Channel Factory, the global brand suitability platform for YouTube, today (November 3rd, 2022) unveils its annual Festive Season research* which reveals tough times ahead for retailers, and a different Christmas for many families.  With 76% of consumers in the UK saying [...]

Zefr announced the general availability of its brand safety and suitability reporting product on YouTube for North America, for campaign measurement with full mapping to the Global Alliance of Responsible Media (GARM) framework. As part of YouTube’s BSRP programme, clients [...]

Channel Factory, the global brand suitability platform for YouTube, today  (October 19th, 2022) unveils its annual Festive Season research* which reveals tough times ahead for retailers, and a different Christmas for many families. With 76% of consumers in the UK [...]

This week: ByteDance's valuation drops by 25% in 12 months, Schneider Electric buys Aveva for £9.5bn... Transition seems to have been a key theme across ad tech this week. Video-sharing platform ByteDance saw its value slipped by a quarter to USD$300bn [...]

In today's ExchangeWire news digest: YouTube announce plans to let creators monetise Shorts; Amazon's bid to acquire iRobot comes under scrutiny; and Twitch impose a soft ban on gambling companies.   YouTube to allow creators to monetise Shorts In its latest move to [...]

In today's ExchangeWire news digest: the UK's Competition and Markets Authority states that Apple and Google possess too much power over the phone market; Apple unveils its new password-alternative, "passkeys"; and YouTube removes some restrictions to masthead ads.   CMA report concludes [...]

In today's ExchangeWire news digest: YouTube is criticised for failing to stop Bitcoin scams on the platform; Google agrees to pay out USD$118bn (£95.7m) to settle a gender discrimination lawsuit; and Shopify launches Audiences to help merchants work around Apple's [...]

In today's ExchangeWire news digest: Amazon shareholders to challenge the tech giant on pay, tax, and working conditions at AGM; YouTube shuts down 9,000 channels with content relating to Russia's invasion of Ukraine; and Snap's stock declines as the tech [...]

In this exclusive article written for ExchangeWire, Charlie Pinkney, business development director at Silverbullet and 4D, discusses how sophisticated computer vision and metadata analysis can be used to unlock contextual video in the post-cookie ecosystem. The clock is ticking. The demise [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Elon Musk strikes a deal to acquire Twitter for USD$44bn; Google-parent Alphabet reveals disappointing growth for Q1 2022; [...]