ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project teams up with SuperAwesome; Adyoulike tops USD$20m run rate; Integral Ad Science cooperates with Flashtalking; and Matomy launches full-service mobile advertising agency.
Tumblr takes ads to user blogs
More ad space on Tumblr: the Yahoo subsidiary has just announced a new advertising program that will allow its regular users to earn money with their blogs – and provide new ad [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Anypoint Media & SpotX ink programmatic TV deal; DCMN opens first Asian outfit in Bangalore; Dentsu adds B2B to acquisition spree; Taptica & Adways Korea partner in mobile marketing; and Ad-supported music app launches in Indonesia.
Anypoint Media & SpotX ink programmatic TV deal
The two companies have announced a new partnership to help advertisers buy TV [...]
In June this year, UK mobile network Tesco Mobile announced an exclusive UK partnership with Unlockd in a bid to change the way users consume and pay for their mobile phones. Matt Berriman (pictured below), CEO and co-founder, Unlockd speaks exclusively with ExchangeWire about the success of the model so far and how ad-funded models, such as Unlockd, will play a large part in the future of mobile monetisation.
The Unlockd ad model is a simple [...]
One day after announcing plans to acquire Yahoo Inc., Verizon Communications Inc. (NYSE: VZ) reported its first decline in quarterly revenue in six years. Sluggish subscriber growth underscores why the US’s biggest mobile phone provider is seeking new sources of revenue through acquisitions like Yahoo. Also in this piece, we discuss Apple’s Q2 2016 earnings and the impact on the digital advertising ecosystem.
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up with AOL; and ePrivacy launches two new seals.
Spotify takes programmatic audio global
Music streamer Spotify is expanding its audio ad offering to 59 markets, the company just announced. A new private marketplace for its [...]
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ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mixed feelings towards mobile advertising; A heterogenous look at Millennials; Cross-selling in the beauty segment; and UK marketers increasingly aware of importance of martech expertise.
50% of mobile users would prefer ‘skippable ads’
Mobile devices have become the main devices in users’ daily lives. The Numbate/Lesmobilizers study takes [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore broadcaster unveils HTML5 ad formats; Opera’s ad biz no longer up for Chinese acquisition; Dentsu acquires Taiwan search agency; Grey buys into China social marketing agency; Data2Decisions opens Japan office; and Carat appoints Malaysia CEO.
Singapore broadcaster unveils HTML5 ad formats
Singapore’s national broadcaster MediaCorp has partnered Sizmek to deploy HTML5-based ad formats across its websites and [...]
With more consumers turning to over-the-top services, such as on-demand video and messaging, analysts expect increasing ad dollars to go towards this space. The same momentum is expected for Asia-Pacific, but the region faces similar global challenges that threaten to hold back monetisation opportunities. In this week’s industry byliner, Vicki Lyon, Ooyala’s Asia-Pacific director of ad tech, highlights key issues that remain unresolved and explains why current solutions are not sufficient.
According to The Diffusion Group (TDG), the weekly average [...]
There is no denying that the growth in mobile consumption and investment is significant. However, there are also challenges with the level of investment versus consumption. Cristina Constandache (pictured below), MD EMEA, Cheetah Mobile explains to ExchangeWire why investment lags behind usage and how the industry can overcome the stigma of in-app investment.
ExchangeWire: When talking about mobile advertising, we are of course referring to mobile web and in-app. With the growth of in-app usage, how has the landscape of in-app advertising [...]
Due to its inherent trackability, mobile programmatic has largely been reserved as a performance vehicle. However, with more and more brands recognising its benefits as an awareness tool, how can both brand and direct response advertisers continue to achieve success? ExchangeWire speak with with Paul Carolan (pictured below), chief commercial officer, Widespace about the role mobile programmatic can play in advertising strategies.
ExchangeWire: As a business that focuses on branding, what encouraged the shift into [...]