• Navigating the Evolving Landscape of Attention: Insights from InMobi Exchange

    "As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention metrics rather than relying on the big platforms to share those insights." With just two weeks to go until ExchangeWire's LIVE [...]

  • Mobile Gaming: Capitalising on the Power of Portable Play

    Set to be worth USD$470bn (~£385bn) globally before the decade is out, the gaming industry has surged in both value and popularity. In the US alone, 27% of people spend between 1 and 5 hours gaming each week, with the [...]

  • Captured Clicks, Captured Minds: Unpacking the Currency of Attention in Ad Tech

    We investigate the hottest new metric on the ad tech block - attention.  In an increasingly distracted world, one resource stands as increasingly scarce: human attention. The digital age has transformed many aspects of our lives, but perhaps one of the [...]

  • Mobile, measurement, and the pivot to privacy

    As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies, the implementation of Apple’s App Tracking Transparency (ATT) framework has created a fresh challenge for mobile advertisers. Not only has the [...]

  • Ogury promotes Benjamin Lanfry to Chief Supply Officer

    Ogury, the global leader in personified advertising, today (August 25th, 2022) announced the promotion of Benjamin Lanfry to the position of chief supply officer. In this new role, Lanfry will be in charge of defining Ogury’s global supply strategy and [...]

  • Ogury : Benjamin Lanfry promu au poste de Chief Supply Officer

    Ogury, le leader mondial de la publicité personnifiée, annonce la promotion de Benjamin Lanfry au poste de chief supply officer. A ce titre, Benjamin Lanfry sera chargé de définir la stratégie globale d'Ogury auprès des éditeurs et travaillera en étroite [...]

  • Ogury promuove Benjamin Lanfry al ruolo di Chief Supply Officer

    Ogury, leader mondiale del personified advertising, ha annunciato oggi la promozione di Benjamin Lanfry a chief supply officer. In questo nuovo ruolo, Lanfry sarà responsabile della definizione della strategia lato supply di Ogury con l’obiettivo di rendere l’azienda un partner [...]

  • Bidstack & Xaxis Partner to Provide Brands with Enhanced Global Portfolio of Innovative In-game Advertising Solutions

    Bidstack Group PLC, the native in-game advertising group, has announced a new partnership with Xaxis, GroupM’s outcome media specialist. The partnership enables Xaxis to access Bidstack’s extensive portfolio of seamless in-game ad formats and branded experiences. It also provides Xaxis with [...]

  • Anzu and Ubisoft Extend Partnership After Initial Success with In-Game Ads

    Global in-game advertising company Anzu has announced it has extended its partnership with global video gaming giant Ubisoft. The two have seen remarkable success in bringing dynamic ads to hit PC racing title Trackmania and sandbox MMO Growtopia. Last year, Ubisoft’s [...]

  • Bidstack Secures Landmark Two-Year Commercial Deal with Azerion

    Bidstack, the in-game advertising platform, today announced a landmark commercial partnership with Azerion, the leading pan-European digital entertainment and media platform, who will be the exclusive commercial partner across Bidstack’s inventory over the next two years. The agreement, thought to be [...]