Andrea Tortella, CEO and co-founder of Thrad, the advertising infrastructure enabling paid ads in LLMs, has announced the publication of Mark Loves Marketing: How to Share Big Ideas for Young Minds, a children’s book. Aimed at young readers, the book introduces the principles of communication, creativity, and storytelling that sit at the heart of marketing, framed for the curious minds who will one day use them to change the world. 

The book arrives at a pointed moment for the industry. Marketing and advertising have become easy targets; blamed for manipulation, noise, and the worst excesses of the attention economy. Tortella’s view is that this narrative, however culturally dominant, is misguided. Advertising has funded the open internet, journalism that holds power to account, and today making AI tools accessible to billions of people who cannot or will not pay for subscriptions. The profession deserves better than its current reputation, and the next generation of practitioners deserves to enter it with pride, not apology. 

Marketing, as Mark Loves Marketing reminds its readers, is simply "the art of spreading ideas that matter to people who care." From the playground to the classroom, from the office to everyday life, we are always promoting ourselves, telling stories, and shaping how others see us. The book makes the case that the sooner young people understand this, and embrace it with intention and creativity, the sooner they can use it to make a difference. It introduces children to the power of communication, showing how creativity and strategy can turn small sparks into big ideas worth spreading. 

"Marketing gets a lot of hate right now, and I understand why. But I think we’ve confused the bad actors with the discipline itself. At its core, marketing is one of the most human things we do, it is the act of sharing something you believe in with someone who might care about it. Advertising saves the world in ways we rarely stop to acknowledge: it funds free access to information, keeps independent creators alive, and now, in the age of AI, it is the mechanism that keeps intelligence accessible to everyone, not just those who can pay."

"I wrote this book because I want the next generation of marketers to walk into this profession knowing it matters. We need brilliant, ethical, creative people choosing marketing, not despite what it is, but because of what it can be," said, Andrea F. Tortella, CEO, Thrad. 

To mark the book’s wider release, Thrad is offering free copies of Mark Loves Marketing to any marketing professional who is also a parent, and to agencies that want to inspire their teams. The offer is open: Thrad’s belief is that the more widely this perspective travels, the better the industry will become. Interested individuals and organisations can request their free copy directly via their LinkedIn, or their press@thrad.ai email.

The book is a natural extension of Thrad’s broader mission. As the company builds the infrastructure that makes advertising the monetisation engine for the AI ecosystem, enabling paid ads in LLMs; Tortella has been one of the industry’s most vocal advocates for the idea that advertising, done well, is a force for good, not a necessary evil. Alongside Thrad’s Monetisation Fund for independent AI developers and its partnerships with a broad network of publishers, Mark Loves Marketing represents Thrad’s investment in the long game: a future where the people building, buying, and shaping advertising are proud of what they do and clear-eyed about why it matters. 

Mark Loves Marketing: How to Share Big Ideas for Young Minds is available now on Amazon in Kindle and print editions. 

Press Contact: press@thrad.ai 

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