Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Dealmakers and industry leaders explain why the smart money is heading outdoors…

As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV [...]

Brand lift measurement specialist Brand Metrics is today (16th September, 2026) revealing the most significant period of platform investment in the company's history: the work has been underway for months and includes a rebuilt data collection infrastructure that has already [...]

The government’s createch strategy puts the creative industries as a pillar of economic growth. Ad tech should be considered a core part of that…

As streaming TV continues reshaping the global media landscape, new research from DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, shows marketers are increasing investment across the world’s largest streaming platforms, [...]

OAREX, a leading provider of capital solutions to the global digital media ecosystem, and FirstPartyFinance, an arm of FirstPartyCapital, the investor and strategic partner to innovative advertising and marketing technology businesses, today (13th May, 2026) announced a strategic partnership designed [...]

In her latest column, Charlotte McEleny looks at Singapore’s investment in AI, how the country treats tech momentum as a national asset, and where marketing fits...

Andrea Tortella, CEO and co-founder of Thrad, the advertising infrastructure enabling paid ads in LLMs, has announced the publication of Mark Loves Marketing: How to Share Big Ideas for Young Minds, a children’s book. Aimed at young readers, the book [...]

FirstPartyCapital has announced the launch of a new corporate innovation model.

Bedrock Platform today (19th February, 2026) announced the successful close of its seed extension funding round, led by London-based First Party Capital, with NY-based Aperiam Ventures joining as a co-investor. The round brings additional strategic capital and deep ad tech [...]