Thrad, the leading advertising platform for AI conversations, today (5th November, 2026) announced the launch of Sponsored Intelligence Academy, a complimentary educational programme designed to help agencies, marketers, and media traders navigate conversational advertising. The first five modules of the [...]

Nearly seven in ten (69%) marketers who reported significantly stronger year-on-year performance also held high confidence in linking their advertising investment to results, according to StackAdapt's The State of Programmatic Advertising 2027 report. Among marketers who did not report similarly [...]

BIGO Ads, the deep learning-based advertising platform under JOYY Inc., ranked No. 7 globally in the Android Gaming Overall Power Ranking in the AppsFlyer Performance Index 2026. The platform earned 11 placements across gaming and non-gaming Power Rankings, spanning global [...]

OpenX, The Intelligent SSPTM, announced the appointment of Robert Horler as chief executive officer. Horler will lead OpenX into its next phase of growth, focusing on the evolution of programmatic advertising through buyer-direct relationships, AI-enabled solutions, and enterprise software offerings. Horler [...]

GumGum, The Mindset Company™ transforming advertising, has released a groundbreaking new study that shows only 4% of UK marketers believe behavioural data is key to ad effectiveness, as the majority of brands turn to context and mood as levers of [...]

Happydemics, the cross-channel brand lift measurement company, today (21st October, 2026) announced a partnership with Nexxen, the advertising technology platform powered by unique data and media, providing third-party brand lift measurement to Nexxen’s advertisers across the UK and Australia. Together, [...]

Taboola today (23rd September, 2026) announced the launch of Realize ID, a sophisticated unified mapping offering designed to help performance marketers capture and act on open-web intent as soon as it emerges. This identity offering has already driven up to [...]

On Device, a leading provider of advanced Brand Lift measurement, announced today (21st, September 2026) that it has partnered with Index Exchange to make independent brand lift studies available through Index Marketplaces.

Thrad, the leading advertising platform for AI conversations, today (15th September, 2026) announced the launch of its self-serve platform, enabling marketers to create and launch campaigns inside large language models. The launch gives marketers a direct way to advertise products in [...]

Innovid, the leading omnichannel advertising platform, announced its integration with Meta ads MCP (Model Context Protocol), bringing secure, conversational workflows to Meta advertisers through NIVO, Innovid’s AI. As a Meta ads MCP partner, Innovid is helping shape how enterprise marketers [...]