In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Tech Lab releases proposal for consumer pivacy solution; Teads unveils Teads for Publishers; DoubleVerify launches Semantic Science division; News UK partners with ADmantX; and Centro expands into UK and LatAm. IAB Tech Lab Releases Proposal for Consumer Privacy Solution IAB Teach Lab has released its Proposal for Enhanced Accountability which, among other things, outlines three ideas from our industry [...]

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DMEXCO once again descended upon Cologne, with the 2019 edition held on 11th and 12th September. Media professionals from across the globe met and mingled to discuss the topics of the day. Consumer trust, restrictions in cookie-based tracking techniques, and the exciting developments in emerging channels, were among the most prevalent discussion points. While the overall consensus suggests that the event felt quieter than previous years’ (barring unplanned migrations between Irish bars), this did by no means hinder the quality of [...]

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2019 marked a decade since the inaugural ATS London event, and the tenth anniversary edition of the conference certainly did not disappoint. A host of experts, ranging from ad tech aficionados to global publishers, addressed the focal challenges of the year, which are perhaps the most severe to have ever faced the industry. The day started strongly, with ExchangeWire CEO Ciaran O’Kane, in conversation with industry titan Sir Martin Sorrell. From S4 Capital’s mission to populism, Sorrell reserved his most stinging [...]

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The cookie, long used as a primary tool in the ad tech armoury for tasks such as behavioural targeting and frequency capping, is befalling a death much like its namesake biscuit. At this stage it may not have disintegrated, but it has certainly been dipped in a hot brew. The perceived lack of alternatives has worsened existing fractures in the media landscape and a succession of pivots, though many have been left wondering where to head next. Writing exclusively for ExchangeWire, [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic releases industry-first independent omnichannel wrapper solution; DoubleVerify partners with Snapchat to authenticate media quality; AdPushup releases new publisher dashboard; Adobe brings Photoshop-inspired functionality to customer journey analysis; and AppLovin launches MAX in-app bidding monetisation solution. PubMatic releases industry-first independent omnichannel wrapper solution Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise [...]

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In the final part of this exclusive two-part series with AdColony, ExchangeWire speaks to Matt Barash (pictured below), head of strategy and business development, to discuss why brand marketers should embrace in-app advertising, and how it differs from other environments. Given that large enterprise-level brands have embraced in-app advertising, what steps can smaller firms take to ensure that they are not left behind? Talk to someone in the space. With programmatic’s explosion on mobile, there is no budget too small for every [...]

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Writing exclusively for ExchangeWire ahead of ATS London 2019, Ashley MacKenzie (pictured below), CEO and founder, Fenestra, discusses the current drawbacks associated with the programmatic supply chain, and how proper management and disclosure of these processes can grow the market for all participants. Programmatic advertising gets a great deal of coverage, but remains difficult to describe and explain to the uninitiated. In days gone by, a media buyer would phone a media owner on behalf of their client, the advertiser, and [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK viewability reaches over 70% for the first time; ADmantX boosts its brand care offering; 1plusX expands into France; Outbrain Integrates with Google Display & Video 360; and Xandr launches selling platform: Xandr Monetize. UK viewability reaches over 70% for the first time Integral Ad Science (IAS), a global market leader in digital ad verification, has released its Media Quality [...]

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Prior to their discussion at ATS London 2019, ExchangeWire joins Seun Odeneye, managing director of Cadreon UK, and Sophie Pemberton, global strategy director of Talon Outdoor, for their insight on how programmatic technologies can be applied within the Out of Home (OOH) sector. Proliferation of data allows marketers to bring precision to OOH buyingWhen positioned with the question ‘What does programmatic mean for OOH?’, my assumption is that nine out of ten marketers would think of RTB and activation (and I [...]

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In this preview to their panel discussion at ATS London 2019, ‘How Can we Make Programmatic Work in the Privacy First Era’, Mathieu Roche, CEO and co-founder at ID5; Richard Lloyd, chief data officer at GroupM; and Matt Prohaska, CEO and principal at Prohaska Consulting, join ExchangeWire to share their thoughts on how the challenges facing programmatic today can be overcome. Preventing access to user-level data a death sentence for mediaAdvertising technology, the foundation of most premium publishers’ business model, is [...]

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