Sheila Obeng-King
Articles by Sheila
Digest: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News
In today’s Digest, we look at Omnicom testing AI agents to cut out ad tech middlemen as it reports its Q1 results, Australia forcing big tech to pay for news or face a 2.25% tax, and retail media ad spend [...]
Digest: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace
In today’s Digest, we cover Pinterest launching CTV audiences following its tvScientific deal, Google signing a Pentagon agreement for ‘any lawful’ AI use, and Anthropic testing AI-to-AI commerce in an internal marketplace pilot.
Digest: Meta Eyes CTV for Ad Growth; News UK Builds Synthetic Audience Tool for Advertisers; Musk & Altman Clash Over OpenAI in Court
In today’s Digest, we discuss Meta eyeing CTV to fuel ad growth, News UK building a synthetic audience tool to sharpen targeting and prove ROI, plus Musk and Altman heading to trial in a high-stakes battle over OpenAI’s future.
Digest: ChatGPT Shows Ads to Logged-Out Users; Norway and Turkey Progress with Plans for Social Media Bans; Meta Launches Instants App
In today’s Digest, we discuss ChatGPT beginning to show ads to logged-out users, and Norway planning an under-16 social media ban as Turkey passes an under-15 ban. We also look at Meta launching an Instagram spinoff app, ‘Instants’.
The Stack: Big Tech Reckoning
This week, industry players faced mounting legal pressure, sweeping job cuts, and major leadership shifts, signalling a period of deep structural change across the industry. In today’s MadTech Daily, we cover WBD shareholders approving Paramount–Skydance deal , WPP Consolidates Commerce [...]
Digest: DSP Bedrock Platform Pilots Index Exchange's Index Cloud; Meta Sued Over Scam Ads; Radiocentre Urges MPs to Reject BBC Ads
In today’s Digest, we discuss Bedrock Platform piloting Index Exchange’s new Index Cloud, the Consumer Federation of America suing Meta Platforms over alleged scam advertising practices, and Radiocentre urging MPs to reject advertising on BBC platforms.
Digest: Meta to Cut 8,000 Jobs; White House & Anthropic Hold “Productive” AI Talks; ByteDance Profit Hit by AI Costs
In today’s Digest, we cover Meta planning to begin a new round of layoffs on 20th May, the White House and Anthropic holding “productive” AI talks, and ByteDance’s profit being hit by AI costs despite an overseas surge.
The Stack: Advertising’s Next Phase
This week, advertising, streaming, and regulation converged as platforms doubled down on monetisation while facing growing scrutiny. In today’s MadTech Daily, we discuss OpenAI building a tool to track ChatGPT ad conversions, UK MPs voting down under-16 social media ban [...]
IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years
We examine the latest IPA Bellwether Report, unpacking the key data points and what they reveal about the direction of UK marketing spend, alongside expert insight on how brands are navigating a rapidly shifting economic and geopolitical landscape.
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