APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers still struggling with disjointed customer touchpoints; Australia see early 6.2% dip in agency bookings; The Trade Desk eye Indonesia growth; Band Interprise play alongside gyro; Vietnamese broadcaster now available on SpotX; and Executive appointments at Publicis agencies.APAC marketers still faced with disjointed customer touchpoints
Providing an omnichannel customer experience remains wishful thinking, at least for [...]
In this industry byliner, SelectMedia’s CEO and founder, Sagi Gordon, discusses the growth of video marketing in Asia-Pacific and urges marketers in the region to take the first steps towards fighting ad fraud.
The use of programmatic software for the purchase of digital video advertising is already a fact in Asia. The technology has brought about a great change to the field of marketing, which was previously dominated by traditional video marketing practices. Programmatic video marketing has been particularly preferred over [...]
There is no denying that ad blocking software has caused a rift in the online ecosystem. Supporters argue that it gives them better access to content; and opponents counter by citing an implicit contract that people agree to when viewing online material. However, there is one point that is indisputable: publishers and advertisers alike have been losing display revenue, and there isn’t an end in sight. In this piece, Oliver Roup (pictured below), CEO and founder of VigLink, addresses these [...]
It can sometimes be tricky to manoeuvre the realm of programmatic video, especially for publishers in Asia-Pacific that may be new to the ad tech platform and have to operate within a highly diverse region. Here to offer up some advice in this week’s industry byliner is Steve Davis, Ooyala’s general manager for Asia-Pacific and Japan, who urges the need to go ‘live’ as well as pump up the fight against ad blocking.
Programmatic ad revenue is expected to more than [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA markets see disparate digital ad spend; China bank brands more valuable than US peers; Japanese ad firm buy out Singapore activation agency; Landor & Designworks unite in AU; AOL launch price optimisation tool in Asia; and IAB AU bring on executive consultant and new board member.SEA markets see disparate digital ad spend
Digital ad spend in Southeast [...]
Asia-Pacific comprise many different countries and markets, resulting in multiple data inputs and a fragmented publisher community. This has made it challenging to gather data and build audience segments relevant for marketers in the region.
In this week’s Q&A, Eyeota’s CEO and co-founder Kevin Tan and Skimlinks’ head of audiences Ed Thomas discuss challenges the industry still face in establishing accurate user profiles and managing misconceived mindsets that audience data should be provided free with inventory buys.
The two ad tech [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Facebook test Messenger ads in TH & AU; China see lower search ads growth; Dentsu buy out Indonesian agency group; Taptica eye Japan growth via partnership; Columbus head to Malaysia; and Kargo roll into Sydney.Facebook test Messenger ads in TH & AU
The social media juggernaut are planning to run tests in Thailand and Australia that will enable [...]
With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the right audience and improve customer interaction.
They also will need to respond swiftly to market changes, such as the government’s demonetisation move and country’s increasing mobile adoption.
ExchangeWire spoke with industry executives for their insights on the Indian ad tech landscape, several of whom pointed to artificial intelligence and machine-learning as key trends to watch for this [...]
Yesterday (18 January, 2017) Netflix, Inc. (NASDAQ: NFLX) released its fourth-quarter 2016 financial results with great aplomb. This quarter marks the 10th anniversary of Netflix’s content streaming offering, thus, the beginning of the disruption of the traditional TV landscape. The next decade promises to be even more tumultuous as internet TV surpasses linear TV.
In 2016, the disruptive giant Netflix generated USD$8.3bn (£6.8bn) in global streaming revenue (35% year-on-year growth) and finished the year with 93.8 million members – 19.0 million net additions versus 17.4 million [...]
Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of programmatic forward in Asia-Pacific.
With campaign tracking and ad blocking proving to be major challenges over the past year, the next development phase for programmatic must focus on improving data credibility and cross-device attribution.
ExchangeWire spoke with several executives who stressed the need to enable “true omnichannel” and data-driven advertising in order to create connected user experiences, as well as for [...]
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