Adnuntius, the Nordic advertising marketplace platform and Adnami, the attention-first ad tech company, today (18th May, 2026) announced a partnership. The collaboration combines Adnuntius’s Nordic marketplace and TTPA-compliant infrastructure and attention optimisation with Adnami’s high impact formats and attention measurement, giving [...]

GumGum, founded in California in 2008 and operating in 19 markets worldwide, is opening a new office in Paris. The company aims to expand in France with an offering powered by its proprietary technology, the Mindset Graph. This innovative approach, [...]

Charlotte McEleny meets Tom Cogan, programmatic associate director at Assembly Global, to discuss the future of programmatic and how different channels excel in the MENA region...

In her latest column, Charlotte Mceleny looks at quick commerce in MENA, and why it's attracting serious advertising investment...

Meet the latest recruits for our Wires judging panel…

MarkApp has officially joined the Interactive Advertising Bureau Middle East and North Africa (IAB MENA), reinforcing its commitment to supporting the development of transparent, standards-driven digital advertising markets across the region.  IAB MENA represents one of the most influential industry organisations [...]

GoWit, the leading ad tech provider, and Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, today announced a strategic commerce and retail media partnership across MENA and Türkiye. This partnership brings together GoWit’s [...]

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In this Q&A, Femi Taiwo, managing director at Assembly Global in MENA, shares his perspective on the evolving independent agency landscape...

Assertive Yield, a global leader in empowering publishers, SSPs, and Ad Networks to maximise their revenue potential, today (26th January, 2026) announced the appointment of Richard Ottoy as senior vice president of sales for EMEA.  In his new role, Richard will [...]