Peggy Anne Salz

Articles by Peggy Anne

• What Publishers Can’t See Can Cost Them: Exposing the Hidden Economics of Ad Safety

  1 month ago News

  

  In her latest column, mobile expert Peggy Anne Salz looks at the importance of providing a safe ads in an in-app environment, and how the danger is sometimes carefully hidden...

  Ad FraudMalvertisingPublisher

• Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

  6 months ago News

  

  In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results...

  Ad SpendApp StoresAppsIn-AppPerformancePublisher

• Fixing the In-App Ad Quality Problem: Why It Pays to Act Now

  8 months ago News

  

  The in-app ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on...

  Ad VerificationIn-AppMonetisationRevenue