In today’s ExchangeWire news digest: Apple are ordered to allow app developers offer alternative payment methods to the App Store; insurtech startup Marshmallow reach unicorn status after a USD $85m Series B funding round; and TikTok launch Effect Studio AR [...]

In today’s ExchangeWire news digest: TikTok trial a new in-app ecommerce feature; having already diverted much of their TV budgets to CTV and streaming, advertisers threaten to withdraw further from linear as prices rise and viewership falls; and Google will [...]

Shortly before Google sounded the death knell for the third-party cookie, Apple revealed that the long-mooted deprecation of its Identifier for Advertisers (IDFA) would take place in the Spring as part of an iOS 14 beta release. As part of the [...]

In today’s ExchangeWire news digest: Google plans to spend $1bn in licensing fees to acquire news content for its Google News Showcase feature; LUMA Partners publishes its Q3 Market Report, noting signs of recovery; and Google delays imposing a 30% [...]

In today’s ExchangeWire news digest: Facebook moots iOS 14 Audience Network shutdown; Mightyhive merges with Brightblue; and WPP revenue falls by 15.1%. Facebook moots iOS 14 Audience Network shutdown Facebook has announced a series of measures in response to the upcoming [...]

Writing for ExchangeWire, Niklas Bakos (pictured below), CEO and founder of Adverty, discusses how in-app and in-game advertising have changed from recent years, and how these changes are combining with pressures in web advertising to make these channels particularly enticing [...]

We will be hosting our first event in the Nordics in over eight years on Tuesday, 19th February. ATS Stockholm will focus on the key areas affecting the industry as we head into an uncertain decade for digital marketing. Are we [...]

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is mobile [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Smaato’s New ‘NextGen SDK’ Built From the Ground Up by App Developers; CastingAsia Launches CPA and CPC [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Up to 65% of location targeting ad spend is wasted; The Ozone Project selects Improve Digital as first [...]