Six Sells Partners with Tickle to Help Brands Unlock the Power of Saveable Advertising
by on 22nd Jul 2026 in News
Six Sells, the leading executive visibility agency for people in media and advertising, has signed a partnership with Tickle Global, the pioneering saveable advertising technology business.
The partnership will see Six Sells work with Tickle's senior leadership team to build executive visibility and thought leadership around one of advertising's biggest challenges: the gap between an advert being served and a consumer actually wanting to engage with it.
Mike Nicholson, CEO of Six Sells, said, "Ever since I saw Rory Sutherland talking about Tickle on a podcast, I've been obsessed with this brilliant technology. The holy trinity of media planning has always been delivering the right message to the right person at the right time. However, finding somebody at exactly the right moment - when they have the time and headspace to pay attention to your advertising - is incredibly difficult. "
"What I love about Tickle is that it extends the response window from one or two seconds to days, weeks or even months by allowing consumers to save an advert into their Apple or Google Wallet before intelligently reminding them about it later. It's a genuinely different way of thinking about advertising - and what’s particularly compelling is that it works alongside any existing campaign with no change to creative or media plan required. It’s truly incremental."
Tickle's founder and CEO, Joe Martin, has become a recognised thought leader in the emerging field of intention-based advertising, speaking at events including POSSIBLE and MAD//Fest about the commercial cost of the gap between an advert being served and an advert actually being wanted.
Martin joined Rory Sutherland and Elfried Samba on stage at MAD//Fest this month to discuss why so much advertising is ignored and how brands can reduce the cost of that disconnect between delivery and consumer intent.
Joe Martin, CEO of Tickle Global, said: "Six Sells was recommended to me, and I really like their people-shaped approach to communications. We've had a number of meetings with Mike and the team and feel that, working together, we can deliver the right messages to the right people through our senior leadership team. We're excited to see how this partnership evolves."
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