In today’s ExchangeWire news digest: tech veteran John McAfee announces he is launching the world’s first fully private mobile data service; e-commerce giant Flipkart invests $35m in Indian apparel retailer Arvind Fashion; and Facebook contemplates banning political advertisements ahead of the next US national elections.   First private mobile data service announced by John McAfee   The creator of McAfee security technologies, John McAfee, has developed the world’s first fully untraceable 4G data service. Titled ‘The Ghost Cell Phone Data Service’, the offering operates [...]

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In today’s ExchangeWire news digest: Instagram announces it will trial TikTok-challenger Reels in India; TikTok is facing investigation by the US FTC and DOJ for allegedly failing to adhere to children’s privacy rules; and a study by Digital TV Research forecasts that 40% of SVOD subscriptions will come from mobile by 2025.   Instagram looks to capitalise on TikTok’s India departure   Instagram has set its sights on stepping into the sizeable shoes left in India by TikTok. The ByteDance-owned video app had captured [...]

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The latest Advertising Association/WARC Expenditure Report, released today [20 April 2020] shows UK adspend rose 6.9% year-on-year to reach £25.36bn in 2019 – the tenth consecutive year of ad market growth. Despite 2020’s promising start in Q1, the downgrading of projections for the rest of 2020 and 2021 demonstrate the deep impact that COVID-19 has had on advertising since mid-March, as it has the UK economy as a whole. Projections prior to the COVID-19 outbreak forecast adspend growth in 2020 [...]

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Niklas Bakos (pictured below), CEO of Adverty, writes exclusively for ExchangeWire about how the economic downturn caused by the Coronavirus is impacting out-of-home (OOH) advertising, and how gaming can help the sector weather the pandemic. When lockdown started in most places, it didn’t take long for people to start realising what they were lacking and seek out decent replacements. With pubs, offices and school gates out of bounds, video socialising has made a useful stop-gap. With all the concerts cancelled, fans [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Fox to buy Tubi TV; S4 Capital sees strong organic growth; AnyMind Group acquires POKKT Mobile Ads; PubMatic releases Audience Encore; and Dentsu Data Labs & Adverty reveal mobile users prefer non-intrusive in-game ads. Fox to buy Tubi TV Fox has reached an agreement to purchase Tubi TV for USD$440m in cash. To help pay for the acquisition, the company [...]

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As we enter 2020, ExchangeWire speaks to Reprise to discuss their predictions for the digital landscape for the year ahead. The future of 5GA key technology for 2020 is the much-anticipated 5G network, which will be particularly impactful on the Internet of Things and consumer-facing technology. Promises of connection speeds at least 20 times quicker than 4G, reduced latency and the ability to connect more devices will mean a shift to a more mobile, more connected world. Coupled with advances in AI, [...]

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As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is mobile and in-app advertising. With technical developments and the early-stage rollout of 5G bolstering the sector, with display advertising facing uncertainty, will next year bring about a further shift to mobile? Challenges, but moving in positive directionMany other topics have overshadowed mobile [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK advertising revenue to reach £24bn in 2020; Tesco and McDonald’s become first brands to commit to IAB UK’s Gold Standard; Tru Optik and Anzu.io announce multi-year exclusive agreement; Primis to support ID5 Universal ID; Illuma develops Peer Group Targeting technology; and PubNative acquires mobile advertising technology and development team from TVSMILES.   UK advertising revenue to reach £24bn in [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Agencies join JICWEBS blockchain pilot; PubMatic releases Q3 2019 QMI report; Impact expands mobile partnership capabilities; The Trade Desk releases consumer streaming survey; and Jivox launches IQiD. Agencies join JICWEBS blockchain pilot JICWEBS, the cross-industry committee which defines standards and best practice for digital advertising, has confirmed additional participants in their pilot project which evaluates how blockchain, or Distributed Ledger [...]

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In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the medium. The world’s most popular video game console is sitting in our pockets right now. All brands should consider tapping into the gaming industry Research finds mobile gamers tend to be more receptive to advertising compared to non-gamers. Some 43% of mobile gamers [...]

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