Thrad, the ad network for AI conversations, attended Appsforum London 2026, a two-day programme for app growth, monetisation, and retention leaders whose session titles included Is the App Dead?, The End of Segments: Marketing to an Audience of One, and [...]

adWMG has announced the launch of Mobile UA, a new user acquisition solution designed for mobile studios and agencies running performance-based app growth campaigns.

Wizz App is a social discovery platform for Gen Z users seeking real connections through chat, casual games, and friend-finding features.

This week, AI’s rapid commercial growth collided with mounting regulatory scrutiny, as governments, platforms, and investors raced to shape the next phase of the industry. In today’s MadTech Daily, we cover Meta preparing AI agents to perform tasks for users; [...]

In today’s Digest, we look at the Trump administration considering AI model safety reviews,Duncan Painter leaving Omnicom’s data and commerce role, and Image AI models outpacing chatbots in app growth

In today’s Digest, we discuss ChatGPT beginning to show ads to logged-out users, and Norway planning an under-16 social media ban as Turkey passes an under-15 ban. We also look at Meta launching an Instagram spinoff app, ‘Instants’.

In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results...

LoopMe, the global leader in brand performance, has announced the launch of Chartboost Direct to help mobile app publishers accelerate growth with direct access to brand demand.  With this launch, LoopMe positions itself as the definitive nexus between web SSPs, [...]

In today’s Digest, we cover Claude’s paid user growth surging, AdGreen’s findings on how changes to  advertising production could slash emissions by nearly a third while generating huge financial savings, and WBD setting a date next month for shareholders to [...]

In today’s Digest we look at TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it decides to close Sora, and Anthropic battling it out in court against the Pentagon over its AI model ban.