EMEA

  • Heiße Themen Viewability & Ad Fraud; ADEX übernimmt Batch Media

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: IAS bringt Media Quality Report für Deutschland; The ADEX übernimmt Batch Media ganz; Noch eine Übernahme für Glispa; Eigene SSP-Header Bidding-Lösung bei Plista; und Fünf Fragen an Marco Dohmen, FreeWheel.

    Ad Fraud und Markensicherheit weiterhin heiße Themen in Deutschland

    Auch für den deutschen Markt hat der Verification-Anbieter Integral Ad Science einen Media Quality Report erstellt. Das Ergebnis: Die Markensicherheit ist leicht gesunken, Anzeigenbetrug [...]

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  • Brand Safety in the UK; Location Sciences Launches

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand safety in the UK; Location Sciences launches; Inneractive releases VAMP; MadHive launches blockchain solve for GDPR; Guardian and OpenX collaborate; Ve receives funding; Connected TV in UK; and VR platform for native by Advrty.

    Brand safety risk on the decline in UK

    Measurement and analytics company Integral Ad Science releases the findings of its biannual Media Quality Report. Looking at H1 2017, the [...]

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  • How to Build Your Ad Tech Brand in Germany

    As international technology companies get ready to head to dmexco in Cologne, Andrea Buzzi, CEO and founder of German communications agency, Frau Wenk+++, underlines the key market specifics for global ad tech companies to consider when entering the German market.

    With a population of more than 80 million people, Germany is Europe’s largest market by some margin. It’s therefore not surprising that companies from abroad strive to enter and conquer this country. Tech companies in particular have an eye on [...]

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  • GDPR is Fast Approaching: Are You Ready?

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  • Glomex expandiert nach UK; Iotec startet in der DACH-Region

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Glomex startet in UK; Iotec startet in DACH; ProSiebenSat1 starten Kooperation mit Line; und Fünf Fragen an Lars Hense, Inskin Media.

    Glomex expandiert in Europa

    Vor mehr als einem Jahr startete Glomex auf dem deutschen Markt. Die Video-Exchange ist eine hundertprozentige ProSiebenSat1-Tochter und geht jetzt die Expansion in weitere europäische Märkte an, um zu zeigen, dass das Glomex-Modell auch auf internationalen Märkten läuft. So launcht [...]

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  • Sizmek Completes Acquisition of Rocket Fuel; Quantcast Audience Insights

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Rocket Fuel belongs to Sizmek; Quantcast provides Audience Insights; Mindshare launches ANNA; Sublime Skinz introduces new ad format; S4M-Factual partnership; Funding for mediarithmics; and ID5 tackles cookie synchronisation.

    Sizmek’s acquisition of Rocket Fuel completed

    After announcing the acquisition of Rocket Fuel two months ago, Sizmek has now closed the transaction, creating a full-stack solution that aligns Sizmek’s creative-optimisation and data-activation capabilities with Rocket Fuel’s [...]

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  • ID5 Launches to Clean Up Cookie Synchronisation

    Today (8 September), ID5 is launched, aiming to help improve cookie synchronisation across the digital advertising ecosystem. Cookies are the default means of identifying users online. Identifying users via a cookie isn’t as bad as people believe, but the key challenge here is that cookies are domain-specific. Ad tech platforms are, therefore, obliged to synchronise cookies with each other, a messy process that generates a lot of frustration. Through centralisation and optimisation, we can do better: reduce the cookie-sync footprint, provide transparency to publishers, contribute [...]

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  • Germany Is Market of Choice for Cedato, Expanding European Footprint with New Berlin Office

    Cedato, the programmatic operating system for video, today announces the expansion of its global footprint, with the opening of its new Berlin base of operations. ExchangeWire speaks exclusively with Cedato CMO, Dvir Doron, about the expansion and why Germany was the market of choice to base the company’s European operations.

    The news comes off the back of the recent launch of Cedato’s Tech Stack for Publishers, which is a repackaging of its product offering to make it more friendly [...]

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  • Solides Wachstum von Programmatic in Deutschland; smartclip kooperiert mit Goldbach Audience

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Wachstumsrate von Programmatic in Deutschland; smartclip und Goldbach Audience kooperieren in Österreich; Ströer und Seeding Alliance machen Programmatic nativ; und Fünf Fragen an Ben Jeger, AppsFlyer.

    Programmatic in Deutschland wächst um 37%

    Der BVDW gibt einen ersten Einblick in die Umsatzzahlen, die Programmatic Adervtising in Deutschland im Jahr 2017 erwirtschaftet hat. So steigerte sich das programmatische Umsatzvolumen im ersten Halbjahr 2017 im Vergleich zum Vorjahr [...]

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  • Mobile Ad Spend to Grow by 31% in the UK in 2018; SpotX Fully Acquired by RTL Group

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend in 2018; RTL acquires remaining SpotX shares; Venatus adopts ads.txt standard; Inneractive battles ad fraud; and adsquare launches data alliance.

    Mobile to drive UK retail ad spend in 2018

    Mobile advertising will push the ad spend in the UK’s retail sector, eMarketer finds. According to the latest ad spend forecast, investment in mobile advertising will grow by 31.0% this year, [...]

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