Ciaran O’Kane, CEO at ExchangeWire, is joined by Alexis Faulkner, head of Outcomes UK at Mindshare and Rich Raddon, co-founder and co-CEO at ZEFR, for this episode of the MadTech Webcast. During this session, they discuss: – How contextual technology for video differs from display – What makes brand suitability different from brand safety – How buyers can apply a ‘smarter’ approach to contextual relevance – Why a granular approach to brand suitability will help publishers and advertisers beyond brand protection – Whether contextual will become [...]
In this exclusive vox pop, ExchangeWire’s Ciaran O’Kane chats with Triton Digital’s Benjamin Masse about measurement in the programmatic audio space. During this session, they discuss: – the differences between measurement of streaming and of podcasts; – the challenges posed by audio platforms and the industry’s “download paradigm”; – how audio can respond to the newly anonymous web.
ExchangeWire CEO, Ciaran O’Kane, is joined by Kathleen Saxton, MediaLink’s executive vice president and managing director EMEA, and Ian James, CEO, Silverbullet, to discuss the new marketing era on this MadTech Webcast episode. During this session they discuss: – How does the panel think COVID has shifted behaviour? Are these changes ingrained – or do people think most will snap back to old routines once we get back to normal in 2021? – The digital marketing landscape has changed forever with the demise [...]
In this special interview, Ciaran O’Kane, ExchangeWire CEO, was joined by Benjamin Masse, marketing development & product strategy, Triton Digital, to discuss recent changes within the audio programmatic landscape. O’Kane and Masse discuss: – How the nature of programmatic buying has changed within audio – The current state of audio – its growth, its benefits, and its challenges – Current trends within the channel
What would you normally be doing at this time of year? In any other year, you’d have started the week in London for ATS and finished it in Cologne at DMEXCO. Since we weren’t able to do either (DMEXCO may have gone virtual, but there’s no real substitute for the BidSwitch Express), ExchangeWire decided to host a live-streamed panel instead. In this webcast, head of content Lindsay Rowntree is joined by Captify COO Fiona Davis, agency and ad tech veteran (in experience, not [...]
On this episode of The MadTech Webcast, Ciaran O’Kane, CEO at ExchangeWire, is joined by Zachary Faruque, marketing solutions engineer at OneTrust, to discuss privacy trends in media and publishing, and the evolution of user consent in ad monetisation. In this episode, Ciaran and Zachary discuss: – Version 2 of the IAB Transparency & Consent Framework (TCF) – The expansion of the Consent Management Platform (CMP) into mobile and OTT – The deprecation of the third-party cookie in browsers – The deprecation of IDFA and [...]
On this episode of The MadTech Webcast, ExchangeWire’s Ciaran O’Kane was joined by Digital Element‘s Aubriana Lopez and Canton Marketing Solutions’ Rob Webster to discuss solutions to fill the cookie-based targeting void.
In the latest episode of The MadTech Webcast – we discuss how to make data-driven marketing work in a cookie-less world. ExchangeWire’s Ciaran O’Kane is joined by Skyrise Intelligence’s Ben Wilkins and Jonny Whitehead to discuss this new reality for marketers. Buyers will soon be operating in a cookie-less world. It is something the industry must implement in future media buying strategies. As we move from one-to-one world to one-to-many, how will we get a complete view of consumer behaviour? [...]
In the latest MadTech Webcast, Ciaran O’Kane, ExchangeWire CEO, was joined by Andrew Tu, APAC managing director, OpenX, to discuss the state of programmatic in JAPAC, following research carried out by ExchangeWire, in association with OpenX, delving into the drivers of programmatic growth in the region, with the full report released today [21 May 2020]. O’Kane and Tu discuss: – Growth of the programmatic industry in JAPAC during 2019 – The drivers of the increase in spend and the challenges that remain – [...]
In the latest MadTech Webcast, ExchangeWire’s Lindsay Rowntree was joined by Philippa Snare, The Trade Desk; Ron Amram, Heineken and Tom Wallis, Gousto, to discuss how marketers can adapt their strategies during this unprecedented times. The session covered: – The importance for brands and marketers to maintain a presence and connection with their customers, during these times – How marketers are adapting their strategies to anticipate fluctuating levels of demand – What leadership approaches are being adopted by advertisers and marketers, within their business [...]