In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways; Encore Digital Media Launches Finance Division; TabMo Activates DOOH, Connected TV & Audio on Hawk; and IgnitionOne Introduces Industry-First Creative Capabilities. Merkle Unveils Dedicated Northern Hub in Edinburgh Merkle, a leading technology-enabled, data-driven performance marketing agency, has opened a dedicated Northern hub in Edinburgh, which will service [...]

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Every year is a big year for the digital ad industry, but 2019 really is gearing up to be a particularly significant year with, as ever, a healthy dose of the new. However, it’s been the recent upgrading of two very well-established technical standards really generating some genuine excitement amongst digital ad product specialists, writes Jonas Jaanimagi (pictured below), technology lead, IAB Australia, in this piece exclusively for ExchangeWire. The first is the OpenRTB protocols, which underpin programmatic operationally and were [...]

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China may be the world’s biggest game market, with regard to user numbers and revenues, but for many months the nation’s Government had declined to approve a single new game. That all changed in recent days. As reported by the South China Morning Post, a new body, the State Administration of Radio and Television (SART), was formed in March 2018, with a view to monitoring media content intended for public consumption. From 28 March 2018, no new game titles were approved [...]

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Zenith released its latest ad expenditure report on Monday, 24 September, finding, perhaps surprisingly to some, that paid search and social media will be the main drivers of global growth between 2017 and 2020, growing by USD$22bn (£16.8bn) and USD$28bn (£21.3bn), respectively. The ‘internet display’ sector, which includes social media and online video, is set to be the biggest overall driver of growth over the same period, contributing over USD$44bn (£33.5bn) to the global growth in ad spend up until [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Broadcasters Looking to Build Centralised Briefing Portal; APAC Luxury Online Ad Spend Grows 25%, Though Print Remains Primary Channel; Alibaba Buys Stake in Digital Marketing Firm; Amobee Outbids Auction Competitors to Acquire Videology Assets; and Tencent Leads China Subscription OTT Video.  AU Broadcasters Looking to Build Centralised Briefing Portal A group of free-to-air and pay TV broadcasters in [...]

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Demand for connected TV (CTV) is growing across Asia-Pacific, but the lack of audience verification standards and viewability metrics remain key challenges that need to be resolved. Furthermore, media buyers need to better understand audience behaviour so they can reach valuable and engaged audiences, according to Juliette Stead, Telaria’s Asia-Pacific vice president. In this Q&A with ExchangeWire, Stead notes that having strong demographic targeting options can address some concerns around accuracy and wastage, but urges the need for programmatic buyers to be [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China to Spend Most Time Watching Online Video; AU Users Find Most Biz Experience Disconnected; IAB SG Elects New Leadership Team; Most AU Consumers Don’t Know How Apps Use Their Data; Sizmek Offers Bundled Programmatic Dynamic Creative Ads; and AANA Reviews Gender Guidance for Ads. China to Spend Most Time Watching Online Video Consumers in China, by 2020, will [...]

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Wendy Hogan, CX and marketing strategy director, Oracle, and board member of The Marketing Society, shares her thoughts on why we need to stop referring to brands as advertisers, in the new age of direct-to-customer relationships. At #ATSS18 a few weeks ago, I was struck by the constant use, throughout the day by various panelists, of the generic term ‘advertiser’. Having worked on Customer Experience at Oracle for two years now, I spend a lot of time talking to marketers, [...]

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Publishers that assumed they closed on a great sale might find out otherwise if they had used advanced analytics to more accurately value their assets. In this industry byliner, Oath’s Asia-Pacific head of platforms Erin Chao discusses the merits of adopting advanced analytics tools and why standard data tools no longer are effective. Few industries have been disrupted as much as publishing in recent years, with industry players having to fight tooth and nail to secure revenues in a highly crowded [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%; Alibaba Builds AI Copywriter for Marketers; Addressable TV Will Better Arm AU Broadcasters; MCN Launches TV Ad Management Platform; and iProspect & Ashoka Ink APAC Partnership to ‘Drive Change’. AU Consumers Slow to Act on Privacy Concerns A large majority of Australians [...]

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