While header bidding has transformed the programmatic industry in desktop and mobile web environments, in-app advertising has not yet capitalised on this method of ad purchasing. Given the high pace of development in the APAC region, especially in the mobile sector with the upcoming roll-out of 5G services, it stands to reason that in-app header bidding will give the APAC programmatic industry a strong boost. Writing exclusively for ExchangeWire, Alex Khan (pictured below), Managing Director, APAC at Smaato discusses the importance [...]

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The past month has seen a dramatic shift in browser-based user privacy, with the third-party cookie looking set to crumble. In their latest update to Safari, Apple has implemented the next version of Intelligent Tracking Prevention, referred to as ITP 2.2, thus further weakening cross-site tracking capabilities. This story has slipped under the radar though, given the long-touted release of privacy tools on Google’s Chrome browser which, although less stringent than Apple’s attack on the third-party cookie, has attracted far more [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic reveals Q1 2019 mobile advertising trends; Measured launches cross-channel incrementality measurement for marketers; Adjust releases annual Global App Trends report: Indonesia, Brazil and Korea fastest-growing app markets; Tealium raises USD$55m (£42.7m) in series F funding; and Quantcast launches Choice Premium: simpler consumer consent management.   PubMatic reveals Q1 2019 mobile advertising trends PubMatic, the publisher-centric sell-side platform (SSP), released its [...]

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‘In-housing’ is one of the buzzwords currently sitting near the top of the 2019 ad tech lexicon, in an interminable race with other terms such as ‘transparency’. But how should in-housing truly be defined, what role do agencies have to play in an in-housed world, and what can publishers do to take advantage of the change in the market? To gain a sense of what the in-housing experience has been like for the sell-side, ExchangeWire speaks to Geoff Smith (pictured [...]

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Whilst the problems associated with ad fraud are well documented, the mechanisms by which malicious players act, along with how it is possible for the money to flow from legitimate sources to hackers, is discussed less frequently. To that end, in this exclusive article for ExchangeWire, Dr Augustine Fou (pictured below), independent ad fraud researcher, discusses how the money flows to the advertising conmen. I often get asked these two questions when I talk about digital ad fraud: “Who are the [...]

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The programmatic advertising and marketing technology industries are beautifully complex ecosystems which marry technological, financial and regulatory processes. Whilst key developments and trends are often discussed at the international level, it can be easy to overlook details at a more local basis, and whether they mirror, or converge from, the global norms. To that end, prior to ATS Madrid 2019, ExchangeWire speaks to a variety of industry professionals on their views on trends within the Spanish programmatic, ad tech, and martech [...]

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Social networking platform Facebook has hit the headlines with a damning regularity in recent months due to seemingly chronic mismanagement of their data. Despite cap-in-hand ads running last summer proclaiming: “From now on, Facebook will do more to keep you safe and protect your privacy,” in practice the firm’s data management practices can be described in terms ranging from ’embarrassing’ to ‘omnishambles’. In this article for ExchangeWire, Rick Madigan (pictured below), digital marketing strategist at MMT Digital, discusses how seriously the [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: With Demand Manager, Rubicon Project Introduces Prebid as a Service; Teads announces official launch into Netherlands; AOP Launches Protocol Supported by The Media Trust to Help UK Digital Media Companies Gain Better Control of Data Collection; Studio Graphene’s Q1 2019 UK Tech Tracker Survey; and Clear Channel International announces changes to operating structure. With Demand Manager, Rubicon Project Introduces [...]

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Advertising fraud has for a long time cast a shadow over the ad- and martech ecosystem, compromising everything from brand safety to industry finances, with estimates suggesting an annual loss of USD$44bn (£33.6bn) by 2022. Writing exclusively for ExchangeWire, Michael McNeeley (pictured below), vice president product, demand and UI at Index Exchange discusses progress in the fight against fraud on the sell side, and how this can be replicated on the buy side to combat malicious actors. Over the past five years, [...]

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The ad industry has long struggled with a poor public reception, with trust in the industry at a low ebb, partly due to the high prevalence of fraud. Brand safety has therefore become a key issue for marketers, ensuring that their ads are published on appropriate platforms, and at a fair price. Ahead of the 2019 Brand Safety Summit on Thursday 9th May, Julia Smith (pictured below), partner at The 614 Group, writes exclusively for ExchangeWire on how firms are proactively [...]

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