ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up.
AdBlock Plus enters the ad sales game
From ad blocker to SSP: AdBlock Plus moves on from whitelisting and now wants to officially sell approved ads. With an ad sales platform of their own, Eyeo is cashing in on their previous sales model: selected [...]
APAC Ad Spend Forecast Revised Down to 3.9%; Programmatic Opinions Differ Amongst APAC Buyers & Sellers
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad spend forecast revised down to 3.9%; Programmatic opinions differ amongst APAC buyers & sellers; AU broadcaster offers mobile programmatic ads; InMobi brings video ad formats to India; and IAB AU gets new council chairs.
APAC ad spend forecast revised down to 3.9%
Carat have revised their ad spend growth forecast for Asia-Pacific down to 3.9% this year, [...]
Financial institutions are some of the most powerful businesses in the world. Technology is developing and their opportunity for on-to-one marketing is significant. However, are financial institutions making use of the data available to them for effective marketing and is the technology developing as fast as we assume, or has nothing really changed since the 90s? Writing exclusively for ExchangeWire, Timothy Hoyle suggests marketing technology in banking still has a long way to go and financial institutions should improve their [...]
Not all consumers are made the same; and this is certainly true, even within markets in the Asia-Pacific region, making the art of marketing challenging. However, the volume of mobile data generated today has helped brands make smarter decisions about who they’re targeting and how they’re doing so, writes Nandita Pal, Near’s Southeast Asia and Hong Kong general manager. In this industry byliner, Pal highlights five things marketers in the region need to keep in mind when they embark on [...]
Struggling to evolve into a more agile model based on impressions, publishers in Asia-Pacific have farmed out the responsibility of increasing yield to intermediaries. As a result, many have lost valuable insight into their own businesses.
At the same time, legacy desktop publishers find it tough to keep pace with the region’s changing ad tech landscape, in which users have moved on to mobile devices, observes Sonal Patel (pictured below), Asia-Pacific managing director at AppNexus. She underscores the need for publishers [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires LiquidM; Lower ad fraud rates for Media iQ; New Finnish publisher alliance uses Adform platform; and The Trade Desk appoints new CMO.
EU Proposes that Google/Facebook Pay Publishers
The EU is stepping into the breach for publishers. According to a report by the Guardian, the EU is proposing new rules which [...]
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The progress driven by technology in the past decade is truly astonishing; but it’s easy to forget that history was full of smart ideas too. In this piece, Rob Blake, General Manager EMEA, Pocketmath (pictured below), draws comparisons between tackling drones using historical tricks and using 18th-century marketing methods to think outside the box – looking back, to drive mobile marketing forward.
Tech can breathe new life into intelligent concepts and tactics that were only half-realised in the past. It’s [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Adform inks partnership with India in sight; AdAsia launches video network & production services; GroupM revises China growth forecast downwards; New Facebook Page sections available for SEA firms; and OMD get new Telstra head.
Adform inks partnership with India in sight
The ad tech vendor has signed an agreement with Zirca Digital Solutions to make its products and [...]
Programmatic direct will revolutionise the way inventory is bought and improve campaign delivery; but marketers will need to figure out how the technology platform can work for them. In this industry byliner, Exponential Interactive’s Southeast Asia and North Asia commercial director Gerard Lechau highlights key benefits programmatic direct promises to offer and attempts to clear the air about what it actually means.
Programmatic advertising has been gaining ground in Asia-Pacific and is on a growth trajectory with a current penetration rate [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up with AOL; and ePrivacy launches two new seals.
Spotify takes programmatic audio global
Music streamer Spotify is expanding its audio ad offering to 59 markets, the company just announced. A new private marketplace for its [...]
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