In today’s ExchangeWire news digest: News Corp purchase Investor’s Business Daily for USD $275m; TripleLift sell a majority stake to Vista Equity Partners; and the LA Times take out a USD $10m loan after losing over USD $50m in revenue during 2020.   News Corp buys Investor’s Business Daily for $275m News Corp have forged a deal to purchase Investor’s Business Daily (IBD) for USD $275m (£200m). The now former O’Neil Capital Management-owned publisher will now operate under News Corp’s Dow Jones subsidiary, [...]

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In today’s ExchangeWire news digest: US-based streaming service Roku have announced plans for their own advertising brand studio; mobile ad tech firm Digital Turbine acquire Fyber; and News Corp sign a 3-year contract with Facebook’s News scheme.   Roku launch an advertising brand studio US-based streaming service Roku have set up their own advertising brand studio, which will produce advertisements and TV programmes tailored to marketers. A relatively new venture for streaming services, with only fellow streamer Hulu announcing the creation of their [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: BuzzFeed announce they will shutter the national news operations of recently-acquired HuffPost; the China Advertising Association have developed an IDFA alternative, CAID, which could bypass Apple’s ATT privacy update; Disney are expected to usurp Netflix as the most popular streaming provider by 2024; and ByteDance expand to Singapore in an effort to distance themselves from privacy concerns over China.   BuzzFeed closes [...]

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In today’s ExchangeWire news digest: BuzzFeed announce they will close HuffPost’s national news operations; WPP remain confident that 2021 will be a year of growth after a bruising 2020; and AMC Networks report 157% y-o-y growth in paying subscribers, putting the firm 3 years ahead of plan.   BuzzFeed closes HuffPost’s national news operations The parent-company of news website HuffPost has decided to pull the plug on the firm’s national news operations. BuzzFeed, who acquired the Arianna Huffington-founded media site just last year, [...]

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In today’s ExchangeWire news digest: Google-parent company Alphabet are reportedly in talks to with Spanish publishers to bring Google News back to the country; the head of the CMA says that Facebook and Google hold too much control over the UK’s online advertising market; and Discovery sees revenues flatline, whilst streaming service Discovery+ achieves strong growth.   Alphabet in talks to bring Google News back to Spain Alphabet Inc., the parent-company of leading search and digital advertising firm Google, are reportedly making moves [...]

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In today’s ExchangeWire news digest: Canada announces its intention to follow Australia in imposing a law to force digital platforms to pay for news; research from Poynter finds that Twitter’s Birdwatch is currently failing to effectively clamp down on the spread of misinformation; and Which? finds that fake Amazon reviews are being sold in bulk online.   Canada follows Australia’s lead with plans to make digital platforms pay for news The government of Canada has announced plans for a law that will force [...]

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In today’s ExchangeWire news digest: digital video advertising experiences significant growth in Australia; Google’s apps are frustrated by a lack of updates as the firm continues to hold out against Apple’s “nutrition labels” initiative; and Australian media outlets see traffic plummet in the wake of Facebook’s decision to cut off news sharing.   Digital video advertising investment surges 41% in Australia Investment in digital video advertising surged 41% in Australia during Q4 2020, reaching AUD $642.7m (£361.2m) by the year’s end. The results, [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Magnite bolster their CTV and video offerings by acquiring SpotX; the EU indicates that they may implement legislation similar to Australia’s pending News Media Bargaining Code; Bloomberg reveals their ambition to build a $100m consumer subscription base; and Alphabet smash past Q4 2020 revenue forecasts thanks to strong advertising results on YouTube and Google.    Magnite expands video ad presence with acquisition [...]

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In this exclusive article written for ExchangeWire, independent consultant Emily Palmer summarises the results of a recently-conducted survey of ad ops and programmatic professionals working at UK publishers, conducted with her client GeoEdge, as well as a subsequent discussion conducted under Chatham House Rule with women working at leading UK media brands. Automation for publishers in digital advertising could forgivably be assumed as the domain of programmatic teams. But processes are also being automated for direct campaigns, from ad quality assurance [...]

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The ad tech industry has seen its fair share of changes over the last decade, marked by substantial yearly shifts in the sector. 2020 was no exception, and the year lived up to its promises. Pubstack, a specialist in Publishers’ ad revenue monitoring and optimisation, interviewed 60 European top-performing publishers on what will be at stake for them during this year and shared the findings on their website. The challenges and opportunities that await publishers can be summarised in three [...]

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