The Problem With Seedless Watermelons and Ad Tech
What links a disappointingly dull watermelon and the ad tech ecosystem? Only Shirley Marschall could bring you the answer...
Fifty Appoints Former Croud and Precis Director Matt Chinn as Growth & Partnerships Director
Former Croud and Precis director Matt Chinn has joined Fifty, the audience intelligence and media solutions partner, today (1st June, 2026) as its new growth and partnerships director.
Digital Audio Proves Its Full Funnel Credentials in Audion & Happydemics Study
Audion, an AI-driven advertising platform specialising in digital audio, today (14th May, 2026) launches its Audio Performance Index. With research carried out by Happydemics, it is the first benchmark study to measure the effectiveness of digital audio advertising across the [...]
IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years
We examine the latest IPA Bellwether Report, unpacking the key data points and what they reveal about the direction of UK marketing spend, alongside expert insight on how brands are navigating a rapidly shifting economic and geopolitical landscape.
The Five-Minute Internet (Estimated Reading Time: Five Minutes)
This week, Shirley’s column looks at the digital world’s obsession with speed, and how time became the internet's most aggressively optimised metric...
Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion
59A has been operating in the USA for 3 years, but Jon and Danny will now provide in-market support to deliver its custom algorithm service to more USA clients. Commenting on his appointment, Nash said: "I’m honoured to step into the [...]
Digest: Paramount Sweetens WBD Deal; Apple & Google Propose App Store Changes
In today’s Digest, we discuss Paramount’s latest attempt to buy WBD; Alphabet planning a 100-year sterling bond sale, Apple and Google proposing App Store changes after a CMA probe
Digest: Amazon in Talks to Invest $10bn+ in OpenAI; Trump Admin Threatens Spotify Over EU Tech Rules
In today’s Digest, we cover Amazon in talks to invest over USD$10bn in OpenAI, and OpenAI hiring George Osborne to lead its global ‘Stargate’ expansion. We also discuss the Trump administration threatening Spotify over EU tech rules, and an IAB [...]
Digest: Netflix to Acquire Warner Bros Discovery; X Hit with €120m EU Penalty; UK Eyes Tougher Laws for AI Chatbots
In today’s MadTech Daily, we discuss Netflix progressing to exclusive talks to acquire Warner Bros Discovery’s streaming and Hollywood studio business, X being hit with a €120m EU penalty, and the UK eyeing tougher laws for AI chatbots.
Kargo Launches Social Echo in India with Indo Nissin as First Brand Partner
Kargo, a leader in delivering breakthrough omnichannel advertising solutions for global brands, has announced the launch of its innovative Social Echo format in India. Marking a significant innovation in the mobile advertising space, Indo Nissin, the makers of the iconic [...]
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