In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore broadcaster unveils HTML5 ad formats; Opera’s ad biz no longer up for Chinese acquisition; Dentsu acquires Taiwan search agency; Grey buys into China social marketing agency; Data2Decisions opens Japan office; and Carat appoints Malaysia CEO.
Singapore broadcaster unveils HTML5 ad formats
Singapore’s national broadcaster MediaCorp has partnered Sizmek to deploy HTML5-based ad formats across its websites and [...]
With more consumers turning to over-the-top services, such as on-demand video and messaging, analysts expect increasing ad dollars to go towards this space. The same momentum is expected for Asia-Pacific, but the region faces similar global challenges that threaten to hold back monetisation opportunities. In this week’s industry byliner, Vicki Lyon, Ooyala’s Asia-Pacific director of ad tech, highlights key issues that remain unresolved and explains why current solutions are not sufficient.
According to The Diffusion Group (TDG), the weekly average [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability hits its lowest level in 18 months; Shine Technologies appoints James Collier as chief revenue officer; Time Inc. UK acquires Collective UK, Mobvista acquires Danish analytics platform GameAnalytics; and Ad Eye partners with the Dandy & the Beano publisher DC Thomson.
UK ad viewability hits lowest level in 18 months
The sore subject of viewability rears its head again, a new [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC to become world’s biggest digital ad market; Two AU industry groups merge; Singapore broadcaster inks Outbrain partnership; Brand reputation important among Chinese jobseekers; and Dentsu appoints ANZ data head.
APAC to become world’s biggest digital ad market
Asia-Pacific is projected to bypass North America this year to become the world’s largest digital advertising market, taking the pole position [...]
Amid a flurry of ad tools in the market today, few provide what marketers need in a single platform; and this is where one Singapore-based ad tech firm says it is stepping in to fill the gap.
AdAsia Holdings was formally established earlier this year with the aim to offer one integrated platform from which advertisers can develop, monitor, and manage all their campaigns and programmatic media buys. Its CEO and co-founder Kosuke Sogo (pictured below) says every tool the company [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile native mediation tool by PubNative; Sizmek opens Frankfurt data centre; WFA issues guidelines against ad fraud; Mediaocean acquires INVISION; Xaxis and Scoota collaboration; and Southeast Asia VP for Adform.
Equinix divests data centres in order to acquire telecity
In a bid to keep the European regulation authorities happy, Equinix has [...]
Publishers need more than header bidders and third-party server-to-server solutions to unify the publishing/advertising ecosystem. Andy Mitchell, CRO at Switch Concepts (pictured below), explains why publishers need a first-party S2S solution – and why making such a move would be worth it, despite whatever investment has been made into header bidding.
There’s been a lot of debate around header bidding recently, both positive and negative. Despite its recent rapid adoption, it’s actually been around for years. And, although it is helping to grow [...]
Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers off in Asia-Pacific, who then prefer to work on proven platforms – even if this means perpetuating the presence of walled gardens.
For one, there were still major issues on the mobile front and agencies were not always able to come up with workable solutions for their clients, noted Janice Chan, Asia-Pacific senior director of digital marketing at Starwood Hotels [...]
ExchangeWire recently attended PubMatic’s Publisher Academy on the topic of ‘Is Header Bidding Dead?’, where Kirk McDonald, president, PubMatic, argued not, but that it is one stage in an evolution of ad tech and that the important goal is control over ad decisioning.
When you think about header bidding, it is important to ask yourself what the context is behind what you do and why you do it. We seem to always forget to talk about the why, with businesses in our [...]
It is a market all major players want to penetrate, but China’s unique environment presents challenges that have created an unhealthy focus on where an ad is placed, rather than its eventual impact, as well as a breeding ground for ad fraud.
In this week’s industry byliner, David Chen, Publicis Media’s China managing director of data, technology, and innovation, highlights key barriers hindering programmatic from reaching its full potential in the country and urges the need for the local community [...]