Peggy Anne Salz
Articles by Peggy Anne
What Publishers Can’t See Can Cost Them: Exposing the Hidden Economics of Ad Safety
In her latest column, mobile expert Peggy Anne Salz looks at the importance of providing a safe ads in an in-app environment, and how the danger is sometimes carefully hidden...
Ad Quality is a Monetisation Problem: What Publishers Need to Do Now
In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results...
Fixing the In-App Ad Quality Problem: Why It Pays to Act Now
The in-app ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on...
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