In today’s Digest, we cover UK ad spend rising 9.3% in Q1 2026 to reach £11.7bn, Unilever raising its full-year guidance after its strongest sales volume growth in 16 years, and Netflix overtaking the BBC as UK viewers’ first choice, [...]

Shopee’s Executive Director, Brand and Growth Marketing Peggy Zhu spoke to Charlotte Mceleny about the rise of creator commerce…

This week, Shirley looks at why ad tech is much like trying on a swimsuit in the height of summer - labels, mirrors and the big reveal...

This week, the AI boom collided with commercial and regulatory realities, as major platforms doubled down on AI-powered experiences. In today’s MadTech Daily, we cover Uber and Delivery Hero joining forces, Stripe and Advent launching a USD$53bn bid for PayPal, [...]

In today’s Digest, we cover publisher ad supply plunging by as much as 40% as AI search erodes web traffic, Spotify testing a conversational AI chatbot for Premium subscribers, and Shein and DeepSeek advancing their IPO plans.

Our columnist Jessica Treasure was among the crowd at Harry Styles recent London shows, leading her to ask if 'real life' is the most premium media channel of all…

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today (7th July, 2026) revealed the findings of its 2025 AdEx Benchmark Study at a dedicated event in London.  The report reveals that European digital advertising spend [...]

In today’s Digest, we cover Shopee and Meta teaming up on Instagram affiliates; the UK regulator targeting Apple and Google’s app store payment rules; and TAG demonetising World Cup pirate sites.

Charlotte McEleny speaks to Initiative UAE and Publicis Groupe ME, to discover why where the youth audience are and where the budget goes is still misaligned…