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In a Post-GDPR World, Who Will Be the Emission Cheaters of Ad Tech?
The GDPR will require ad tech companies to make substantial changes to their tech and business models. The question being asked by Maciej Zawadziński (pictured below), CEO of Clearcode, is will they comply, or will they follow in the footsteps of many car manufacturers and cheat the new regulation? Writing exclusively for ExchangeWire, Zawadziński makes an interesting comparison between the emissions scandal and the impending GDPR, as he questions whether ad tech vendors will play by the rules, or try to [...]
Increase in Publisher Revenues; Sizmek & PubMatic Join Forces
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publisher Revenues Increased by 5.6% in 2017; PubMatic & Sizmek Join Forces for Supply Path Optimisation; Ligatus Partners with Le Monde; European Acquisition for Velocidi; Sublime Skinz integrates into TabMo’s Hawk DSP; Sovrn Receives Gold Standard Certification from IAB UK; and TVSquared Gets USD$8m Funding. Publisher Revenues Increased by 5.6% in 2017 According to the quarterly Digital Publishers Revenue Index (DPRI), publishers’ total digital [...]
2018: Transformation, Consolidation, or Change?
As we end the first quarter of 2018, we are in midst of a momentous year of change for the programmatic industry and the wider digital industry. Ahead of his keynote speech at ATS Madrid on 12 April, Simon Halstead (pictured below), head of open demand, international, Oath, explains why the changing advertising landscape is paving the way for new partnerships and innovations. 2017 was a year dominated by the calls for greater clarity and transparency from advertisers. Last year’s [...]
Call for Post-Brexit EU-UK Co-operation on Data Protection; UK Viewability Figures Rising
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Advertising Association Demands Post-Brexit EU-UK Co-operation on Data Protection Rules; Rising Viewability Rates in UK; CDP Institute Launched in Europe; Finnish Media Group Otavamedia Licenses PubMatic Platform; and Tapad & Flashtalking Partnership. Advertising Association Demands Post-Brexit EU-UK Co-operation on Data Protection Rules The Advertising Association has called on the European Commission to pave the way for the post-Brexit relationship between the EU and UK with regards to the UK’s deep alignment with the EU on data protection policy. Despite the UK [...]
How We 20 Percenters Survive the Duopoly
When an Irish person tells you in a moment of crisis that, “you’ll be grand”, you truly are in a world of trouble. Things are far from ‘grand’ in digital advertising. Google and Facebook completely dominate the market. Their market shares dwarf everyone – and they are still growing. I have done some cursory analysis around what their combined market share of digital advertising might be in Europe (excluding Russia) – and it makes for painful reading. Even taking into account [...]
People-Based Marketing & GDPR: Q&A with Michael Komasinski, Merkle
Performance marketing agency Merkle has grown rapidly across EMEA, including the acquisitions of Divisadero in Spain, Oxyma in the Netherlands, Aquila Insight in the UK, and b2b digital agency DWA, with offices in Munich and London. In view of the GDPR coming into effect in May, Merkle is focusing on a consumer-centric approach, Michael Komasinski (pictured below), president EMEA, Merkle, tells ExchangeWire in this Q&A, and discusses the challenges of the upcoming regulations, as well as future trends. ExchangeWire: How are Merkle’s acquisitions [...]
European netID Foundation Launches; Turner Establishes Unified Ad Sales Unit T1
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European netID Foundation Launched; Turner Combines Its Ad-Products into New T1 Ad Unit; Impact Radius Rebrands & Launches Martech Platform; Iotec Introduces Independent Assessment Capabilities; and Meetrics Adds Facebook Video Ads to Its Verification Capabilities. European netID Foundation Launched With the GDPR approaching, German media groups RTL Germany, ProSiebenSat1, and United Internet have partnered to establish the European netID Foundation. The [...]
GDPR – The Ad Tech Industry Gears Up for Change: A Collective Q&A
2018 is set to be a year of disruption for the advertising industry. While fighting against fake news, invalid traffic, and a lack of transparency, the industry has another challenge to address: GDPR. Brands and agencies are coming together to understand the implications of the new regulation and how to comply with it; frameworks like the IAB’s GDPR transparency consent framework have been published. But how are technology partners gearing up for the change? In this collective Q&A, dataxu, Rubicon Project, [...]
How Publishers Can Hit Ad Blocking Where It Hurts
The subject of ad blocking may have enjoyed a media hiatus recently, as issues such as brand safety take centre stage. However, explains Ivan Ivanov, COO, PubGalaxy, writing exclusively for ExchangeWire, it’s still a large-scale problem for publishers and he regularly hears how ad blocking continues to impact PubGalaxy’s clients’ revenues. Just over a fifth of internet users in the UK have an ad blocker installed, but these tend to be those who access the internet most frequently, meaning almost [...]
Is the French Advertising Industry Ready for GDPR & ePrivacy?
On 25 May, 2018, the General Data Protection Regulation (GDPR) will come into force. A subject taken very seriously by the entire advertising industry, but it’s not isolated to this industry, as all private or public companies are concerned. In this three-part series, originally published in French on Ad-exchange.fr, Michel Juvillier (pictured below), CEO of Juvillier Conseil, outlines the key considerations businesses in the digital advertising ecosystem need to address. It is a regulation and not a European [...]
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