An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has yet to resolve key issues its predecessor also had failed to address.
These are the main challenges facing Starwood Hotels & Resorts’ Asia-Pacific senior director for digital marketing, Janice Chan, who spoke candidly in a phone interview with ExchangeWire, during which she discussed her experience with programmatic and as a marketer in this [...]
Tags Ad ExchangeAd NetworkAd VerificationAdvertiserAgencyAgency Trading DeskAnalyticsAPACAttributionAudience BuyingBehavioural TargetingBrandCross-ChannelDataData Management PlatformFragmentationMarketermeasurementMedia BuyingPerformance MarketingProgrammaticPublisherRetargetingSingapore
Following a survey that found Singapore to be severely lacking in effective ad metrics, IAB’s local chapter has called on ad tech vendors to reach an agreement for digital measurement and for marketers to start educating themselves.
Without a proper measurement framework, distrust between brands and agencies, as well as vendors, will continue to play out and the gap between marketers and consumers will widen, says Peter Hubert, who is co-chair of IAB Singapore’s Measurement and Standards Committee and also [...]
Integral Ad Science Says Fraudulent Ads Cost UK Advertisers £277m; TubeMogul Delivers Strong Revenue Results for Q2
In this week’s ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong revenue results for Q2; Facebook enhances its Audience Network with new ad formats; Tapad and Medialets team up; and Sizmek turns to Screen6 and programmatic.
Integral Ad Science Media Quality Report finds over 12% of UK advertising impressions fraudulent
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Effective ad metrics sorely lacking in Singapore; Zeotap raises Series A for global expansion, Indian centre; China’s iClick acquires mobile ad platform; AdNear takes out the Ad; and Ogilvy opens up in Brisbane.
Effective ad metrics sorely lacking in Singapore
Senior marketers in Singapore rate the level of sophistication of digital ad measurement at just four out of [...]
Tags Ad NetworkAd VerificationAd VisibilityAgencyAnalyticsAPACAttributionAustraliaBehavioural TargetingBig DataChinaCross-ChannelDataDigital MarketingIndiameasurementMobilePerformance MarketingProgrammaticPublisherRetargetingSingaporeSoutheast AsiaSSP
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC mobile search ad spend climbs 69%; SEA viewers prefer shorter video ads; Geniee adds Vietnamese language to its ad classification system; Japan ad spend to hit $35.5bn in 2015; AOL Platforms brings in SEA business lead; and ExchangeWire calls up APAC programmatic survey participants.
APAC mobile search ad spend climbs 69%
Search ad spend across the Asia-Pacific region, [...]
Tags Ad NetworkAd ServerAd VerificationAd VisibilityAdvertiserAgencyAPACBrandBroadcasterDigital MarketinggoogleJapanMobileMobileOnline videoProgrammaticprogrammatic tvProgrammatic VideoPublisherRTBSearchSingaporeSoutheast AsiaTVVideo
33Across Launches 100% Viewability Platform in APAC Markets; Nielsen Expands Digital Ad Ratings in Asia
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: 33Across launches 100% viewability platform in three APAC markets; Nielsen expands Digital Ad Ratings into Asian markets; Eyeota partners with Experian to offer audience data segments in Asia; and Astro, Kantar Media launch TV audience metric in Malaysia
33Across launches 100% viewability platform in three APAC markets
The ad tech vendor has unveiled the global launch of its [...]
Tags Ad VerificationAd ViewabilityAdvertiserAnalyticsAPACBehavioural TargetingBig DataBrandChinaDataDigital MarketingJapanLocalmeasurementMedia BuyingOnline videoPerformance MarketingProgrammaticPublisherRetargetingSingaporeSoutheast AsiatransparencyTVVideoViewability
While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the actual returns from their mobile campaigns. In this industry byliner, Smaato’s Asia-Pacific managing director Malcolm Wong discusses the challenges of addressing a deeply fragmented region and explains why first-party data is necessary for mobile campaigns.
The digital advertising industry has seen tremendous change in the last decade, with programmatic emerging as one of the biggest buzzwords. The question on many marketers’ [...]
If click fraud was the defining ad tech story of 2014, then it would be fair to say that ad blocking would be its successor in 2015; with several high-profile stories in the mainstream press noting its rising disruption in the industry. Ahead of a planned panel on the matter at the upcoming ATS London, ExchangeWire delves deeper in this most controversial of topics.
Delegates at this year’s ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need for open data systems to drive the development of programmatic in the region.
Matt Harty, Asia-Pacific senior vice president of The Trade Desk, kicked off the day’s discussions with an overview of the region’s programmatic landscape, painting a bright picture in which the platform was seeing higher growth rates than any other segments in the ad [...]
Tags Ad ServerAd VerificationAd ViewabilityAdvertiserAgencyAnalyticsAPACAttributionAudience BuyingBehavioural TargetingBig DataBrandCross-ChannelDataData OptimisationFacebookMarketermeasurementMedia BuyingMobilePerformance MarketingPrivacyProgrammaticPublisherRetargetingSingaporeSoutheast Asiatrading models
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MCN & AOL unveil programmatic TV marketplace; YuMe opens China offices with local partnerships; Southeast Asian group takes controlling stake in MediaQuark; China’s Madhouse gets BlueFocus funds; and Lazada inks deal with Neteven.
Australia’s MCN & AOL unveil programmatic TV marketplace
AOL Platforms and Multi Channel Network (MCN) have set up a programmatic private marketplace for television, as part [...]
Tags Ad NetworkAd TradingAd VerificationAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioural TargetingBig DataBrandChinaDataData Management PlatformDigital MarketingEuropeMedia BuyingMobileMobileOnline videoPrivate marketplaceProgrammaticprogrammatic tvProgrammatic VideoSoutheast AsiaTVVideo