Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments in the market, including his opinion on how publishers that are willing to marry technology with their traditional creative skill sets are increasingly empowered by ad tech, the folly of ‘the great data giveaway’ to walled garden providers, and how ‘programmatic TV’ is a misnomer.
Programmatic trends: a snapshot of 2015
Last year saw programmatic advertising move [...]
Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital first businesses; from increasingly relying on social networks for traffic referrals, and ceding control of their user data, he also points to the potential solution whereby they can pool resources with companies undergoing similar challenges.
Co-ops appear to be a smart move for premium publishers. Premium publishers have (understandably) struggled with knowledge, insight, and tools as a result of the rapid [...]
Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don’t know where to start, will find this week’s feature handy. James Sampson, DataXu’s Asia-Pacific vice president and general manager, dishes out a selection of top tips to help brands find success with programmatic marketing in this part of the globe.
DataXu entered the Asia-Pacific market last year upon the request of numerous multinational brands that were keen to deploy programmatic marketing in [...]
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Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are leveraging native advertising to re-address the power dynamic between the buy- and the sell-side.
Earlier this month, the Interactive Advertising Bureau (IAB) released figures demonstrating that advertisers’ spend on content and native advertising formats topped the half-a-billion pound mark (£509m) in the UK during the last calendar year. This represents a pivotal moment in the evolution [...]
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ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the key challenges facing them in the year ahead. ExchangeWire peruses the agenda and highlights some of the key topics of debate, including: programmatic trading models; the dynamism of France’s video space in Europe; plus what the future holds for publisher consortia. ATS Paris takes place on 22 April, and the agenda for the event is now live, with three [...]
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In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm, explains the need for prospective entrants to dispel previously-held prejudices, and tap into the region’s latent demand.
Last year was the year of experimentation of programmatic in the Latin American market, while 2015 will be a year of consolidation with a significant rise of investment from advertisers, particularly in video and mobile.
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A month ahead of ATS Paris, ExchangeWire examines the French market, where publishers there were early to adopt this approach, exploring the intricacies of the co-op offering, and asks if it makes sense to have dual offerings in a single market?
Premium publishers the world over are under pressure to retain ad spend, particularly when they come up against the hugely scaled [...]
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ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week’s edition: Facebook extends LiveRail to mobile apps; AOP strikes publisher alliance powered by AppNexus; Digital strikes parity with offline spend in the UK; Programmatic accounts for 45% of display; StickyADS appoints EMEA chief.
Facebook extends LiveRail to include in-app mobile display Facebook has opened another front with Google with the extension of its LiveRail video supply-side platform (SSP) to support [...]
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Click fraud currently costs the advertising industry upwards of $6bn a year, according to the US-based Association of National Advertisers, and it’s prevalence in the programmatic media buying sector is regularly cited as a major reason not to invest in such technologies.
Earlier this month, both Shell and Nestle – a company that spends upwards of $3bn a year on advertising – outlined their insistence on quality ad traffic at the IAB UK’s programmatic advertising conference. This comes in close proximity [...]
Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance – or co-op – that is to be powered by AppNexus, which has several of the UK’s tier-one publishers as founding members.
EW: What does the new set-up look like, and what publishers are in the alliance? TF: At launch, the AOP Premium Publisher Alliance will include inventory and audience data from Telegraph Media Group, Time Inc., Haymarket Media Group, Dennis Publishing Ltd, Auto Trader, Future Plc, Sift [...]
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