Axis, a global programmatic platform connecting advertisers and suppliers, is excited to announce its partnership with Edge226, a leading provider of mobile-first performance services. This bilateral collaboration aims to enhance advertising performance and optimise revenue opportunities for publishers while empowering [...]

Zeno Media, a leading provider of digital streaming services for audio content, announced a strategic partnership with NumberEight, the cutting-edge ID-less data platform. This collaboration will see NumberEight’s advanced on-device AI integrated into Zeno Media’s mobile apps, which serve millions of [...]

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has announced its acquisition of mobile advertising and monetisation platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software.  Financial details of [...]

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today (October 31st, 2024) released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Apple App Store, part of Pixalate’s Privacy Violation [...]

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today (October 31st, 2024) released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Google Play Store, part of Pixalate’s Privacy Violation [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the Top 10 Connected TV (CTV) Ad Fraud Types in August 2024 for Amazon Fire TV, Roku, Apple TV, and Samsung Smart [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today (September 26th, 2024) released the August 2024 Most Common Mobile Invalid Traffic (IVT) Types Report. The report examines the most common types [...]

At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should shift more of their ad spend from walled garden platforms to mobile gaming. Speakers outlined why it’s in advertisers’ best [...]

In a pioneering move to redefine mobile advertising, Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile addressability, achieving a significant 130% increase in advertising spend for in-app inventory. This notable growth was primarily driven by an [...]

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q2 2024 Global Ad Fraud and Invalid Traffic (IVT) Benchmark Reports, analysing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising in Q2 2024. Pixalate [...]