EscalaX, empresa global de publicidad programática, anuncia un acuerdo estratégico con BidSafe One, firma especializada en privacidad y cumplimiento normativo en el sector ad tech.  Así, EscalaX, cuya propuesta se basa en construir un marketplace multicanal seguro y transparente, con un [...]

The in-app ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on...

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th January, 2026) announced a successful collaboration with Flightradar24, the world’s leading flight tracking platform, through its Demand Hub. As a premium publisher with a highly engaged global [...]

MGID, the global advertising platform, celebrates the first anniversary of its strategic partnership with Marfeel, a leading content analytics provider for publishers as part of its 360° data-driven suite, MGID+ – a powerful tool used to track and analyse content [...]

RAAS LAB, the platform delivering real-time relevance and meaningful results for advertisers, today (12th January, 2025) announces the appointment of Krane Jeffery as VP of commercial. Bringing a wealth of knowledge and experience from across the advertising and media ecosystem, [...]

Thrad, the AI-native advertising infrastructure provider, has announced the launch of the USD$500,000 (£370,000) Thrad Monetisation Fund. The initiative aims to solve a critical bottleneck in the current market: the lack of scalable revenue models for conversational AI products.  As AI [...]

OAREX, the global provider of flexible, intelligent working capital solutions, today (December 10th, 2025) announced the appointment of Matt Byrne as chief revenue officer (CRO). Byrne joins OAREX to lead its revenue strategy and drive continued growth as the company [...]

In today’s Digest, we look at US senators pushing a Facebook and Instagram scam ad probe, ChatGPT gaining a new shopping research tool, and Alibaba topping revenue forecasts driven by instant retail and AI.

As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence.The research shows [...]

In today’s Digest, we cover OpenAI launching the ChatGPT Atlas browser, Omnicom’s revenue rising on ad strength, and Netflix expanding into interactive experiences as its shares fall on a Brazil tax hit.