Sheila Obeng-King
Articles by Sheila
Digest: Stagwell Acquires Freestar in Supply-Side Push; Anthropic Files for IPO as Losses Mount
In today’s Digest, we discuss Stagwell acquiring Freestar to expand further into the supply side of ad tech, Anthropic filing for an IPO and revealing rapid revenue growth alongside heavy losses, and Instacart reportedly exploring a sale, with DoorDash and [...]
Digest: Anthropic Teams with Hg; DeepSeek Raises $15bn;
In today’s ExchangeWire news digest: Anthropic teams up with Hg to launch a European AI consultancy, DeepSeek raises $15bn as it tries to close the gap with US AI rivals, and WPP’s chief AI officer says shopping bots could reshape [...]
The Stack: The Platform Puzzle
This week, AI continued to reshape shopping, advertising and data management, while regulators and technology companies clashed over privacy, platform responsibility and the future of digital competition. In today’s MadTech Daily, we cover Netflix expanding its ad measurement capabilities, Spotify [...]
Digest: Publicis Settles With FTC; Judge Orders Meta to Pay $25bn
In today’s digest: Publicis reaches settlement with the FTC over its planned LiveRamp acquisition, a New Mexico judge orders Meta to pay $25bn (£19bn) in penalties over misleading users on privacy, and retail media firm Kevel raises $52m (£19bn) and [...]
Digest: Australia Sues Platforms Over Under-16 Social Media Ban; Spotify Launches Paid Podcast Memberships
In today’s ExchangeWire news digest: Australia moves to sue Meta, TikTok, Snap and Google over enforcement of its under-16 social media ban, Spotify launches paid memberships to help podcasters monetise their biggest fans, and Spark Foundry research finds 25-to-34-year-olds are [...]
The Stack: AI, Ad Spend & Agency Shifts
This week, AI advertising took another step towards becoming a mainstream media channel, while mixed spending signals and agency growth. In today’s MadTech Daily, we discuss United reorganising its advertising business to support its tech push, WARC tracking shifts in [...]
Digest: Netflix Cuts 6%of Staff; UK Marketing Budgets Hit a Two-Year High in Q3
All today's ad tech news: Netflix cuts around 6% of its workforce, UK marketing budgets hit a two-year high in Q3 and more...
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