SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory and the DSPs and exchanges fielding its demand, allowing publishers to achieve maximum yield. However, argues Scott Braley (pictured below), GM of advertising platforms, Ooyala, there’s no real reason why publishers can’t access that demand directly. Braley believes the standalone SSP is dead and here he explains why.
Looking at the ad tech landscape, I cannot help but be struck by [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB SG want marketers to look past cost-per-click; Dentsu reports 11.5% profit growth in APAC; Nine launches audience data products; GumGum adds AU publishers to visual ad platform; Amobee snags former Millennial Media MD; and Mindshare gets new APAC data & tech head.
IAB SG want marketers to look past cost-per-click
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad blocking in Germany; Solid quarter for YuMe; and Pixalate partners with MobFox.
Facebook take anti-ad-block measures
Facebook want to protect their ad revenue, at the risk of putting off their users. The social network is planning to make ads look indistinguishable from user content in a bid to hamper ad-blocking technology.
The network, thus, [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Adform inks partnership with India in sight; AdAsia launches video network & production services; GroupM revises China growth forecast downwards; New Facebook Page sections available for SEA firms; and OMD get new Telstra head.
Adform inks partnership with India in sight
The ad tech vendor has signed an agreement with Zirca Digital Solutions to make its products and [...]
Programmatic direct will revolutionise the way inventory is bought and improve campaign delivery; but marketers will need to figure out how the technology platform can work for them. In this industry byliner, Exponential Interactive’s Southeast Asia and North Asia commercial director Gerard Lechau highlights key benefits programmatic direct promises to offer and attempts to clear the air about what it actually means.
Programmatic advertising has been gaining ground in Asia-Pacific and is on a growth trajectory with a current penetration rate [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London hub; GroupM predicts USD$1 trillion global marketing spend for 2017; Factual and MediaMath partnership; Top ranking for OpenX app and inventory; More data for SpotX; and News Republic bought up by Cheetah Mobile.
Sizmek acquired by Vector Capital
Big news from ad management platform Sizmek: The ad tech provider has been acquired [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teads raises £36.3m for Asia expansion; Amnet programmatically targets LinkedIn APAC audience; Majority of APAC consumers unhappy with digital experience; Japan toughest to engage with video ads; Unruly opens Singapore video lab; and Criteo hires APAC MD.
Teads raises £36.3m for Asia expansion
The outstream video platform says it has secured €43m (£36.3m) in new debt financing to [...]
Yesterday (27 July) Alphabet Inc. (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 30 June, 2016. The internet giant posted revenues of USD$21.5bn (£16.3bn), an increase of 21% year-on-year. Google still drives almost all Alphabet’s revenue as click volume rises, despite a drop in CPC.
“Our terrific second quarter results, with 21% revenue growth year-on-year, and 25% on a constant currency basis, reflect the successful investments we’ve made over many years in rapidly expanding areas such as mobile and video. We continue [...]
Publishers are experiencing an ongoing period of transition, with Facebook being one of the main drivers of it. Ad tech, explains Mihai Fanache (pictured below), CEO, thenewsroom.io, needs to step in. Here, Fanache tells ExchangeWire that the publishers of tomorrow need to become programmatic platforms to allow them to compete with the likes of Facebook.
The world seems to be waking up on the wrong side of the bed lately. It’s like a hangover, but [...]
Cars on the roads of Japan can potentially be used to drive advertising campaigns, enabling brands to push customised content to targeted audience groups.
Cloudian and Dentsu have been working on a pilot that uses visual recognition to identify vehicles based on their brand and model make. Using data analysis and artificial intelligence tools, the system then would be able to push custom ads – displayed on roadside billboards – to drivers [...]