Pubstack, the supply intelligence platform for publishers, has released its State of Programmatic Q1 2026 EU5 Benchmark, revealing a highly fragmented European programmatic market in which UK publishers faced significant volume pressure, while price per impression remained resilient. The benchmark compares [...]

Assertive Yield has announced key strategic leadership appointments in product and customer success to strengthen product-led innovation and customer outcomes. Leela Fallah has joined the company as vice president of customer success, while Eytan Sayag, who previously served as such [...]

Tappx, a leading ad tech company offering multiplatform digital advertising solutions, has announced a 35% increase in revenue in 2025. With this result, the technology company consolidates a trajectory of more than five years of growth, achieving increases in both [...]

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th April, 2026) announced the launch of the sixth edition of its Green Challenge, an annual CSR initiative designed to support environmental projects through collective action. Running from [...]

Pubstack, the leading supply-intelligence platform for digital publishers, today (23rd April, 2026) announces the launch of Spark for Publishers, a new supply intelligence layer designed to help publishers reclaim lost value in programmatic advertising. Over the past decade, the buy side [...]

In today’s Digest, we cover Meta planning to begin a new round of layoffs on 20th May, the White House and Anthropic holding “productive” AI talks, and ByteDance’s profit being hit by AI costs despite an overseas surge.

Adtelligent Inc., a global advertising technology company, has been recognised in the Financial Times and Statista "Americas’ Fastest Growing Companies 2026" ranking. The list highlights companies across North and South America that have demonstrated outstanding revenue growth and business performance. This [...]

Limelight Inc. published their third case study on their latest feature - Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its video [...]

MarkApp has been recognised by The Financial Times and data research partner Statista in the FT1000: Europe’s Fastest-Growing Companies 2026 ranking, securing the 2nd position in the IT & Software category and 11th place overall across Europe. The annual list [...]

Limelight Inc.’s latest case study showcases how a CTV Publisher Network utilised Adaptive Rules Centre (ARC) to double revenue from existing demand sources while maintaining control of QPS limits, inline with their KPIs.  ARC is Limelight’s rule-based, automation, and optimisation toolkit. [...]