Experian and AUDIENCES today (30th July, 2026) announce a new partnership designed to help brands and agencies unlock greater value from their first-party customer data and deliver more effective marketing across the media ecosystem.  Experian is uniquely combining its consumer insight, [...]

In today's Digest, we cover the European Commission fining Google €890m for Digital Markets Act breaches, TAG's accreditation influence waning as P&G drops its mandate and Google and The Trade Desk let certifications lapse, and Havas posting +2.5% organic growth [...]

In his latest column, Alex Lamaro-McCrindle, Miroma Founders Network, looks at the agentic future, and how to market to AI agents…

GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The [...]

Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media, and marketing decisions, today (7th July, 2026) launched AudienceAI Assistant, a new solution that enables brands and agencies [...]

Sudipto Das,Vice President, Advertising Solutions APAC, PubMatic looks at how indie agencies are leading the way in agentic advertising...

OpenX, The Intelligent SSP, announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow.  OpenX IQ introduces an intelligence-driven approach to [...]

The government’s createch strategy puts the creative industries as a pillar of economic growth. Ad tech should be considered a core part of that…

Keith Gooberman of Pontiac, CEO & Co-founder of Pontiac Intelligence, looks at the changing face of the demand-side, and the need for us to rethink the DSP…

Media buying ecosystem Bedrock Platform has partnered with Advertible, a creative infrastructure company, to create a closed agentic ad loop from decisioning to impression. With the introduction of the Creative Agent, powered by Advertible and orchestrated by Bedrock’s Pathfinder, agencies and brands can turn [...]