Data sits at the heart of the digital revolution. The huge volume of digital data being generated by organisations and individuals has played a pivotal role in the exponential growth in the amount of data as a whole. And that’s only going to increase. New data coming from sources like social media, connected cities, cars (90% of cars will be connected by 2020), and wearables has the potential to make profound and beneficial changes to the way we all [...]
According to Local Media Works, local news brands, in print and online, are among the UK’s most popular media, reaching 40 million people each month (JICREG, 2015) – that’s more than the population of Canada. Yet even with these impressive figures, explains Craig Nayman (pictured below), chief commercial officer, Archant, local media has sometimes found itself undervalued by the advertising industry.
Demonstrated by a wide-reaching portfolio of brands (there are 1,000 local newspapers and 1,700 associated websites in the UK, according to Local [...]
For many years, senior marketers have been reliant on a range of companies and services to fulfil their marketing objectives. Collective buying power, planning information, marketing technology, data, and creative have all ultimately been controlled by someone other than the advertiser. But, as Rob Webster (pictured below), chief strategy officer, Crimtan explains, recent technology developments and initiatives have meant that many marketers have re-examined the role they play in their digital marketing campaigns.
2017 will see more and more marketers looking [...]
As we reflect on the past year, there have been a number of events that have impacted our industry; the ANA released their explosive report investigating non-transparent business practices in advertising; the Rio Olympics brought light upon the censorship within social media; the launch of Pokemon Go created a global frenzy, leading to artificial intelligence quickly becoming a hot topic of discussion; and we saw politics leveraged on a monumental scale through digital media.
ExchangeWire sat down with Angie French, Xaxis [...]
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the second of the series, experts deliver their opinions on the future of advertiser strategy in an ever-changing environment.Advertisers will [...]
Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum that markets face is how to allocate budget across desktop, tablet, and mobile channels when they cannot calculate ROI accurately. Without cross-device tracking on a user-by-user basis, brands may well be targeting the same person many more times than they realise. Not only is this costly, it’s annoying.
According to research published by GlobalWebIndex, the typical [...]
We can all agree the programmatic industry has, and will continue, to move at a rapid pace. In fact, programmatic ad spending is expected to take 63% of the digital display market by the end of this year, according to eMarketer. As Matthieu Betton (pictured below), European commercial director, Sojern, writes, there are very good reasons for this, as algorithms advance and continue to become more accurate, marketers will reap the benefits of sophisticated [...]
The current real-time bidding process is simply the spot market for the impression, and is nothing more than the warm-up act for something far more predictive and sophisticated, explains Tom Barnett, co-founder, Switch Concepts.
Imagine for a minute that you’ve swapped your current job to become chief egg buyer for a fast-food chain that serves breakfast to hundreds of millions of people a day, and you need to procure at least a [...]
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von Spiegel; Adblock-Rate in Deutschland sinkt; und Deutsche Unternehmen misstrauen ihren Mediaagenturen.
Programmatic in Deutschland wächst 51%
Zwischen September und Oktober 2016 wurden insgesamt 31 Digitalexperten aus Deutschland und der Schweiz im Rahmen von Experteninterviews und imAuftrag des BVDW und des IAB Schweiz befragt. Das Ergebnis der Befragung von Repräsentanten der Agentur-, Werbeauftraggeber- und Publisher-Seite: Programmatic in [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA cooperate on mobile buying handbook; Snapchat IPO is coming; More lift with Rich Media; Spotify and WPP announce partnership; Widespace’s new ad platform; Protected Media’s anti-ad-fraud solution; and European viewable completion rates analysed by TubeMogul.Facebook update on metrics and reporting
Criticism on Facebook’s lack of transparency has prompted the company to [...]
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