StackAdapt, the leading AI advertising and orchestration platform, unveils The AI Delegation Gap, a global report examining how marketers are redefining the role of artificial intelligence in advertising.  While AI adoption has become mainstream, the findings suggest a gap between ambition [...]

Despite having access to more campaign data than ever before, 80% of marketers admit they do not fully understand why their advertising campaigns succeed or fail, according to new polling by brand lift measurement company On Device. The research, conducted among [...]

StackAdapt, the leading AI advertising and orchestration platform, today (28th July, 2026) announced Ivy Studio™, a new AI-first advertising hub designed to help marketers uncover opportunities, make confident decisions, and take action faster. The launch marks the next step in [...]

Kabeer Chaudhary, global CEO of M&C Saatchi Performance, discusses the case for staying independent and more...

New research from B2B agency Ledger Bennett, part of Havas Media Network, and AI advertising and orchestration platform StackAdapt reveals widespread dissatisfaction with the modern B2B RFP process, with 77% of marketers saying AI-related questions are not being asked rigorously [...]

Perion’s Doreen Liu, looks at the challenge of unlocking the full performance potential of creative insights...

As streaming TV continues reshaping the global media landscape, new research from DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, shows marketers are increasing investment across the world’s largest streaming platforms, [...]

StackAdapt, the leading AI advertising and orchestration platform, announced a suite of new product capabilities designed to help marketers plan, activate, and measure campaigns in a more connected, proactive way. Unveiled at the 2026 Conversion summit in Austin, Texas, the [...]

Taboola, a global leader in delivering performance at scale for advertisers, announced the launch of Realize+, the next phase of Taboola’s performance marketing platform, Realize.  Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. [...]

Nexxen, the advertising technology platform powered by unique data and media, today (9th April, 2026) launched a new predictions report on UK viewership of the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data and resources to track past, present, and [...]