• Exploring the Programmatic Pulse of MENA

    Are we witnessing the golden age of programmatic advertising in MENA? Programmatic’s foray into the Middle East and North Africa presents a unique blend of opportunities and challenges. This evolution is propelled by a confluence of factors: groundbreaking tech advancements, a [...]

  • What's Making MENA Tick?

    We take a look at some of the biggest ad tech trends shaping the landscape in the Middle East and North Africa. With an ad tech industry worth $5.9bn (~£4.74bn) last year, and a forecasted growth of 6.2% in 2024, ultimately [...]

  • DoubleVerify Announces Strategic Hires to Accelerate EMEA Growth

    DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announces significant expansion across EMEA, including new senior hires in the region. Lisa Mahfud, Daniele Maccarrona, and Kenny Spangberg will spearhead growth for DV, each taking on the [...]

  • Seedtag Announces Two Senior Leadership Hires

    Seedtag, the leading contextual advertising company, has announced two new hires, based in the UK office, to further bolster its senior leadership team. In her new position as global SVP of publisher partnerships, Seraphina Davey will look to develop and [...]

  • The Stack: WhatsApp Denies Move to Ads, Musk Considers Paywall for X

    This week: Meta denies ads will come to WhatsApp, X users may be charged to battle bots... Social media dominated headlines this week, with Meta’s head of WhatsApp denying reports there were plans to bring ads to the platform to boost [...]

  • Middle East to Become the World's Fastest-Growing Ad Market; Microsoft to Unveil "Vision" for AI

    In today's ExchangeWire news digest: the Middle East's ad market is set to become the fastest-growing in the world; Microsoft is expected to reveal how it plans to integrate AI into its products and services at a special event; and [...]

  • Adnami Launches in Norway Amid Flurry of European Hires

    High impact ad specialist Adnami has appointed Hege Lorvik as Norwegian commercial director, marking the Denmark-based tech company’s first formal step into the Norwegian market. Hege’s appointment comes as Adnami staffs up across several key European markets, also adding Paul Dimmock [...]

  • The Great Outdoors: the Global Growth of OOH

    In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region. Out of Home (OOH) advertising is a burgeoning market, forecast for global growth of USD$11016.26m [...]

  • Index Exchange Announces Strategic Partnership with Netric Sales AB

    Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today announced its expansion into Northern Europe and the Baltics through an exclusive partnership with Netric Sales AB. The entrance into the region comes on the heels of [...]

  • Adelaide Opens London Office to Support Growing EMEA Business; Led by New Sales Hire Ed Bristow

    Adelaide, the leader in attention measurement, capitalises on its international growth by opening a London office. As brands and agencies, especially those in the United Kingdom and EMEA region, continue to adopt Adelaide’s attention-based media quality measurement solution, the need [...]