Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic and, if not, provide help on how to do so.
This should include data strategy and operations setup, says Vincent Niou, Essence’s Asia-Pacific senior programmatic and partnerships director, who warns that agencies that fail to offer these services will provide opportunities for consulting firms to jump in.
In this Q&A with ExchangeWire, Niou further explains how agencies can facilitate the development of [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC leads global ad spend growth; Digital to consume largest share of APAC ad budget; Mobile also fuelling ad spend growth; Alibaba offers ad tools to target Chinese consumers; comScore unveils China mobile consumer panel; and Executive appointments at Dentsu, Grapeshot, and AdAsia.APAC leads global ad spend growth
Ad spend in Asia-Pacific is projected to climb USD$30bn (£23.49bn) [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Online ad spend to hit £29.4bn in key Asian markets; APAC sees highest growth in mobile ad spend; Dentsu Aegis buy Singapore content marketing firm; X marks Dentsu’s media rebrand; WPP launch Hogarth Australia; and NYT bring brand content to Asia.Online ad spend to hit £29.42bn in key Asian markets
Online display ad spend in China, India, Japan, [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Australia online ad spend up 7.2%; Singapore Tourism tap Tencent ad platforms; Singapore SMBs offered help in marketing; MediaMath eye South Korea growth via local reseller; AdAsia mull possible listing in Hong Kong; Postr ring in Indonesia; and RTB House open in ANZ.Australia online ad spend up 7.2%
Australia’s online ad spend grew 7.2% year-on-year to reach AUD$1.86bn [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agencies want programmatic trust; SEA advertisers concern over lack of programmatic processes; AU sees growing demand for new video formats; Dentsu open VR lab in Shanghai; Tencent clock 47% growth in online ad revenue; Wunderman launch data-activation platform in India; and YouAppi opens up in Indonesia.AU agencies urge need for programmatic trust
Agencies in Australia believe programmatic [...]
One of the most striking differences between the development of the desktop web and the mobile web is the insularity of the mobile web. Writing exclusively for ExchangeWire, Alex Moss, VP Sales, Europe, YouAppi, explains why, despite the convenience of the walled garden, your advertising performance depends on you broadening your horizons.
Despite Google’s dominance of the desktop web, users still spend a relatively small percentage of their web browsing time on Google-owned websites.
Compare that with the mobile web, and [...]
Digital advertising is going from strength to strength; but there is tension in the industry over the continued dominance of Google and Facebook and what that means for diversity in ad spend and distribution. Writing exclusively for ExchangeWire, Daniel Fisher, managing director, Playbuzz Europe, discusses how diversity in ad spend distribution could be the saviour for great content and the publishers producing it.
The latest market forecasts confirm that digital advertising is in fine health, led by growth in mobile. The [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Baidu among top five global media owners; Digital ads to outpace TV in HK & TW; IAB AU tout CEASA data on ad spend; Handbook to guide marketers on data strategy; Dentsu aim to boost data capabilities with Accordant; Executive appointments at media agencies; and Tune Group & Emirates marketers join WFA committee.Baidu among top 5 global [...]
The Advertising Association/WARC Expenditure Report released this week (25 April, 2017) highlights the steady growth of advertising spend in the UK , with mobile contributing to 99% of new investment entering the internet ad market last year. Moreover, digital doubled its share recorded in 2012, accounting for 38% of the £1.1bn out-of-home advertising market in 2016. The only significant decrease in ad spend came from TV, which reported a spending fall of nearly 2.1% in the final quarter, and is [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC firms rank brand damage a top risk; China & Japan to fuel luxury ad spend; MobAir eye China app market; comScore launch MMX Multi-Platform in India; AdAsia open up in Japan & China; and Executive appointments at WPP China & Dentsu Korea.APAC firms rank brand damage top risk
Businesses in Asia-Pacific deem damage to reputation or brand [...]