Integral Ad Science, a global leader in digital media quality, today (March 20th, 2023) launched viewability and invalid traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. These solutions ensure advertising campaigns running on Netflix are delivered [...]

Der führende Europäische Ad Verification Anbieter erweitert seine Viewability-Technologie mit innovativen Sichtbarkeitsdefinitionen, den sogenannten Advanced Video Metrics. Die neuen Metriken erfassen, in welchem Umfang Video Ads gesehen, gehört und damit wirksam werden, anstatt nur zu erheben, ob Werbevideos beim Start [...]

The leading European Ad Verification provider expands its viewability technology with innovative viewability definitions called Advanced Video Metrics. The new metrics record to which extend video ads are viewable, audible and thus effective. Now the quality standards for viewable impressions [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced that Jose Ramirez will join the company as SVP, technical customer operations effective August 9, 2021. Ramirez will be based in New York and report directly to [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Matterkind Singapore, IPG’s addressable activation partner, today announced a case study on how they improved campaign performance and drove demand for an international school by using IAS’s [...]

Meetrics, der führende europäische Ad Verification Anbieter, holt sich mit Patrik Paroubek namhafte Unterstützung ins Vertriebsteam. Der Vermarktungsspezialist wird künftig die Neukundenakquise sowie die Betreuung der Bestandskunden des Unternehmens in Deutschland, Österreich und der Schweiz von der Berliner Unternehmenszentrale aus [...]

Meetrics, the leading European Ad Verification provider, brings on well-known media expert. The Berlin based marketing specialist will in future be responsible for acquiring new customers and looking after the company's existing clients in Germany, Austria and Switzerland. Meetrics is advocating [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced a new partnership with The Global Disinformation Index (GDI), making IAS the first ad verification company to help marketers avoid misinformation content based on GDI’s standards. [...]

Integral Ad Science (NASDAQ: IAS), a global leader in digital media quality, and OMD, the world's largest media network, today announced a case study on time saved and ROI achieved for two of OMD New Zealand's biggest clients by using [...]

Integral Ad Science (IAS), a global leader in digital ad verification, today announced the appointment of Takeshi Yamaguchi as country manager, Japan to accelerate and lead the company’s growth locally.  Takeshi Yamaguchi joined IAS in 2015 to help expand its operations [...]