In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: Apple announces changes to IDFA, making compliance to its AppTrackingTransparency framework compulsory; WhatsApp’s new payment service encounters a hurdle after being blocked in Brazil; Tik Tok launches its own marketing agency in Australia; and Google relents somewhat on the debate over paying publishers for news content.Apple makes adherence to its AppTrackingTransparency mandatory   Tech giant Apple will now require app developers to [...]

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Last month, MediaCom appointed Richard Davies (pictured below) as its new chief digital officer (CDO). He spoke to ExchangeWire in the exclusive Q&A, where he discusses his new role, COVID-19’s impact on advertising, and how brands should approach the impending termination of third-party cookies.   What does your new role entail, and what have been your first priorities? During the current pandemic, it’s become clear that although some markets are shrinking, digital is growing at an increasingly fast rate. We’re still seeing the [...]

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In today’s ExchangeWire news digest: Disney consolidates its various ad tech teams into a single entity in preparation to launch a unified ad platform; Australias leading industry bodies introduce new guidelines to help clean up the programmatic supply chain; and a study from Reuters finds that the number of Americans willing to pay to access news content is on the rise.   Disney merges its ad tech teams for a unified ad platform   Disney has restructured its ad tech operations by combining its [...]

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In today’s ExchangeWire news digest: the US government announces that it will investigate digital taxes imposed by other countries; The Guardian launches a registration wall, making a fresh bid to acquire first-party data; and OTT revenues are now projected to grow two-fold over the next 5 years.   US government extends digital services tax probe to UK, EU, and beyond   The US government is expanding its investigation into a number of countries that have introduced new digital services tariffs, including the UK, EU, [...]

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In today’s ExchangeWire news digest: Google Australia MD Mel Silva hits back at ‘inaccurate’ News revenue figures; the German Federal Court overrules laws allowing consent for non-functional cookies to be obtained through pre-ticked boxes; and digital media sees CPM fall by 16%.   Google Australia’s Mel Silva claps back at ‘inaccurate’ and ‘unfounded’ revenue figures   Google Australia’s managing director Mel Silva has refuted claims that the tech giant owes publishers AUD $1b (£542.9m) in revenue. Silva asserted that Google makes no more than [...]

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In today’s ExchangeWire news digest: Instagram launches House of Instagram in Australia to encourage brands to advertise on its platform; the INS demands compensation from the government as lockdown measures see their ad revenues plummet; and ARN reports an increase in audience figures across its radio platforms.   Instagram creates House of Instagram to promote the platform to advertisers Photo-sharing social media site Instagram has launched a new offering to encourage Australian brands to advertise on the platform. The online resource, named House [...]

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In today’s ExchangeWire news digest: Conde Nast launches a new data offering to help advertisers target their key audiences; SoftBank reports a loss of $9b, making last fiscal year their worst ever; and CTV sees ad impressions steady after Q1 fall.     Conde Nast launches new data offering to advertisers Publisher giant Conde Nast has released a new data offering to its advertiser partners. The new platform uses the first-party data of Conde Nast’s US and international users to divide its audience into [...]

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In today’s ExchangeWire news digest: ECI analysis finds media inflation will recover more quickly in APAC than in any other region; S4 Capital releases an updated Q1 trading performance report; and Discovery reserves prediction as it sees Q1 revenues fall.   APAC expected to see faster media recovery than elsewhere An updated media inflation analysis released by ECI has revealed that media spend is expected to recover more quickly in Asia-Pacific (APAC) than in any other region. According to the analysis, APAC will [...]

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MediaCom UK has announced the appointment of Richard Davies to the open role of chief digital officer, as it continues to drive the digital agenda for its clients. Davies moves into the role having joined MediaCom last year as head of conversion and digital as part of the Lloyds Banking Group account. He has extensive experience in driving digital excellence, having held multiple high-level digital positions across organisations such as Greenhouse, GroupM and MEC (now Wavemaker). He will take over from [...]

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In today’s ExchangeWire news digest: Microsoft reportedly looks to invest in Paytm; traffic to pirate film sites rises by almost 60% in the UK; and Publicis Groupe has appointed Justin Billingsley as its new global chief marketing officer.   Microsoft reportedly seeks to invest in Paytm Microsoft is believed to be planning to invest in Indian mobile payments company Paytm. Talks between the two firms have reportedly been in talks since Paytm’s series-G funding round last year, and could help the e-commerce platform [...]

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