ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 63% of advertisers know very little about programmatic; 96% of consumers sent mistargeted offers; and Mobile accounts for more than half of internet time.
Knowledge of programmatic a priority for marketers
Globally, the majority of marketers (71%) state knowledge of programmatic is a key skill for the next five [...]
Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and opting to build their own trading or buying platforms.
Regional publishers also are increasingly wary of working with technology giants and want to address CPM degradation, pushing them to establish their own private marketplaces, according to Jordan Khoo, Sizmek’s Asia-Pacific vice president. He believes traditional ad networks are losing their appeal and expresses concerns about the conflict created by market [...]
Tags Ad ExchangeAd NetworkAd TradingAd VerificationAd ViewabilityAdvertiserAgencyAgency Trading DeskAPACAudience BuyingBrandMarketermeasurementMedia BuyingMobilePrivate marketplaceProgrammaticPublisherSingaporeSoutheast Asia
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for brands to grasp all the activities running in the background.
Singapore pay TV operator and broadband services provider, StarHub, is calling for more transparency in the market so marketers can have a clearer view of what is happening behind each bid.
In this joint Q&A with ExchangeWire, Oliver Chong, StarHub’s assistant vice president of brand and marketing communications, and Germaine Ng Ferguson, [...]
Tags Ad NetworkAd ViewabilityAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioural TargetingBig DataBrandConnected TVCross-ChannelDataData Management PlatformMarketerMarketing TechnologyMedia BuyingOnline videoPerformance MarketingPrivacyProgrammaticprogrammatic tvProgrammatic VideoPublisherRetargetingSingaporeSoutheast AsiaTVVideo
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Australia ad tech industry wants more accountability; Twitter Ads now available to more APAC SMBs; and WWE & Exponential sign multi-year APAC deal.
Australia ad tech industry wants more accountability
Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish reliable consumer profiles.
Despite this challenge, the local market offers great opportunities for ad tech vendors as it has one of the world’s top 10 largest media spend and is quickly transitioning to digital media, according to Adskom CEO and co-founder, Italo Gani.
The DMP provider last year raised just over SGD$1m in [...]
Tags Ad NetworkAgencyAnalyticsAPACAudience BuyingBehavioural TargetingBig DataBrandDataData Management PlatformData StrategyDisplayLocalMobilePerformance MarketingProgrammaticPublisherSingaporeSoutheast Asia
ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of a research project in association with Oracle Marketing Cloud. This research will first be presented as part of a panel discussion at ATS London on September 14th, tickets are selling out fast, get yours today to avoid disappointment.
The DMP panel will be moderated by ExchangeWire’s head of research and [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Ad blocking to cost £14bn in 2015; Average Brit spends nearly three hours a day online; Half of publishers frustrated by programmatic demand incompletes; Smartphones account for 20% of ad views; and less than 30% of marketers use cross-channel tracking.
Global ad blocking to hit record figure
In the UK, 65% [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA mobile video programmatic climbs 20%; Outbrain & OMD ink partnership in Australia; India’s Komli spins out mobile ad tech firm; and Xaxis pledges 100% viewability for APAC markets.
SEA mobile video programmatic climbs 20%
Mobile video programmatic inventory increased 20% across four Southeast Asian markets in the second quarter this year, amid efforts by advertisers to reach consumers [...]
Tags Ad ViewabilityAdvertiserAgencyAnalyticsAPACAudience BuyingAustraliaBehavioural TargetingBrandDigital MarketingIndiaMarketerMarketing TechnologyMobileMobileMobile RTBProgrammaticProgrammatic VideoPublisherSingaporeSoutheast AsiaVideoViewability
An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has yet to resolve key issues its predecessor also had failed to address.
These are the main challenges facing Starwood Hotels & Resorts’ Asia-Pacific senior director for digital marketing, Janice Chan, who spoke candidly in a phone interview with ExchangeWire, during which she discussed her experience with programmatic and as a marketer in this [...]
Tags Ad ExchangeAd NetworkAd VerificationAdvertiserAgencyAgency Trading DeskAnalyticsAPACAttributionAudience BuyingBehavioural TargetingBrandCross-ChannelDataData Management PlatformFragmentationMarketermeasurementMedia BuyingPerformance MarketingProgrammaticPublisherRetargetingSingapore
Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem – including the rise of programmatic – some are questioning whether they are still relevant to today’s digital marketers. In this article, Tim Preston, Director, Ad Server Business Development EMEA at OpenX discusses how ad servers fit into the modern marketer’s toolkit.
Ad servers were originally designed to support manual, direct ad sales, with a heavy emphasis on features such as sales [...]