Ahead of Permutive’s panel at ATS London (3 November) — Putting Your Currency to Good Work: Data Management & Activation —  Morika Georgieva, Customer Success Lead, EMEA at Permutive speaks to ExchangeWire to discuss the connection between privacy, technology and [...]

In today’s ExchangeWire news digest: Mark Zuckerberg has been targeted by US attorney general; Amazon Ads sees a recent name change; and Batch raises $23m (£16.6m) in investment.   Mark Zuckerberg has been named in lawsuit   The District of Columbia’s attorney general, Karl [...]

In today's ExchangeWire news digest: Mailchimp are reportedly contemplating a sale that could value the email marketing giant at USD $10bn; Matrix protocol-based messaging app Element raise USD $30bn in a series B funding round; and Tencent Music have beaten [...]

In this article, The Trade Desk outline the challenges that marketers are currently facing, and explain how their new digital advertising experience, Solimar, can help them overcome these challenges and achieve their goals. We are at a unique moment in time, [...]

In today's ExchangeWire news digest: IPG Mediabrands Content Studio form a new global partnership with Vice Media Group; Instagram reveal plans for a new suite of tools to help influencers monetise their content; and Comscore experience higher loss and minimal [...]

Writing exclusively for ExchangeWire, Tug CTO Eoin O'Neill (pictured below) outlines how the value of digital expertise has risen amid COVID-19, and explains why brands should broaden their perception of a promising marketer if they hope to thrive post-pandemic. Digital skills have [...]

In the wake of his agency's creation of a brand new head of digital role, Hearts & Science MD Garrett O'Reilly (pictured below) discusses digital transformation, its impact on the ad tech industry over the past year, and what the [...]

One month on from ShowHeroes Group's acquisition of London-based video tech collective Union Media, we spoke to Steve Filler, former MD of Union Media and now UK country manager of ShowHeroes Group, and ShowHeroes Group CEO Ilhan Zengin (both pictured [...]

Changing pace from our first two instalments of our 2021 Predictions series, our next article homes in on what the new year could hold for Audio and Conversational advertising. With consumers and businesses relying on audio for connection during periods [...]

It’s perhaps more than an understatement to say that bots are a constant source of irritation and aggravation within the ad tech industry – not only do they frustrate brands’ efforts to create and carry out meaningful interactions with their [...]