Sheila Obeng-King
Articles by Sheila
Digest: Brits Turn to Commercial Media Alone; ISBA Study Examines UK Retail Media Networks
In today’s Digest, we discuss IPA data showing Brits increasingly consuming commercial media alone, particularly among younger audiences, a new ISBA study putting UK retail media networks under the microscope, and Australia proposing a law that would let users switch [...]
Digest: John Lewis Creates YouTube Chatshow; Trade Desk Hit by S&P 500 Exit
In today’s Digest, we look at John Lewis betting on a YouTube chat show to get noticed by AI, The Trade Desk exiting the S&P 500 on the same day mass layoffs take effect, and Chinese AI developers turning to [...]
Digest: Trade Desk Cuts Jobs in Major Strategic Reset; VodafoneThree Unveils TV Service in UK Market Push
In today’s Digest, we discuss The Trade Desk laying off 15% of its workforce as its CEO frames the cuts as a strategic reset, VodafoneThree launching a TV service and premium mobile tier in a UK market push, and DAZN [...]
The Stack: AI & Aftershocks
This week, regulators turned up the pressure on some of the biggest names in tech, as ChatGPT faced new EU oversight, Amazon was hit with an advertising lawsuit, and Google secured a major win in its long-running ad tech battle. In [...]
Digest: DOJ Loses Bid to Break Up Google’s Ad-Tech Business; Havas Names Patrick Affleck to Lead UK & Ireland Village
In today’s Digest, we look at OpenAI’s new Astra model being powerful enough to trigger its own safety alarms, Havas naming Patrick Affleck to lead its newly unified UK & Ireland Village, and the EU court rejecting Opera’s challenge over [...]
The Stack: Billions on the Line
This week, corporate shake-ups and shifting consumer behaviour dominated the advertising and media landscape, with Big Tech facing mounting scrutiny. In today’s MadTech Daily, we look at The Trade Desk’s leaked deck revealing its agentic AI plans, Nine cutting the [...]
Digest: Meta Agrees to $18bn Teen Safety Settlement; X Revamps Creator Pay With New Rewards Programme
In today’s Digest, we discuss Meta agreeing to pay up to USD$18bn (£13.5bn) and restrict teen access under a sweeping state settlement, X revamping its creator pay with a new rewards program, and MiniMax posting a 283% revenue surge, though [...]
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