ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by Criteo; Support for DigiTrust; MediaMath integrat with AdX; DAX Listener ID; Vertical video by Teads; Virtual IQ buys Refined Labs; and Neustar focuses on European expansion.
AT&T buy Time Warner for USD$85bn
Massive take-over in the media sector: telecommunications provider AT&T buy Time Warner, securing content that includes the the famous Hollywood studio, [...]
Tags Ad ExchangeAd NetworkAd SpendAd TechAd ViewabilityAgencyAnalyticsAttributionBehavioral TargetingBehavioural TargetingBrandCross-deviceDataData ExchangeData OptimisationDigital MarketingDisplayDSPEuropeMarketing TechnologymeasurementMobilePremiumProgrammaticProgrammatic GuaranteedPublisher
ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Facebook geht gegen Datenschutzanordnung vor Gericht; YieldKit Advertiser Center; Burda baut AdTech Factory aus; und Deutschland auf Platz 3 in Viewability-Vergleich.
Facebook wehrt sich gegen Datenaustauschstopp vor Gericht
Die zweite Runde in der Auseinandersetzung zwischen Facebook und deutschen Datenschützern hat begonnen. Das soziale Netzwerk mit europäischem Hauptsitz in Dublin zieht vor Gericht, um die Verwaltungsanordnung des Hamburger Landesdatenschutzbeauftragten Johannes Caspar aufheben zu lassen.
The UK’s media industry is at a precarious crossroads. There are regular reports in the press about the deterioration of ad revenues and the increasing dominance of the duopoly of Facebook and Google in the digital market. The News Media Association (NMA), have recently asked the government to help in the matter stating: “The value chain of digital news has become wildly out of step with the contribution that each player makes [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells Allegro; Armis.Tech founded in France; UK viewability figures at 49%; TubeMogul and TVTY integrate; RadiumOne concentrate on creative; Improve Digital grow; and Total Media launch new division.
Strategic sale of Allegro
After announcing plans to sell Polish internet auction site Allegro earlier this year, Naspers have finally closed the deal: Allegro is sold to a [...]
Tags Ad ExchangeAd TechAd ViewabilityAdvertiserAgencyAmazonBehavioral TargetingBehavioural TargetingCreativeEastern EuropeEuropeFranceLocalLocationMarketermeasurementMobileNetherlandsPerformance MarketingPlatformPolandProgrammaticPublisherRetargetingStrategic InvestmentViewability
How does socialisation affect news consumption? Are publishers ready to adapt to these changing trends, or is their only option to quietly accept the fact that news production will forever languish behind social media? How can publishers thrive, despite the socialisation of news? Stephanie Himoff (pictured below), MD Northern Europe, Outbrain, writing exclusively for ExchangeWire, provides the main points publishers must consider to continue operating in this changing market.
In January 2009, US Airways Flight 1549 [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Less ad fraud in UK; SpotX and Vemba partner; Integral Ad Science and AOL; Brandwatch expands to France; and new CEOs for iotec and Kiosked.
Ad fraud numbers falling in UK
The number of fraudulent ads in the UK has decreased by almost two-thirds in the past 12 months – at least when it comes to the ads tracked by measurement provider Integral Ad Science. [...]
Everyone, Especially the Publisher, Wants to Retain Control: Q&A with Massimo de Magistris, GM EMEA, StickyADS.tv
How has the rise of video changed the way publishers operate? Are they prepared for the ongoing developments in this space? Speaking with ExchangeWire, Massimo de Magistris (pictured below), GM EMEA, StickyADS.tv, explains how publishers are evolving to meet the growing demands of advertisers, but there is still a long road ahead.
ExchangeWire: There are significant technological advances in programmatic video as a platform. It is evolving all the time – are publishers paying enough attention to these advances?
The technological battle for supremacy in the world of programmatic advertising shows no sign of abating. In fact, ever since the move from print to digital, it’s become a perpetual tug of war between competing parties with very different ideologies over how the industry should evolve. Gareth Shaw, VP programmatic operations EMEA, PulsePoint, (pictured below) goes back to basics with a look at header bidding and what it can do for publishers.
For publishers, the tug of war in programmatic has [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo taking over HookLogic; Guardian launches programmatic audience targeting platform; IPA champions diversity; Optimizely enables campaign experimentation; and Optimove introduces Optibot.
Salesforce to buy Krux
Data management specialist Krux changes ownership. New owner, Salesforce, pays the proud sum of USD$700m (£554m) for Krux, the Wall Street Journal writes. The purchase [...]
Tags Ad ExchangeAdvertiserAnalyticsAudience BuyingBehavioral TargetingBehavioural TargetingBrandCross-ChannelCross-deviceDataData ExchangeData Management PlatformData OptimisationDigital MarketingEuropeMarketerMarketing AutomationMarketing TechnologyOmni-ChannelPerformance MarketingpersonalisationPlatformProgrammaticPublisherRTB
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC retailers struggling to deal with consumer data; AU mobile ad spend outpaces TV for first time; Dentsu Aegis opens Singapore R&D hub; Majority of AU mobile shoppers engaged with ads; and Outbrain signs deal with Philippine news site.
APAC retailers struggling to deal with consumer data
Some 55% of retailers in Asia-Pacific are struggling to segment unstructured data [...]