Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms
Hachette Livre, a leading French publishing group, has successfully launched a series of privacy-compliant audience activations using data clean rooms in partnership with First-id and Decentriq. By leveraging First-id’s unique, deterministic ID technology and Decentriq’s confidential computing-powered clean room, Hachette [...]
Viomba and Nexd to Join Forces to Advance Attention-Centric Creative Advertising
In the light of advertising industry's growing shift toward attention as the core performance metric, Viomba and Nexd are happy to announce a partnership with a plan to integrate creative production with predictive attention analysis in both platforms. As Attention Units (AU) rises to prominence—recently [...]
Brainchild Creative Studio Partners with Mantis for Brand Suitability, Safety, and Contextual Solutions
Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, has announced a partnership with Brainchild Creative Studio, a specialist marketing agency for the music industry that combines cutting-edge marketing science, data-driven strategy, and behavioural insights to [...]
Kevel Powers Kleinanzeigen's Next-Generation Retail Media Network
Kevel, the industry leader in API-based ad serving technology, today (17th June, 2025) announced that Kleinanzeigen, Germany's largest online classifieds platform, has chosen Kevel's Retail Media Cloud® to power its next-generation retail media network. This partnership marks a significant milestone [...]
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