In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Opera Software woos China investors with mobile ad biz; Philippine publisher inks audience engagement partnership; Dentsu JaymeSyfu snags Unilever in Philippines; Sizmek hires ANZ head to push programmatic growth; and GroupM creates mobile lead role.
Opera Software woos China buyout with mobile ad biz
The mobile ad platform has received a NOK10.5bn (£847.09m) takeover bid from a Chinese [...]
Isobar China Partners With UnionPay to Co-develop DMP & DSP; GroupM Galvanises AU Publishers to Improve Viewability
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Isobar China partners with UnionPay to develop DMP & DSP; GroupM galvanises AU publishers in bid to improve viewability; J. Walter Thompson & Mirum launches social unit in Singapore; 37% of AU mobile consumers will accept ads for rewards; Mindshare appoints APAC investment chief; and Taiwan’s Appier gets chief data scientist.
Isobar China partners UnionPay to develop DMP [...]
Tags Ad SpendAd ViewabilityAdvertiserAgencyAnalyticsAPACAustraliaBehavioural TargetingBig DataChinaDataData Management PlatformDemand Side PlatformfraudMarketerMobileProgrammaticPublisherSingaporeSocial MarketingSoutheast AsiaViewability
Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their business, and how will they make the platform available to any agency or activation channel? These are questions brands, publishers, and agencies should ask themselves before deciding if they should, and are ready to, build their own DMPs, according to Lotame Asia-Pacific Managing Director Alex Sibois. Noting that it involves a complex piece of technology, deploying a DMP will prove challenging unless [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP’s multi-billion ad spend on Google; Alliance between Rubicon Project and AdMore; and ISBA’s Bob Wootton to step down.
Strategic investment into DataXu by Sky
UK-based pay-TV provider Sky has made a USD$10m (£7m) investment in analytics provider DataXu. “This investment will help us develop a [...]
Tags Ad NetworkAd SpendAudience Buyingautomated guaranteedDigital MarketingEuropeFacebookMobileMobileMobile Ad NetworkNative AdvertisingProgrammaticProgrammatic Guaranteedprogrammatic tvPublisherRTBStrategic InvestmenttransparencyViewabilityYield Optimisation
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singaporeans still prefer email in brand interaction; Social important among China marketers; If clearly labelled, content marketing will get eyeballs; Eyeota secures USD$7m in Series A; Lenovo AU gains cost savings from taking back digital media buys; and Dentsu Aegis looks for cost savings from merged APAC & SEA teams.
Singaporeans still prefer email in brand interaction
Singapore may [...]
While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and hold out-dated views about programmatic.
Matt Harty, Asia-Pacific senior vice president of The Trade Desk, explains in this Q&A with ExchangeWire that these advertisers believe programmatic deals with remnant inventory and avoid tapping this platform for their media buys. He adds that such misconceptions sometimes are linked to demands for antiquated models such as CPC.
Some ad tech vendors, too, look [...]
With minimal barriers to entry, publishers and buyers alike can realise revenue benefits through programmatic advertising; but only with a rigid understanding of the technology and an effective commercial and pricing strategy.
As programmatic continues its rapid evolution, the skills gap for publishers trying to keep pace with the technology is widening, according to research by programmatic marketplace provider OpenX. All respondents to its survey – 23% of whom were publishers – said they [...]
While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web of causes for the contradiction of rising ad spend and declining viewability, Ben Pheloung, head of demand, EU, PulsePoint, (pictured below) identifies ad blocking, ad fraud, and the rise of mobile as the three challenges which need to be addressed.
Across the world of brand marketing, we’ve heard the mantra ‘content is king’ for many years now. With the growth of [...]
Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016 a very successful year for the technology company. With growing footholds in mobile, video, cross-platform and the IoT, Verizon are one to watch this year.
– USD$1.32 (£0.93) earnings per share (EPS), compared with a loss of USD$0.54 (£0.38) per share in 4Q 2014, including impacts in both quarters related to the annual actuarial valuation of benefit plans and mark-to-market [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: 80% of publishers measuring ad blocking; Millennials viewing threat to traditional media; and UK consumers most likely to buy on mobile.
Eight-in-ten publishers measuring ad blocking
Eight-in-ten publishers are measuring ad blocking, with over half (51%) expecting ad blocking figures to reach more than 30% in the next three years, [...]