• Industry Review 2022: Moving Away from Legacy Infrastructure

    Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing [...]

  • Why Building Close Ties to Supply Side Platforms is Vital

    In this exclusive article, Esra Bacher, managing partner at GroupM and The Wires Global 2021 judge, explains why strong relationships between agencies and supply-side platforms (SSPs) are more important than ever before, and outlines the main components required to foster strategic [...]

  • Kuaishou Close Zynn; NotCo Reach Unicorn Status

    In today's ExchangeWire news digest: Kuaishou announce they will close down their Zynn app; plant-based food maker NotCo secure Unicorn status after new funding round; and Australian agencies Half Dome and Consumedia merge.   Kuaisho shutter Zynn app Chinese tech company Kuaishou have [...]

  • Programmatic in JAPAC: Q&A with Andrew Tu, OpenX

    On Wednesday, 4 August, ExchangeWire and OpenX will launch an exclusive research report, examining the state of the programmatic industry in the Japan and Asia-Pacific (JAPAC) region, along with a live webcast to discuss the findings. Ahead of the launch, [...]

  • Australian Agency Talent Moves to Indies; Google Accused of Location Data Snooping

    In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Australia's top agencies are losing talent to independent competitors; Google are accused of making it difficult for mobile users to [...]

  • Holland & Barrett Launch on Tmall; Australian Agency Staff Shift to Indies

    In today's ExchangeWire news digest: Holland & Barrett set up a flagship online store on Tmall; and Australia's leading media agencies are losing staff to their independent competitors.   Holland & Barrett launch on Alibaba’s Tmall Holland & Barrett will set up a [...]

  • Zynga Acquire Chartboost; UK FMCG Brands to Increase Digital Ad Spend

    In today's ExchangeWire news digest: Zynga acquire Chartboost for USD $250m; Zenith report an increase in digital ad spend by UK FMCG brands; and S4Capital's MightyHive partner with Brazil's leading digital performance agency, Raccoon Group.   Zynga set to acquire Chartboost Interactive entertainment [...]

  • The Science of Marketing: Adapting Skills for the Data-Driven Age

    Writing exclusively for ExchangeWire, Tug CTO Eoin O'Neill (pictured below) outlines how the value of digital expertise has risen amid COVID-19, and explains why brands should broaden their perception of a promising marketer if they hope to thrive post-pandemic. Digital skills have [...]

  • Digital is now an Ecosystem in its Own Right: Q&A with Garrett O'Reilly, Hearts & Science

    In the wake of his agency's creation of a brand new head of digital role, Hearts & Science MD Garrett O'Reilly (pictured below) discusses digital transformation, its impact on the ad tech industry over the past year, and what the [...]

  • The Evolving Client and Agency Relationship

    In this article written exclusively for ExchangeWire, Neil Jones (pictured below), senior digital marketing manager at Sky Betting & Gaming and author of the Media Strategist blog, explains how the agency model has changed over the past year, and outlines [...]