When Apple’s Tim Cook took such a public swipe at the way Google and Facebook use personal data to generate ad revenue, you felt it was a calculated move from the canny tech CEO. Apple’s hardware business is starting to slow, as users take longer to upgrade devices. The additional features are just not enticing people quickly enough to part with USD$1000. Apple can still grow revenue through its services business. And advertising will be a big part of that. [...]

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What is App Store Optimisation (ASO) and are mobile gaming developers making the most of it to maximise app-store visibility and potential installs? TheGamingEconomy speaks exclusively with Katerina Zolotareva (pictured below), marketing and customer success manager, TheTool, about how to get started and the common mistakes to avoid. TheGamingEconomy: What are the basics for an app marketer/developer to get started with App Store Optimisation (ASO)? Katerina Zolotareva: By definition, App Store Optimisation is a process of maximising the visibility, and conversion rate [...]

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