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  • TiVo Ads Chooses Happydemics for Brand Lift Measurement

    Happydemics, the brand lift measurement platform, has announced a new agreement with TiVo Ads, to become its brand lift measurement partner across Europe. The partnership will add independently verified brand lift to TiVo Ads’ measurement capabilities, giving advertisers and agencies a [...]

  • AudioStack Adds Inworld to its Voice Roster

    AudioStack, the agentic audio production platform for media and advertising, has announced Inworld as its newest voice partner, bringing the platform's total roster of voice, music, and sound providers to nineteen. The addition gives customers a wider set of regional [...]

  • Displayce & TikTok Launch a Global First: Weather-Triggered OOP Campaign for Aveeno®

    Aveeno®, TikTok, and Displayce have launched a pioneering media campaign for Aveeno® Face Moisturiser SPF 50, making Aveeno® the first skincare and beauty brand in the UK to activate TikTok’s innovative out-of-phone format.  The campaign marks a significant milestone in digital [...]

  • Taboola Partners with Goal.com to Power Content Discovery & Audience Experience

    Taboola, a global leader in delivering performance at scale for advertisers, has partnered with Goal.com, the world’s largest online football destination. Under the agreement, Goal.com will use a suite of Taboola products to enhance the reader experience, grow engagement, and drive [...]

  • BidSafe One & Screencore Partner to Support Privacy-Ready Ad Tech Monetisation

    BidSafe One and Screencore announced a strategic partnership focused on strengthening privacy readiness across Screencore’s programmatic advertising and publisher monetisation ecosystem. The collaboration brings together Screencore’s programmatic infrastructure with BidSafe One’s specialist expertise in ad tech privacy, data protection, and regulatory [...]

  • LoopMe Launches Brand Lift Integration with The Trade Desk

    LoopMe, the global leader in brand performance, has today (2nd September, 2026) announced a new integration with The Trade Desk’s Measurement Marketplace, bringing its patented Brand Lift measurement directly to The Trade Desk customers, giving advertisers a consistent and scalable [...]

  • Globo Selects Adform as One of Its Programmatic Platform Partners

    Adform, the integrated advertising platform built for the agentic age, announced that it has been selected as one of Globo’s full-stack programmatic media partners to support advertisers and agencies across Brazil. The partnership is enabled through GAMA DSP, providing access to [...]

  • Silverpush Partners with Happydemics to Measure Contextual Advertising Against Brand Performance

    Silverpush, the contextual intelligence company, has announced a new partnership with independent brand lift measurement platform Happydemics to prove the effectiveness of contextual advertising campaigns on brand growth. Silverpush uses AI to understand video content across YouTube, social, CTV, and OLV channels to [...]

  • Petrol Advertising Selects ADvendio to Centralize Media Planning & Streamline Campaign Setup

    ADvendio, the agentic advertising commerce infrastructure, is delighted to announce our recent partnership with Petrol Advertising.  Petrol Advertising is a prominent, full-service creative marketing agency based in Burbank, California. Founded in 2003, the company operates primarily within the gaming, tech, sports, [...]

  • VIOOH Expands Programmatic DOOH Access in the US with Screenverse Partnership

    Today, (25th August, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a strategic partnership with Screenverse who brings premium DOOH inventory to advertisers across a wide range of environments, from retail, residential, and office to [...]