In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Tech Lab Launches Podcast Measurement Compliance Programme; Index Exchange Sees Immediate Lift for Publishers After Implementing The Trade Desk’s Unified ID Solution; IAS & YouTube Brand Safety Solution Now Available for Advertisers; and Signal & Flashtalking Partner to Extend Industry-Leading Identity Solution to People-Based Ad-Serving Platform. IAB Tech Lab Launches Podcast Measurement Compliance Program The IAB Technology Laboratory Podcast [...]

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ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, publisher monetisation takes centre stage. Will 2019 be about publisher diversification, improved technology to fuel better monetisation, or a shift of focus towards quality content? Uniformity, trust, simplicity “The WFA global media charter was a significant development of 2018; one that was music to the ears of reputable publishers. The first decade of the programmatic era brought wonders to marketing, albeit [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: ID5 at Scale in Europe, Rolling Out Its Shared ID Infrastructure Globally in 2019; Amazon Prime Video Seeks Agency Amid European Expansion; Settlement Reached in DMEXCO Dispute; Voxnest Partners with DAX to Create Audio Monetisation Opportunities for Publishers; and Sublime Extends Its Range of Mobile Advertising Solutions to Offer Users a Truly Tailored Mobile Experience. ID5 at Scale in Europe, [...]

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As spend in programmatic advertising continues to increase, so does the opportunity for cyber criminals to make more money out of it. How do publishers protect their assets and not jeopardise the experience of their users? ExchangeWire speaks with Amnon Siev, CEO, GeoEdge, about how to block the bad actors and how publishers can protect themselves from malicious activity. ExchangeWire: How does GeoEdge’s technology work? Amnon Siev: Our core focus is helping the publisher deliver an engaging user experience. When you talk [...]

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In economics, markets need symmetry. If one side of the equation fails to thrive, the entire market will be at risk. In the mobile in-app advertising ecosystem, we need profitable publishers. If too many in-app publishers were to fail, advertisers will lose a critical channel they rely on to reach and engage their audiences. In this piece for ExchangeWire, Alon Golan (pictured below), head of product marketing, Fyber, explains that when publishers know more about their users – and are in [...]

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Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace; Pangaea Alliance Expands Publishers, Products & Sales Team to Support Growth; eyeo Takes a Stand Against Circumvention Technologies with New Taskforce; Standard Media Index & Nielsen Establish Relationship to fuel SMI’s AccuTV with Nielsen Ad Intel Data Scripps to Acquire Triton The E.W. Scripps Company is acquiring Triton, the global leader in digital audio technology and measurement services, helping Scripps advance its strategies for near- and long-term value [...]

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This Wednesday (12 September, 2018), at DMEXCO, IAB Europe launched two research reports: ‘European Attitudes to Programmatic Advertising Report’ and ‘European Programmatic Market Sizing Report’. With both showing unique insight into the programmatic advertising industry, this piece takes an exclusive look at some of their findings. Now in its fourth year, the ‘Attitudes to Programmatic Advertising’ report shows how opinions, adoption, and strategies are evolving. The report’s key findings show that: – Programmatic in-housing continues to increase and is now the favoured model for [...]

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Today (10 September) Oath, a subsidiary of Verizon, has announced the launch of Oath Ad Platforms, its simplified suite of intelligent advertising and publishing solutions globally. ExchangeWire spoke with Simon Halstead, head of open demand international; Lewis Sherlock, head of demand platforms EMEA; and Mick Loizou Michail, director of product marketing and demand strategy at Oath, about the new platform, and what it means for both marketers and publishers. “Oath is a business that’s come together in the past year”, explained Simon Halstead, [...]

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It’s tough being a publisher. Challenges around quality, transparency, and monetisation, to name but a few, mean that publishers have a lot to deal with. ExchangeWire speaks with Pressian Karakostov, CEO, PubGalaxy about some of these challenges, and how the industry is working to overcome them. ExchangeWire: PubGalaxy started life as a publisher before creating its own solution, which puts you in the unique position of seeing the industry from both sides. How does this enhance your offering? Pressian Karakostov: PubGalaxy holds a [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media & Transport for London Announce Partnership with Euronews; and smart Launches Native In-App-CPM Solution. New Ad Criteria from Acceptable Ads Committee on Eyeo Adblock Plus makers Eyeo are releasing new criteria for their acceptable ads regulations. The independent Acceptable Ads Committee has [...]

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