Zoom Acquire Five9; Australian Esports and Gaming Revenue to Rise 7.5% to 2025
In today’s ExchangeWire news digest: Zoom acquire cloud communications company Five9; a PwC reports finds that Australia’ esports and gaming revenue will grow by 7.5% each year to 2025; and Indian news and social network startup Inshorts raise USD $60m in funding. Zoom expand cloud operations by acquiring Five9 Zoom have acquired Five9 in an all-stock deal worth USD $14.7bn (£1.1bn). The move marks the video chat service provider’s intention to stake a claim in the profitable cloud contact market. Established two decades [...]
New US Order Seeks to Curtail Big Tech; Pleo Reach $1.7bn Valuation
In today’s ExchangeWire news digest: president Biden signs a new executive order designed to rein-in the power of Big Tech; accounting startup Pleo reach USD $1.7bn valuation after raising USD $150m; and a trio of Chinese tech companies see their share values wobble after facing investigations from authorities in Beijing. New US order looks to rein-in Big Tech US president Joe Biden has signed a new executive order designed to curtail Big Tech firms and spur competition in the sector. Some are [...]
Programmatic in JAPAC: Q&A with Andrew Tu, OpenX
On Wednesday, 4 August, ExchangeWire and OpenX will launch an exclusive research report, examining the state of the programmatic industry in the Japan and Asia-Pacific (JAPAC) region, along with a live webcast to discuss the findings. Ahead of the launch, Andrew Tu, Managing Director, APAC, OpenX, shares a preview of what to expect from the results. Why do you think the recovery in programmatic spend and revenue has been so strong in the JAPAC region? Are there market-specific factors driving this, [...]
Danish Media Companies in Collective Bargaining Push; Amazon Acquires Art19
In today’s ExchangeWire daily news digest: Danish media companies in collective bargaining push; Amazon acquires Art19; and Voyager raises USD$167m (£120m) Danish media companies in collective bargaining push A near-30-strong collective of Danish media companies has been formed to negotiate with major US tech companies, such as Google and Facebook, over payment for online use of their material. The group, which includes state broadcaster DR; TV2; Berlingske; JP/Politikens Hus; and Zetland, is based upon the EU Copyright Directive which entered into force [...]
Australian Agency Talent Moves to Indies; Google Accused of Location Data Snooping
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Australia’s top agencies are losing talent to independent competitors; Google are accused of making it difficult for mobile users to keep their location data private; Shein are reportedly preparing for a record-breaking IPO; and the FCA have promised to crack down on online businesses that display scam ads. Australia’s big agencies losing talent to independents Media agency staff in Australia are increasingly [...]
FCA to Clamp Down on Online Scam Ads; US Withdraw TikTok Ban
In today’s ExchangeWire news digest: the FCA will take legal action against social media platforms and search engines that show ads promoting financial scams; the Biden administration have rescinded executive orders filed by former president Trump attempting to ban TikTok and other Chinese apps from the US; and French telecoms heavyweight Altice have acquired a 12% stake in BT. FCA to crack down on scam ads The Financial Conduct Authority (FCA) have vowed to take digital platforms to court if they continue [...]
Holland & Barrett Launch on Tmall; Australian Agency Staff Shift to Indies
In today’s ExchangeWire news digest: Holland & Barrett set up a flagship online store on Tmall; and Australia’s leading media agencies are losing staff to their independent competitors. Holland & Barrett launch on Alibaba’s Tmall Holland & Barrett will set up a shop on Tmall, the Chinese ecommerce platform owned by Alibaba Group, as they seek to expand their footprint globally. The health and wellness brand have already launched over 40 of their most popular products, including fish oils and collagen, on [...]
Twitter Launch "Blue" Subscription Service; Apple Close Door to Fingerprinting
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Twitter launch a new consumer-focused subscription service called “Twitter Blue”; Apple announce “Private Relay”, a feature that will obstruct fingerprinting by preventing advertisers from accessing consumers’ IP addresses; the latest IIDEA census reveals that Italy’s gaming industry is on the rise; and Tesla agree to store their Chinese customers’ data within China. Twitter trial “Blue” subscription service Twitter have launched a paid subscription service [...]
Tesla Localise Chinese Data; Facebook Launch "Live Shopping Fridays"
In today’s ExchangeWire news digest: Tesla agree to store their Chinese customers’ data within China; Facebook launch a series of live stream shopping events; and global AVOD ad spend is projected to rise to USD $66bn by 2026. Tesla to keep Chinese data in China despite privacy concerns Tesla will store the data of their Chinese customers within China, having set up a domestic data centre to conduct the “localisation of data storage”. The move follows the introduction of new regulations surrounding [...]
Industry Collaboration and Augmentation - the OSS Way
In this article, Jonas Jaanimagi, technology lead at IAB Australia, discusses the need for greater collaboration within the industry, and explains how Open Source is helping bring that about. In the current environment in our industry, it’s often hard to see through the relentless noise related to private eco-systems. It’s also hard to see past how this approach will only get worse moving forward, with large publishers and other platform players increasingly following suit and an ecosystem of federated walled-gardens emerging [...]
