EMEA

  • Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind

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  • USD$225m for MediaMath; Customer Analytics Boost Growth & Revenue

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  • Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T

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  • How Will Programmatic Trading Evolve & What Attitudes Will Shape Its Future? Contribute to IAB's Industry Benchmark Survey

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  • Ad Blocking Rates Decreasing; Vista Buys Majority Stake in Integral Ad Science

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  • European Advertising Market Doubled; Adobe Acquires Magento Commerce

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  • Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta

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  • IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate

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  • Viewability Record in UK; IAB Tech Lab Acquires DigiTrust

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  • Netric Teams Up with PlayAd for Nordics Growth Market: Q&A with Daniel Ahlbert, CEO, Netric

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