Programmatic in MENA: Will Brands Ever In-House at Scale?
In-housing has been on the agenda for years, but few have built a working programmatic operation. Charlotte McEleny spoke to Naveen Chacko Matthews, Havas Media MENA, and Anshul Jaiswal, UM KSA, about the distance between the pitch and the build...
EXTE Continues its European Expansion with the Opening of a New Office in Germany
EXTE, the ad tech company connecting technology, creativity, and media, is strengthening its international expansion with the opening of a new office in Germany. This strategic move reinforces its presence in Europe while enabling the company to work more closely [...]
Who Pays for Arabic Audio? Inside MENA’s Podcast Monetisation Gap
Charlotte McEleny spoke to Acast, McCann Content Studios MENA, and Havas Media MENA about Arabic podcasts and the region's monetisation gap.
DoubleVerify Reports 39% Growth in CTV Impression Volume in the UK
As connected TV ("CTV") adoption continues accelerating across Europe, the Middle East, and Africa ("EMEA"), new data from DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, found that CTV impression volume [...]
Africa Podcast Network Becomes the First Podcast Network in Africa to Launch Affinity Audiences with NumberEight
Africa Podcast Network (APN), Africa's largest podcast network, reaching more than 60 million monthly listens and views through 40+ leading African creators across 54 countries, today (23rd July, 2026) announced a strategic partnership with NumberEight, the leading ID-less audience intelligence [...]
Inside MENA's Booming Sport and Entertainment Market
Danielle Barwick, executive director, Fuse MENA, discusses Fuse’s Dubai move, the power of sport in the region, and the importance of cultural nuance…
Audion Appoints Ad Tech Award Winner Liora Fox as EMEA Director of Sales
Audion, an AI-driven advertising platform specialising in digital audio, has appointed Liora Fox to the newly created role of director of sales for EMEA. Bringing on board the award winning 'rising star' is a strategic move for the company as [...]
Budget vs Attention: Why MENA's Youth Marketing Still Doesn’t Follow the Audience
Charlotte McEleny speaks to Initiative UAE and Publicis Groupe ME, to discover why where the youth audience are and where the budget goes is still misaligned…
"It’s a mistake to treat MENA as a single market.": Q&A with Terry Kane, The Trade Desk
We sat down with Terry Kane, managing director, Middle East & Africa, The Trade Desk to discuss what’s driving the programmatic ecosystem…
Opti Digital Expands into the DACH Region with the Appointment of Niklas Hamann as Publisher Development Director
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (17th June, 2026) announced the appointment of Niklas Hamann as publisher development director, marking the company's official expansion into the DACH region. This strategic hire represents the next [...]
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