APAC

  • Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit

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  • Mobile Marketers Targeting High-Growth Vietnam Must Think Rural

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  • Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live

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  • Personalisation: An Untapped Opportunity for APAC Marketers

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  • China, Japan & Korea to Drive App Store Spend; News Corp AU Opens Content Marketing Agency

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  • Retargeting Must Advance to Help APAC Marketers Retain In-App Users

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  • Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments

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  • As Consumers Wise Up, APAC Marketers Must Rethink Their Data Use

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  • Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China

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  • Bloomberg & Twitter Look to Monetise APAC Demand for Credibility

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