Adjust to Expand APAC Presence with USD$227m (£184m) Investment; MiQ Announces New Analytics Solutions
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Adjust to expand APAC presence with USD$227m (£184m) investment; MiQ announces new suite of analytics solutions; and social media overtakes print to become the third-largest advertising channel. Adjust to expand APAC presence with USD$227m (£184m) investment Adjust, an industry leader in mobile measurement, fraud prevention and cybersecurity, has secured USD$227m (£184m) in funding to fuel its expansion into new [...]
Trust & Transparency in South-East Asia: Q&A with Laura Quigley, Integral Ad Science
As digital ad trading becomes a more fundamental aspect within the marketer’s toolset, and growth opportunities become evermore apparent, so to are the concerns arising as a result of the industry’s complexity. Viewability, brand safety, and the even the underlying relationship between vendors, publishers, and brands, are under increasing levels of scrutiny. In this exclusive interview with ExchangeWire, Laura Quigley, managing director South-East Asia, Integral Ad Science, examines each of these factors in turn, and how each are affecting levels of [...]
The State of Play in APAC: Q&A with Janette Higginson, Index Exchange
In this exclusive and wide-ranging interview with ExchangeWire, Janette Higginson (pictured below), buyer development director at Index Exchange, discusses a wide variety of industry topics focusing on APAC, ranging from the popularity of private marketplaces to the sell-side’s role in combating ad fraud. Why are private marketplaces so successful in APAC compared to other regions? Do you see their popularity being maintained in the coming year, or will alternative buying methods such as header bidding gain more of a foothold in [...]
Mindtree Reports 10.3% Revenue Growth; Investis Digital Announces the Launch of Connect.ID
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Mindtree reports 10.3% y-o-y revenue growth; Investis Digital announces the launch of Connect.ID; and Mobile Web Usage Tops On Mobile, Eclipses Facebook App By 3%. Mindtree reports 10.3% year-on-year revenue growth Mindtree, a global technology services and digital transformation company, has announced its consolidated results for the first quarter ended June 30, 2019 as approved by its board of [...]
Brand Expectations for China Are High According to New Research; Dentsu Signs Partnership with Imprint
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: brand expectations for China are high according to new research; Dentsu signs partnership with Israeli tech firm Imprint; Lazada joins mobile game Evergleam Hill; Innovid continues APAC expansion; and leadership changes at Mindtree following change of control. Brand expectations for China are high according to new research China will be the next frontier of growth for European brands, according [...]
The Rise of True In-App Header Bidding: Q&A with Freddy Friedman, Smaato
The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad auctions which was not present under waterfall systems. However, a number of barriers, such as a lack of SDK development and poor adoption of first-price auctions, have until now prevented header bidding from being as effective a system on mobile environments. Following on from vibrant discussion at ATS Singapore, Freddy Friedman, chief product officer at Smaato, discusses with ExchangeWire on why [...]
Where Are Ad Budgets in the Asia Pacific Travel Industry Heading To?
While ad tech is a global endeavour which supports an innumerable number of industries, from fashion to beverages, it is important to remember a ‘one-size-fits-all’ approach may not be appropriate. For example, the global travel market is continuing to bloom, particularly in emerging regions, and with that comes opportunities for the ad tech industry. In this exclusive article for ExchangeWire, Max Ueno (pictured below), VP of APAC, Sojern, details the state of the travel market in the Asia-Pacific region, along with [...]
A Sleeping Giant No More: Five Reasons Why Marketers Should Look To China For Future Success
When it comes to the advertising industry, China has long been thought of as a ‘sleeping giant’. A huge potential market which has not yet been fully capitalised upon, due to reasons such as regulatory scrutiny and dominance of local corporations. In this article for ExchangeWire, Anna Forbes (pictured below), UK general manager at The Trade Desk, proposes five reasons why the giant has heard its alarm clock, and why the advertising industry should therefore be looking at investing more heavily [...]
Triton Digital Announces Acquisition of Omny Studio; MediaMath Launches Contextual Ad Targeting Solution for Programmatic Video
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Triton Digital announces acquisition of podcast powerhouse Omny Studio; MediaMath launches industry’s first contextual ad targeting solution for programmatic video; GroupM updates 2019 worldwide advertising forecast; TripleLift announces partnership with major New Zealand publisher consortium; and DoubleVerify global study: Brand safety incidents on mobile apps increase three-fold, as ad budgets shift to mobile. Triton Digital announces acquisition of [...]
Xandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest – a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round. If you have a story which you would like to be featured in an upcoming edition of the ExchangeWire APAC news roundup, please email press@exchangewire.com. Xandr launches Xandr Invest – a new global [...]
