Peggy Anne Salz

Articles by Peggy Anne

• Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

  21 hours ago News

  

  In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results...

  Ad SpendApp StoresAppsIn-AppPerformancePublisher

• Fixing the In-App Ad Quality Problem: Why It Pays to Act Now

  2 months ago News

  

  The in-app ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on...

  Ad VerificationIn-AppMonetisationRevenue