Seven Reasons To Attend ATS Stockholm
We will be hosting our first event in the Nordics in over eight years on Tuesday, 19th February. ATS Stockholm will focus on the key areas affecting the industry as we head into an uncertain decade for digital marketing. Are we pivoting from precision to predictive marketing? Is the industry ready to look beyond the cookie? And what future can digital media buyers and sellers expect. With all that in mind I have outlined seven key reasons to come this year’s [...]
Kinetic Launches OOH Behavioural Planning Platform; Primis Partners with Reuters
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Kinetic launches OOH behavioural planning platform; Primis partners with Reuters; PubNative partners with fluct; impact of cookie matching on publishers assessed; Tappx to launch CTV programmatic server-side ad insertion platform. Kinetic launches OOH behavioural planning platform Kinetic, one of the UK’s largest out of home (OOH) agencies, has announced the launch of its new behavioural audience planning platform, Journeys, in [...]
Predictions 2020: Publisher Monetisation
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is publisher monetisation, which is facing ever-greater challenges in the privacy-first era, though this in turn leads to opportunities which could not previously be realised. Solving the holy trinity for publishers The holy trinity of advertising in 2019 was trust, transparency and brand safety. [...]
Integral Ad Science Acquires ADmantX; Digital Publishing Revenue Declines
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Integral Ad Science acquires ADmantX; digital publishing revenue declines; Ad-Lib raises USD$6m (£4.6m); Ocean Outdoor offers to purchase AdCityMedia; IAB Europe announces results of CMP compliance check. Integral Ad Science acquires ADmantX Integral Ad Science (IAS), a global market leader in digital ad verification, has announced the acquisition of ADmantX. The transaction brings together the leading provider of contextual intelligence [...]
First-Party Data Priorities Prompt Publishers to Take Back Control
Writing exclusively for ExchangeWire, Giovanni Stocchi (pictured below), CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the push publishers needed to take back control of their first-party data to offer advertisers custom-fit audiences and propensity modelling. Publishers know they have not always guarded their audience data closely enough to ensure that they profit from it, rather than third-parties. [...]
InfoSum Launches First-Party Data Platform; Smart Expands to UK Market
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party data platform; Smart expands to UK market; VIOOH research: 2020 to be year programmatic digital OOH goes mainstream; ConversionWorks and Datalicious Korea to merge with MightyHive; and The Ozone Project signs The Stylist Group as its newest publisher. InfoSum launches first-party data platform InfoSum has announced the launch of its Discovery platform, which enables media owners to [...]
Post-Cookie Lessons from Germany: An Industry Call-to-Action
As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O’Sullivan (pictured below), VP product, identity and data at Index Exchange, discusses what approaches publishers in the German and wider global market can take to capitalise on nascent opportunities. This September, Firefox became another falling domino in the post-cookie revolution. Following Safari’s lead, Mozilla’s browser released a feature automatically blocking third-party cookies for 100% of their user base. As one of the most popular browsers in Germany [...]
Publisher Monetisation in the Privacy Era: Q&A with Rivr
Speaking exclusively to ExchangeWire on the ground at this year’s DMEXCO, Benjamin Hansz (pictured below), vice president of strategy, Rivr, discussed how publishers could optimise yield following privacy constrictions and browser developments. What are the key options available for publishers to increase yield? There are two main options, they can either buy it or they can build it. Many are in the habit of using analytics packages to understand what is going on, then making calls manually, however what we prefer at [...]
IAB Tech Lab Releases Proposal for Consumer Privacy Solution; Teads Unveils Teads for Publishers
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Tech Lab releases proposal for consumer pivacy solution; Teads unveils Teads for Publishers; DoubleVerify launches Semantic Science division; News UK partners with ADmantX; and Centro expands into UK and LatAm. IAB Tech Lab Releases Proposal for Consumer Privacy Solution IAB Teach Lab has released its Proposal for Enhanced Accountability which, among other things, outlines three ideas from our industry [...]
Up to 65% of Location Targeting Ad Spend is Wasted; The Ozone Project Selects Improve Digital as First European Ad Tech Partner
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Up to 65% of location targeting ad spend is wasted; The Ozone Project selects Improve Digital as first European ad tech partner; PubMatic receives compliance certification for IAB Tech Lab’s Open Measurement SDK; MGID launches Smart Widget for accelerated mobile pages; and MediaMath names Konrad Gerszke as president. Up to 65% of location targeting ad spend is wasted Despite strong [...]
