Assertive Yield has announced key strategic leadership appointments in product and customer success to strengthen product-led innovation and customer outcomes. Leela Fallah has joined the company as vice president of customer success, while Eytan Sayag, who previously served as such [...]

FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (28th April, 2026) announced the launch of Partner Portal, a centralised hub that enables partners to create, test, and scale solutions for premium publishers. Partner Portal accelerates innovation [...]

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th April, 2026) announced the launch of the sixth edition of its Green Challenge, an annual CSR initiative designed to support environmental projects through collective action. Running from [...]

In today’s Digest, we discuss Meta eyeing CTV to fuel ad growth, News UK building a synthetic audience tool to sharpen targeting and prove ROI, plus Musk and Altman heading to trial in a high-stakes battle over OpenAI’s future. 

Picnic, has unveiled the PIQ 10 2026, its annual ranking of the publishers delivering the most consistently high-quality advertising environments on the open web. Published as part of the Inventory Quality Report 2026, the PIQ 10 reflects a year of significant [...]

Pubstack, the leading supply-intelligence platform for digital publishers, today (23rd April, 2026) announces the launch of Spark for Publishers, a new supply intelligence layer designed to help publishers reclaim lost value in programmatic advertising. Over the past decade, the buy side [...]

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today announced a successful collaboration with Navigate Health through its Ad Manager Hub. Navigate Health is a UK-based digital health company dedicated to making healthcare more accessible, personalised, and [...]

Brits are likely to favour short-haul holidays this summer, as inflation and the rising cost of fuel drive up the cost of longer-haul air fares – according to readership data from Taboola. Data collected from Taboola’s national network of publishers shows [...]

Today we cover advertisers reporting prices dropping for ads on ChatGPT, Google holding discussions with the Pentagon for a Gemini deal, as well as the BBC and Bauer Media planning massive workforce cuts.  Price drops for ChatGPT ads  OpenAI is lowering the [...]

Bauer Media, the UK’s number one publisher and digital commercial audio broadcaster, has partnered with Experian, the global data and technology company, to supercharge audience targeting for advertisers. The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into [...]