In-App

  • Last-Click Attribution Is Failing Marketers: Q&A with Amit Dar, Taptica

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  • Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

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  • How Gaming Developers Can Tackle the Challenges of User Retention & Reactivation

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  • Playable Ads Need Emphasis on Creative & Technical Design: Q&A with Jeff Marshall, CrossInstall

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