The global guide for the Ad Tech and Mar Tech industry

  • IPA Bellwether Report Shows Weakest Growth in 3 Years

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  • Supply Chain Survival: Why We All Have a Role to Play in Creating a More Transparent Advertising Industry

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  • Proving Brand Value: Why Advertisers Need to Rethink the Metrics They Are Using

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  • Account-Based Marketing: Don't Believe the Hype

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  • Brands Need to Be Directly in Touch with Consumers: Q&A with Mark Cullinane, PCH

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  • Data Fragmentation Is the Biggest Challenge: Q&A with Tijs van Santen, Impact Radius

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  • Inside Basware’s Customer-First, Data-Driven Marketing Revolution

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  • Google’s Latest Crackdown on Interstitial Ads: Will Publishers Have to Rethink Their Revenue Model?

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  • Getting Ahead of the Game: Why & How Publishers Should Use Header Bidding

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  • Oracle's Laura Ipsen on Consumer Experience & Data Overload

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