ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds up mobile pages; EU Court of Justice rules on Safe Harbour; and Apple waves through first ad blocker that works in apps.
Google’s accelerated mobile pages go live
A new approach by Google? The internet giant has just unveiled its project ‘Accelerated Mobile Pages’ – which is open source and therefore does not generate any revenue for Google. Instead, Google is pushing [...]
For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and remains bogged down by ineffective ad serving and management technology.
Matthew Talbot, senior vice president for BlackBerry Messenger (BBM), says he is stunned at the somewhat immaturity of ad technology for mobile in the Asia-Pacific region and has yet to see any robust tools available in the market today, compared to other tech industries.
In this Q&A with ExchangeWire, Talbot also explains [...]
Tags Ad NetworkAd ServerAdvertiserAgency Trading DeskAPACAudience BuyingDemand Side NetworkDemand Side PlatformDSPFragmentationMobileMobile RTBNative AdvertisingProgrammaticPublisherPublisher ExchangeSoutheast Asia
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK Ad Revenues Rise 27.5%, despite ad blocking; 65% of publishers see ad blocking as a threat; majority of advertising sees fall in consumer trust.
Ad spend rising despite threat from ad blocking
Within the UK, in the first half of 2015, ad spend reached a record £3.98bn, a 13.4% [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TubeMogul rolls out integrated Digital Ad Ratings in SEA; StarHub launches TV audience metrics; Vietnam wants functional mobile video ads; and Outbrain appoints APAC head of publisher platform.
TubeMogul rolls out integrated Digital Ad Ratings in SEA
The video ad services provider says it has embedded Nielsen’s desktop measurement tool into its platform, ready to be delivered to advertisers [...]
China Brands Tap Mobile For Awareness; Integral Ad Science & OMG AU Partnership to Address Ad Safety
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China brands tap mobile for awareness, not sales; Integral Ad Science & OMG form AU partnership to address ad safety; Xaxis wins programmatic deal to access China’s digital inventory; and Cohn & Wolfe buys out India’s Six Degrees.
China brands tap mobile for awareness, not sales
Some 82% of marketers in China said they were tapping mobile as [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 63% of advertisers know very little about programmatic; 96% of consumers sent mistargeted offers; and Mobile accounts for more than half of internet time.
Knowledge of programmatic a priority for marketers
Globally, the majority of marketers (71%) state knowledge of programmatic is a key skill for the next five [...]
Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and opting to build their own trading or buying platforms.
Regional publishers also are increasingly wary of working with technology giants and want to address CPM degradation, pushing them to establish their own private marketplaces, according to Jordan Khoo, Sizmek’s Asia-Pacific vice president. He believes traditional ad networks are losing their appeal and expresses concerns about the conflict created by market [...]
Tags Ad ExchangeAd NetworkAd TradingAd VerificationAd ViewabilityAdvertiserAgencyAgency Trading DeskAPACAudience BuyingBrandMarketermeasurementMedia BuyingMobilePrivate marketplaceProgrammaticPublisherSingaporeSoutheast Asia
Almost As Many SEA Users Click Mobile Ads by Mistake As By Interest; China Uncertainty Affects APAC Ad Spend Forecast
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost as many SEA users click mobile ads by mistake as by in interest; China uncertainty pulls down APAC ad spend forecast; Xaxis to offer comScore-The Trade Desk platform in APAC; Singapore agencies unite to provide digital marketing training; and Lowe Profero unveils Southeast Asia analytics unit.
Almost as many SEA users click mobile ads by mistake [...]
With traditional banners losing effectiveness, native ads may be the next answer for marketers to better reach their audience and for publishers to monetise their inventory. In this industry byliner, PubNative’s Asia-Pacific director of business development Don Kim discusses the slow, but growing, adoption of native ads in the region.
Across the Asian-Pacific region, native advertising is beginning to take hold in more meaningful ways, particularly in mobile. Low-cost smartphones and changes in content consumption are driving mobile adoption at [...]
In a recent ExchangeWire Research Roundup we reported that in 2015, global ad blocking will result in a record loss of £14bn in revenue. In this piece, Ian Monaghan, director of EMEA operations at TubeMogul (pictured) discusses exclusively with ExchangeWire how marketers can move on from the ‘doom-and-gloom’ predictions and minimise the impact ad blocking will have on brands’ online advertising performance.
‘Ad blocking’ collectively refers to software that users can download [...]