Nexxen Reports CTV Growth in EMEA, Further Expands U.K. Teams
by on 12th Dec 2024 in News
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (December 12th, 2024) announced significant growth in CTV revenue across EMEA, as well as the enhancement of its business development and regional sales teams in the U.K.
More specifically, between H1 2023 and H1 2024, Nexxen experienced a 19%+ increase in connected TV (“CTV”) private marketplace (“PMP”) revenue – lifting its share of the EMEA CTV market and boosting engagement rates across premium inventory.
Earlier this year, Nexxen also added Emily Brewer and Toby Swire to its business development and sales teams, respectively, underscoring the company’s dedication to serving the EMEA region.
Having spent more than 15 years crafting monetisation strategies for leading publishers, Brewer is committed to driving efficiency and identifying revenue opportunities for new and existing partners, particularly across omnichannel. Now business development director at Nexxen, she was previously head of publishing at global media platform Teads.
Swire, who is based in Manchester, joins Nexxen from EssenceMediacom, where he spent five years leading the agency’s business development efforts. He brings more than two decades’ experience building relationships and elevating revenue growth for agencies and clients across the U.K., which he will continue to leverage in his new role as regional sales director.
“On the heels of substantial growth in CTV revenue and supply, we’re thrilled to strengthen our presence across EMEA through these strategic hires,” said Steve Broadhead, managing director, EMEA at Nexxen. “These moves will allow us to provide our clients with first-in-class solutions that deliver exceptional results. By enhancing our business development and regional sales teams – in both London and Manchester – we are also well-positioned to support the growth and success of our partners in and outside of the U.K.”
Follow ExchangeWire