New research from B2B agency Ledger Bennett, part of Havas Media Network, and AI advertising and orchestration platform StackAdapt reveals widespread dissatisfaction with the modern B2B RFP process, with 77% of marketers saying AI-related questions are not being asked rigorously [...]

Perion’s Doreen Liu, looks at the challenge of unlocking the full performance potential of creative insights...

As streaming TV continues reshaping the global media landscape, new research from DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, shows marketers are increasing investment across the world’s largest streaming platforms, [...]

StackAdapt, the leading AI advertising and orchestration platform, announced a suite of new product capabilities designed to help marketers plan, activate, and measure campaigns in a more connected, proactive way. Unveiled at the 2026 Conversion summit in Austin, Texas, the [...]

Taboola, a global leader in delivering performance at scale for advertisers, announced the launch of Realize+, the next phase of Taboola’s performance marketing platform, Realize.  Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. [...]

Nexxen, the advertising technology platform powered by unique data and media, today (9th April, 2026) launched a new predictions report on UK viewership of the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data and resources to track past, present, and [...]

Andrea Tortella, CEO and co-founder of Thrad, the advertising infrastructure enabling paid ads in LLMs, has announced the publication of Mark Loves Marketing: How to Share Big Ideas for Young Minds, a children’s book. Aimed at young readers, the book [...]

Kevel, the API-first retail media technology company, today (25th February, 2026) announced the launch of its native Adobe Experience Platform (AEP) Destination, enabling retailers, marketplaces, and commerce media platforms to activate first-party audience data in real-time for retail media campaigns. The [...]

In this Q&A with Christopher Hogg, CRO of Lotame, we discuss the opportunities for brands and marketers around the 2026 FIFA World Cup - set to be a massive global event.

DoubleVerify, a leading software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and the majority of respondents reported that inventory in news environments outperforms [...]