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  • Zoom Acquire Five9; Fast Radius Go Public Via SPAC

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Zoom acquire cloud communications company Five9; digital manufacturing company Fast Radius go public via a USD $1.4bn SPAC [...]

  • YouTube Acquire Simsim; Tencent Set to Buy Sumo

    In today’s ExchangeWire news digest: YouTube acquire Indian social commerce startup Simsim; Tencent are set to buy UK games developer Sumo Group; and Xiaomi have overtaken Apple to become the second-largest smartphone maker.   YouTube acquire Simsim YouTube have acquired Indian social commerce [...]

  • YouTube Inserts Ads on Non-Partner Videos; BuzzFeed Acquires HuffPost

    In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: YouTube receives widespread criticism after deciding to insert ads into videos from non-partnered creators, without giving them a cut of [...]

  • Telenor Sells Tapad to Experian; YouTube Inserts Ads into Non-Partnered Content

    In today’s ExchangeWire news digest: Norwegian telecoms firm Telenor sells ad tech Tapad to Experian; YouTube sparks backlash after monetising videos made by creators who are not part of the company’s Partner Program; and cord-cutting slows in the US over [...]

  • Klaviyo Raises USD$200m; YouTube Launches Audio Ad Units

    In today’s ExchangeWire digest: Klaviyo raises USD$200m at USD$4.15bn valuation; YouTube launches audio ad units; and AudioMob raises USD$1.5m (£1.1m). Klaviyo raises USD$200m (£151.1m) at USD$4.15bn (£3.13bn) valuation Customer data and marketing automation platform Klaviyo has announced that it has raised USD$200m [...]

  • Disney Sells TrueX Ad Tech Firm; 26% US Adults Rely on YouTube for News

    In today’s ExchangeWire news digest: Disney sells TrueX, the ad tech company it acquired as part of its purchase of 21st Century Fox, to Gimbal; a study from the Pew Research Centre finds that over a quarter of US adults [...]

  • Digital Publishers Voice Concerns Over ACCC Code; YouTube Announces TikTok Rival "Shorts"

    In today’s ExchangeWire news digest: digital publishers in Australia express fears that the ACCC’s News Media Bargaining Code could damage diversity within the industry; YouTube announces that it is trialling a new short-form video feature, “Shorts”, in India; and Prebid.org [...]

  • Rumours Rife Around Apple's IDFA; YouTube Unveils Shoppable Ad Format

    In today’s ExchangeWire news digest: rumours abound that Apple will announce its intention to close its IDFA offering at today’s Worldwide Developers Conference; YouTube reveals a new ad format to in a bid to stimulate more traffic to brands; and [...]

  • US Officials Push to Dismantle Google Ads; Facebook Labels State-Owned News Posts

    In today’s ExchangeWire news digest: US state officials appear to be preparing to break up Google’s ad business; Facebook introduces labels to identify posts by state-owned media outlets; and TikTok emerges as a YouTube’s biggest rival for the 4 – [...]