Whilst the events of this year have brought disruption to the ad tech industry, opportunities for growth have nonetheless found a way to the fore. In this Q&A, David Ribeiro (pictured below), user acquisition and monetisation team lead at mobile games publisher Voodoo, talks about the company’s current priorities and challenges, and elaborates on Voodoo’s partnership with Ogury. Who is Voodoo and what is your role? Voodoo is the world’s number one mobile games publisher. Our mission is to entertain the world. [...]

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In this exclusive article for ExchangeWire, Seth Whitehead (pictured below), customer success manager, Impact, discusses the importance of partnerships between brands and affiliates, and how automation can be used to strengthen such relationships. We all know that we are stronger together and as it is Valentine’s Day tomorrow, partnerships of every type will be front of mind. So it’s a good time to look at the power that partnerships are having on the relationship between brands and their affiliates. Why [...]

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