Time To Reframe The Industry: The Service Layer
What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where we are as an industry right now. The third-party cookie was the measurement and targeting currency for the better part of twenty-odd years. And now that currency is about to be taken out of circulation. I still think people in the industry [...]
Google's Cookie Deprecation Under EU Antitrust Scrutiny; Outbrain Prepare for IPO
In today’s ExchangeWire news digest: the EU Commission confirm that they are examining Google’s decision to deprecate third-party cookies as part of their antitrust investigation; content marketing platform Outbrain prepare to go public; and a report from the AOP and Deloitte finds that UK publisher revenues increased over Q4 2020. Google’s deprecation of third-party cookie under EU antitrust scrutiny Google’s plan to terminate third-party cookies on Chrome is being investigated as an antitrust concern, the European Commission confirmed on Friday (23rd April). [...]
News Corp Acquire Investor's Business Daily; TripleLift Sell Majority Stake to Vista
In today’s ExchangeWire news digest: News Corp purchase Investor’s Business Daily for USD $275m; TripleLift sell a majority stake to Vista Equity Partners; and the LA Times take out a USD $10m loan after losing over USD $50m in revenue during 2020. News Corp buys Investor’s Business Daily for $275m News Corp have forged a deal to purchase Investor’s Business Daily (IBD) for USD $275m (£200m). The now former O’Neil Capital Management-owned publisher will now operate under News Corp’s Dow Jones subsidiary, [...]
Roku Launch an Advertising Brand Studio; Digital Turbine Acquire Fyber
In today’s ExchangeWire news digest: US-based streaming service Roku have announced plans for their own advertising brand studio; mobile ad tech firm Digital Turbine acquire Fyber; and News Corp sign a 3-year contract with Facebook’s News scheme. Roku launch an advertising brand studio US-based streaming service Roku have set up their own advertising brand studio, which will produce advertisements and TV programmes tailored to marketers. A relatively new venture for streaming services, with only fellow streamer Hulu announcing the creation of their [...]
BuzzFeed to Shutter HuffPost's National News Operations; China's CAID Offers ATT Bypass
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: BuzzFeed announce they will shutter the national news operations of recently-acquired HuffPost; the China Advertising Association have developed an IDFA alternative, CAID, which could bypass Apple’s ATT privacy update; Disney are expected to usurp Netflix as the most popular streaming provider by 2024; and ByteDance expand to Singapore in an effort to distance themselves from privacy concerns over China. BuzzFeed closes [...]
HuffPost Sees National News Operations Closed; WPP Expect Growth After 2020 Loss
In today’s ExchangeWire news digest: BuzzFeed announce they will close HuffPost’s national news operations; WPP remain confident that 2021 will be a year of growth after a bruising 2020; and AMC Networks report 157% y-o-y growth in paying subscribers, putting the firm 3 years ahead of plan. BuzzFeed closes HuffPost’s national news operations The parent-company of news website HuffPost has decided to pull the plug on the firm’s national news operations. BuzzFeed, who acquired the Arianna Huffington-founded media site just last year, [...]
Google News May Return to Spain; Facebook and Google "Too Powerful" Says CMA Boss
In today’s ExchangeWire news digest: Google-parent company Alphabet are reportedly in talks to with Spanish publishers to bring Google News back to the country; the head of the CMA says that Facebook and Google hold too much control over the UK’s online advertising market; and Discovery sees revenues flatline, whilst streaming service Discovery+ achieves strong growth. Alphabet in talks to bring Google News back to Spain Alphabet Inc., the parent-company of leading search and digital advertising firm Google, are reportedly making moves [...]
Canada Announces Plans for News Media Code; Twitter's Birdwatch in a Flap
In today’s ExchangeWire news digest: Canada announces its intention to follow Australia in imposing a law to force digital platforms to pay for news; research from Poynter finds that Twitter’s Birdwatch is currently failing to effectively clamp down on the spread of misinformation; and Which? finds that fake Amazon reviews are being sold in bulk online. Canada follows Australia’s lead with plans to make digital platforms pay for news The government of Canada has announced plans for a law that will force [...]
Digital Video Grows in Australia; Google Apps Unable to Update on iOS
In today’s ExchangeWire news digest: digital video advertising experiences significant growth in Australia; Google’s apps are frustrated by a lack of updates as the firm continues to hold out against Apple’s “nutrition labels” initiative; and Australian media outlets see traffic plummet in the wake of Facebook’s decision to cut off news sharing. Digital video advertising investment surges 41% in Australia Investment in digital video advertising surged 41% in Australia during Q4 2020, reaching AUD $642.7m (£361.2m) by the year’s end. The results, [...]
Magnite Boosts CTV Offering by Buying SpotX; the EU Signals Plan for Australia-Style Code
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Magnite bolster their CTV and video offerings by acquiring SpotX; the EU indicates that they may implement legislation similar to Australia’s pending News Media Bargaining Code; Bloomberg reveals their ambition to build a $100m consumer subscription base; and Alphabet smash past Q4 2020 revenue forecasts thanks to strong advertising results on YouTube and Google. Magnite expands video ad presence with acquisition [...]
