Sheila Obeng-King

Articles by Sheila

• The Stack: The Ad Duopoly? 

  3 hours ago News

  

  This week, AI continued to reshape consumer behaviour, advertising and commerce, while the ad industry looked for new ways to capture growth beyond traditional models. In today’s MadTech Daily we discuss Google ad tech remedies decision unsealed

  AdvertisingAIGenerative AIProgrammatic

• Digest: Programmatic DOOH Reaches $1.34bn Globally; Shein Stock Hits New Low Since IPO

  1 day ago News

  

  In today’s Digest, we cover the global programmatic DOOH market reaching USD$1.34bn (£1bn), Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter performance marketing.

  AdvertisingAIDOOHIPO

• Digest: AI Strengthens Big Tech’s Hold on Ad Growth; China Pulls Ahead of US in Consumer AI Adoption

  2 days ago News

  

  In today’s MadTech Daily, we discuss AI strengthening Big Tech’s hold on ad growth, China pulling ahead of the US in consumer AI adoption, and Amazon hitting the USD$1bn (£750m) sales milestone in India. 

  Ad Networkad revenueAd TechAIBig Tech

• Digest: Omnicom Eyes New Pricing Model; Anthropic Forecasts Second Straight Quarter of Profit 

  3 days ago News

  

  In today’s Digest, we discuss Omnicom turning to outcome-based pricing amid workforce cuts, Anthropic forecasting its second straight quarter of profit, and Alipay unveiling a wallet agent for AI payments.

  ad revenueAIecommerce

• Digest: Amazon Ads Expands Into ChatGPT; Sony Proactively Shared WPP Rebate Probe

  4 days ago News

  

  In today’s Digest, we look at Amazon Ads bringing advertisers to ChatGPT, new filings revealing Sony’s early sharing of the WPP rebate probe, and Omnicom planning 15,000 job cuts as ad integration stumbles.

  AIAmazonChatGPTOpenAI

• The Stack: The AI Visibility Race

  1 week ago News

  

  This week, the advertising and media industries faced a fresh wave of disruption, from sweeping layoffs and changing consumer habits to AI reshaping how brands get discovered and publishers reach audiences. 

  AdvertisingAIonline SafteyRegulation

• Digest: UK Safety Body Denied Access to Anthropic’s Mythos 5.1; M+C Saatchi MBO Falls Apart 

  1 week ago News

  

  In today’s Digest, we discuss the UK safety body being denied access to Anthropic’s Mythos 5.1, the M+C Saatchi management buyout falling through, and Alibaba sending AI agents into rival apps.

  AgencyAIAlibabaDigital

• Digest: Brits Turn to Commercial Media Alone; ISBA Study Examines UK Retail Media Networks

  1 week ago News

  

  In today’s Digest, we discuss IPA data showing Brits increasingly consuming commercial media alone, particularly among younger audiences, a new ISBA study putting UK retail media networks under the microscope, and Australia proposing a law that would let users switch [...]

  MediaResearchRetail MediaSocial Media

• Digest: John Lewis Creates YouTube Chatshow; Trade Desk Hit by S&P 500 Exit

  1 week ago News

  

  In today’s Digest, we look at John Lewis betting on a YouTube chat show to get noticed by AI, The Trade Desk exiting the S&P 500 on the same day mass layoffs take effect, and Chinese AI developers turning to [...]

  Agentic AIAISocial MediaYouTube

• Digest: Trade Desk Cuts Jobs in Major Strategic Reset; VodafoneThree Unveils TV Service in UK Market Push 

  2 weeks ago News

  

  In today’s Digest, we discuss The Trade Desk laying off 15% of its workforce as its CEO frames the cuts as a strategic reset, VodafoneThree launching a TV service and premium mobile tier in a UK market push, and DAZN [...]

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