Stephen Chung Appointed Chief Revenue Officer for Smadex and Entravision International Digital Business
Video ad tech company Unruly today announces it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. Unruly’s partnership with DoubleVerify, which was extended in the US earlier this year, is now being rolled out across multiple markets worldwide, including the UK. As part of the deal, DoubleVerify’s fraud-filtering solution will be applied pre-bid across Unruly’s omnichannel marketplace UnrulyX, allowing Unruly to continue ensuring all brands and agencies’ ads are delivered in brand safe environments, regardless of device or format, backed by a fraud-free guarantee. DoubleVerify’s fraud-filtering [...]
Love is... Finding the Right Partnerships
In this exclusive article for ExchangeWire, Seth Whitehead (pictured below), customer success manager, Impact, discusses the importance of partnerships between brands and affiliates, and how automation can be used to strengthen such relationships. We all know that we are stronger together and as it is Valentine’s Day tomorrow, partnerships of every type will be front of mind. So it’s a good time to look at the power that partnerships are having on the relationship between brands and their affiliates. Why [...]
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