One of the most striking differences between the development of the desktop web and the mobile web is the insularity of the mobile web. Writing exclusively for ExchangeWire, Alex Moss, VP Sales, Europe, YouAppi, explains why, despite the convenience of the walled garden, your advertising performance depends on you broadening your horizons.
Despite Google’s dominance of the desktop web, users still spend a relatively small percentage of their web browsing time on Google-owned websites.
Compare that with the mobile web, and [...]
The rumours about a built-in ad blocker for Chrome have travelled far and wide since The Wall Street Journal reported it three weeks ago, raising many questions about the future of the publishing, advertising, and ad-blocking worlds. Writing exclusively for ExchangeWire, Gal Glikman (pictured below), CEO, Uponit, outlines the reasons for Google’s contemplated move and the possible implications for the publishing ecosystem.
We’ve all read the recent speculations that Google are planning to add a built-in ad [...]
Google announced their latest set of quality improvements for search, nicknamed ‘Project Owl‘, following recent criticism around the promotion of fake news and problematic Featured Snippets. Writing exclusively for ExchangeWire, Simon Schnieders, founder and CEO, Blue Array, asks whether the changes actually address the issue at hand.
Some particularly controversial snippets that denied the Holocaust ever happened and claimed that women are evil have been featured at the top of search results and in voice search queries.
Google’s ‘autocomplete’ function, which [...]
Google are triumphing right now. Despite the YouTube debacle, and resulting advertiser boycott, the company’s stock price reached an all-time peak of USD$937 on 28 April, 2017, after posting favourable Q1 2017 earnings (NASDAQ: GOOGL).
The company saw mobile search and ongoing strength in YouTube driving ad sales higher, while sales on Google Play, hardware, and cloud grew substantially, says chief financial officer, Ruth Porat.
This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have seen before. The situation all seemingly started with an article breaking the news of video ads appearing alongside extremist videos and, within a week, hundreds of brands decided to boycott YouTube. Writing exclusively for ExchangeWire, Dilip DaSilva, CEO, Exponential, asks whether this is an orchestrated event. These brands are likely not talking to each other and collectively deciding to pull [...]
In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have a myopic view of the digital landscape.
Programmatic had levelled the playing field and created a space in which even multibillion dollar brands competed with mom-and-pop stores. This meant that marketers would need to work harder to differentiate themselves, said Sanchit Sanga, Mindshare's Asia-Pacific chief digital officer.
"To win in this scenario, you'll need to [...]
It seems that Google’s latest changes to their mobile search regulations, and the penalties that come if you fail to adhere, have just been announced. It was not so much a fanfare, but more a whisper, writes Oliver Gold, commercial director, YOC. For those of you who are unaware what’s going on, and let’s face it why wouldn’t you be, Google have just announced changes in the way you are allowed to run ads across mobile sites. [...]
On 21 February, Google announced on the Google Agency Blog that they are to build trust and increase transparency using MRC-accredited measurement on YouTube. What this doesn’t mean is that Google will finally be allowing third-party verification platforms to report on viewability on YouTube. As the blog states, since 2015, they’ve completed integrations with Moat, Integral Ad Science, and DoubleVerify; so the ability for advertisers and agencies to use third-party measurement is already in place. What is [...]
Singapore Millennials Seek Personal Recognition from Retail Brands; Australia Tune into Programmatic Audio Growth
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore millennials seek personal recognition from retail brands; Australia tune into programmatic audio growth; Google bring Shopping Ads to Singapore; Cheetah Mobile mark SpotX in app library; New Zealand OOH cross milestone; Affectv boot-up in Australia; and YouAppi open Japan office.Singapore millennials want personal recognition from brands
Consumers born after 1980 in Singapore seek brands and retailers [...]
On 20 January Google announced some fairly significant changes to the way you will be able to track videos on YouTube. The changes, intended to make YouTube better in a mobile, cross-screen world, according to Google’s Inside Adwords blog, mean that the legacy technologies of pixels and cookies will have limited usage across YouTube from now on, to make way for mobile-first solutions.
The move is off the back of Google’s claim that over 50% of YouTube views now occur [...]