Sheila Obeng-King
Articles by Sheila
Global Announces New Premium Video Advertising Capability on YouTube
Global, the Media & Entertainment group today (19th May, 2026) announced that it will directly sell premium advertising across its rapidly expanding YouTube content network for the first time, creating new opportunities for brands to reach audiences watching its hit [...]
Digest: Government Plans Terrestrial TV Switch-Off; Baidu Says AI Now Drives Business
In today’s Digest, we cover terrestrial TV switch-off plans coming under government review, Baidu saying AI is now its primary growth driver despite a revenue drop, and Anthropic set to brief a global watchdog on Mythos cyber flaws.
Digest: Publicis Buys LiveRamp for $2.2bn; Netflix Expands Ad Tier
In today’s Digest, we cover Publicis’ purchase of LiveRamp, Netflix debuting new ad markets, podcast inventory, and vertical video ads.
The Stack: Ads Fuel Growth
All the goings on in the ad tech world this week, plus today's MadTech Daily Podcast...
Digest: TikTok Launches Ad-Free Tier in UK; Byron Allen Buys BuzzFeed; California County Sues Meta Over Scam Ads
In today’s Digest we cover TikTok introducing an ad-free subscription in the UK and Byron Allen taking over BuzzFeed as CEO in a $120m buyout. We also discuss Meta being sued over scam ads in California.
Digest: Alibaba Pushes 'Chat-to-Buy' With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push
In today’s Digest, we cover Alibaba leaning into AI shopping with a Qwen–Taobao tie-up, Amazon data set to power Netflix ads in the UK from 18th May, and Instagram exploring long-form video on CTV.
Digest: ChatGPT Ads Expand to New Markets Including UK; Meta Sues Ofcom Over Safety Act Fines; Apple Pays $250m Over Siri AI Claims
In today’s Digest, we cover OpenAI expanding ChatGPT ads globally as The Trade Desk’s CSO joins the company, Meta taking Ofcom to court over online safety penalties, and Apple agreeing to a USD$250m payout over Siri AI misrepresentation.
The Stack: AI’s Next Phase
This week, AI’s rapid commercial growth collided with mounting regulatory scrutiny, as governments, platforms, and investors raced to shape the next phase of the industry. In today’s MadTech Daily, we cover Meta preparing AI agents to perform tasks for users; [...]
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