In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the US government declares it’s ready to file a lawsuit against Google for anti-competitive behaviour; publisher Conde Nast has launched a new data offering for its advertising partners; Instagram announces House of Instagram in an effort to boost advertising on the platform; and McDonald’s replaces Omnicom Group’s OMD with Publicis Groupe to handle its Mainland China media planning.   US government prepared [...]

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In today’s ExchangeWire news digest: Instagram launches House of Instagram in Australia to encourage brands to advertise on its platform; the INS demands compensation from the government as lockdown measures see their ad revenues plummet; and ARN reports an increase in audience figures across its radio platforms.   Instagram creates House of Instagram to promote the platform to advertisers Photo-sharing social media site Instagram has launched a new offering to encourage Australian brands to advertise on the platform. The online resource, named House [...]

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In this exclusive article for ExchangeWire, Nickolas Rekeda (pictured below), CMO at MGID, explains how native advertising can offer brands the safety they’re looking for. Brand safety is a growing concern across APAC, but the solution may be simpler than you think. With brand safety incidents increasing 55% year-on-year across the region, and an even greater increase on mobile, inappropriate or unsafe digital ad placements are taking a real toll on consumer trust and brand perception. A recent IAS study reveals 86% [...]

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In today’s ExchangeWire news digest: Facebook risks losing its MRC accreditation over insufficient ad measurement; Australia’s IMAA teams up with TheNetworkOne to bring bolster its offering to independent media outlets; and Google’s Mel Silva responds to the compulsory revenue sharing code set to be enforced in Australia.   Facebook risks losing MRC accreditation as its ad metric is found wanting Facebook has been warned that it could have its advertising accreditation revoked after failing to provide an effective performance metric. The concerns came [...]

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In today’s ExchangeWire news digest: Google’s ad sales stabilise after experiencing a fall amid the Coronavirus pandemic; Omnicom announces that it expects the outbreak to have a dramatic impact on its performance for the rest of 2020; and Facebook announces its giving $2m to help fund news outlets in APAC.   Google ad sales stabilise after Coronavirus shock Ad sales on Google have stabilised this month after suffering a fall due to the Coronavirus crisis. The search engine had seen revenue from its [...]

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In this article, vice president of digital at South China Morning Post, Ian Hocking (pictured below), sets out the potential impact that the much discussed (and somewhat controversial) termination of third-party cookies. By considering the affect the impending change will have on different parts of the industry, Hocking provides a picture of how a post-cookie landscape may look to advertisers and publishers. The Chrome team within Google have announced a plan to block third-party cookies along with other privacy measures in [...]

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Maria Hedengren (pictured below), CEO of digital magazine firm Readly, writes exclusively for ExchangeWire about moving print publications to the digital sphere, capturing audiences, and publishing in the age of Coronavirus.   1. Some see digitisation as a threat to traditional print publications. How does Readly negotiate the conflict between the two mediums? We see many publishers that are looking to diversify revenue streams and find new ways of providing services to their audiences. Today, Readly is a digital partner to 800 publishers [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the world. In this edition: LUMA reports fall in digital deals; IAS report reveals Australia’s brand safety triumphs; BidSwitch finds media buyers want direct path to inventory; Illuma’s contextual targeting outperforming traditional brand uplift; OnAudience.com examines European adherence to lockdown; and 5 ideas for publishers in a Corona revenue vortex. LUMA reports fall in digital deals LUMA partners has released a Market Report examining activity in the public and private [...]

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Publishers are having a hard time monetising their inventory right now. Despite the fact that many are drowning in traffic, the corona revenue bump has yet to materialise. Aggressive coronavirus keyword blocking by brands is contributing to a dip in revenue for publishers. The irony of this situation is so thick you could almost eat it.  What can a publisher do? Plead to the better nature of brand spenders? Not going to happen. No brand wants to appear against negative stories [...]

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In today’s ExchangeWire news digest: publishers lose out as advertisers block coronavirus-related keywords; America sees a dramatic rise in e-commerce; and Anagog raises USD$10m in a Series C funding round. Overzealous ad blocking sees publishers lose out Publishers are expected to lose out on £50m worth of advertising revenue due to keyword blocking, research from Newsworks has found. Advertisers are using blocking technology to “blacklist” words related to the ongoing coronavirus pandemic to prevent ads from being shown alongside content that includes [...]

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