In this exclusive interview with ExchangeWire, Harmony Murphy, GM Advertising UK at eBay and The Wires Global 2021 judge, outlines the key elements constituting a successful brand partnership, and how these are set to change over 2021-2022 as the coronavirus pandemic continues to ebb and flow. How did the coronavirus pandemic affect the formation of brand partnerships? What will change as restriction measures ease, and what will remain? At their core, brand partnerships are built around a deep mutual understanding of clients [...]

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In today’s ExchangeWire news digest: IPG Mediabrands Content Studio form a new global partnership with Vice Media Group; Instagram reveal plans for a new suite of tools to help influencers monetise their content; and Comscore experience higher loss and minimal revenue gains in Q1.   IPG Mediabrands Content Studio form partnership with Vice Media Group Interpublic Group’s (IPG) recently formed Mediabrands Content Studio have forged a global partnership with Vice Media Group. The deal will give Mediabrands’ agencies and clients across the world [...]

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In today’s ExchangeWire news digest: Pinterest and Shopify extend their partnership to another 27 countries; DoubleVerify see shares rise after going public; and HBO Max gain nearly 3 million new subscribers in Q1 as AT&T beat financial estimates.   Pinterest and Shopify take their partnership global Content curation platform Pinterest have expanded their partnership with growing ecommerce challenger Shopify. Having already worked together within their respective home nations (the US and Canada), the two companies are now set to bring their unified Shopify [...]

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In this article written exclusively for ExchangeWire, Lawrence Dodds, Client Director at UM London, discusses why agencies should be embracing strategic brand partnerships to complement media campaigns and ensure consumer attention in an increasingly digitised advertising environment. Digital acceleration has ensured that consumers have more options than ever, as a myriad of services and media channels compete for share of time. It is clear that this is having an impact on the attention spans of audiences, as more information being fed [...]

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In this article written exclusively for ExchangeWire, Ricardo Honing, global client lead at Dentsu, details how AI-powered contextual advertising solutions can be used as an effective replacement for third-party cookies. How to solve the cookie conundrum? Many in the advertising industry have been looking to identity as the best shot at a like-for-like replacement. At least they were until Google nixed that idea at the start of March, kicking up a storm in the process. Of course, it’s not the death knell [...]

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Whilst the events of this year have brought disruption to the ad tech industry, opportunities for growth have nonetheless found a way to the fore. In this Q&A, David Ribeiro (pictured below), user acquisition and monetisation team lead at mobile games publisher Voodoo, talks about the company’s current priorities and challenges, and elaborates on Voodoo’s partnership with Ogury. Who is Voodoo and what is your role? Voodoo is the world’s number one mobile games publisher. Our mission is to entertain the world. [...]

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In this exclusive article for ExchangeWire, Seth Whitehead (pictured below), customer success manager, Impact, discusses the importance of partnerships between brands and affiliates, and how automation can be used to strengthen such relationships. We all know that we are stronger together and as it is Valentine’s Day tomorrow, partnerships of every type will be front of mind. So it’s a good time to look at the power that partnerships are having on the relationship between brands and their affiliates. Why [...]

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