In today’s ExchangeWire news digest: an investigation by the WSJ finds that an older version of TikTok violated Google’s app store policy; concerns around influencer marketing are resurrected after an investigation into Indian rapper Badshah; and TRMC criticises Coles for its decision to drastically cut its production of print catalogues.   A previous version of TikTok violated Google’s app store policies   The Wall Street Journal has revealed that a previous version of popular short-form app TikTok collected device MAC addresses without consent from [...]

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In today’s ExchangeWire news digest: OOH giant Clear Channel Outdoor announces its bringing its RADAR offering to Europe; Australian industry bodies AANA and Ad Standards combine; and the Evening Standard prepares for a restructure to focus on building its digital and mobile offerings.   Clear Channel Outdoor announces plans to bring smart digital billboards to Europe   The world’s second biggest out-of-home (OOH) advertising firm, Clear Channel Outdoor, has announced that it will bring its RADAR solution to Europe. The outdoor advertising giant will now [...]

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In today’s ExchangeWire news digest: Facebook sues the EU Commission for requesting ‘unnecessary’ data; South China Morning Post announces a new digital subscription service; and the latest Advertising Expenditure Forecast from Zenith predicts that digital advertising will clinch over 50% of the global market.   Facebook sues EU antitrust regulator   Facebook is suing the EU’s antitrust regulators for seeking access to employee information that it considers unnecessary to ongoing investigations into its data and marketplace practices. The US-based social media giant has been under [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the US Department of Justice finalises its plans to take Google to court; India bans almost 60 apps over concerns about state security; the California Consumer Protection Act has come into force; and the French government introduces tax credits to encourage newspaper subscriptions.   DOJ closes in on antitrust probe against Google   The US Department of Justice (DOJ) is nearing the end of [...]

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In today’s ExchangeWire news digest: researchers find that some third-party Facebook apps may be misusing their users’ email addresses; TikTok rushes to reassure its users over findings that the app can access device clipboards; and the French government introduces tax credits to encourage its citizens to subscribe to news publications.   Researchers uncover email address misuse by some third-party Facebook apps   A study by researchers at the University of Iowa has found that some third-party Facebook apps may be misusing their users’ data. [...]

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In today’s ExchangeWire news digest: Google has announced a new licensing arrangement, meaning that it will now pay some publishers for their news content; little over a week after opening an Australia office, Tik Tok sets up dedicated marketing agency Tik My Day, and announces new Tik Tok For Business solution; and it’s reported that Amazon is looking to add linear and live TV to Prime Video.   Google agrees to pay some publishers for news content   Google’s parent company, Alphabet, has agreed [...]

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Connected TV has received a lot of attention in recent months, with some viewing it as the industry’s newest golden goose. Yet many note the apparent inability of advertisers to take advantage of this increasingly popular channel. In this exclusive Q&A with ExchangeWire, Daniel Elad (pictured below), chief strategy officer at TheViewPoint, discusses the current state of the video publisher scene and how technology can help brands recover from COVID and grasp the opportunities provided by CTV.     What have been the [...]

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In today’s ExchangeWire news digest: the ANA urges networks to push their upfront negotiations back to create a calendar-year system; Twitter trials a new feature prompting users to read articles before retweeting them; and ABC fears drastic cuts are on the way after losing $41m in funding.   ANA urges TV industry to pursue calendar-year upfront deals over usual routine   The Association of National Advertisers (ANA) has issued a plea to the TV ad industry to suspend its usual upfront negotiations until the [...]

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In today’s ExchangeWire news digest: four Republican Senators ask the FCC chairman to reconsider Facebook’s exemption from comment liability; video app Zynn disappears from the Google Play Store, with allegations of content theft also arising; and Facebook launches its long-awaited News service.   Republican senators ask FCC to reconsider social media liability   Following a ruling last week which asserted that publishers are liable for the comments left on their public Facebook pages, four Republican senators have written to the Federal Communications Commission (FCC) [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the Federal Court in Germany upholds a ruling to ban assumed consent for unnecessary cookies; Vice Australia announces significant job cuts and the closure of its Virtue agency as part of a company-wide cull; the US government announces that it will expand its digital services tax probe to more countries; and Google is hit with a fresh lawsuit over allegedly [...]

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