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ExchangeWire European Weekly Round Up
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon Project posts impressive gains; Europe’s OOH sector primed for programmatic disruption; European ad tech pairing join forces; and US firms man-up ahead of European expansion.
Rubicon Project posts strong gains
A little under a year after it first went public, and Rubicon Project this week posted impressive gains in its latest earnings call, with revenue ($41.8m) [...]
Tags Ad TradingAdvertiserAgencyDataDigital MarketingDisplayEuropeGermanyMarketerMedia BuyingProgrammaticProgrammatic GuaranteedProgrammatic PremiumProgrammatic VideoPublisherRTBStackStrategic Investment
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What Lessons Were Learnt From 'Programmatic-Only Week'?
eBay Advertising has just concluded its ‘Programmatic-Only Week’ in an attempt to galvanise the wider advertising ecosystem to wake up to the potential of trading media programmatically, with media buyers calling for further such experiments. ExchangeWire explores the week-long experiment, and talks to eBay Advertising on how it envisages its programmatic future.
The ecommerce giant concluded the trial – where
Tags Ad TradingAdvertiserAudience BuyingBidderCross-ChannelDisplayEuropeMobileNative AdvertisingPrivate marketplaceProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisherPublisher ExchangeRich MediaRTB
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ExchangeWire Asia-Pacific Weekly Round-Up
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: SpotXchange eyes SEA expansion with Singapore office; Asia consumer attention spreading across multiple screens; Australia’s APD acquires Singapore’s Accomplice; Thoughtful opens Thailand office.
SpotXchange eyes Southeast Asia expansion with Singapore office
The programmatic video platform has opened its first Southeast Asian office in Singapore’s central business district, as it looks to bolster its growth in the region.
Asia-Pacific [...]
Tags AgencyAPACDigital MarketingMobileOnline videoProgrammatic VideoPublisherRetargetingSingaporeSoutheast AsiaVideo
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The Burden of 'Old Media'
Gareth Davies, AdBrain, CEO, and ExchangeWire columnist, reflects on some of the latest quarterly results from some of the digital advertising industry’s biggest names, and explores what they tell us about the contemporary ad tech landscape.
The industry’s biggest names have released their latest quarterly earnings, and the ad/martech land is collectively scratching its head wondering what it all means?
The universally welcome answer to that question is that tech is officially hot! We need only look at Apple, which recently announced [...]
Tags appleBig DataCross-ChannelDataFacebookgoogleMobilePublisher
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How Can We Fix 'Viewability'?
The IAB Europe has published a white paper laying down further guidelines on viewable ad impressions to stakeholders in the digital advertising sector across the continent. However leading figures in the publishing industry are making the case to advance the conversations by applying unique metrics to different ad formats.
The white paper, based on a survey of over 700 industry stakeholders, found that over three-quarter of respondents (84%), and brand advertisers in particular, are urging a move towards using ‘viewable impressions’ [...]
Tags Ad ViewabilityAd VisibilityAdvertiserAnalyticsDisplayEuropemeasurementMedia BuyingPublisher
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'Better Together?' – The Publisher Co-op Model Explored
As premium publishers face growing pressure from scale players such as Facebook and Google, when it comes to advertising budgets, ExchangeWire explores the possibility of them acting collectively.
Under pressure to prove their value to advertisers when up against the scale players of Silicon Valley, premium publishers are increasingly exploring exploring business models where they can prove a point of difference.
Premium publishers in Europe have become proven pioneers in establishing the ‘publisher collective’ – or ‘coalition’ – model whereby they [...]
Tags Ad ExchangeAd TradingAdvertiserProgrammaticPublisherPublisher Exchange
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The Echo Chamber: Revealed, the Facebook Ad Tech Strategy… and it’s Kind of Like Google
In his weekly missive, Ciaran O’Kane, ExchangeWire, CEO explains how Facebook’s increasing forays into the ad tech sector is where ‘the rubber meets the road’ for the social network’s masses of data on its billion-plus users.
Advertising technology is the blood and guts of content monetisation on the internet. For most, it is unglamorous and bereft of the perceived sexiness of high-level agency machinations – the antithesis to the celebrity-type news cannon fodder that permeates the mainstream trades.
For those [...]
Tags Ad ExchangeAd NetworkAd ServerAd TradingAudience BuyingBehavioural TargetingBig DataCross-ChannelDataDigital MarketingDisplayDSPFacebookFacebook DisplayFBXgooglemeasurementMedia BuyingMobilePublisherSocial TargetingSSPStackStrategic Investment
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ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week’s edition: Google misses Wall Street forecasts; Facebook’s mobile revenue nears 70%; Apple posts historic results; Guardian News & Media announces overhaul, Mediamath appoints new co-presidents.
Google misses revenue forecasts
Google this week announced its financial results for the last quarter of 2014, with revenues of $18.1bn for the period, plus annual revenues [...]
Tags Ad TradingAdvertiserappleBrandCross-ChannelDisplayEuropeFacebookgoogleMobileOnline MarketingPublisher
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‘You Need a Pretty Garden Inside Those Walls if you Want People to Come Play in it’
Next year will be the year of mobile no more as the multiscreen audience prevails; the ‘war on data’ will become the ‘war on identity'; and we’ll see the emergence of the ‘vertical walled garden’. Read more predictions for 2015 from Gareth Davies, Adbrain, CEO and ExchangeWire columnist, as he eyes the emergence of new players on the ad tech scene, as well as the death of the Lumascape as we know it.
1. Simplicity rules
Forget predictions, the digital consumer is [...]
Tags Ad TradingAdvertiserAnalyticsappleAttributionAudience BuyingBig DataBrandCross-ChannelDataData Management Platformdata modellingData OptimisationData StrategyDigital MarketingDisplayFacebookgoogleMarketermarketing cloudMarketing TechnologyMedia BuyingMedia ValuationOnline MarketingPoint SolutionProgrammaticPublisherStackVideo
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Times of India Investing in Ad Tech Stack to Ensure Continued Growth
Wendy Hogan, ExchangeWire, APAC contributing editor, profiles the digital ambitions of India’s largest media and entertainment group, Times of India Group, and how programmatic advertising is playing a crucial role with its digital venture Times Internet (TIL).
The TIL reaches over 70 million monthly visitors and serves over 12 billion ad impressions per month across its owned properties. ExchangeWire recently caught up with Swapnil Shrivastav, TIL, VP ad tech to talk about their ad tech stack and publisher trading desk ambitions.
Well [...]
Tags APACIndiaPublisherPublisher ExchangePublisher Trading Desk
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