One month on from ShowHeroes Group’s acquisition of London-based video tech collective Union Media, we spoke to Steve Filler, former MD of Union Media and now UK country manager of ShowHeroes Group, and ShowHeroes Group CEO Ilhan Zengin (both pictured below), to find out what the move means, and what the company hope to achieve going forward.   What does this acquisition mean for Union Media and their clients? Steve: Union becoming part of ShowHeroes Group means that we can continue to offer [...]

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Changing pace from our first two instalments of our 2021 Predictions series, our next article homes in on what the new year could hold for Audio and Conversational advertising. With consumers and businesses relying on audio for connection during periods of isolation, 2021 could see a continuation of the growth the space experienced in 2020.   Conversational will disrupt email marketing Conversational advertising and the rise of chatbots are our standout predictions for 2021. Expect to see projections of the worldwide market grow [...]

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It’s perhaps more than an understatement to say that bots are a constant source of irritation and aggravation within the ad tech industry – not only do they frustrate brands’ efforts to create and carry out meaningful interactions with their target audiences, but they do so whilst lining bad actors’ pockets with marketers’ (at times, hard-won) budgets. Fortunately, there are companies who are dedicated to taking these bandits down and fighting against all other forms of ad fraud. One of [...]

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Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and the overhaul of targeting infrastructure as steps towards achieving a more open and honest space. These changes are not a cure-all, however, and more needs to be done to resolve what is a deeply entrenched issue. In this exclusive article, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, writes about how the industry can rebuild its foundations in order [...]

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If 2020 has taught businesses anything, it has to have been the need to be adaptable. With a global pandemic sending industries across the globe screeching to a halt, companies have needed to be more innovative and more open to change than ever before. In this exclusive Q&A, Jay Friedman (pictured below), president of Goodway Group, tells ExchangeWire about how the nature of the agency as an entity has been shaped by this dramatic year. How would you describe the current [...]

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As we get ever closer to the end of 2020, more and more of us are reflecting on how the year’s most significant event – the COVID pandemic – shaped the way our industry worked. Helene Hall (pictured below), CEO at Melt Digital, discusses how her agency adapted to the health crisis and why flexibility is key to survival in this exclusive Q&A. What impact has the pandemic had on Melt Digital, and how did you respond to the crisis? I’ve been [...]

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ExchangeWire speaks with Ryan Kangisser (pictured below), managing partner, MediaSense, about how the pandemic has affected the rate of digital transformation, and how brands will accelerate their efforts around measurement, data, technology, and dynamic content. Exchangewire: Prior to COVID-19, what was the outlook for digital transformation? Ryan Kangisser: The outlook was largely positive, in that most organisations had a clear transformation agenda, but against a backdrop of continued shifts in consumer behaviour, mixed with market forces, it remained for many a work [...]

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In today’s ExchangeWire news digest: the UK government announces plans for a new watchdog that aims to rein in Big Tech; Channel 4 turns its attention to enhancing its digital offering and away from linear programming; and WPP plc makes an offer to acquire 100% of WPP AUNZ’s shares.   UK sets up new Big Tech regulator The UK government has revealed that it is setting up a new agency dedicated to policing Big Tech. The Digital Markets Unit (DMU), which is scheduled [...]

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With viewing figures on the rise, advertisers have increasingly turned their attention to CTV. Yet whilst this emerging channel is full of potential, marketers must be aware of its possible pitfalls, and learn how to avoid them, if such promise is to be fully realised. In this exclusive article for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, explains what CTV has to offer, and outlines what the industry can do to prevent the CTV opportunity from going [...]

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In today’s ExchangeWire news digest: Digital marketing intelligence platform SimilarWeb raises USD$120m (£92.1m); US Senate Democrats seek local news protections; and quarterly social media ad spend climbs by 56.4%. SimilarWeb raises USD$120m (£92.1m) Digital marketing and investment intelligence platform SimilarWeb has announced that it has raised USD$120m (£92.1m) in an investment round co-led by ION Crossover Partners and Viola Growth. According to executives at the New York-based firm, the funding will be used for both organic and inorganic expansion, with a focus [...]

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