Publishers face big choices as they seek to maximise revenues from their video content in 2017. In this ExchangeWire exclusive, Ryan Afshar (pictured below), VP of media partnerships, Videology outlines five key areas.
Publishers have been having a hard time. As consumer behaviour transforms for the digital age, they find themselves playing technology catch-up with their advertiser and agency customers. The publishers are under-armed and facing better-equipped rivals.
The scale of competition from Google and Facebook is unprecedented, together these ‘new’ market [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired by private investors; AppNexus start PreBid for video advertising; Ineffective targeting of online campaigns; OperaMediaworks rebrands; The Weather Company goes off-platform; Ve Interactive buys Crave & Lamb; and BillFront receives funding.Neustar acquired by private investors
US tech and communications company Neustar have been sold. A private investment group led by Golden Gate Capital have bought Neustar in a deal worth USD$1.83bn (£1.44bn), [...]
Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They are coming around, though, as they move from a print to a digital business.
The region still lacked quality inventory, with publishers here falling behind in leveraging programmatic, said Adform chief revenue officer Jay Stevens.
While every major publisher in the UK had been advancing with programmatic as a channel, Asia-Pacific publishers had been more reserved with the way they [...]
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Deutsche Publisher wollen in Mobile investieren; Deutschland gegen den Trend bei mobiler Videonutzung; The Trade Desk expandiert in Hamburg; und Flashtalking und Tapad kooperieren.
Deutsche Publisher Studie von AOL
Mit einer umfassenden Studie nimmt AOL die deutsche Publisher-Landschaft ins Visier. Ergebnis: Deutsche Publisher setzen zunehmend auf Mobile und wollen im kommenden Jahr mehr in den Kanal investieren als bisher. Bereits jetzt gaben die befragten [...]
Publishers Need to be Mobile Ready – Whether They Like It or Not: Q&A with Phil Barrett, SVP & GM, Purch
Publishers don’t have an easy ride; and with so much to navigate in a constantly changing digital environment, the challenges they face become greater and more pronounced. How can publishers win in a world where Facebook and mobile apps seem to rule the roost? ExchangeWire speak with Phil Barrett (pictured below), SVP & GM, Purch, about where publishers should place their focus to achieve success in the long term.ExchangeWire: How should publishers approach their relationships with [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires Operative Media; Impending AppNexus IPO?; Nielsen certifies TabMo; GroupM launches [m]Platform; Strategic alliance between Stack I/O and Transparent Media; Brand Networks integrates with TVTY; and Mobsta partners with Digital Cinema Media.SintecMedia buy Operative Media
Israel-based SintecMedia snap up Operative Media in a bid to pool tools and bring together linear TV and digital ad sales. Effectively creating a unified software solution that will run ads across devices [...]
Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which can otherwise allow them to better understand the value of their customers.
Major publishers in the region remain reluctant to share their data, resulting in fewer third-party DMPs and a lack of transparency, according to Vikas Gulati, Asia managing director at Opera Mediaworks. This challenge, though, soon may be addressed as marketers look to plug the holes and viewability becomes an [...]
The DACH region, made up of Germany, Austria, and Switzerland tends to play by its own rules when it comes to programmatic. ExchangeWire speak exclusively with Frederike Voss (pictured below), CEO and co-founder, orbyd, about the challenges publishers face in the region; yet how, while progress is slow, publishers are fully embracing programmatic.ExchangeWire: What publisher trends stand out in the DACH region?
Frederike Voss: Germany, Austria, and Switzerland are very specialised markets, perhaps too specialised for [...]
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von Spiegel; Adblock-Rate in Deutschland sinkt; und Deutsche Unternehmen misstrauen ihren Mediaagenturen.
Programmatic in Deutschland wächst 51%
Zwischen September und Oktober 2016 wurden insgesamt 31 Digitalexperten aus Deutschland und der Schweiz im Rahmen von Experteninterviews und imAuftrag des BVDW und des IAB Schweiz befragt. Das Ergebnis der Befragung von Repräsentanten der Agentur-, Werbeauftraggeber- und Publisher-Seite: Programmatic in [...]
At IAB Engage in October, the IAB’s Display Trading Council released their latest programmatic handbook, featuring trends and insights from experts across the programmatic industry, providing an update to how the industry has evolved since IAB UK launched the previous handbook in 2014. ExchangeWire are serialising the content, kicking off with an overview of the size of the sell-side market from Gareth Shaw, VP programmatic operations EMEA, Pulsepoint, featuring comment from Rubicon Project, Amobee, and Guardian News & Media.
Prior to programmatic, [...]