In today’s Digest, we cover Google introducing Search Profiles in Discover, Roblox expanding ads to children under 13, and Singtel securing AI funding through a partnership deal in Singapore. 

Google adds search profiles to discover 

Google is rolling out Search Profiles for publishers and creators in the US, giving them dedicated landing pages within Google Discover where users can follow their content and view articles, videos and social media posts in one place. The new profiles feature a customised header image, publisher information and links to content across multiple platforms, creating a centralised hub designed to strengthen audience engagement and visibility within Google's ecosystem.

Initially available to publishers and creators with substantial followings on platforms such as YouTube, Instagram, TikTok and X, Search Profiles can be customised with bios, avatars, website links and social accounts. Google said the feature may also generate or enhance existing Knowledge Panels, helping publishers build a more consistent presence across Search. 

Roblox opens ads to under-13s

Roblox is opening its advertising platform to brands seeking to reach users under the age of 13 for the first time, marking a significant shift in its approach to youth advertising. To manage the rollout, the company has appointed SuperAwesome as its exclusive advertising partner for younger audiences, with a focus on delivering privacy-safe and age-appropriate campaigns.

Roblox said the move follows a series of safety and privacy enhancements, including expanded age verification measures and the introduction of new account categories for children and teenagers. The company emphasised that the initiative is designed to create a more controlled and transparent advertising environment, recognising that brands already form part of users’ everyday experiences on the platform.

Singtel secures AI funding 

Singtel has secured up to S$28m (£17.22m) in initial funding through a multi-year partnership with Digital Industry Singapore to accelerate AI adoption across its business. The investment will support AI-driven operations, digital infrastructure, customer platforms, workforce training, governance frameworks, and specialist expertise. The telecoms group, which has already provided AI training to around 13,000 employees in Singapore, plans to extend AI skills development across its entire local workforce in line with the country’s national AI strategy.