Sheila Obeng-King

Articles by Sheila

• The Stack: AI Fuels Business 

  2 days ago News

  

  This week, AI remained at the centre of the digital economy even as legal and regulatory battles continued to reshape the competitive landscape. In today's MadTech Daily, we discuss Amazon's ad revenue reaching USD$76bn (£57.04bn), Disney's TikTok creator content deal, [...]

  ad revenueAICreator economyPublisherRevenue

• Digest: Apple Expands OpenAI Data Theft Claims; Grubhub & 40 Brands Test ChatGPT Ad Measurement

  3 days ago News

  

  In today's Digest, we discuss Apple's escalation of its OpenAI trade secrets case, including its request for an injunction and expedited discovery, OpenAI's integration with AppsFlyer to bring in-app measurement to ChatGPT Ads and, Snapchat's push to attract small businesses [...]

  AIApplebusiness growthIn-AppSnapchat

• Digest: Teads to Sue Google; Apple Challenges UK Encryption Data Demands

  4 days ago News

  

  In today's Digest, we discuss Teads case against Google, Apple's challenge to the UK's encryption data demands, and the Australian ad market's return to growth.

  AdvertisingAIDataLegalOpenAI

• Digest: Australia to Tax Meta Over News Payments; Podcast Industry Revenue Hits $7.3bn 

  5 days ago News

  

  In today’s Digest, we cover Australia’s plan to tax Meta over news payments, podcast industry revenue reaching USD$7.3bn, far exceeding previous estimates, and India’s mobile app revenue hitting a record USD$345m, driven by AI and streaming.

  ad revenueAIMetaPodcast

• Digest: IAB Tech Lab Releases AAMP 2.3; ByteDance Projects $4bn AI Revenue

  6 days ago News

  

  In today’s Digest, we cover the IAB Tech Lab releasing AAMP 2.3 to bring agentic advertising into production, ByteDance projecting USD$4bn (£3.16bn) in AI revenue, and a Singapore panel rejecting social media age bans.

  ad revenueAdvertiserAdvertisingAgentic AIRevenue

• The Stack: Growth, Fines & Streaming

  1 week ago News

  

  This week, the digital economy delivered a tale of two trajectories: advertising and streaming surged ahead, while regulators intensified their crackdown on platform power. In today’s MadTech Daily, we cover ChatGPT and Roblox facing the EU’s toughest platform rules, Elon [...]

  AdvertisingDigitalLawsuitStreaming

• Digest: UK Ad Spend Jumps 9.3% in Q1 2026; Unilever Raises Full-Year Guidance

  1 week ago News

  

  In today’s Digest, we cover UK ad spend rising 9.3% in Q1 2026 to reach £11.7bn, Unilever raising its full-year guidance after its strongest sales volume growth in 16 years, and Netflix overtaking the BBC as UK viewers’ first choice, [...]

  ad revenueAd SpendRevenue

• Digest: Digital publisher revenues fall 4.55%; Shein swings to $99m quarterly loss 

  2 weeks ago News

  

  In today’s Digest, we cover digital publisher revenues falling 4.55% in Q1 2026 as AI disruption bites, Shein swinging to a US$99m quarterly loss ahead of its Hong Kong IPO, and Amazon Ads and Octave striking a deal to bring [...]

  IPOPublisherRevenue

• Digest: China fines Trip.com for monopolistic conduct; WBD takes Amazon to court 

  2 weeks ago News

  

  In today’s Digest, we look at China fining Trip.com US$765m for monopolistic conduct, WBD taking Amazon to court over alleged executive poaching, and a podcast industry coalition proposing new standards for measurement and attribution.

  Ad TechAdvertisingLawsuitLegalPodcast

• VIOOH Partners With b.drops to Unlock Programmatic DOOH Access in Brazil's Self-Care & Wellness Environments 

  2 weeks ago News

  

  Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (28 July, 2026) a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH [...]

  AdvertiserBrandsDigitalDOOH