ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up with AOL; and ePrivacy launches two new seals.
Spotify takes programmatic audio global
Music streamer Spotify is expanding its audio ad offering to 59 markets, the company just announced. A new private marketplace for its [...]
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ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mixed feelings towards mobile advertising; A heterogenous look at Millennials; Cross-selling in the beauty segment; and UK marketers increasingly aware of importance of martech expertise.
50% of mobile users would prefer ‘skippable ads’
Mobile devices have become the main devices in users’ daily lives. The Numbate/Lesmobilizers study takes [...]
With more consumers turning to over-the-top services, such as on-demand video and messaging, analysts expect increasing ad dollars to go towards this space. The same momentum is expected for Asia-Pacific, but the region faces similar global challenges that threaten to hold back monetisation opportunities. In this week’s industry byliner, Vicki Lyon, Ooyala’s Asia-Pacific director of ad tech, highlights key issues that remain unresolved and explains why current solutions are not sufficient.
According to The Diffusion Group (TDG), the weekly average [...]
The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view is unachievable. However, some brands are successfully working towards a robust strategy and creating a single customer view is fundamental for delivering tailored and relevant experiences to consumers. In this piece, Jenna Tiffany, lead digital marketing strategist at Communicator (pictured below) explains why it’s time for businesses to break down silos [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC to become world’s biggest digital ad market; Two AU industry groups merge; Singapore broadcaster inks Outbrain partnership; Brand reputation important among Chinese jobseekers; and Dentsu appoints ANZ data head.
APAC to become world’s biggest digital ad market
Asia-Pacific is projected to bypass North America this year to become the world’s largest digital advertising market, taking the pole position [...]
Amid a flurry of ad tools in the market today, few provide what marketers need in a single platform; and this is where one Singapore-based ad tech firm says it is stepping in to fill the gap.
AdAsia Holdings was formally established earlier this year with the aim to offer one integrated platform from which advertisers can develop, monitor, and manage all their campaigns and programmatic media buys. Its CEO and co-founder Kosuke Sogo (pictured below) says every tool the company [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile native mediation tool by PubNative; Sizmek opens Frankfurt data centre; WFA issues guidelines against ad fraud; Mediaocean acquires INVISION; Xaxis and Scoota collaboration; and Southeast Asia VP for Adform.
Equinix divests data centres in order to acquire telecity
In a bid to keep the European regulation authorities happy, Equinix has [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ATS SG: Ad tech must make things easier for brands; Social marketing lab planned for China; DCMN acquires India-based attribution platform; Outbrain offers certification in SEA; GroupM agency opens up in Taiwan; and IAB AU gets new chief.
ATS SG: Ad tech must make things easier for brands
At ExchangeWire’s annual ATS conference in Singapore this week, more [...]
The UK advertising industry has entered a period of uncertainty; one, which could, and should, make industry players look at how they can ensure certain survival in uncertain times. Steve Latham (pictured below), general manager, Encore by Flashtalking, tells ExchangeWire that such disruptions can serve to create significant future value within the media industry.
During times of economic uncertainty, advertisers may have some difficult decisions to make. Even just the fear of recession can sometimes prompt kneejerk reactions to cut marketing [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: InMobi fined for secretly tracking location data; China sets new laws for paid search; APAC ad market to hit £93.8bn; Singapore location data firm launches PMP; AU agency expands into NZ; and Amobee appoints ANZ sales head.
InMobi fined for secretly tracking location customer data
The Singapore-based mobile advertising vendor has agreed to pay USD$950,000 (£641,060) following allegations that [...]