Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is to build their own tech stack.
Fortunately for the Indian publisher, they appear to have deep enough pockets to fuel such aspirations and their chief revenue officer, Gulshan Verma, acknowledges this. “Our strategy has been to build most things in-house. At the scale we’re operating, we’re lucky to be able to have 1,000 engineers”, he said, in an interview with [...]
App developers endeavouring to monetise their creations face a challenge. One that, for Elad Natanson, founder and CEO, Appnext (pictured below), was definitely evident at this year’s dmexco conference. Here, Natanson writes exclusively for ExchangeWire about how Twitter’s struggle to monetise their app points to a wider industry issue, and how it can be overcome.
dmexco is arguably Europe’s leading conference for advertising and marketing technology. In the eight years that the event has been around, it has continued to grow and attract executives, companies, and marketers by [...]
Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift in thinking that presents major business opportunities. Switch’s co-founder, Tom Barnett (pictured below), says that, for the right publishers, now’s the time to make a move that will transform the whole industry.
Digital publishers have done an incredible job in gaining control of their space in the programmatic environment. The advent of header bidding has driven [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu Aegis Network acquires in India & AU; Indonesian publisher goes programmatic with SpotX; AU performance firm secures funds for US expansion; WPP introduces government practice in Singapore; and Carat China gets new CEO.
Dentsu Aegis Network acquires in India & AU
The Japanese agency group has made two acquisitions in India and Australia, as it looks to further [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up.
AdBlock Plus enters the ad sales game
From ad blocker to SSP: AdBlock Plus moves on from whitelisting and now wants to officially sell approved ads. With an ad sales platform of their own, Eyeo is cashing in on their previous sales model: selected [...]
Real-time guaranteed has entered the mix to remove the need for publishers to compromise between RTB and guaranteed deals. For all the talk in the industry about real-time guaranteed, and its benefits to publishers, do we really know what it is and how it can help? Writing exclusively for ExchangeWire, Andrew Buckman (pictured below), MD EMEA, OpenX, takes it back to basics, explaining how and why real-time guaranteed releases publishers from the programmatic trade-off.
Compromise may [...]
Struggling to evolve into a more agile model based on impressions, publishers in Asia-Pacific have farmed out the responsibility of increasing yield to intermediaries. As a result, many have lost valuable insight into their own businesses.
At the same time, legacy desktop publishers find it tough to keep pace with the region’s changing ad tech landscape, in which users have moved on to mobile devices, observes Sonal Patel (pictured below), Asia-Pacific managing director at AppNexus. She underscores the need for publishers [...]
The waterfall is a dependable, yet seemingly outdated, technique allowing publishers to optimise their yield. But the waterfall isn’t dead yet: according to Alex Bornyakov (pictured below), CEO, VertaMedia, it needs to become automated to maintain its relevance. Writing exclusively for ExchangeWire, Bornyakov explains, when it comes to video advertising, waterfalls are an important and ever-present part of the buying and selling process and the automation of them will help to iron out the negatives.
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires LiquidM; Lower ad fraud rates for Media iQ; New Finnish publisher alliance uses Adform platform; and The Trade Desk appoints new CMO.
EU Proposes that Google/Facebook Pay Publishers
The EU is stepping into the breach for publishers. According to a report by the Guardian, the EU is proposing new rules which [...]
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With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up unaware about where, or how, their dollars are being spent.
Amid this environment, company executives from TubeMogul are urging marketers in the country to better understand what programmatic can do for them and the need for transparency.
The ad tech vendor last week officially announced its presence in China, where it operated a sales outfit in Shanghai as well as an engineering [...]