Ad Verification
Audio Ads Via DoubleClick Bid Manager; Location Sciences Launches 'Verify'
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnership Between HubSpot & Taboola; AddApptr Expands to U.S. Market; and Leanplum Enters European Market. Google Introduces Audio Ads to DoubleClick Bid Manager DoubleClick goes audio. The Google programmatic bid manager has just announced support for digital audio ads. Providing access to audio platforms, DoubleClick Bid Manager lets marketers purchase [...]
Trusted & Transparent Leadership in Verification – Why Now Is the Time for Action: Q&A with Nick Morley, EMEA MD, Integral Ad Science
Trust and transparency – two words that have kept the industry focused on developing a sustainable ecosystem that serves all players fairly. Stemming from brand-safety scandals, ad-fraud discoveries, and viewability concerns, ad tech has seen it all in the past few years. So, having passed the year milestone in his position at Integral Ad Science, Nick Morley (pictured below), EMEA MD, IAS, calls for increased efforts to foster transparent and accountable trading. ExchangeWire: 2017 opened up discussion on current hot topics [...]
SPH Looks to Digital as 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SPH Looks to Digital As 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency; Mediacorp Folds Magazines, Takes Others Digital-Only; IAB Tech Lab Unleashes Measurement SDK; and Dentsu Aegis Network Unveils New APAC Programmatic President. SPH Looks to Digital As 1H 2018 Falls Flat Singapore Press Holdings (SPH) has reported a 10.9% dip in its media business [...]
European netID Foundation Launches; Turner Establishes Unified Ad Sales Unit T1
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European netID Foundation Launched; Turner Combines Its Ad-Products into New T1 Ad Unit; Impact Radius Rebrands & Launches Martech Platform; Iotec Introduces Independent Assessment Capabilities; and Meetrics Adds Facebook Video Ads to Its Verification Capabilities. European netID Foundation Launched With the GDPR approaching, German media groups RTL Germany, ProSiebenSat1, and United Internet have partnered to establish the European netID Foundation. The [...]
New IAS In-App Protection Solution; ID5 Raises €1m Seed Investment
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS in-app protection solution integrated by The Trade Desk, DoubleClick, Oath, AppNexus, etc.; ID5 raises €1m in seed funding round; TAG steps up activity in Europe; Protected Media supplies cyber protection tools for Smaato; Triton Digital integrates with FUSIO; and JustPremium expands in UK and Germany. IAS In-App Protection Solution Integrated by Trade Desk, DoubleClick, Oath, AppNexus, etc. Measurement and analytics provider Integral Ad Science has launched a new [...]
APAC Marketers Should Use Same Metrics to Compare Retargeting Results
To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models, and data sources. Running multiple retargeting tools will encourage a ‘tug-of-war’ between competing vendors and drive more effective marketing activities in the future, says RTB House’s Asia-Pacific managing director Jakub Ratajczak. However, this means marketers will need to set up the same parameters and goals across all tech providers to better compare results and impact, he adds. In this Q&A with ExchangeWire, [...]
Ads.txt Is Only *One* Solution to Ad Fraud: Q&A with Andy Evans, CMO, Sovrn
In this Q&A with ExchangeWire, Andy Evans (pictured below), CMO, Sovrn, suggests measures to be taken against ad fraud which go beyond mere ads.txt implementation, and among other things discusses the impact of publisher whitelists on mid- to long-tail publishers. ExchangeWire: Why should brands consider advertising with publishers that aren’t in the comScore 500? Andy Evans: Brands understandably default to the vast reach and established reputation of big-name publishers; but in doing so they miss valuable opportunities in the mid and long tail [...]
Oath Eyes APAC As Growth Engine, Touting Transparency As Differentiator
Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020 and betting on Asia-Pacific as a key growth engine. It also is touting its commitment to transparency as a market differentiator against competitors that have chosen to build walled gardens. In an interview with ExchangeWire, Tim Mahlman, Oath’s president of advertising and publisher strategy, discussed the importance of Asia-Pacific in driving the company’s further growth and why its pledge to [...]
China's BAT Amongst Top Global Ad Revenue Contributors; News Corp AU Ditches Newspapers Audit in Metrics Change
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China’s BAT amongst top global ad revenue contributors; News Corp AU ditches newspapers data audit in metrics change; Native ads picking up revenue in China; QMS Media acquires NZ digital agency; Wavemaker storms into five APAC markets; and CtrlShift and iPinYou partner to target Chinese audience. China’s BAT amongst top global ad revenue contributors Baidu, Alibaba, and Tencent are [...]
Certification for Media iQ; FastPay Buys AnchorOps
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and NAI membership for Media iQ; FastPay and AnchorOps to merge; ABC accreditation for Integral Ad Science; Deep learning for new recommendation tech at RTB House; MediaCom and Unruly cooperate; and AdSecure adds cryptomining detection capabilties. Media iQ receives certification for online safety & privacy Analytics and technology provider Media iQ underlines its commitment to brand safety and online privacy with two [...]
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