Vijay Kumar, Founder & CEO, Mile tells us what last mile optimisation actually requires...

Today’s digest covers OpenAI testing an Ads Manager and preparing its Agentic Storefronts feature, Meta being expelled from IAB Sweden while it plans major staff layoffs, and TikTok investors facing a huge bill from the Trump Administration.  OpenAI tests Ads Manager [...]

Pageviews for articles about electric cars have shot up by 166% over the past three months, reflecting a growing scepticism towards the alternative vehicle type, according to Taboola. Data from Taboola Newsroom, which monitors readership trends across Taboola’s international network of publisher [...]

Thrad, the leading advertising infrastructure provider for the AI ecosystem, announced it has joined AgenticAdvertising.org (AAO) as a founding member. The organisation, guided by industry veterans Randall Rothenberg and Matthew Egol, is advancing open standards for AI-powered advertising through the [...]

In this op-ed, Aly Nurmohammed of Nodals take a look at why premium publishers still hold the cards oin the age of AI...

Limelight Inc.’s latest case study showcases how a CTV Publisher Network utilised Adaptive Rules Centre (ARC) to double revenue from existing demand sources while maintaining control of QPS limits, inline with their KPIs.  ARC is Limelight’s rule-based, automation, and optimisation toolkit. [...]

Taboola announced the expansion of its leadership team with the hiring of Krishan Bhatia as chief business officer.  Bhatia will lead global sales and partnerships for Taboola, with a focus on driving revenue growth across Taboola’s entire product portfolio, which includes its Realize performance [...]

Winter Olympics double-gold medalist Matt Weston has won significantly more readership attention than his fellow Team GB athletes, according to Taboola. Data from Taboola Newsroom, which captures readership behaviour from across the platform’s national publisher network, shows that articles about Weston [...]

Alanna Laforet looks at the long-rumoured demise of publishers, and how they survive because of tech innovation, not despite it...

Mobupps, a global leading ad tech company, announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimisation through automation and AI-powered intelligence. The MAFO Growth Hub introduces [...]