Danish Media Companies in Collective Bargaining Push; Blackstone Backs Simpli.fi
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Danish media companies in collective bargaining push; Blackstone backs Simpli.fi; Amazon demanding warrants from partners; System1 to go public via SPAC. Danish media companies in collective bargaining push A near-30-strong collective of Danish media companies has been formed to negotiate with major US tech companies, such as Google and Facebook, over payment for online use of their material. The group, [...]
Danish Media Companies in Collective Bargaining Push; Amazon Acquires Art19
In today’s ExchangeWire daily news digest: Danish media companies in collective bargaining push; Amazon acquires Art19; and Voyager raises USD$167m (£120m) Danish media companies in collective bargaining push A near-30-strong collective of Danish media companies has been formed to negotiate with major US tech companies, such as Google and Facebook, over payment for online use of their material. The group, which includes state broadcaster DR; TV2; Berlingske; JP/Politikens Hus; and Zetland, is based upon the EU Copyright Directive which entered into force [...]
Zeta Global Targets USD$273m in IPO; InMobi in Rumoured Talks to Acquire Shop101
In today’s ExchangeWire daily news digest: Zeta Global targets USD$273m (£192m) in IPO; InMobi in rumoured talks to acquire Shop101; and Tapad exits European market. Zeta Global targets USD$273m (£192m) in IPO Data-driven omnichannel marketing platform Zeta Global has set price terms for its upcoming IPO, with the New York-based firm aiming to raise up to USD$272.7 (£192.2m) at a valuation of USD$2.3bn (£1.6bn) in its upcoming IPO on the New York Stock Exchange (NYSE) under the ticker “ZETA”. A total of [...]
CTV in the Nordics and Beyond: Q&A with Nordic Entertainment Network TV's Carl Petterson
CTV was on the rise long before the COVID-19 pandemic sent subscriber levels skyrocketing and saw advertising spend pour in. Yet there’s still a lot to learn and discover about this still relatively new medium. In this exclusive Q&A, Carl Thomas Petterson (pictured below), head of digital sales at Nordic Entertainment Network TV (NENT), shares his insight into CTV in the Nordics and beyond, and hints at NENT’s own plans for this exciting space. How would you describe the current nature [...]
17 European Ad Tech Companies that Will Have A Big 2021
There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep an eye on them. The 17 cut across the sweet spots of ad tech right now: privacy, ID, context, measurement, emerging channels (gaming mostly), and shopping commerce. 1. Zeotap It’s been a stellar year for Zeotap. The company to date has done [...]
Data Collection is A Hot Topic in CTV: Q&A with Emmanuel Crego, Values.media
The evolution of the addressable TV market is often spoken about with a US-focused lens, yet no other advertising channel differs from market-to-market as much as this one. ExchangeWire speaks with Emmanuel Crego (pictured below), managing director at French media agency, Values.media, about the CTV opportunity in France and across Europe, and how the linear TV industry is faring in-market. ExchangeWire: What have been the most notable developments in digitising TV in the past year? Emmanuel Crego: From a user’s perspective, I [...]
DoubleVerify Raises USD$350m; Apple Sued by French Advertisers
In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics firm DoubleVerify has announced that it has secured USD$350m (£269m) in a funding round led by Tiger Global Management, with support from Fidelity Management & Research, BlackRock, funds managed by Neuberger Berman Investment Advisers, and others. The injection will be [...]
9 Wild Predictions for MadTech & More
It is this time of year when we traditionally head to the BFI Southbank for ATS London; a day-long feast of madtech content. Most then hop on a plane the next day to Cologne for a 48-hour bonanza of networking and socialising. Unfortunately due to Covid-19, both the Glastonbury of ad tech, namely ATS London, and the physical DMEXCO have been canceled. Sure, virtual events fill a tiny slice of this empty void – but ultimately it’s a bit like eating dry [...]
MediaMonks Merges with Dare.Win on Horizon; T. Gangadhar Appointed Essence APAC CEO
In today’s ExchangeWire news digest: S4 Capital’s MediaMonks is set to seal the deal for a merger with Paris-based creative agency Dare.Win; Essence APAC appoints former chairman T. Gangadhar as its new CEO; and TAG reports the successful conclusion of a 12-month cross-industry DLT pilot programme. MediaMonks merger with Dare.Win in closing stages Tech-led digital advertising and marketing services firm S4 Capital has entered into a period of exclusivity ahead of a merger between subsidiary MediaMonks and Dare.Win. If approved, the deal [...]
John Gentry to Lead OpenX; Mediaocean Acquires MBS
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: John Gentry to lead OpenX; Mediaocean acquires MBS; Choueiri partners with JW Player for outstream video ad-serving; Adverty continues expansion in the UK with strategic hires; and Jukin Media partners with Primis. John Gentry to lead OpenX After 12 years running the company Tim Cadogan is leaving OpenX and will become the new CEO of GoFundMe. Current President, John Gentry, [...]
