In the eleventh article in ExchangeWire's 2022 Predictions Series, and following on from part 1, we hear from more industry figures about what's in store for publishers and first-party data this year.   Publishers will focus on facilitating well-informed consent, conveying the [...]

In the eighth article in ExchangeWire's 2022 Predictions Series (and the first of its own two-parter), experts from across the industry share their thoughts on what 2022 holds for publishers and first-party data.   Bolstering the value of first-party data will help [...]

In the run-up to the festive season, ExchangeWire speaks to Yahoo’s Selma Ali (insights director) and Joe Connors (director, buyer development) to discuss the key trends for marketers in the coming weeks and how data can be leveraged by retailers [...]

In today's ExchangeWire news digest: the UK government introduce the PSTI to improve the security of Internet of Things devices; UK publishers back a new protocol designed to resolve instances where their original content has been used without citation; and [...]

In this exclusive interview following ATS London 2021, ExchangeWire speaks to Joe Meehan, EVP principles, IPONWEB, to discuss how media curation can be used by both buyers and sellers to bolster both transparency and ease of media management. What is programmatic [...]

In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant), in consultation with lawyer and ID-WARD CEO Dr. Mattia Fosci, discuss the importance of effective management and activation of publisher first-party data. Featuring additional [...]

In this exclusive article penned ahead of ATS London 2021, Relevant Digital's CEO Petri Kokkonen and COO Olli Järvilehto, discusses how publisher sales and yield optimisation teams can drive revenue diversification in the wake of antitrust investigations into Google and [...]

Ahead of ATS London 2021, Paul Hood, director of business planning for The Sun at News UK, outlines three key aspects of the The Sun's growth strategy: incentivised registration, collaboration with platforms, and continual experimentation with engagement and data collection [...]

In this exclusive interview ahead of ATS London 2021, Travis Clinger, SVP addressability and ecosystem at LiveRamp, explains why the ad tech industry should be investing in addressability to improve their operations and to build consumer trust.   Why should marketers invest in [...]

In this exclusive interview ahead of ATS London 2021, ExchangeWire speaks to Aniview CEO Alon Carmel to discuss how publishers should consider video advertising in the privacy-first era. How is video advertising equipped to bolster publisher revenue in the cookieless era [...]