2021 is set to be an exciting year for brands and marketers, in Japan, as the country has outlined some ambitious plans for digital transformation which will fuel the pace of change and innovation. The advertising and marketing technology industry – encompassing brands, agencies, publishers and technology suppliers – has an opportunity to capitalise on this era of digital transformation. On day two of MadTech Japan, which took place on Friday 12th March 2021:
2021 is set to be an exciting year for brands and marketers, in Japan, as the country has outlined some ambitious plans for digital transformation which will fuel the pace of change and innovation. The advertising and marketing technology industry – encompassing brands, agencies, publishers and technology suppliers – has an opportunity to capitalise on this era of digital transformation. On day one of MadTech Japan, which took place on Thursday 11th March 2021:
Ciaran O’Kane, CEO at ExchangeWire, is joined by Alexis Faulkner, head of Outcomes UK at Mindshare and Rich Raddon, co-founder and co-CEO at ZEFR, for this episode of the MadTech Webcast. During this session, they discuss: – How contextual technology for video differs from display – What makes brand suitability different from brand safety – How buyers can apply a ‘smarter’ approach to contextual relevance – Why a granular approach to brand suitability will help publishers and advertisers beyond brand protection – Whether contextual will become [...]
In this exclusive vox pop, ExchangeWire’s Ciaran O’Kane chats with Triton Digital’s Benjamin Masse about measurement in the programmatic audio space. During this session, they discuss: – the differences between measurement of streaming and of podcasts; – the challenges posed by audio platforms and the industry’s “download paradigm”; – how audio can respond to the newly anonymous web.
ExchangeWire CEO, Ciaran O’Kane, is joined by Kathleen Saxton, MediaLink’s executive vice president and managing director EMEA, and Ian James, CEO, Silverbullet, to discuss the new marketing era on this MadTech Webcast episode. During this session they discuss: – How does the panel think COVID has shifted behaviour? Are these changes ingrained – or do people think most will snap back to old routines once we get back to normal in 2021? – The digital marketing landscape has changed forever with the demise [...]
In this special interview, Ciaran O’Kane, ExchangeWire CEO, was joined by Benjamin Masse, marketing development & product strategy, Triton Digital, to discuss recent changes within the audio programmatic landscape. O’Kane and Masse discuss: – How the nature of programmatic buying has changed within audio – The current state of audio – its growth, its benefits, and its challenges – Current trends within the channel
What would you normally be doing at this time of year? In any other year, you’d have started the week in London for ATS and finished it in Cologne at DMEXCO. Since we weren’t able to do either (DMEXCO may have gone virtual, but there’s no real substitute for the BidSwitch Express), ExchangeWire decided to host a live-streamed panel instead. In this webcast, head of content Lindsay Rowntree is joined by Captify COO Fiona Davis, agency and ad tech veteran (in experience, not [...]
On this episode of The MadTech Webcast, Ciaran O’Kane, CEO at ExchangeWire, is joined by Zachary Faruque, marketing solutions engineer at OneTrust, to discuss privacy trends in media and publishing, and the evolution of user consent in ad monetisation. In this episode, Ciaran and Zachary discuss: – Version 2 of the IAB Transparency & Consent Framework (TCF) – The expansion of the Consent Management Platform (CMP) into mobile and OTT – The deprecation of the third-party cookie in browsers – The deprecation of IDFA and [...]
On this episode of The MadTech Webcast, ExchangeWire’s Ciaran O’Kane was joined by Digital Element‘s Aubriana Lopez and Canton Marketing Solutions’ Rob Webster to discuss solutions to fill the cookie-based targeting void.