The global guide for the Ad Tech and Mar Tech industry

  • Mixed News on CPA Shifting 2019 Gaming Monetisation Strategy

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  • Global Makes Strategic Acquisition, Bringing DAX to Canada; Poor Data Management Costing Millions, Research by SBDS

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  • In-App: The Driving Force for Mobile Advertising Growth

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  • The Case for the 20% & Independent Ad Tech in a Consolidated World

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  • New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution

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  • Take Your Game to the Next Level: App Retargeting for Retention in Gaming

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  • Last-Click Attribution Is Failing Marketers: Q&A with Amit Dar, Taptica

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  • Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

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  • How Gaming Developers Can Tackle the Challenges of User Retention & Reactivation

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  • Playable Ads Need Emphasis on Creative & Technical Design: Q&A with Jeff Marshall, CrossInstall

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