In this contributed article for ExchangeWire, Eb Adeyeri, VP Partnerships at Jellyfish, provides a contrarian viewpoint on the deal brokered between News Corp and Facebook in Australia. No-one truly knows if Facebook’s agreement with Rupert Murdoch’s News Corp Australia will cause shockwaves and lead to revolutionary change throughout the advertising industry… yet. The multi-year deal which is making Facebook pay for content from the likes of The Australian, The Daily Telegraph and The Herald Sun has undoubtedly been brewing for a while [...]

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In today’s ExchangeWire news digest: Axel Springer are reportedly in talks to acquire Axios; second-hand e-marketplace Vinted are valued at USD $4.5bn after a successful funding round; and addressable TV is expected to see reach decline in spite of higher revenues.   Axel Springer reportedly in talks to acquire Axios German media giant Axel Springer are eyeing a takeover of business and finance publisher Axios, according to a report published by The Information last Friday (21st May). The new deal follows the floating [...]

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In today’s ExchangeWire news digest: Amazon are rumoured to be in talks to acquire MGM; a new draft online safety bill is introduced in the UK, giving Ofcom the power to fine social media platforms for failing to protect their users; and BuzzFeed may go public via a SPAC merger that will see them acquire Complex Networks.   Amazon in talks over MGM purchase Amazon are reportedly in discussion to acquire Hollywood film and TV production company Metro-Goldwyn-Mayer Studios (MGM). The purchase would [...]

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PubMatic (Nasdaq: PUBM), die Sell-Side-Plattform mit überlegenen Ergebnissen für digitale Werbetreibende, kündigt heute ein Fraud-Free-Programm für Premium-CTV- und OTT-Inventar an. Die Ausweitung bietet Käufern von Omnichannel-Inventar vertrauenswürdige Qualität und fügt dem Fraud-Free-Programm von PubMatic eine Geld-zurück-Garantie für Demand-Partner für den Fall, dass betrügerische Anzeigen auf der Plattform von PubMatic identifiziert werden, zu. Ziel des Programms ist, die Scale-und Engagement-Möglichkeiten der Käufer zu erweitern, sowie die Entwicklung des schnell wachsenden CTV-Sektors von einer begrenzten Anzahl führender Kanäle und Apps zu einer breiteren [...]

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In today’s ExchangeWire news digest: Verizon sell of their media division, which includes AOL and Yahoo, for USD $5bn; Matterkind and MAGNA launch Matterkind News Marketplace, a new contextual solution for news publishers; and advertising on streaming platforms grows amid a surge in global viewership.   Verizon sell media division for USD $5bn Verizon will sell off their media division, which includes former internet titans AOL and Yahoo, to private equity firm Apollo Global Management. The deal, worth USD $5bn (£3.6bn), will see [...]

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What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where we are as an industry right now. The third-party cookie was the measurement and targeting currency for the better part of twenty-odd years. And now that currency is about to be taken out of circulation. I still think people in the industry [...]

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In today’s ExchangeWire news digest: the EU Commission confirm that they are examining Google’s decision to deprecate third-party cookies as part of their antitrust investigation; content marketing platform Outbrain prepare to go public; and a report from the AOP and Deloitte finds that UK publisher revenues increased over Q4 2020.   Google’s deprecation of third-party cookie under EU antitrust scrutiny Google’s plan to terminate third-party cookies on Chrome is being investigated as an antitrust concern, the European Commission confirmed on Friday (23rd April). [...]

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In today’s ExchangeWire news digest: News Corp purchase Investor’s Business Daily for USD $275m; TripleLift sell a majority stake to Vista Equity Partners; and the LA Times take out a USD $10m loan after losing over USD $50m in revenue during 2020.   News Corp buys Investor’s Business Daily for $275m News Corp have forged a deal to purchase Investor’s Business Daily (IBD) for USD $275m (£200m). The now former O’Neil Capital Management-owned publisher will now operate under News Corp’s Dow Jones subsidiary, [...]

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In today’s ExchangeWire news digest: US-based streaming service Roku have announced plans for their own advertising brand studio; mobile ad tech firm Digital Turbine acquire Fyber; and News Corp sign a 3-year contract with Facebook’s News scheme.   Roku launch an advertising brand studio US-based streaming service Roku have set up their own advertising brand studio, which will produce advertisements and TV programmes tailored to marketers. A relatively new venture for streaming services, with only fellow streamer Hulu announcing the creation of their [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: BuzzFeed announce they will shutter the national news operations of recently-acquired HuffPost; the China Advertising Association have developed an IDFA alternative, CAID, which could bypass Apple’s ATT privacy update; Disney are expected to usurp Netflix as the most popular streaming provider by 2024; and ByteDance expand to Singapore in an effort to distance themselves from privacy concerns over China.   BuzzFeed closes [...]

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