Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals in the industry’s history. Such a major player moving in with such an ambitious platform could radically impact the broad ecosystem of the industry, the makeup of audiences playing games, and the way the medium is consumed and designed. However, Stadia’s [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways; Encore Digital Media Launches Finance Division; TabMo Activates DOOH, Connected TV & Audio on Hawk; and IgnitionOne Introduces Industry-First Creative Capabilities. Merkle Unveils Dedicated Northern Hub in Edinburgh Merkle, a leading technology-enabled, data-driven performance marketing agency, has opened a dedicated Northern hub in Edinburgh, which will service [...]

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In the span of five years, mobile gaming has grown from the smallest segment of the gaming market to a USD$70bn (£61.6bn) industry. It’s unsurprising then, that the past couple of years have been huge for mobile gaming acquisitions, from Zynga buying Gram Games to Niantic adding VR-focused Seismic Games. In this piece, Simon Spaull (pictured below), MD EMEA, AppLovin, charts the most significant acquisitions in the mobile gaming space of late and what they signal for the future of the [...]

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What key trends will play out in the Asia-Pacific retail tech landscape this year? And should brands go direct or tap aggregated e-commerce sites to engage consumers? RetailTechNews spoke with these industry experts and players for their insights and predictions: – Jet Jing, Alibaba’s president of Tmall – Satish Meena, Forrester’s senior forecast analyst – Alban Villani, Criteo’s Southeast Asia, Hong Kong, and Taiwan managing director – Jennifer Arnold, SAP’s Asia-Pacific Japan and Greater China vice president of marketing for customer experience RetailTechNews: What key [...]

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In this edition of Weekly Focus APAC: Mobile to Lead Online Retail in APAC Markets; APAC Firms Believe Customer Experience Still Not Integrated & Centralised; DBS Pilots QR ‘Angbaos’ for Chinese New Year; and Alibaba Expected to Grab 9.3% of Global Digital Ads. Mobile to Lead Online Retail in APAC Markets Mobile will lead online retail sales this year in Singapore and Hong Kong, as well as in Australia and India next year, as Asia-Pacific consumers increasingly turn to e-wallets. Mobile-commerce already is [...]

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In this edition of Weekly Focus APAC: China to Overtake U.S. in Retail Sales; Chinese Bring Out Mobile to Pay When Overseas; Traditional Banks Must Collaborate as More AU Consumers Tap Digital Payments; Grab & ZhongAn Form JV in Digital Insurance; and Argentinian Retail Agency Eyes Asia Expansion with Pixelsior. China to Overtake U.S. in Retail Sales The Chinese retail market is projected to overtake the U.S. this year, clocking a 7.5% growth to generate almost USD$5.64tn (£4.37tn) in total sales. In comparison, [...]

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In his latest piece, exclusively for ExchangeWire, Dr Augustine Fou, cybersecurity and ad fraud researcher, explains the many reasons that mobile is such a cybersecurity headache that continues to fly under the radar. I woke up in a cold sweat, my mind racing with a litany of unimaginable horrors brought on by today’s mobile technology and apps. Combine that with the collection and abuse of personal information by ad tech, and we have the perfect storm for a privacy and security [...]

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China may be the world’s biggest game market, with regard to user numbers and revenues, but for many months the nation’s Government had declined to approve a single new game. That all changed in recent days. As reported by the South China Morning Post, a new body, the State Administration of Radio and Television (SART), was formed in March 2018, with a view to monitoring media content intended for public consumption. From 28 March 2018, no new game titles were approved [...]

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In this edition of Weekly Focus APAC: E-Commerce Drives China Mobile Payments Services; JD.com Unveils Autonomous Delivery Stations; Didi Launches In-App Financial Services; and Singapore C2C Retail Platform Appoints Senior Execs. E-commerce Drives China Mobile Payments Services China’s mobile payments services market is projected to grow 21.8% from 2017 to hit USD$96.73tn (£75.96tn) in 2023, driven partly by increasing demand for e-commerce. The number of active mobile payment customers in the country was expected to reach 956 million in 2023, up from 562 [...]

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Writing exclusively for ExchangeWire, cybersecurity and ad fraud researcher, Dr Augustine Fou, is bucking the ‘2019 predictions’ trend, and reminding marketers to live in the present and keep a close eye out for fraudulent activity occurring in their campaigns right now. Many have come out with their predictions and prognostications for what is to come in 2019. That’s cool and all. But I don’t know many folks who can actually tell the future. So instead, let me spend a few minutes sharing [...]

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