Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack of mobile-first technology, limited understanding of the mobile infrastructure, and how mobile is generally consumed. However, technology has moved on, and the opportunities are there for premium publishers to get the most out of their mobile audience. Paul Gubbins (pictured below), UK country manager, PubMatic, tells ExchangeWire how premium publisher reticence towards mobile monetisation came about, and how it can be overcome.
Tags in-app mobile advertisingMobilemobile advertisingmobile monetizationmobile publishersmobile yield optimisationpremium publisherpremium publishingProgrammatic MobilePublisherpublisher monetisationpublisher monetization
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Programmatic grew over 100% in Europe in 2015; Double-digit billions in monetary losses due to ad blocking; Apps generate more revenue than mobile web; and Cross-channel analytics on the rise.
Triple-digit growth for programmatic in Europe
Looking back at 2015, programmatic trading in Europe experienced triple-digit growth over the last year, a
Tags ad blockingAd SpendAdvertiserAgencyAppsAttributionDataData StrategyDigital MarketingEastern EuropeEuropeMarketerMarketing TechnologymeasurementMobileMobilePrivate marketplaceProgrammaticPublisherresearchRTBUKViewability
Native has opened an exciting new space in advertising. As the appetite for traditional advertising have been continuously decreasing for a few years, Native looks to be ‘the new black’ on which agencies, brands, and publishers are keen to position themselves. But, beyond the buzzword, what is Native advertising, really? ExchangeWire invites Philippe Besnard (pictured below), CEO and co-founder of Quantum Advertising, the European leader in Programmatic Native advertising, to clarify the [...]
China's Programmatic Buying Small But Growing; Most Agree AU Digital Ad Trading Should Be More Transparent
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China’s programmatic buying small, but growing; Most agree AU digital ad trading should be more transparent; Kiosked invests in APAC expansion; Dentsu Aegis Network inks partnership with York Butter Factory; and Amobee lures Asia exec from Millennial Media.
China’s programmatic buying small, but growing
Spend on online display ads in China will hit USD$14bn (£9.9bn) this year, with [...]
The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with Keith Winter (pictured below), COO, Opera Mediaworks about their position in the market, as well as the trends and opportunities that exist for both advertisers and publishers globally.
ExchangeWire: As a mobile advertising platform, Opera Mediaworks encompasses many different properties. What is your footprint in the mobile industry?
Keith Winter: Opera Mediaworks is one of the largest mobile advertising and marketing platforms [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter Ads in External Feeds; SAP introduces media exchange; Dynamic Email Retargeting by Criteo; More Transparency for Publishers with Dutch ad server Ancora; and Google introduces Android Instant Apps.
Facebook sell video ads for third parties
First retargeting on Instagram, now video ads delivered through the Audience Network to third-party websites and in apps: Facebook ramp up their [...]
Tags Ad ServerAd TechAdvertiserAgencyAppsBrandData Management PlatformDemand Side PlatformDisplayEuropeFacebookFacebook DisplayGermanyMarketing TechnologyMedia BuyingNetherlandsOnline videoPlatformProgrammaticProgrammatic VideoPublisherPublisher ExchangeRetargetingtransparencyVideo
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost half of APAC marketers buy programmatically; Indian consumers annoyed by mobile ads; Nine Mi9 puts inventory on AppNexus; AdAsia opens up in Thailand; Criteo eyes growth in India; and China’s LeCo partners with Twitter.
Almost half of APAC marketers buy programmatically
Some 41% of senior marketing professionals in Asia-Pacific have adopted programmatic in their media buys, led [...]
In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to “tackle excessive and irrelevant mobile ads”. The technology has not yet been rolled out across the Three network; but the announcement has been very well publicised, as the industry tries to understand what such a deal could mean for the future of digital mobile advertising. ExchangeWire speak with Ben Barokas (pictured below), co-founder and CEO, Read more
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles ad fraud; New UK GM for Adform; and Rocket Fuel appoints international MD.
StickyADS.tv Acquired by Comcast
Comcast strengthens its activities in Europe by acquiring French video tech provider StickyADS.tv, the company has confirmed in a press release. The financial details of the deal were not disclosed.
The acquisition of the video [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Half of ANZ firms don’t understand customer journey; Dentsu Aegis acquires China’s VeryStar; Radio ads climb in metro AU; Mobile Embrace expands into Singapore & Malaysia; Singapore ad firm unveils programmatic platform; and Oracle Marketing Cloud powers SEA e-commerce platform.
Half of ANZ firms don’t understand customer journey
Just half of organisations in Australia and New Zealand say they [...]