Publisher
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Adform Inks Partnership with India in Sight; AdAsia Launches Video Network & Production Services
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Adform inks partnership with India in sight; AdAsia launches video network & production services; GroupM revises China growth forecast downwards; New Facebook Page sections available for SEA firms; and OMD get new Telstra head.
Adform inks partnership with India in sight
The ad tech vendor has signed an agreement with Zirca Digital Solutions to make its products and [...]
Tags Ad NetworkAd SpendAdvertiserAgencyAPACAustraliaChinaIndiaMarketerMobileProgrammaticProgrammatic VideoPublisherSoutheast AsiaVideo
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APAC Marketers Risk Irrelevance if They Ignore Programmatic Direct
Programmatic direct will revolutionise the way inventory is bought and improve campaign delivery; but marketers will need to figure out how the technology platform can work for them. In this industry byliner, Exponential Interactive’s Southeast Asia and North Asia commercial director Gerard Lechau highlights key benefits programmatic direct promises to offer and attempts to clear the air about what it actually means.
Programmatic advertising has been gaining ground in Asia-Pacific and is on a growth trajectory with a current penetration rate [...]
Tags Ad NetworkAd SpendAd TradingAdvertiserAPACAudience Buyingautomated guaranteedMarketerMedia BuyingProgrammaticProgrammatic GuaranteedPublisherSoutheast Asia
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Sizmek Changes Ownership; Sonobi Drives European Expansion With New London Hub
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London hub; GroupM predicts USD$1 trillion global marketing spend for 2017; Factual and MediaMath partnership; Top ranking for OpenX app and inventory; More data for SpotX; and News Republic bought up by Cheetah Mobile.
Sizmek acquired by Vector Capital
Big news from ad management platform Sizmek: The ad tech provider has been acquired [...]
Tags Ad NetworkAd SpendAd TradingAd ViewabilityChinaDataDemand Side PlatformDSPEuropeFranceMarketing TechnologymeasurementMedia BuyingMobile Ad NetworkPremiumProgrammaticProgrammatic VideoPublisher
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Teads Raises £36.3m for Asia Expansion; Amnet Programmatically Targets LinkedIn APAC Audience
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teads raises £36.3m for Asia expansion; Amnet programmatically targets LinkedIn APAC audience; Majority of APAC consumers unhappy with digital experience; Japan toughest to engage with video ads; Unruly opens Singapore video lab; and Criteo hires APAC MD.
Teads raises £36.3m for Asia expansion
The outstream video platform says it has secured €43m (£36.3m) in new debt financing to [...]
Tags Ad SpendAdvertiserAgencyAPACBehavioural TargetingJapanProgrammaticProgrammatic VideoPublisherSingaporeSocial TargetingSoutheast Asia
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Google: Click Volume Rises, CPC Falls
Yesterday (27 July) Alphabet Inc. (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 30 June, 2016. The internet giant posted revenues of USD$21.5bn (£16.3bn), an increase of 21% year-on-year. Google still drives almost all Alphabet’s revenue as click volume rises, despite a drop in CPC.
“Our terrific second quarter results, with 21% revenue growth year-on-year, and 25% on a constant currency basis, reflect the successful investments we’ve made over many years in rapidly expanding areas such as mobile and video. We continue [...]
Tags Ad Networkad networkalphabetDisplayEarningsearningsgooglegooglePPCPublishersearchSearch
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Programmatic Publishing: Time to Repurpose Ad Tech
Publishers are experiencing an ongoing period of transition, with Facebook being one of the main drivers of it. Ad tech, explains Mihai Fanache (pictured below), CEO, thenewsroom.io, needs to step in. Here, Fanache tells ExchangeWire that the publishers of tomorrow need to become programmatic platforms to allow them to compete with the likes of Facebook.
The world seems to be waking up on the wrong side of the bed lately. It’s like a hangover, but [...]
Tags facebookFacebookonline publisherspremium publisherPublisherpublisherpublisher monetisationpublisher technology
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Cars in Japan Targeted to Drive Campaigns
Cars on the roads of Japan can potentially be used to drive advertising campaigns, enabling brands to push customised content to targeted audience groups.
Cloudian and Dentsu have been working on a pilot that uses visual recognition to identify vehicles based on their brand and model make. Using data analysis and artificial intelligence tools, the system then would be able to push custom ads – displayed on roadside billboards – to drivers [...]
Tags Ad TechAdvertiserAgencyAnalyticsAPACBehavioural TargetingBig DataData StorageJapanProgrammatic AudioPublisherVideo
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Singapore Broadcaster Unveils HTML5 Ad Formats; Opera Ad Biz No Longer Up for Chinese Acquisition
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore broadcaster unveils HTML5 ad formats; Opera’s ad biz no longer up for Chinese acquisition; Dentsu acquires Taiwan search agency; Grey buys into China social marketing agency; Data2Decisions opens Japan office; and Carat appoints Malaysia CEO.
Singapore broadcaster unveils HTML5 ad formats
Singapore’s national broadcaster MediaCorp has partnered Sizmek to deploy HTML5-based ad formats across its websites and [...]
Tags AdvertiserAgencyAnalyticsAPACAustraliaChinaDataJapanMobileNew ZealandPerformance MarketingProgrammaticPublisherTV
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Key Challenges Holding Back OTT Monetisation Opportunities for APAC
With more consumers turning to over-the-top services, such as on-demand video and messaging, analysts expect increasing ad dollars to go towards this space. The same momentum is expected for Asia-Pacific, but the region faces similar global challenges that threaten to hold back monetisation opportunities. In this week’s industry byliner, Vicki Lyon, Ooyala’s Asia-Pacific director of ad tech, highlights key issues that remain unresolved and explains why current solutions are not sufficient.
According to The Diffusion Group (TDG), the weekly average [...]
Tags Ad SpendAd TechAdvertiserAPACCreativeMarketerMobileOTTPublisher
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UK Ad Viewability Lowest in 18 Months; Shine Hires James Collier; Time Inc Buys Collective
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability hits its lowest level in 18 months; Shine Technologies appoints James Collier as chief revenue officer; Time Inc. UK acquires Collective UK, Mobvista acquires Danish analytics platform GameAnalytics; and Ad Eye partners with the Dandy & the Beano publisher DC Thomson.
UK ad viewability hits lowest level in 18 months
The sore subject of viewability rears its head again, a new [...]
Tags Ad TechEuropeGaminggamingMobilemobilePublisherpublisherViewabilityviewability
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