Assertive Yield Announces Product & Customer Success Leadership Appointments
by on 5th May 2026 in News
Assertive Yield has announced key strategic leadership appointments in product and customer success to strengthen product-led innovation and customer outcomes. Leela Fallah has joined the company as vice president of customer success, while Eytan Sayag, who previously served as such has transitioned to lead product as vice president of product.
Eytan will lead product strategy, roadmap prioritisation and cross-functional delivery, bringing a customer-first approach to accelerate product-market fit and drive value for publishers and partners. This move reflects Assertive Yield’s commitment to deepen product-led innovation.
Leela joins as VP of customer success, bringing a proven track record building high performing customer success teams and driving retention, expansion, and operational excellence. She will lead customer success strategy and teams to ensure clients realise measurable revenue and product impact.
"Eytan’s product leadership shaped by deep customer insight, and Leela’s proven customer-centric approach will be instrumental as we scale," said Nils Lind, founder and CEO at Assertive Yield. "These changes ensure our product and customer teams remain aligned to deliver measurable value for our customers."
"Aligning product and customer success more closely will help us deliver faster, measurable ROI for customers," said Sherzod Rizaev, chief operating officer at Assertive Yield. "Our focus is on operational excellence; Eytan and Leela bring complementary strengths and these moves sharpen how we deliver impact."
These appointments support Assertive Yield’s mission to deliver advanced yield management, optimisation, and analytics solutions that empower publishers and SSPs alike to maximise revenue while improving user experience.
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