In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Danish media companies in collective bargaining push; Blackstone backs Simpli.fi; Amazon demanding warrants from partners; System1 to go [...]

In today’s ExchangeWire daily news digest: Danish media companies in collective bargaining push; Amazon acquires Art19; and Voyager raises USD$167m (£120m) Danish media companies in collective bargaining push A near-30-strong collective of Danish media companies has been formed to negotiate with major [...]

In today’s ExchangeWire daily news digest: Zeta Global targets USD$273m (£192m) in IPO; InMobi in rumoured talks to acquire Shop101; and Tapad exits European market. Zeta Global targets USD$273m (£192m) in IPO Data-driven omnichannel marketing platform Zeta Global has set price terms [...]

CTV was on the rise long before the COVID-19 pandemic sent subscriber levels skyrocketing and saw advertising spend pour in. Yet there’s still a lot to learn and discover about this still relatively new medium. In this exclusive Q&A, Carl [...]

There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep [...]

The evolution of the addressable TV market is often spoken about with a US-focused lens, yet no other advertising channel differs from market-to-market as much as this one. ExchangeWire speaks with Emmanuel Crego (pictured below), managing director at French media [...]

In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]

It is this time of year when we traditionally head to the BFI Southbank for ATS London; a day-long feast of madtech content. Most then hop on a plane the next day to Cologne for a 48-hour bonanza of networking [...]

In today’s ExchangeWire news digest: S4 Capital’s MediaMonks is set to seal the deal for a merger with Paris-based creative agency Dare.Win; Essence APAC appoints former chairman T. Gangadhar as its new CEO; and TAG reports the successful conclusion of [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: John Gentry to lead OpenX; Mediaocean acquires MBS; Choueiri partners with JW Player for outstream video ad-serving; Adverty [...]