ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media works with Videology on programmatic system; Channel 4 and ITV follow suit with programmatic deals; Google and IAB Europe look at programmatic from the sell-side; and Spree7 acquisition opens new markets for MediaMath;
Sky Media partners with Videology
With a plethora of digital inventory at their disposal, media group Sky wants a programmatic system of their own. To that end, the group’s advertising [...]
Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back against Google and Facebook, the rise of private marketplaces and how to ensure users understand the value of free online content and the role played by advertising. The panel was moderated by ExchangeWire’s CEO, Ciaran O’Kane.
The panellists were: – Romain Job, general manager US, SmartAdServer – Jana Meron, VP of programmatic & data strategy, Business Insider – John Snyder, CEO, Grapeshot
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China’s Youku Tudou goes exclusive with RocketJump; Unruly helps Japan brands suss out video ads; Three-way China partnership looks to increase user engagement; Adknowledge Asia gets new Indonesia head; MMA goes to ANZ; and MicroAd Singapore goes to town with Catalyst.red.
China’s Youku Tudou goes exclusive with RocketJump
In what the Chinese online video site is touting to be [...]
Tags AdvertiserAgencyAnalyticsAPACAustraliaBehavioural TargetingChinaCross-ChannelJapanMarketerMedia BuyingMobileNew ZealandProgrammaticPublisherSingaporeSocial MarketingSocial TargetingSoutheast AsiaVideo
The Australia and New Zealand ad tech market may be one of the more matured globally, but the region faces similar challenges to the rest of APAC from having to deal with an increasingly complex and expansive technology space.
In this Q&A with ExchageWire, Rubicon Project’s Australia and New Zealand country manager Adele Hanzlicek says brands here also experience the same struggles as their peers in other Asia-Pacific markets, who lack a holistic view of their campaigns and more seamless [...]
Publishers have recently discovered that there is strength in numbers, with Europe assuming a pioneering role in the establishing of publisher alliances. Jay Stevens, general manager international, Rubicon Project, discusses how alliances can challenge the dominance of Google et al.
The prevailing wisdom of the past few years has been that the digital giants of this world have a one-way ticket to market dominance. The five biggest digital businesses took over 50% of global digital ad revenue in 2014, reflecting the [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Springer’s anti-ad blocking experiment works; Essence to become part of GroupM; Improve Digital joins IAB tech lab; and Skimlinks rewards publisher with data and revenue.
Springer discloses first results of anti-ad blocking strategy
German publisher Axel Springer’s fight against ad blockers seems to have yielded a first success. Speaking at the publishing group’s quarterly review event, CEO Matthias Döpfner claimed that the company’s anti-ad [...]
The emergence of metrics for mobile ad campaigns provides a much-needed boost for advertisers in the region, especially since more consumers in Asia-Pacific than the US watch video daily on their mobile devices.
In this industry byliner, SpotX’s Asia-Pacific director of demand Christopher Blok discusses the importance of dedicating focus for video ads, rather than as an offshoot from desktop campaigns. He also highlights nagging challenges mobile advertisers still need to overcome, including real-time tracking of campaigns and ad viewability.
The mobile [...]
Yesterday, (November, 3, 2015) the last ATS event of 2015 took place in New York City. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane and Michael Rubenstein, president, AppNexus. The discussion focussed on the future of independent ad tech companies, how publishers are fighting back against media giants and how on earth we ended up with ad blockers being commonplace.
Ad tech companies need a home to survive
Consolidation is driving change in the ad tech industry. A [...]
Japan’s programmatic market may be fledgling compared to the US, UK, and some of its Asian peers, but it faces similar challenges that underscore the need for simplicity, data integration, and ad viewability.
Delegates at ExchangeWire’s ATS conference in Tokyo this week identified key issues the local industry would need to resolve to drive the adoption of programmatic and its associated technology platforms.
During a discussion comprising local marketers, panellists stressed the importance of ad verification tools to ensure their campaigns [...]
Yahoo! Inc. (NASDAQ: YHOO) yesterday (October 20, 2015) reported results for the quarter ended September 30, 2015. Search and Display revenue grew year-on-year, however, overall company revenue suffered. Mobile revenue now represents almost one quarter (24%) of total revenue. Verizon (NYSE: VZ) also posted earnings yesterday. The telco giant reported Q3 earnings growth driven by AOL acquisition, customer demand for wireless and fios services.
7% year-on-year revenue growth for Yahoo! and unification of all programmatic advertising technology under the BrightRoll brand
– GAAP [...]