ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer gives up court case against ad blocker; Parsec receives funding; PubMatic launch PMP Guaranteed; Intrinsic buys AOP’s Alliance; Yahoo introduces new ad formats; and Facebook announces new products.
Axel Springer abandons claim against Blockr
Another week, another court case against an ad blocker. Only this time, German publishing house Axel Springer abandons the claim: after a number of cases against Adblock Plus, [...]
Tags ad blockingAd ViewabilityAd VisibilityAdvertiserAgencyAnalyticsAppsCreativeDataData StrategyDeal IDDigital MarketingDisplayEuropeFacebookFacebook DisplayGermanyMarketerMobileMobile DisplayPlatformPremiumPrivate marketplaceProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisher
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Programmatic investment on the rise; Impact of content environment on advertising; and Smartphones surpass PCs as most prevalent household device.
Programmatic stakeholders keen on in-house solutions
In a study among more than 1,000 advertisers, agencies, and publishers from 29 markets, the IAB Europe surveys current adoption of programmatic and stakeholder perspectives on programmatic’s [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indian publisher to invest £68.44m in martech platform; Myanmar establishes ad agencies group; Glispa opens Singapore office to boost SEA support; Taptica sets up shop in Seoul; IAB Singapore wants to know why firms not tapping data; and Grapeshot appoints ANZ chief.
Indian publisher to invest £68.44m in martech platform
Times Internet says it has set aside USD$100m (£68.44m) [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Ads boost AU economy; Ooyala expands into India; Dentsu picks up agency in AU; BBH India unveils content unit; and Blueshift appoints new APAC executives.
Ads boost AU economy
Cookies can no longer measure results effectively or reach the right audience, and brands in Asia-Pacific need to work quickly to address this gap.
This is the message Nick Seckold, Asia-Pacific head of Atlas, is looking to drive across the region, while touting the Facebook platform as the ideal replacement for a measurement tool that he says is decades-old and long past its due date.
Seckold describes Atlas as a “people-based ad server” that offers measurement, enabling marketers to see what is [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data; Tencent interested in Supercell; Exclusive partnership between Unlockd and Tesco Mobile; JICWEBS produces viewability guidelines; and Signal raises funding.
Smaato scooped up
Smaato changes owners. The Chinese investor Spearhead is scooping up the Hamburg company, subject to approval by the relevant regulatory authorities and the supervisory boards of both companies, Smaato
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Consumers want more control over data handling; The benefits of programmatic; and Tablets are preferred devices of senior internet users.
Privacy more important than price
UK consumers are more interested in how brands handle their customer data than in product prices – and want more control over the data handling by the brands [...]
There appears to be a lack of confidence that programmatic will deliver on its promise; and marketers in Asia-Pacific want concrete proof that the ad platform is capable of yielding tangible results.
At a breakfast session in Singapore this week, to discuss the mobile programmatic landscape, speakers and participants debated at length about the lack of understanding, as well as unwillingness to change, among marketers in the region. Jointly organised by Mobile Marketing Association and InMobi, the session was attended [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC tops global mobile adblockers; Japan publisher co-op kicks off with three; AU online ads climb 33.5% in Q1; Asia to fuel luxury ad spend; Sparc Media opens up in Melbourne; and IMG acquires AU digital agency.
APAC tops global mobile ad blockers
Asia-Pacific is the world’s biggest user of mobile ad-blocking browsers, accounting for 93% of the world’s [...]
Header bidding: the ad tech juggernaut that is now used by over 70% of all publishers. But what considerations should publishers take into account when choosing header bidding containers? Andrew Buckman (pictured below), MD EMEA, OpenX, explains the difference between server-side and browser-side header bidding containers; and tells ExchangeWire that server-side header bidding could reduce complexity and improve ad quality.
Imagine for a minute [...]