In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the US government declares it’s ready to file a lawsuit against Google for anti-competitive behaviour; publisher Conde Nast has launched a new data offering for its advertising partners; Instagram announces House of Instagram in an effort to boost advertising on the platform; and McDonald’s replaces Omnicom Group’s OMD with Publicis Groupe to handle its Mainland China media planning.   US government prepared [...]

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In today’s ExchangeWire digest: Ebiquity announces its initial financial results for 2019; McDonald’s moves its Mainland China media planning to Publicis Groupe; and the ad industry is showing a greater interest in B2B content.   Ebiquity release preliminary financial results   Independent marketing and media consultancy, Ebiquity, has announced its preliminary financial results for 2019. The results remain fairly consistent with those achieved in 2018, although it has seen declines in its revenue, operating profit, and earnings per share. Despite seeing revenue fall from £69.4m [...]

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In today’s ExchangeWire news digest: Instagram launches House of Instagram in Australia to encourage brands to advertise on its platform; the INS demands compensation from the government as lockdown measures see their ad revenues plummet; and ARN reports an increase in audience figures across its radio platforms.   Instagram creates House of Instagram to promote the platform to advertisers Photo-sharing social media site Instagram has launched a new offering to encourage Australian brands to advertise on the platform. The online resource, named House [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: OOH sees signs of recovery in Australia; research finds ad demand from DTCs is up in the US; DSPs have started clamping down on bid duplication; Buzzfeed pulls its news operations from the UK and Australia; and ExchangeWire releases the first MadTech Podcast Special.OOH sees recovery in Australia Out-of-home (OOH) is beginning to see signs of recovery in Australia. The sector [...]

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In today’s ExchangeWire news digest: Google reaches out to DSPs to begin testing its new Privacy Sandbox; Buzzfeed is axing its news operations in the UK and Australia; and Dentsu Aegis Network creates unified global creative agency Dentsumcgarrybowen.   Google begins trialling its post-cookie Privacy Sandbox Google is preparing to trial some of the features of its upcoming “Privacy Sandbox” offering. The sand box, which was revealed by the tech giant last August, will replace third-party cookies, which are set to disappear from [...]

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In this exclusive article for ExchangeWire, Nickolas Rekeda (pictured below), CMO at MGID, explains how native advertising can offer brands the safety they’re looking for. Brand safety is a growing concern across APAC, but the solution may be simpler than you think. With brand safety incidents increasing 55% year-on-year across the region, and an even greater increase on mobile, inappropriate or unsafe digital ad placements are taking a real toll on consumer trust and brand perception. A recent IAS study reveals 86% [...]

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In today’s ExchangeWire news digest: out-of-home advertising begins to recover in Australia; analysts find programmatic buying demand is shifting towards CTV from linear; and Disney Advertising Sales opts for virtual video pitches to media agencies.   OOH sees recovery in Australia Out-of-home (OOH) is beginning to see signs of recovery in Australia. The sector had experienced record lows last month as Coronavirus-induced lockdown measures kept the majority of the country’s population confined to their homes. However, with lockdown measures set to ease in [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: Facebook is warned that it could lose its MRC accreditation due to insufficient ad metrics; ISBA release a study on the programmatic supply chain, and finds lack of transparency; WPP is awarded all Unilever media activities in mainland China; an ECI study reveals that media spend will recover more quickly in APAC than elsewhere; and IAB Europe launches its guide [...]

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In today’s ExchangeWire news digest: ECI analysis finds media inflation will recover more quickly in APAC than in any other region; S4 Capital releases an updated Q1 trading performance report; and Discovery reserves prediction as it sees Q1 revenues fall.   APAC expected to see faster media recovery than elsewhere An updated media inflation analysis released by ECI has revealed that media spend is expected to recover more quickly in Asia-Pacific (APAC) than in any other region. According to the analysis, APAC will [...]

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Ian Hocking (pictured below) VP, Digital at South China Morning Post, talks exclusively with ExchangeWire about what the demise of third-party cookies spells for the ad industry. The termination of third-party cookies will have a range of consequences for different parts of the industry. Which do you think will pose the greatest threat to digital advertising? There are many ad tech vendors that don’t have first-party relationships but require data at the core of their offering. Tightening privacy restrictions will mean it’s [...]

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