The global guide for the Ad Tech and Mar Tech industry


  • In-housing, PMPs & Growth of CEE: IAB Europe Assesses the Industry

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  • Oath Unifies Its Ad Tech Products Under One Brand

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  • Independent Publishers: Overcoming Challenges of Focusing on Content & Monetisation

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  • New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution

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  • APAC Sees Growing CTV Demand, But Lack of Standardised Audience Verification Plagues Market, Q&A with Juliette Stead, APAC VP, Telaria.

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  • 3 Ways Publishers Can Use Data to Make Up for the Facebook News Feed Change

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  • Publishers' Response to Buy-Side Algorithms & Low Competition for Their Inventory

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  • APAC Publishers Should Tap Advanced Analytics to Get Due Returns

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  • Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

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  • Singapore Publisher Merges Content Marketing Units to Create 'Sweet'; Japanese Agency Spins Up Creative Unit

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