Sheila Obeng-King
Articles by Sheila
Former Utiq and Xandr/Microsoft Ad Tech Leader Joins illuma to Scale its AI Decisioning Technology Across Major Platforms
illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s leading advertising platforms.
The Data Advantage Report: Navigating Identity and Intent
Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced a new report, The Data Advantage, highlighting significant shifts and challenges that today’s advertisers face when running campaigns.
Cotswold Outdoor Group Expands Retail Media Strategy to In-store with Broadsign and IUF
Retail media technology provider Broadsign and in-store media integrator IUF announced (6th October, 2026) a collaboration with UK retailer, Cotswold Outdoor Group, to expand its retail media network (RMN) with a scalable in-store advertising infrastructure. The upgrade provides a unified workflow that streamlines media planning, management, [...]
Digest: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn
In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching USD$113bn (£84.75bn), and YouTube putting original content first in its Shorts algorithm
The Stack: Ads Go Everywhere
This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK. In today’s MadTech Daily, we discuss Google testing publisher payments for AI [...]
Digest: Apple Blocks Trade Desk Ads on Safari; AppLovin & Unity Locked in Legal Dispute Over Data Collection
In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.
Is Podcasting Rated Highly Enough in the Media Mix?
As it’s International Podcast Day, we asked industry voices whether podcast advertising is rated highly enough in the media mix…
Digest: UK Digital Adspend in H1 Tops Entire 2020; Shein Profit Plunges 67% as Costs Rise
In today’s Digest, we discuss UK digital ad spend in H1 surpassing the whole of 2020, Shein’s profit plunging 67% as costs rise, and ChatGPT ads expanding into new Asian markets.
Digest: 58% of Ad Execs See Agentic Buying Scaling; Apple & Amazon Face Renewed UK Consumer Case
In today’s Digest, we discuss 58% of ad executives expecting agentic buying to scale within a year, Apple and Amazon facing a renewed UK consumer case, and A24, Sony and The New York Times circling Letterboxd.
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