The global guide for the Ad Tech and Mar Tech industry

  • Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

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  • Singapore Publisher Merges Content Marketing Units to Create 'Sweet'; Japanese Agency Spins Up Creative Unit

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  • Controller or Processor: What's Really at Stake Under the GDPR? Q&A with Romain Job, CPO, Smart

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  • Has GDPR Killed Programmatic?

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  • Publishers & Advertisers Fight on the Same Side in the Battle Against Ad Fraud

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  • Brands Have Spoken: A Publishing Renaissance Is Coming

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  • APAC Advertisers & Publishers Must Tweak Strategy for Mobile: Q&A with OpenX Co-Founder Jason Fairchild

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  • Dear Publishers: Advertisers Need Your Help to Stay Effective in a GDPR’d Europe

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  • Why Gaming Apps Can Win with 6-Second Video Ads

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  • Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit

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