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Digest: Anthropic Signs First Publisher Licensing Deal; Tubi & TikTok Team Up to Bring Creator Content to TV

In today’s Digest, we cover Anthropic reportedly striking its first publisher licensing deal with the Associated Press, Tubi and TikTok teaming up to turn creators into TV series makers, and The New York Times adding 420,000 digital subscribers in Q3 as revenue climbs.

Anthropic signs first Publisher licensing deal 

Anthropic has signed a licensing agreement with the Associated Press, its first deal with a news publisher. The agreement was reached ahead of the US midterm elections. As Adweek describes it, a user asking Claude for the latest polling data on Election Night would have received up-to-the-minute information supplied by and credited to the AP.

The cost and length of the deal, whether it covers AI training or only real-time access, and whether either company has confirmed it were not stated.

Tubi & TikTok team up to bring creator content to TV 

Tubi and TikTok have launched the Creatorverse Incubator, a programme in which Tubi will invest in 12 creators to develop 10 original long-form series based on their TikTok content, Variety reports in an exclusive. The shows will span genres including animation, horror, reality and young adult. Tubi’s Kudzi Chikumbu, VP of creator partnerships, said the incubator gives creators creative freedom to make their first TV shows. The first cohort includes Marc Sebastian, Kendria Bland, Yasmine Sahid, Alex Maystrik, Pablo Hernandez and Lynnell Jones Jr.

TikTok’s global head of entertainment and micro-series, Dawn Yang, said the partnership offers another way to reach new viewers.

New York Times adds 420,000 digital subscribers in Q3 

The New York Times added 420,000 digital-only subscribers in the third quarter of 2026, lifting its digital-only base to 13.2 million, up 12.4% from a year earlier and 3.3% from the previous quarter. Total subscribers, including print, reached 13.8 million, with digital-only accounts making up 96% of the total.

Digital-only subscription revenue rose 14.6% year on year to USD$421.25m (£320m), and digital advertising revenue climbed 12% to USD$109.85m (£83.5m), which the company attributed to continued marketer demand and growth in ad supply. Digital-only subscribers pay an average of USD$9.93 (£7.55) a month, up 1.4% from a year earlier.