Ad Verification
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The Great Log Blog: What Did the Log Ever Do for Us?
The mere mention of a log (outside the context of web logs, or blogs) could instil reader boredom. Logs are a fundamental, functional part of IT infrastructure and are used for everything. According to Phillip Hayman (pictured below), head of technical services, sales engineering, Integral Ad Science, when you refer to logs in the context of ad tech, they start to become interesting. Here, Hayman explains to ExchangeWire how the use [...]
Tags ad techAd TechAd Verificationad verificationdigital advertisingprogrammatic
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Beeswax Receive Series A Funding; Adform Make DMP Standalone
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics; Adsquare PMP for mobile data; Funding for Ogury; and Intelligent Optimisations becomes iotec.
First funding round for Beeswax
Beeswax have just announced a double-figure Series A investment round, led by Foundry Group and RRE Ventures. The funding amounts to USD$11m (£8.2m).
With the new capital, Beeswax intend [...]
Tags Ad ExchangeAd TechAd VerificationAgencyAnalyticsData ExchangeData Management Platformdata privacyEuropeFragmentationGermanyMarketing TechnologyMobileMobileMobile Ad ExchangeNetherlandsPrivate ExchangePrivate marketplaceProgrammaticPublisher ExchangeRTBStacktransparency
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Asian Consumers Show Varying Engagement Preference; Tencent to Track Campaigns With AppsFlyer
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Asian consumers show varying engagement preference; Tencent to track campaigns with AppsFlyer; Dentsu opens China data lab; AdAsia launches influencer marketing platform; Twitter courses target Asian agencies; and CtrlShift appoints several new senior execs.
Asian consumers show varying engagement preference
Consumers across six Asian markets indicate varying preferences in terms of how they engage with brands as well [...]
Tags Ad ExchangeAd TechAd VerificationAdvertiserAgencyAPACBehavioural TargetingChinameasurementMedia BuyingMobileProgrammaticSingaporeSocial TargetingSoutheast Asia
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The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent’s digital-only success; New market transparency tools by AppNexus; Adelphic and Grapeshot integrate; Sizmek and Fuisz work on ‘hot spots’; and Index Exchange powers Time Inc. header bidding.
The Trade Desk goes public
Demand-side platform provider The Trade Desk is preparing for their IPO. In the course of admission to listing, [...]
Tags Ad Exchangead fraudAd NetworkAd ServerAd SpendAd TechAd VerificationAdvertiserAgencyBrandBrand SafetyContextDataData StrategyDemand Side PlatformDSPEuropefraudHeader BiddingMarketing AutomationMarketing TechnologyMedia ValuationOmni-ChannelPlatformProgrammaticRTBTechnologyUKVideoViewability
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More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project teams up with SuperAwesome; Adyoulike tops USD$20m run rate; Integral Ad Science cooperates with Flashtalking; and Matomy launches full-service mobile advertising agency.
Tumblr takes ads to user blogs
More ad space on Tumblr: the Yahoo subsidiary has just announced a new advertising program that will allow its regular users to earn money with their blogs – and provide new ad [...]
Tags Ad ExchangeAd TradingAd VerificationAd ViewabilityAgencyAnalyticsAttributionDigital MarketingDisplayEuropemeasurementMobileMobile Ad ExchangeNative AdvertisingPrivate ExchangeProgrammaticRTB
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Impact Radius Buys Forensiq; Snapchat Partners with Oracle
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Impact Radius buys Forensiq; Snapchat Partners with Oracle; Twitter targets via emojis; Partnership between Uber and Factual; and New C-level additions at Adform.
Impact Radius acquires Forensiq
A merger that creates a “marketing system with built-in fraud detection”: Impact Radius acquires Forensiq and employs their fraud detection capabilities, the DMP has announced.
“Together, the teams will focus on the development of [...]
Tags ad fraudAd TechAd VerificationBig DataDataData Management PlatformDigital MarketingEuropefraudMarketing TechnologymeasurementProgrammatic
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Comcast Acquires StickyADS; DoubleClick Launches Native Ads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles ad fraud; New UK GM for Adform; and Rocket Fuel appoints international MD.
StickyADS.tv Acquired by Comcast
Comcast strengthens its activities in Europe by acquiring French video tech provider StickyADS.tv, the company has confirmed in a press release. The financial details of the deal were not disclosed.
The acquisition of the video [...]
Tags ad fraudAd ServerAd VerificationAdvertiserAgencyAppsCreativeEuropeFrancemeasurementNative AdvertisingProgrammaticProgrammatic VideoPublisherSSPUK
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Now & Next: Malvertising
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on malvertising.
What started out as bad-taste pranks by computer geeks in the early days of the internet, has long become a million-dollar business, that is not only directed at the public in general, going beyond specifically targeted governments or individuals [...]
Tags ad blockingAd Exchangead fraudAd NetworkAd ServerAd VerificationAd ViewabilityAd VisibilityAdvertiserAgencyClick FraudDataData Management PlatformfraudMarketerProgrammaticPublisher
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Ad Blockers on the Rise in UK; 51% of Marketers Buy Display Ads Programmatically
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad blockers on the rise in the UK; Half of UK marketers buy display programmatically; Branded video content booms; and Ad viewability in UK lower than in the rest of Europe.
More Than a Quarter of UK Users Will Install Ad Blockers by 2017
For the first time, eMarketer takes a look [...]
Tags ad blockingAd SpendAd VerificationAd ViewabilityDisplayMarketermeasurementMedia BuyingMobileMobileMobile DisplayProgrammaticRetargetingSocial MarketingSocial TargetingVideoViewability
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Anatomy of Mobile Fraud: What Advertisers Need to Know
Mobile fraud is ubiquitous, but every player in the digital advertising ecosystem could be doing more to combat it. Although some degree of fraud is unavoidable, not taking measures to reduce it may be costing advertisers more than they realise. In this piece, Maor Sadra (pictured below), managing director, AppLift, discusses the ways in which programmatic makes it easier to spot fraud – and three action points to stop it.
Thirty-four percent of programmatic mobile traffic is at risk for fraud, according [...]
Tags ad fraudAd VerificationAdvertiserDisplayDSPfraudMobileMobileProgrammatic
Weekly roundups
Recent Posts
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War for Talent Greater Challenge than Ever Before: Q&A with Laura Probert, Xaxis -
Mcommerce Grows by 70% in Brazil; Teads Hires Former Facebook Executive in LATAM -
Video Innovation Summit: Lifting the Lid on Mobile Video Marketing -
The Trade Desk IPO; Google Launch Messaging App -
Fewer Silos & Better Adaptation: A Recipe to Realise the Programmatic Promise?
