Could Shorts Cannibalise YouTube’s Core Business?; FTC Wins Administrative Ruling Against Intuit

by Hannah Dillon on 5th Sep 2023 in News

In today's ExchangeWire news digest: YouTube Shorts may risk killing the platform's core business; the FTC wins an administrative ruling against software firm, Intuit; and Chinese app stores prevent publishers from launching new apps unless they adhere to mandatory disclosures.

Shorts puts core YouTube business at risk, say senior staff

Staff at YouTube have expressed concerns that the company’s short-form video feature may cannibalise its core business. YouTube Shorts, which has gained more than two billion users since launching in 2021, has drawn viewers away from longer videos on the platform, causing some at the Alphabet-owned company to fear this content is “dying out”.

FTC wins against Intuit

America’s Federal Trade Commission (FTC) has won an administrative ruling against Intuit. The regulator said the TurboTax software-creator had misled customers with deceptive advertising, promoting “free” products which millions of people could not use.

Tencent, others block new app publication in China

Mobile app stores in China have started to block the launch of new apps unless publishers make all the disclosures mandated by authorities. The move, made by Tencent, Xiaomi, and others, comes as Beijing tightens regulatory oversight of mobile apps in the country.