EMEA

  • DigiTrust Gains Momentum; Advertisers Find Agencies Untrustworthy

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: DigiTrust reaches critical mass; Study finds advertisers hypercritical of agencies; TabMo partners with Adyoulike; Suggestv closes seed funding round; and TVSquared buys wywy.

    DigiTrust is gaining momentum

    DigiTrust, intended as a neutral, independent, nonprofit ID consortium with initially 20 tech partners on board, was only established last year. Since then, the initiative has pushed their standardised user token idea and is now gaining momentum [...]

    Read more

  • BVDW Studie zu Ad Awareness; adsquare und Adobe kooperieren

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW nimmt Ad Awareness unter die Lupe; Adsquare kooperiert mit Adobe; Protected Media stellt Sicherheitslösungen für evans Video; und Fünf Fragen an Daniel Rieber, VP Marketing, adsquare und Autor Mobile Marketing: Grundlagen, Strategien, Instrumente.

    Ad Awareness-Studie des BVDW

    Display ads sind slow burner und brauchen mehr Werbedruck. Zu diesem Ergebnis kommt die Programmatic-Studie zum Thema Ad Awareness. Während Anzeigen auf mobilen Geräten schon nach wenigen [...]

    Read more


  • Call for Ad Quality Charter; adsquare & Adobe Join Forces

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOP’s ad quality charter; adsquare partners with Adobe; iotec’s Mobile Transparency Report; Ad fraud alliance between Vidstart and Forensiq; DPRI revenue decreased in Q2; and evania video and Protected Media team up to tackle ad fraud.

    AOP calls for voluntary commitment to ad quality

    At their recent digital publishing convention, the Association for Online Publishing launched their ad quality charter, aimed at improving the [...]

    Read more

  • Viewability-Rate in Deutschland steigt; Adjust kooperiert mit Line

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Viewability in Deutschland im Aufwärtstrend; Adjust expandiert Angebot in Asien weiter; The Adex holt Andreas Kranki; und Fünf Fragen an Olaf Mahr, MD Deutschland, Double Verify.

    Digitale Ads in Deutschland werden sichtbarer

    Die Sichtbarkeitswerte von Banner-Ads steigert sich in Deutschland erneut. Und auch die Viewability-Statistik für Video-Ads macht sich im dritten Quartal 2017 gut, so die aktuelle Viewability-Auswertung von Meetrics.

    Für das dritte Quartal konstatiert Meetrics [...]

    Read more

  • IAB Publishes Transparency Guide; Digital Accounts for More Than Half of UK Ad Spend

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Transparency Guide by IAB Europe; UK ad spend forecast by AA/WARC; Adform partners with Hivestock for US DOOH; Meetrics ad viewability benchmarks; More transparency in AppLift’s dashboard; and Protected Media expands to US.

    Guidelines for more transparency in digital advertising supply chain by IAB Europe

    More transparency for advertisers in terms of data, cost, and inventory sources – that is the idea behind [...]

    Read more

  • Programmatic Still Seen As Method for Monetising Unsold Inventory in CEE: Q&A with Bartłomiej Chmiel, MD, Yieldbird

    Read more

  • BVDW fordert europäisches CfBA-Chapter; Meetrics erweitert MRC-Akkreditierung

    ExchangeWire bündelt jede Woche die wichtigsten Nachrichten aus der Region DACH. Diese Woche: BVDW kritisiert Coalition for Better Ads-Initiative und fordert europäische Interessenvertretung; Meetrics erweitert MRC-Akkreditierung; und Burda Forward weist ungültigen Traffic aus.

    BVDW kritisiert “Coalition for Better Ads”-Initiative

    Der offene Brief der US-Branchenverbände 4A’s, ANA und IAB US, die sich für ein zentrales „Better Ads Experience Program” aussprechen, haben der BVDW und OWM mit Kritik aufgenommen. Während die deutschen Verbände den Versuch begrüßen, die Ursachen von Ad-Blocking anzugehen und [...]

    Read more

  • It’s Less Mad Men, More IT Crowd: Perspectives from a Fresh Pair of Eyes in Ad Tech

    In her second week at Avocet, Sarah Slimani (pictured below) – a Durham graduate moving from a career in biotech to advertising technology – was asked to write an honest account of her first impressions of the programmatic space, which reads as a refreshing alternative perspective on the industry. Moving from a position of scepticism, Slimani saw the creative approach to innovating digital advertising as an inspiring environment worthy of more admiration than disdain. With RTB receiving a [...]

    Read more

  • UK Viewability Improving; BVDW Critical of Coalition for Better Ads Initiative

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad viewability score in UK improves; BVDW calls for European Chapter for CfBA; S4M and IAS partner; Digital bus ads by Exterion; YOC Q3 figures; and Iotec implements ads.txt.

    UK ad viewability figures are increasing

    Minimum viewability standards, as defined by IAB and MRC, are increasingly reached by UK ads. In Q3 of 2017, the proportion of banner ads served which met the minimum [...]

    Read more

  • Better Transparency In-House Could Cost German Agencies Business

    The German programmatic market is in transition. While marketers are preferring the transparency offered by handling programmatic in-house, mobile attribution is thriving, with agencies to thank for good performance here. Although desktop is still taking a strong proportion of advertisers’ budgets, growth here is expected to stagnate in the next year, with spend on mobile web taking the bulk of the spare budget.

    Marketers finding greater transparency in-house

    By far and away the primary reason marketers are, or would consider, [...]

    Read more