In today’s ExchangeWire news digest: a group of ad tech companies calls upon the W3C Advisory Board to crack down on the influence of big firms; Google launches a LinkedIn-challenger search feature called ‘people cards’ in India; and the EU Commission hints that complaints regarding the App Store from Google and Microsoft may inform current investigations into Apple’s business practices.   Ad tech firms call on W3C to make Advisory Board more open   A group of ad tech companies has asked the World [...]

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In today’s ExchangeWire news digest: IAB Tech Lab announces it will close its cookie-sharing platform, DigiTrust, by the end of July; Apple faces fresh backlash after blocking competitor email app Hey, insisting that it should get commission from any subscriptions purchased through its App Store; and Google pulls over 70 apps from its Chrome Web Store after research uncovers a wide-scale malware attack.   IAB Tech Lab prepares to close down DigiTrust platform   The IAB Tech Lab has announced that it plans to [...]

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When Apple’s Tim Cook took such a public swipe at the way Google and Facebook use personal data to generate ad revenue, you felt it was a calculated move from the canny tech CEO. Apple’s hardware business is starting to slow, as users take longer to upgrade devices. The additional features are just not enticing people quickly enough to part with USD$1000. Apple can still grow revenue through its services business. And advertising will be a big part of that. [...]

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What is App Store Optimisation (ASO) and are mobile gaming developers making the most of it to maximise app-store visibility and potential installs? TheGamingEconomy speaks exclusively with Katerina Zolotareva (pictured below), marketing and customer success manager, TheTool, about how to get started and the common mistakes to avoid. TheGamingEconomy: What are the basics for an app marketer/developer to get started with App Store Optimisation (ASO)? Katerina Zolotareva: By definition, App Store Optimisation is a process of maximising the visibility, and conversion rate [...]

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