In today’s ExchangeWire news digest: an investigation by the WSJ finds that an older version of TikTok violated Google’s app store policy; concerns around influencer marketing are resurrected after an investigation into Indian rapper Badshah; and TRMC criticises Coles for its decision to drastically cut its production of print catalogues.   A previous version of TikTok violated Google’s app store policies   The Wall Street Journal has revealed that a previous version of popular short-form app TikTok collected device MAC addresses without consent from [...]

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In today’s ExchangeWire news digest: OOH giant Clear Channel Outdoor announces its bringing its RADAR offering to Europe; Australian industry bodies AANA and Ad Standards combine; and the Evening Standard prepares for a restructure to focus on building its digital and mobile offerings.   Clear Channel Outdoor announces plans to bring smart digital billboards to Europe   The world’s second biggest out-of-home (OOH) advertising firm, Clear Channel Outdoor, has announced that it will bring its RADAR solution to Europe. The outdoor advertising giant will now [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: ByteDance and Microsoft are reportedly working on a deal to salvage TikTok in the US; UK ad spend drops by £1.1bn in response to COVID-19; the EU launches a probe into Google’s acquisition of Fitbit; and the US government sets out plans for a ‘clean network’ that will further distance China from the country’s cyberspace.ByteDance hurries to push TikTok-Microsoft deal   ByteDance, [...]

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In today’s ExchangeWire news digest: Mike Pompeo outlines plans to further reduce China’s presence in US cyberspace; Microsoft is reportedly on track to take over TikTok’s US operations; and Australia sees TV ad revenue fall, but remains optimistic about recovery.   US announces plans for ‘clean network’, further alienating China   The Trump administration has announced its plans to introduce tougher measures to protect US cyberspace by banning more ‘untrusted’ Chinese apps. In a statement released yesterday (5th August), secretary of state Mike Pompeo [...]

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In today’s ExchangeWire news digest: UK advertising spend fell by £1.1bn amidst COVID-19; Google Australia’s managing director criticises the ACCC’s draft code of conduct between digital platforms and publishers; and Baidu reaches a deal with Microsoft to supply native ads across MSN.   COVID costs UK more than £1.1bn in ad spend   Research by holdings firm Nielsen has found that UK ad spend fell by more than £1.1bn year-on-year due to the Coronavirus pandemic. The study revealed that lockdown measures implemented at the [...]

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In today’s ExchangeWire news digest: ByteDance attempts to salvage TikTok’s US operations via a deal with Microsoft; Google sees its ads revenue decline for the first time ever as Coronavirus continues; and India’s smartphone production incentive scheme receives interest from Apple and Samsung.   ByteDance hurries to push TikTok-Microsoft deal   ByteDance, the Chinese tech firm behind TikTok, is reportedly rushing to persuade the US government to allow it to sell the short-form video app to Microsoft. The Beijing-based tech giant has allegedly told [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC sues Google for misleading users over data privacy; Facebook takes EU antitrust regulators to court for collecting “irrelevant” employee information; Tencent looks towards acquiring Sogou; and the US antitrust suit against GAFA begins.   ACCC files suit against Google over data practices The Australian Competition and Consumer Commission (ACCC) has launched federal court proceedings against Google over its data gathering practices. The [...]

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In today’s ExchangeWire news digest: Tencent causes Sogou’s stock prices to double after proposing to purchase its remaining shares; research by AppsFlyer finds that mobile and gaming ad fraud are down, but still a threat; and Japan makes moves to ban Chinese-based apps over security concerns.     Tencent proposes buying out Chinese search engine Sogou   China’s largest technology conglomerate, Tencent, has offered to buy the remaining stock of the country’s second-largest search engine, Sogou. Sogou’s stock price doubled by Monday (27th July) after [...]

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In today’s ExchangeWire news digest: the Australian advertising watchdog launches a federal suit against Google for its data practices; Ofcom faces mounting pressure to ban state-owned Chinese news broadcaster CGTN; and India extends its ban to a further 47 apps, with another 275 reportedly under investigation.   ACCC files suit against Google over data practices   The Australian Competition and Consumer Commission (ACCC) has launched federal court proceedings against Google over its data gathering practices. The industry watchdog alleges that the US-based tech giant [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Netflix struggles to capitalise off of its growth in APAC; TikTok pulls out of talks over setting up its non-China HQ in the UK; Snapchat owner Snap remains wary about ad demand; and Australian media technology firm Winr launches the country’s first advertiser-funded paywall.   Netflix sees slight decline in APAC user revenue Netflix is struggling to capitalise off of its growth in [...]

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