In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Singapore broadcaster establishes native advertising unit; AOL Platforms turns on in Southeast Asia; UK startup inks mobile video advertising deals in China; Australia’s ADMA, Zuni to offer training courses for marketers; New accelerator scheme aims to help Singapore media startups
Singapore broadcaster establishes native advertising unit
MediaCorp has set up a business unit, called Brand Studio, to [...]
Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don’t know where to start, will find this week’s feature handy. James Sampson, DataXu’s Asia-Pacific vice president and general manager, dishes out a selection of top tips to help brands find success with programmatic marketing in this part of the globe.
DataXu entered the Asia-Pacific market last year upon the request of numerous multinational brands that were keen to deploy programmatic marketing in [...]
Tags Ad TradingAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioral TargetingBehavioural TargetingChinaDataDigital MarketingJapanMarketerMedia BuyingProgrammaticPublisherRetargetingRTBSingaporeSoutheast Asia
Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are leveraging native advertising to re-address the power dynamic between the buy- and the sell-side.
Earlier this month, the Interactive Advertising Bureau (IAB) released figures demonstrating that advertisers’ spend on content and native advertising formats topped the half-a-billion pound mark (£509m) in the UK during the last calendar year. This represents a pivotal moment in the evolution [...]
Tags Ad TradingAdvertiserDigital MarketingDisplayEuropeLocalMarketerMedia BuyingMedia ValuationMobileNative AdvertisingOnline MarketingPerformance MarketingPremiumProgrammaticPublisherresearchTrade bodies
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: VivaKi inks DMP deal with Tencent in China; Asia leads smartphone purchases; Chinese consumers have high mobile expectations; Nexmo offers API for brands to engage mobile audience; Singapore telco appoints new head of media sales.
VivaKi inks DMP deal with Tencent in China The Publicis Groupe subsidiary has inked a deal with Tencent that will see both companies develop [...]
Tags Ad ServerAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandChinaConnected TVData Management PlatformData StrategyMarketerMobileProgrammaticRetargetingSingapore
Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be further simplified so marketers can better understand its inner workings.
Cheryl Goh, global vice president of marketing for GrabTaxi, urged for more case studies and industry benchmarks so more could be understood about the RTB platform.
The taxi booking company took its first steps into programmatic a few months back, tapping the tool to purchase downloads as part of a promotional [...]
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm, explains the need for prospective entrants to dispel previously-held prejudices, and tap into the region’s latent demand.
Last year was the year of experimentation of programmatic in the Latin American market, while 2015 will be a year of consolidation with a significant rise of investment from advertisers, particularly in video and mobile.
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first look back at lessons learned, argues Tim Webster, The Exchange Lab, co-founder and CSO.
Programmatic adoption is evolving rapidly and the UK’s first programmatic market study predicted that nearly half (47%) of display advertising would be traded programmatically in 2014, almost doubling from 28% in 2013. As the programmatic marketplace matures, it has shaken its early [...]
Tags Ad TradingAdvertiserAgency Trading DeskBig DataBrandDataDemand Side PlatformDigital MarketingDisplayDSPEuropeIndependent Trading DeskLocalMarketerMedia BuyingOnline MarketingOnline videoPlatformPrivate marketplaceProgrammaticProgrammatic Premium
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: HK ad spend up 17% during CNY; WPP subsidiary inks ecommerce partnership in China; WeChat Moments ads popping up too often; and Maxus China launches content division.
HK ad spend climbs 17% during CNY
Advertisers in Hong Kong spent HK$3.3bn (US$424.5m) during the Chinese New Year month of February 2015, up 17% from the same month last year. [...]
Audience data is undeniably an important ingredient in any ad campaign, but some marketers are misusing such data to achieve easy success.
ExchangeWire spoke with Bryan Melmed, global vice president of insights at Exponential Interactive, who championed the use of data intelligence and analytics to support advertising efforts and ad targeting campaigns.
But how are marketers wrongly using data? According to Melmed, brands are missing the point when it comes to understanding their baseline or the audience they should be focusing [...]
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: China consumers more willing to give data for personalised service; Smartphones make up 72% of APAC impressions; Lowe Profero to set up Thai office; and AU digital media veteran joins APD.
China consumers more willing to give data for personalised service
New research from Microsoft revealed that 90% of Chinese consumers would tap IT tools to filter [...]