In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new travel marketing solutions to attractions customers; Mindshare develops LGBTQ PMP; and Caters news agency partners with Primis for content syndication. IAS Threat Lab calls for industry to update ads.txt files Integral Ad Science (IAS), a global leader in digital ad verification, has [...]

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Writing exclusively for ExchangeWire, Brian Lovett (pictured below), director of product, commerce, Sovrn, discusses how digital commerce can be used to effectively supplement revenue from display advertising amidst tumultuous times for media. “Increasingly a successful digital media company will be one that can accumulate multiple revenue sources.” In the 18 months since Columbia Journalism School’s Raju Narisetti made this statement, revenue diversification has been a top priority for publishers. A recent Reuters report indicates diversification strategies are beginning to pay off, with [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GumGum announces USD$22m (£17m) funding round; Verizon Media partners with VIOOH; Rakuten launches Rakuten Advertising; Yieldbird to invest €1.5m (£1.2m) in ADXo solution; and Trade House Media integrates with The Media Trust. GumGum announces USD$22m (£17m) funding round GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, announced today that leading global marketing executive Lisa Licht [...]

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Ahead of ATS Stockholm 2020, Amit Kotecha (pictured below), marketing director at Permutive, has penned this exclusive article for ExchangeWire discussing how publishers, advertisers, and agencies, can prepare for a post-cookie landscape, and how transitioning to first-party data strategies can ensure a consumer-centric and profitable future for the advertising industry. It’s official: even the naysayers who couldn’t, or wouldn’t, imagine life without them now know it – the age of the cookie is (almost) over. The final confirmation of their demise [...]

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Ahead of the panel discussion on solving the identity challenge at ATS Stockholm 2020, Kelly Jacobson Collins (pictured below), global product compliance director at Unruly, discusses what opportunities have been opened up post-ITP, and how providers can collaborate with publishers for the benefit of the industry. What opportunities have been opened up in the privacy-compliant post-ITP landscape, and how are independent providers outside of GAFA set to capitalise on these? It would be very easy to dwell on the negative side of [...]

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We will be hosting our first event in the Nordics in over eight years on Tuesday, 19th February. ATS Stockholm will focus on the key areas affecting the industry as we head into an uncertain decade for digital marketing. Are we pivoting from precision to predictive marketing? Is the industry ready to look beyond the cookie? And what future can digital media buyers and sellers expect. With all that in mind I have outlined seven key reasons to come this year’s [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Kinetic launches OOH behavioural planning platform; Primis partners with Reuters; PubNative partners with fluct; impact of cookie matching on publishers assessed; Tappx to launch CTV programmatic server-side ad insertion platform. Kinetic launches OOH behavioural planning platform Kinetic, one of the UK’s largest out of home (OOH) agencies, has announced the launch of its new behavioural audience planning platform, Journeys, in [...]

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As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is publisher monetisation, which is facing ever-greater challenges in the privacy-first era, though this in turn leads to opportunities which could not previously be realised. Solving the holy trinity for publishersThe holy trinity of advertising in 2019 was trust, transparency and brand safety. [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Integral Ad Science acquires ADmantX; digital publishing revenue declines; Ad-Lib raises USD$6m (£4.6m); Ocean Outdoor offers to purchase AdCityMedia; IAB Europe announces results of CMP compliance check. Integral Ad Science acquires ADmantX Integral Ad Science (IAS), a global market leader in digital ad verification, has announced the acquisition of ADmantX. The transaction brings together the leading provider of contextual intelligence [...]

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Writing exclusively for ExchangeWire, Giovanni Stocchi (pictured below), CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the push publishers needed to take back control of their first-party data to offer advertisers custom-fit audiences and propensity modelling. Publishers know they have not always guarded their audience data closely enough to ensure that they profit from it, rather than third-parties. [...]

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