spend.

    Europe embraces video monetisation via programmatic

    According to FreeWheel’s Video Monetisation Report, premium video is [...]

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  • Mobile Drives SEA Digital Ad Spend; E-commerce Accounts For 30% of China Online Ads

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mobile drives SEA digital ad spend; E-commerce accounts for 30% of China online ads; AdAsia buys Japanese publisher trading desk; New AU agency to tap voice experience; Dentsu turns up Amplifi in Malaysia; and Oracle unveils AU audience-data offering.

    Mobile drives SEA digital ad spend

    Mobile ad spend across six Southeast Asian markets is expected to more than double [...]

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  • Programmatic Will Be the Standard for Mobile Gaming; Q&A with Pepe Agell, Chartboost

    While mobile web advertising has been around for a while, there are various challenges for advertisers that are now starting to be addressed with in-app advertising capabilities. And having the ability to access in-app audiences, especially in the mobile gaming industry, could be a game changer. Pepe Agell (pictured below), VP of corporate strategy, Chartboost, talks about the challenges advertisers face and the opportunities now available with programmatic access to mobile gaming inventory.

    ExchangeWire: Mobile gaming is a huge [...]

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  • 10 Years of the iPhone: How Mobile Has Changed the Advertising Game

    This year the iPhone turns 10 years old, and what a decade it has been. From how consumers use their devices, to how advertisers reach them, the world has turned upside down and there’s no turning back. There have been peaks and troughs, successes and challenges, and the next decade looks like it will be nothing if not complex. The mobile advertising industry is booming, but does the future look bright for the iPhone?

    It feels like ‘The Year [...]

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