Publisher

  • It’s Time to Trust the Video Everywhere Environment: Q&A with Josh Speyer, AerServ

    News

    Speaking to ExchangeWire, Josh Speyer (pictured below), CEO, AerServ, discusses the changes mobile publishers can focus on to make it easier for TV dollars to move into the channel, and what traditional TV media buyers need in order to feel more receptive to embracing mobile video.

    ExchangeWire: Mobile advertising has been one of the top reasons for expanded digital video budgets. What kinds of systems and processes are TV media buyers using now that can be potential challenges (and opportunities) for [...]

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  • Publishers Need a Tech Stack Built for Video: Q&A with Dvir Doron, Cedato

    News

    Out of the challenges publishers face, being technically prepared for the complexities video presents is at the top of the list for such a valuable revenue channel. Dvir Doron (pictured below), CMO, Cedato, speaks with ExchangeWire about the importance of tightly integrated technology and the advantages of video header bidding.

    ExchangeWire: What are the key pain points for publishers in the video marketplace?

    Dvir Doron: Video definitely represents the most promising revenue opportunity for publishers these days, and is probably [...]

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  • Why Digital Advertisers Need a Premium Marketplace

    News

    There’s one definitive way to address the issues surrounding brand safety and transparency, but the industry’s not set up to deliver it, says Simon Stone, commercial director, Collective.

    Unsurprisingly, with the issues surrounding Facebook and YouTube in recent months, there’s growing concern among advertisers over brand safety and a call for transparency in terms of exactly what kind of content their ads will appear next to. This is driving a shift in thinking about digital advertising.

    Years ago, when I started out [...]

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  • Meeting Minimum Viewability Standards Ignores 98% Engagement; Q&A with Dave Jacobs, 33Across

    News

    In order for publishers to be competitive and drive revenue for success, as well as for marketers to better engage with their consumers, viewability of high-quality, scalable advertising continues to be important to both. Dave Jacobs (pictured below), COO, 33Across, explains that while viewability standards in the industry are being addressed, there is more work to be done to include time in-view to drive the highest engagement for marketers.

    ExchangeWire: What does 33Across do and what are some of [...]

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  • Agency Role Remains Relevant in APAC; AU OOH Revenue Climbs 7% in 2Q2017

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Agency role remains relevant in APAC; AU OOH revenue climbs 7% in 2Q2017; MullenLowe reorgs China operations; iAccess goes to China; comScore offers mobile consumer panel in Malaysia; Wunderman & POSSIBLE join hands; Eventbrite opens up in NZ; and Executive promotions at Merkle, OMD, and UM.

    Agency role remains relevant in APAC

    Media agencies still will be necessary in [...]

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  • ATS SG 2017 Debates Threat of Consultancies & Working with Walled Data Access

    News

    Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a role to play and the need for brands to find alternatives when faced with restricted access to data.

    Discussions at ExchangeWire’s annual ATS Singapore conference this week revolved how relationships between technology, brands, publishers, agencies, and vendors could be improved to drive programmatic development in the region.

    Dushyant Sapre, Criteo’s Asia-Pacific regional director for global supply and business development, noted [...]

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  • IAB AU Releases Ad Effectiveness Glossary; Whitepaper Looks at China's Programmatic Video Market

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU releases ad effectiveness glossary; Whitepaper looks at China’s programmatic video market; Publicis acquires AU agency; Brightcove expands consulting business to ANZ; and comScore brings Extended Video reporting to China.

    IAB AU releases ad effectiveness glossary

    The recently-established Ad Effectiveness Council of IAB Australia has completed its first project aimed at helping the digital community assess the [...]

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  • We Don’t Take 3rd-Party Fees from Publishers for Impressions We Buy: Q&A with Marc Grabowski, Criteo

    News

    Last month (23 May, 2016) Criteo announced the launch of its new header bidding platform for publishers, Criteo Direct Bidder. Marc Grabowski, executive vice president, global supply and business development, Criteo speaks exclusively with ExchangeWire about how the new platform works and how it aims to leverage the new platform to drive higher publisher revenue. 

    ExchangeWire: How does Criteo’s new header bidding platform work?

    Marc Grabowski: Criteo Direct Bidder enables Criteo to buy impressions directly and transparently from a publisher.

    The solution is [...]

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  • APAC Agencies Must Be More Than Just Media Buyers

    News

    Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic and, if not, provide help on how to do so.

    This should include data strategy and operations setup, says Vincent Niou, Essence’s Asia-Pacific senior programmatic and partnerships director, who warns that agencies that fail to offer these services will provide opportunities for consulting firms to jump in.

    In this Q&A with ExchangeWire, Niou further explains how agencies can facilitate the development of [...]

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  • Indian Marketers Can Solve Content Challenge with Machine Learning

    News

    Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for clues.

    These tools play a crucial role in personalising customer experience, says Gulshan Verma, Times Internet’s chief revenue officer. They enable marketers to determine the best time and format to roll out and optimise communication with consumers, he explains in this Q&A with ExchangeWire.

    ExchangeWire: Last we spoke, you said Times Internet’s use of programmatic was still limited, with single-digit [...]

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