How do the Google and Facebook duopoly fare in the complex world of travel advertising? While Google planted their flag many years ago, Facebook have been working in the background on their own travel-specific ad product as a viable alternative for travel advertisers. But is there room for both? Writing for ExchangeWire, Matthieu Betton (pictured below), commercial director, Europe, Sojern, explains how Facebook is now presenting some stiff competition.
Google set their eyes on the travel industry a while ago: [...]
In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have a myopic view of the digital landscape.
Programmatic had levelled the playing field and created a space in which even multibillion dollar brands competed with mom-and-pop stores. This meant that marketers would need to work harder to differentiate themselves, said Sanchit Sanga, Mindshare’s Asia-Pacific chief digital officer.
“To win in this scenario, you’ll need to have much better data strategies in [...]
It seems that Google’s latest changes to their mobile search regulations, and the penalties that come if you fail to adhere, have just been announced. It was not so much a fanfare, but more a whisper, writes Oliver Gold, commercial director, YOC. For those of you who are unaware what’s going on, and let’s face it why wouldn’t you be, Google have just announced changes in the way you are allowed to run ads across mobile sites. [...]
On 21 February, Google announced on the Google Agency Blog that they are to build trust and increase transparency using MRC-accredited measurement on YouTube. What this doesn’t mean is that Google will finally be allowing third-party verification platforms to report on viewability on YouTube. As the blog states, since 2015, they’ve completed integrations with Moat, Integral Ad Science, and DoubleVerify; so the ability for advertisers and agencies to use third-party measurement is already in place. What is [...]
Singapore Millennials Seek Personal Recognition from Retail Brands; Australia Tune into Programmatic Audio Growth
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore millennials seek personal recognition from retail brands; Australia tune into programmatic audio growth; Google bring Shopping Ads to Singapore; Cheetah Mobile mark SpotX in app library; New Zealand OOH cross milestone; Affectv boot-up in Australia; and YouAppi open Japan office.Singapore millennials want personal recognition from brands
Consumers born after 1980 in Singapore seek brands and retailers [...]
On 20 January Google announced some fairly significant changes to the way you will be able to track videos on YouTube. The changes, intended to make YouTube better in a mobile, cross-screen world, according to Google’s Inside Adwords blog, mean that the legacy technologies of pixels and cookies will have limited usage across YouTube from now on, to make way for mobile-first solutions.
The move is off the back of Google’s claim that over 50% of YouTube views now occur [...]
Yesterday, (26 January) Google parent Alphabet Inc., (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 31 March, 2016. The internet giant boasted an 8.3% increase in fourth-quarter profit, largely driven by the sustained shift to mobile. However, the results fell short of analysts’ expectations leading to a decline in share price.
“Our Q1 results represent a tremendous start to the year with 17% revenue growth year-on-year and 23% growth on a constant currency basis. We’re thoughtfully pursuing big [...]
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest series instalment, experts deliver their opinions on how the infrastructure of the industry will begin to [...]
Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They are coming around, though, as they move from a print to a digital business.
The region still lacked quality inventory, with publishers here falling behind in leveraging programmatic, said Adform chief revenue officer Jay Stevens.
While every major publisher in the UK had been advancing with programmatic as a channel, Asia-Pacific publishers had been more reserved with the way they [...]
With Google recently turning 18 years old, Darren Fullerton, head of SEO, Forward3D, reflects on the journey the advertising giant has been on and believes, despite the controversy it brings to the digital advertising industry, a world with Google is far better than a world without it.
An 18th birthday isn’t a proper celebration without a party. It used to be a coming of age, the day you got the keys to the door. Today, you’re more likely to hire a [...]