CTV was on the rise long before the COVID-19 pandemic sent subscriber levels skyrocketing and saw advertising spend pour in. Yet there’s still a lot to learn and discover about this still relatively new medium. In this exclusive Q&A, Carl Thomas Petterson (pictured below), head of digital sales at Nordic Entertainment Network TV (NENT), shares his insight into CTV in the Nordics and beyond, and hints at NENT’s own plans for this exciting space.   How would you describe the current nature [...]

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There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep an eye on them. The 17 cut across the sweet spots of ad tech right now: privacy, ID, context, measurement, emerging channels (gaming mostly), and shopping commerce.   1. Zeotap It’s been a stellar year for Zeotap. The company to date has done [...]

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The evolution of the addressable TV market is often spoken about with a US-focused lens, yet no other advertising channel differs from market-to-market as much as this one. ExchangeWire speaks with Emmanuel Crego (pictured below), managing director at French media agency, Values.media, about the CTV opportunity in France and across Europe, and how the linear TV industry is faring in-market. ExchangeWire: What have been the most notable developments in digitising TV in the past year? Emmanuel Crego: From a user’s perspective, I [...]

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In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics firm DoubleVerify has announced that it has secured USD$350m (£269m) in a funding round led by Tiger Global Management, with support from Fidelity Management & Research, BlackRock, funds managed by Neuberger Berman Investment Advisers, and others. The injection will be [...]

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It is this time of year when we traditionally head to the BFI Southbank for ATS London; a day-long feast of madtech content. Most then hop on a plane the next day to Cologne for a 48-hour bonanza of networking and socialising.  Unfortunately due to Covid-19, both the Glastonbury of ad tech, namely ATS London, and the physical DMEXCO have been canceled.  Sure, virtual events fill a tiny slice of this empty void – but ultimately it’s a bit like eating dry [...]

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In today’s ExchangeWire news digest: S4 Capital’s MediaMonks is set to seal the deal for a merger with Paris-based creative agency Dare.Win; Essence APAC appoints former chairman T. Gangadhar as its new CEO; and TAG reports the successful conclusion of a 12-month cross-industry DLT pilot programme.   MediaMonks merger with Dare.Win in closing stages   Tech-led digital advertising and marketing services firm S4 Capital has entered into a period of exclusivity ahead of a merger between subsidiary MediaMonks and Dare.Win. If approved, the deal [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: John Gentry to lead OpenX; Mediaocean acquires MBS; Choueiri partners with JW Player for outstream video ad-serving; Adverty continues expansion in the UK with strategic hires; and Jukin Media partners with Primis. John Gentry to lead OpenX After 12 years running the company Tim Cadogan is leaving OpenX and will become the new CEO of GoFundMe. Current President, John Gentry, [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Tremor International acquires Unruly; IAB UK sets out actions to address ICO’s RTB concerns; PubMatic launches Identity Hub; S4Capital merges with Circus Marketing; Ebiquity acquires Digital Decisions. Tremor International acquires Unruly Tremor International Ltd has announced that it has reached an agreement with News Corp to acquire Unruly, News Corp’s programmatic video marketplace. The transaction is expected to be financially beneficial [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Rubicon Project and Telaria merge; Adverity partners with SAP; Adsquare launches OOH platform; Jellyfish acquires Social Life; Smart acquires DSP LiquidM; Impact announces new client additions. Rubicon Project & Telaria Merge Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimises yield for leading video publishers, announced 19 December 2019 that they [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Integral Ad Science acquires ADmantX; digital publishing revenue declines; Ad-Lib raises USD$6m (£4.6m); Ocean Outdoor offers to purchase AdCityMedia; IAB Europe announces results of CMP compliance check. Integral Ad Science acquires ADmantX Integral Ad Science (IAS), a global market leader in digital ad verification, has announced the acquisition of ADmantX. The transaction brings together the leading provider of contextual intelligence [...]

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