In his latest piece, exclusively for ExchangeWire, Dr Augustine Fou, cybersecurity and ad fraud researcher, explains the many reasons that mobile is such a cybersecurity headache that continues to fly under the radar. I woke up in a cold sweat, my mind racing with a litany of unimaginable horrors brought on by today’s mobile technology and apps. Combine that with the collection and abuse of personal information by ad tech, and we have the perfect storm for a privacy and security [...]

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China may be the world’s biggest game market, with regard to user numbers and revenues, but for many months the nation’s Government had declined to approve a single new game. That all changed in recent days. As reported by the South China Morning Post, a new body, the State Administration of Radio and Television (SART), was formed in March 2018, with a view to monitoring media content intended for public consumption. From 28 March 2018, no new game titles were approved [...]

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In this edition of Weekly Focus APAC: E-Commerce Drives China Mobile Payments Services; JD.com Unveils Autonomous Delivery Stations; Didi Launches In-App Financial Services; and Singapore C2C Retail Platform Appoints Senior Execs. E-commerce Drives China Mobile Payments Services China’s mobile payments services market is projected to grow 21.8% from 2017 to hit USD$96.73tn (£75.96tn) in 2023, driven partly by increasing demand for e-commerce. The number of active mobile payment customers in the country was expected to reach 956 million in 2023, up from 562 [...]

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Writing exclusively for ExchangeWire, cybersecurity and ad fraud researcher, Dr Augustine Fou, is bucking the ‘2019 predictions’ trend, and reminding marketers to live in the present and keep a close eye out for fraudulent activity occurring in their campaigns right now. Many have come out with their predictions and prognostications for what is to come in 2019. That’s cool and all. But I don’t know many folks who can actually tell the future. So instead, let me spend a few minutes sharing [...]

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ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, publisher monetisation takes centre stage. Will 2019 be about publisher diversification, improved technology to fuel better monetisation, or a shift of focus towards quality content? Uniformity, trust, simplicity “The WFA global media charter was a significant development of 2018; one that was music to the ears of reputable publishers. The first decade of the programmatic era brought wonders to marketing, albeit [...]

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Daily deals app Fave is amassing a wealth of data and aiming to tap these customer insights, as well as industry partnerships such as Grab and Alipay, to boost returns for its merchants. Such efforts would include further enhancements to a dashboard, Fave Biz, designed specifically for merchants to access data intelligence and improve their service offerings, Ng Aik-Phong, managing director of Fave Singapore, said in an interview with RetailTechNews. The company’s roots began in 2015 as fitness platform KFit, before [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: ID5 at Scale in Europe, Rolling Out Its Shared ID Infrastructure Globally in 2019; Amazon Prime Video Seeks Agency Amid European Expansion; Settlement Reached in DMEXCO Dispute; Voxnest Partners with DAX to Create Audio Monetisation Opportunities for Publishers; and Sublime Extends Its Range of Mobile Advertising Solutions to Offer Users a Truly Tailored Mobile Experience. ID5 at Scale in Europe, [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc Appoints Michel de Rijk as CEO APAC; Zenith’s Programmatic Marketing Forecasts; MightyHive Opens New Office in Stockholm; TimeOne – Mobile Enters Programmatic Audio Market with Trisonic as Exclusive Creative Partner; and Johnston Press acquired by newly formed company JPI Media. S4 Capital plc Appoints Michel de Rijk as CEO APAC S4 Capital plc (SFOR.L), a new era digital advertising and marketing services company, [...]

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Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the gameplay experience it offers. Yes… there are a lot of tech buzzwords in that opening line. We’d only need to throw in AI and VR and it might seem like a parody of contemporary marketing parlance. But in truth, there’s often a meaningful reality hidden somewhere behind the hype of headline-grabbing tech trends. And it just so happens that Reality Clash [...]

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In this edition of Weekly Focus APAC: SEA E-Commerce Market to Hit £17.92bn; Mobile to Outpace Desktop Online Sales; Carousell Deploys Visa Sensory Payment Technology; and Global Trade Wars Threat to APAC Economic Growth. SEA E-Commerce Market to hit £17.92bn The Southeast Asian e-commerce economy is projected to generate more than USD$23bn (£17.92bn) in gross merchandise value (GMV) by end-2018, growing more than fourfold since 2015. Back then, the industry was worth just USD$5.5bn (£4.28bn), according to the latest annual e-Conomy SEA [...]

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