Seven Reasons To Attend ATS Stockholm
We will be hosting our first event in the Nordics in over eight years on Tuesday, 19th February. ATS Stockholm will focus on the key areas affecting the industry as we head into an uncertain decade for digital marketing. Are we pivoting from precision to predictive marketing? Is the industry ready to look beyond the cookie? And what future can digital media buyers and sellers expect. With all that in mind I have outlined seven key reasons to come this year’s [...]
Predictions 2020: Mobile & In-App
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is mobile and in-app advertising. With technical developments and the early-stage rollout of 5G bolstering the sector, with display advertising facing uncertainty, will next year bring about a further shift to mobile? Challenges, but moving in positive direction Many other topics have overshadowed mobile [...]
Smaato Unveils NextGen SDK; CastingAsia Launches CPA and CPC Capabilities for Influencer Marketing
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Smaato’s New ‘NextGen SDK’ Built From the Ground Up by App Developers; CastingAsia Launches CPA and CPC Capabilities for Influencer Marketing; and Blockchain provider Aqilliz unveils first digital marketing products. Smaato’s New “NextGen SDK” Built From the Ground Up by App Developers Smaato, the global in-app advertising platform, has officially announced a new software development kit (SDK) for Android [...]
Up to 65% of Location Targeting Ad Spend is Wasted; The Ozone Project Selects Improve Digital as First European Ad Tech Partner
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Up to 65% of location targeting ad spend is wasted; The Ozone Project selects Improve Digital as first European ad tech partner; PubMatic receives compliance certification for IAB Tech Lab’s Open Measurement SDK; MGID launches Smart Widget for accelerated mobile pages; and MediaMath names Konrad Gerszke as president. Up to 65% of location targeting ad spend is wasted Despite strong [...]
Brand Expectations for China Are High According to New Research; Dentsu Signs Partnership with Imprint
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: brand expectations for China are high according to new research; Dentsu signs partnership with Israeli tech firm Imprint; Lazada joins mobile game Evergleam Hill; Innovid continues APAC expansion; and leadership changes at Mindtree following change of control. Brand expectations for China are high according to new research China will be the next frontier of growth for European brands, according [...]
The Rise of True In-App Header Bidding: Q&A with Freddy Friedman, Smaato
The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad auctions which was not present under waterfall systems. However, a number of barriers, such as a lack of SDK development and poor adoption of first-price auctions, have until now prevented header bidding from being as effective a system on mobile environments. Following on from vibrant discussion at ATS Singapore, Freddy Friedman, chief product officer at Smaato, discusses with ExchangeWire on why [...]
Why APAC's Advertising Industry should Prepare for In-App Header Bidding
While header bidding has transformed the programmatic industry in desktop and mobile web environments, in-app advertising has not yet capitalised on this method of ad purchasing. Given the high pace of development in the APAC region, especially in the mobile sector with the upcoming roll-out of 5G services, it stands to reason that in-app header bidding will give the APAC programmatic industry a strong boost. Writing exclusively for ExchangeWire, Alex Khan (pictured below), Managing Director, APAC at Smaato discusses the importance [...]
The Next Gaming Giants: What We Can Learn from Recent Mobile Acquisitions
In the span of five years, mobile gaming has grown from the smallest segment of the gaming market to a USD$70bn (£61.6bn) industry. It’s unsurprising then, that the past couple of years have been huge for mobile gaming acquisitions, from Zynga buying Gram Games to Niantic adding VR-focused Seismic Games. In this piece, Simon Spaull (pictured below), MD EMEA, AppLovin, charts the most significant acquisitions in the mobile gaming space of late and what they signal for the future of the [...]
The Privacy & Security Nightmare That Is Mobile
In his latest piece, exclusively for ExchangeWire, Dr Augustine Fou, cybersecurity and ad fraud researcher, explains the many reasons that mobile is such a cybersecurity headache that continues to fly under the radar. I woke up in a cold sweat, my mind racing with a litany of unimaginable horrors brought on by today’s mobile technology and apps. Combine that with the collection and abuse of personal information by ad tech, and we have the perfect storm for a privacy and security [...]
NOT Predictions for Digital Ad Fraud in 2019
Writing exclusively for ExchangeWire, cybersecurity and ad fraud researcher, Dr Augustine Fou, is bucking the ‘2019 predictions’ trend, and reminding marketers to live in the present and keep a close eye out for fraudulent activity occurring in their campaigns right now. Many have come out with their predictions and prognostications for what is to come in 2019. That’s cool and all. But I don’t know many folks who can actually tell the future. So instead, let me spend a few minutes sharing [...]
