Our columnist Jessica Treasure was among the crowd at Harry Styles recent London shows, leading her to ask if 'real life' is the most premium media channel of all…

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today (7th July, 2026) revealed the findings of its 2025 AdEx Benchmark Study at a dedicated event in London.  The report reveals that European digital advertising spend [...]

In today’s Digest, we cover Shopee and Meta teaming up on Instagram affiliates; the UK regulator targeting Apple and Google’s app store payment rules; and TAG demonetising World Cup pirate sites.

Charlotte McEleny speaks to Initiative UAE and Publicis Groupe ME, to discover why where the youth audience are and where the budget goes is still misaligned…

With Cannes almost upon us, Shirley Marschall takes a look at AI hype, and how novelty becomes consensus...

In her latest column, Jessica Treasure of Bountiful Cow looks at why, even in an AI world, the fastest way to be known at scale is still fame…

Charlotte McEleny talks to independent ad tech consultant and parent Dan Richardson about Australia's proposed Children's Online Privacy Code...

In today’s Digest, we look at Omnicom testing AI agents to cut out ad tech middlemen as it reports its Q1 results, Australia forcing big tech to pay for news or face a 2.25% tax, and retail media ad spend [...]

We examine the latest IPA Bellwether Report, unpacking the key data points and what they reveal about the direction of UK marketing spend, alongside expert insight on how brands are navigating a rapidly shifting economic and geopolitical landscape.

In her latest column, Shirley Marschall looks at a decades-old conspiracy theory, and what it has in common with ad tech's 'frictionless' promise...