• Mobile, measurement, and the pivot to privacy

    As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies, the implementation of Apple’s App Tracking Transparency (ATT) framework has created a fresh challenge for mobile advertisers. Not only has the [...]

  • Ogury promotes Benjamin Lanfry to Chief Supply Officer

    Ogury, the global leader in personified advertising, today (August 25th, 2022) announced the promotion of Benjamin Lanfry to the position of chief supply officer. In this new role, Lanfry will be in charge of defining Ogury’s global supply strategy and [...]

  • Ogury : Benjamin Lanfry promu au poste de Chief Supply Officer

    Ogury, le leader mondial de la publicité personnifiée, annonce la promotion de Benjamin Lanfry au poste de chief supply officer. A ce titre, Benjamin Lanfry sera chargé de définir la stratégie globale d'Ogury auprès des éditeurs et travaillera en étroite [...]

  • Ogury promuove Benjamin Lanfry al ruolo di Chief Supply Officer

    Ogury, leader mondiale del personified advertising, ha annunciato oggi la promozione di Benjamin Lanfry a chief supply officer. In questo nuovo ruolo, Lanfry sarà responsabile della definizione della strategia lato supply di Ogury con l’obiettivo di rendere l’azienda un partner [...]

  • Bidstack & Xaxis Partner to Provide Brands with Enhanced Global Portfolio of Innovative In-game Advertising Solutions

    Bidstack Group PLC, the native in-game advertising group, has announced a new partnership with Xaxis, GroupM’s outcome media specialist. The partnership enables Xaxis to access Bidstack’s extensive portfolio of seamless in-game ad formats and branded experiences. It also provides Xaxis with [...]

  • Anzu and Ubisoft Extend Partnership After Initial Success with In-Game Ads

    Global in-game advertising company Anzu has announced it has extended its partnership with global video gaming giant Ubisoft. The two have seen remarkable success in bringing dynamic ads to hit PC racing title Trackmania and sandbox MMO Growtopia. Last year, Ubisoft’s [...]

  • Bidstack Secures Landmark Two-Year Commercial Deal with Azerion

    Bidstack, the in-game advertising platform, today announced a landmark commercial partnership with Azerion, the leading pan-European digital entertainment and media platform, who will be the exclusive commercial partner across Bidstack’s inventory over the next two years. The agreement, thought to be [...]

  • Pixalate Launches Self-Service Ad Trust & Safety API Suite

    Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today released its Ad Trust & Safety API suite, a set of self-service APIs and SDKs that give app developers the ability [...]

  • BidMind Launches Improved Geofencing Feature - GeoNow

    BidMind, a leading programmatic advertising platform, has announced the release of its new geofencing feature, GeoNow. GeoNow, which is being made available worldwide, is a powerful advertising tool for in-app, web, and CTV ad environments that can lend a critical [...]

  • Interactive Entertainment in APAC: Q&A with dentsu gaming

    In this exclusive interview, ExchangeWire speaks to Jamie McConville, director - global solutions, dentsu Tokyo, following the launch of the dedicated dentsu gaming unit, to discuss the future of interactive entertainment in the APAC region. How will dentsu gaming approach developing [...]