APAC

  • APAC Marketers Look to Machine Learning; Alibaba to Grab 11.3% of Global Mobile Ads

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers look to machine learning to raise own value; Alibaba to grab 11.3% of global mobile ad market; Most APAC travellers will share data for personalised experience; Ogilvy China restructures for Next Chapter; and Queensland bank building integrated marketing platform.

    APAC marketers look to machine learning to raise own value

    Half of Asia-Pacific creative and marketing professionals [...]

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  • APAC Marketers Must Follow AI to Reach New Audiences

    With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure they are ready to tap these new avenues.

    The emergence of autonomous vehicles and mobility as a service, for example, would open up new windows to engage an audience that would no longer need to focus on the road, said Tripti Lochan, VML's Southeast Asia and India CEO.

    She believes that changes in the automotive industry [...]

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  • TV Ads Have Diminishing Influence in AU; China Video Ads Climb to £966m in 1Q2017

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV ads have diminishing influence in AU; China video ads climb to £966m in 1Q2017; AU small firms lack resources for marketing; Rapport goes up in Malaysia; Grey ‘Hug’ it out in Dubai; Swisse Wellness buys AU creative agency; Kargo gears up in NZ; and GroupM releases Thai digital playbook.

    TV ads have diminishing influence in AU

    TV [...]

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  • APAC Publishers Slow to Turn Up Video Content

    Advertisers and agencies want more video content, but few publishers in Asia-Pacific are scaling up to meet the increased demand over concerns about cost and complexity.

    Eager to reduce their dependence on YouTube, marketers in the region are keen to seek out alternative video inventory, says James Sampson, DataXu’s Asia-Pacific vice president and general manager. However, most premium publishers have yet to add video content at scale, he notes, adding that there also are other issues to consider.

    In this Q&A with [...]

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  • Localisation Key to Survival Amidst China's Walled Gardens

    Localisation and working alongside walled gardens may be key to survival in China's tough ad tech landscape. Although, this does not mean brands should stop demanding more transparency.

    Lured by the country's sizeable market potential, numerous foreign players have attempted to grab a piece of the pie, but few could claim success. A big part of this was due to their lack of local knowledge, according to Albert Sim, Miaozhen China's vice president of [...]

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  • China Ad Tech Players Don't Always Respect Boundaries; Singapore Media Giants to Build Programmatic Marketplace

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China ad tech players don’t always respect boundaries; Singapore media giants to build programmatic marketplace; China 1Q online ad revenue fall to £7.78bn; AU radio network offers personalised ads; Amazon must localise to build SEA loyalty; and IAB AU offers video, audio, and mobile glossaries.

    China ad tech players don’t always respect boundaries

    China’s ad tech landscape can be [...]

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  • APAC Publishers Dragged Down by SSP Codes

    Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency. They need to move away from this and start embracing header bidding, urges Rammohan Sundaram, C1X’s Asia-Pacific Middle East Africa managing director and senior vice president. He notes that awareness of header bidding in the region remains nascent, but will continue to grow as it becomes the standard platform to connect with SSPs.

    In this Q&A with ExchangeWire, Sundaram also discusses [...]

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  • AI Plugs Human Errors & Lets Marketers Focus on Quality

    Left to run autonomously, marketing platforms powered by artificial intelligence (AI) can avoid mistakes humans make. Rather than fear it, marketers should leverage this to better focus on producing value-added quality. AI marketing systems could watch and analyse consumers’ digital journeys, and decide the best way to spend media dollars, says Naomi Simson, co-founder of Australia’s Big Red Group (BRG).

    Describing AI as the ability to read and learn from data and adjust outcomes, she said AI-powered marketing systems enabled the [...]

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  • Cutting Complexity While Increasing Control

    As the opening Keynote at ATS Singapore, Sukesh Singh, VP, APAC, Adform, shared the stage with Kumar Prashant, founder and senior partner at Entropia, one of Malaysia’s leading agencies. In the session, Singh and Prashant highlighted how Entropia and Adform deployed a full-stack ad tech solution, which resulted in Entropia increasing their process efficiency by 80% over their previous single point ad tech approach.

    A large grocery franchise in Malaysia needed to deliver their campaigns, which were regularly updated and advertised [...]

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  • SEA Viewability Close to US Standards; Taptica Acquires Japan Mobile Ad Platform

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA viewability close to US standards; Taptica acquires Japan mobile ad platform; WeChat user base to hit 494.3 million; Online video ad spend to climb 23%; and Dentsu signs ‘group-level’ membership with IAB SG.

    SEA viewability close to US standards

    The average viewability rate in Southeast Asia is estimated to be 53%; which is close to standards laid out [...]

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