Brands need to bring their focus back to the basics in 2017 and invest more effort in creating mobile ads that better engage consumers.
While still behind other development markets, Asia-Pacific has been increasing adoption of mobile video ads and is the fastest-growing ad format in the past year. This growth is expected to carry through into 2017. Marketers then will need to tap data and robust metrics to better understand user behaviour, so they can push out content to retain [...]
Buying high-quality digital ad inventory at scale is just a little less efficient and more hazardous than most of us would like, unfortunately. For a medium that has become the predominant destination for global consumers, and therefore the primary target for advertisers, it’s something we really need to solve for in order to ensure its ongoing vibrancy and profitability, writes Jason Barnes, Vice President of APAC, PubMatic.Market forces: what to consider
Google and Facebook, and to [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad tech renaissance looming; IAB UK appoint new CEO; The Telegraph quadruple programmatic team; and global advertising revenue to increase 11.1% in 2017.Duopoly driving ad tech funding decline?
According to data collated for the Financial Times by CBInsights and published in a recent article on [...]
When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40% this year and due to rise by a further 32% in 2017, it’s no surprise that publishers are rushing to adorn their shop front with the ‘video sold here’ sign. Writing exclusively for ExchangeWire, Alex Bornyakov, co-founder and CEO, VertaMedia explains why, when it comes to video strategy, acting in haste [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & India to drive APAC ad spend; Smaato eye China growth from Spearhead acquisition; Thai publishers form co-op to plug inventory gap; Rally changes to Society in Malaysia; and Dentsu lose president in employee suicide fallout.Indonesia & India to drive APAC ad spend
Indonesia and India are expected to play key roles in driving ad spend [...]
For China’s ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in a market where lines between the referee and players in the game have blurred.
ExchangeWire spoke with three executives who identified key developments in the Chinese ad tech landscape last year and what they hoped to see resolved in 2017. The spokespersons are: iPinYou’s CEO and co-founder Grace Huang; Taptica CEO Hagai Tal; and AppsFlyer’s vice president of marketing, Ran Avrahamy.ExchangeWire: [...]
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest series instalment, experts predict how publishers will maximise revenue generation in 2017.Publishers need to maximise data [...]
A band of publishers in Thailand have banded to form a new co-op with the aim to plug the lack of “trustworthy and scalable” inventory as well as quality data they say advertisers badly need.
Slated for launch in February 2017, the Online Premium Publishers Association in Thailand, or OPPA, comprise 12 Thai publishers: BEC-TERO, Dek-D, Kapook, Manager, MThai, Nation, OTV, Pantip, Post Today, Sanook, SiamSport, and Thairath. DAC (D.A.Consortium) and its business venture ally, Innity, have been roped [...]
Publishers face big choices as they seek to maximise revenues from their video content in 2017. In this ExchangeWire exclusive, Ryan Afshar (pictured below), VP of media partnerships, Videology outlines five key areas.
Publishers have been having a hard time. As consumer behaviour transforms for the digital age, they find themselves playing technology catch-up with their advertiser and agency customers. The publishers are under-armed and facing better-equipped rivals.
The scale of competition from Google and Facebook is unprecedented, together these ‘new’ market [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired by private investors; AppNexus start PreBid for video advertising; Ineffective targeting of online campaigns; OperaMediaworks rebrands; The Weather Company goes off-platform; Ve Interactive buys Crave & Lamb; and BillFront receives funding.Neustar acquired by private investors
US tech and communications company Neustar have been sold. A private investment group led by Golden Gate Capital have bought Neustar in a deal worth USD$1.83bn (£1.44bn), [...]