Digital Marketing

  • Email Still Relevant Tool for APAC Marketers

    Reports of the demise of email marketing have been greatly exaggerated. That is what Dynamic Yield would like to convey to industry detractors who decry the effectiveness of email as a marketing tool.

    The ad tech vendor launched a suite of services this week that it said would enable marketers to send personalised email to better engage their customers. Dynamic Yield for Email had been integrated with the vendor’s main personalisation software, so marketers would be able to tap user [...]

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  • The Collision of Technology & Creativity

    Today, content marketing is a £5bn industry, in the UK alone. The discipline has become increasingly popular over the last five years, inline with the growth of content sharing platforms Facebook, Instagram, Pinterest, and Snapchat. However, the relationship between artificial intelligence (AI) and content marketing is something that has existed under the radar for some time. In this piece, ExchangeWire speaks with Kuba Wieczorek, co-founder, Eve Sleep, and Tom Graham, Codec co-founder and product lead, about the work [...]

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  • Alibaba Touts 'New Retail' Engagement As Key to Singles Day Record Sales; Wavemaker Launches in 2 APAC Markets

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba touts ‘new retail’ engagement as key to Singles Day record sales; Wavemaker launches in two APAC markets; Oath unleashes content marketing brand; Digivizer eyes APAC expansion via Singapore; and AnalogFolk goes to China.

    Alibaba touts ‘new retail’ engagement as key to Singles Day record sales

    The Chinese e-commerce giant has attributed another year of record sales from [...]

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  • IAB AU Champions Ads.txt Adoption; Singapore Millennials Say Ads Don't 'Get' Them

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU champions ads.txt adoption; Singapore millennials say ads don’t ‘get’ them; MCN offers consolidated customer view across platforms; Indonesia telco bundles lockscreen ads with rewards; GroupM expects ad spend growth in India; and Grapeshot goes to Hong Kong.

    IAB AU champions ads.txt adoption

    IAB Australia is urging the local digital advertising community to adopt ads.txt in a bid [...]

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  • APAC Marketers Must Act As GDPR Impact Spans Wide

    Asia-Pacific businesses that assume they need not worry about the upcoming European Union’s data privacy laws should think again, as they may need to ensure compliance even if they do not physically operate in the region.

    Slated to take effect on 25 May next year, the General Data Protection Regulation (GDPR) would enable more than 500 million citizens in the European Union (EU) to move their data from one provider to another, as well as instruct any organisation to stop [...]

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  • APAC Marketers Overlooking Physical Customer Touchpoints

    Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be equally responsive on physical touchpoints.

    A survey by CMO Council revealed that 78% of marketers believed they could respond or react to consumer feedback, requests, suggestions, or complaints specific to campaigns within two weeks – with 43% saying they could do so within 24 hours, according to the research, which polled 153 marketers in the US.

    However, their responsiveness dipped [...]

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  • Inside Basware’s Customer-First, Data-Driven Marketing Revolution

    B2B companies are often overlooked when it comes to performance marketing. They’re seen as slow-moving enterprises that stick to traditional marketing campaigns with beginning, middle, and end points. Ceri Jones, VP global demand generation & marketing operations, Basware, proves otherwise – B2B companies can, and are, embracing change and adopting performance-driven marketing with aplomb.  

    The power has shifted

    Today’s buyers are online, sourcing the information they need when they need it and, as a result, the complexities of [...]

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  • Marketing Analytics Firm Snaps Up Japanese Influencer Platform; 'Smart' Billboard Lights Up in AU

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketing analytics firm snaps up Japanese influencer platform; VMO lights up ‘smart’ billboard in AU; Publicis sees drop in APAC growth; Vietnamese agency offers free access to Decision Lab; Dentsu buys in South Africa & creates JV in Russia; and Dentsu looks to IndoChina for growth.

    Marketing analytics firm snaps up Japanese influencer platform

    Ginzamarkets has unveiled [...]

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  • India Mobile Ad Spend to Grow 85%; APAC Game Developers Tap Ads for Better Monetisation

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India mobile ad spend to grow 85%; APAC game developers tap ads for better monetisation; AU OOH shows off 7.2% growth; Most marketers and agencies use marketing attribution, but still struggle to act on insights; and Japanese e-commerce operator signs multi-year NBA content deal.

    India mobile ad spend to grow 85%

    India’s digital ad spend is projected to [...]

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  • Time to Fess Up & Help APAC Marketers Deal with Programmatic Concerns

    Ad fraud and brand safety issues associated with programmatic do exist, so ad-tech vendors need to step up and help Asia-Pacific marketers deal with it, instead of simply peddling their tools.

    According to a CMO Council study, 72% of brand advertisers engaged in programmatic buying were concerned about brand integrity and control in digital display ad placement. The online survey polled 300 senior marketing decision makers and included insights from interviews with some the council’s base of 13,000 members [...]

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