All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it promises and ad content quality must remain the focus for marketers.
Together, this would ensure consumer experience is optimal and brands get the most returns on their ad dollar, said delegates at this year's Mobile Marketing Association (MMA) Forum in Singapore.
During a panel discussion at about the region's programmatic landscape, focus inevitably centred on [...]
The recent update to Google’s Play Store algorithm, and new app marketing offerings and partnerships that Google announced at their annual flagship event, have renewed a spotlight on app marketing metrics. Writing for ExchangeWire, Shani Rosenfelder (pictured below), Head of Mobile Insights, AppsFlyer, explains why instead of just buying users, app marketers and developers must build and promote apps that users will love and continuously use – and they’ll be rewarded for their efforts.
With a shift in how [...]
Most established businesses are well aware that Asia is not a homogeneous region and comprises markets that each require a different approach and strategy to ensure success. The same applies for search campaigns, says Hannes Ben, Forward3D’s chief international officer, who urges the need for brands to recognise the key differences in markets such as China, Japan, and Korea. Ben helped set up the digital marketing agency’s Asia-Pacific division and multilingual search business, Locaria.
In this industry byliner, he identifies [...]
One of the most striking differences between the development of the desktop web and the mobile web is the insularity of the mobile web. Writing exclusively for ExchangeWire, Alex Moss, VP Sales, Europe, YouAppi, explains why, despite the convenience of the walled garden, your advertising performance depends on you broadening your horizons.
Despite Google’s dominance of the desktop web, users still spend a relatively small percentage of their web browsing time on Google-owned websites.
Compare that with the mobile web, and [...]
The rumours about a built-in ad blocker for Chrome have travelled far and wide since The Wall Street Journal reported it three weeks ago, raising many questions about the future of the publishing, advertising, and ad-blocking worlds. Writing exclusively for ExchangeWire, Gal Glikman (pictured below), CEO, Uponit, outlines the reasons for Google’s contemplated move and the possible implications for the publishing ecosystem.
We’ve all read the recent speculations that Google are planning to add a built-in ad [...]
Google announced their latest set of quality improvements for search, nicknamed ‘Project Owl‘, following recent criticism around the promotion of fake news and problematic Featured Snippets. Writing exclusively for ExchangeWire, Simon Schnieders, founder and CEO, Blue Array, asks whether the changes actually address the issue at hand.
Some particularly controversial snippets that denied the Holocaust ever happened and claimed that women are evil have been featured at the top of search results and in voice search queries.
Google’s ‘autocomplete’ function, which [...]
Google are triumphing right now. Despite the YouTube debacle, and resulting advertiser boycott, the company’s stock price reached an all-time peak of USD$937 on 28 April, 2017, after posting favourable Q1 2017 earnings (NASDAQ: GOOGL).
The company saw mobile search and ongoing strength in YouTube driving ad sales higher, while sales on Google Play, hardware, and cloud grew substantially, says chief financial officer, Ruth Porat.
This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have seen before. The situation all seemingly started with an article breaking the news of video ads appearing alongside extremist videos and, within a week, hundreds of brands decided to boycott YouTube. Writing exclusively for ExchangeWire, Dilip DaSilva, CEO, Exponential, asks whether this is an orchestrated event. These brands are likely not talking to each other and collectively deciding to pull [...]
In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have a myopic view of the digital landscape.
Programmatic had levelled the playing field and created a space in which even multibillion dollar brands competed with mom-and-pop stores. This meant that marketers would need to work harder to differentiate themselves, said Sanchit Sanga, Mindshare's Asia-Pacific chief digital officer.
"To win in this scenario, you'll need to [...]
It seems that Google’s latest changes to their mobile search regulations, and the penalties that come if you fail to adhere, have just been announced. It was not so much a fanfare, but more a whisper, writes Oliver Gold, commercial director, YOC. For those of you who are unaware what’s going on, and let’s face it why wouldn’t you be, Google have just announced changes in the way you are allowed to run ads across mobile sites. [...]