Charlotte McEleny looks at authenticity, and what brands stand to lose by leaning on synthetic content instead of human trust...

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced that its AgenticOS platform has delivered the first end-to-end agentic CTV campaign in India in partnership with ThinkResult, a data-led digital media and ad tech company, marking [...]

Jean-Christophe Conti, CEO at VIOOH, looks at the rise of programmatic DOOH in China - and how the region is making the most of the format…

Shopee’s Executive Director, Brand and Growth Marketing Peggy Zhu spoke to Charlotte Mceleny about the rise of creator commerce…

Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced an expanded strategic focus on the Asia-Pacific region ahead of ChinaJoy 2026, reinforcing the company's commitment to supporting advertisers, agencies, publishers, and media owners across one [...]

International travel across Asia-Pacific has rebounded strongly, but the way consumers make travel decisions has fundamentally changed. Following the post-pandemic travel boom, consumers now face higher travel costs, greater destination choice, and an overwhelming volume of travel content across social [...]

Kabeer Chaudhary, global CEO of M&C Saatchi Performance, discusses the case for staying independent and more...

Global independent brand lift measurement platform, Happydemics, and Adzymic, an omnichannel agentic advertising technology company, today (10th July, 2026) a strategic partnership across Asia-Pacific.  The collaboration aims to make brand effectiveness measurement a native, integrated capability within omnichannel campaigns. Adzymic powers the [...]

In her latest column, Charlotte McEleny looks at the APAC market, and why data accumulation is all for nothing if it’s not backed by sophisticated strategy…

Lifesight's Peter Madani tells us why OOH is the hottest format in the APAC region, and why digital OOH can make a massive impact...