In today’s ExchangeWire news digest: the FCC brings its case for a relaxation of media ownership rules to the Supreme Court; Gannett announces it aims to acquire 10 million* paid digital subscribers by 2026; and Facebook reveals it will cease investment in Australia in response to the News Media Bargaining Code.   FCC case for looser media ownership goes to Supreme Court The Federal Communications Commission (FCC) has presented its latest case for the relaxation of media ownership rules to the Supreme Court. [...]

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In today’s ExchangeWire news digest: the US Office of Trade Representative voices opposition to Australia’s News Media Bargaining Code; Netflix reports out-performing subscriber and revenue forecasts for Q4 2020; and ad-supported media sees engagement decline in the US and beyond.  US objects to Australia’s News Media Bargaining Code The Office of the US Trade Representative has voiced opposition to a draft bill in Australia that will force big digital platforms to pay for news content. Australia’s parliament is currently reviewing a draft [...]

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In today’s ExchangeWire news digest: the FCC makes $80bn in its Band-C 5G airwaves auction; nearly a third of the IMAA’s members report that they have financially recovered from COVID-19; and Garnter predicts that 80% of customer services companies will have ditched native mobile apps in favour of messaging by 2025.   FCC receives $80bn for more 5G airwaves The US government is set to receive USD $80.9bn (£59.4bn) from bidders seeking licenses to use airwaves for 5G service. The figure, first reported [...]

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In today’s ExchangeWire news digest: the UK government announces plans for a new watchdog that aims to rein in Big Tech; Channel 4 turns its attention to enhancing its digital offering and away from linear programming; and WPP plc makes an offer to acquire 100% of WPP AUNZ’s shares.   UK sets up new Big Tech regulator The UK government has revealed that it is setting up a new agency dedicated to policing Big Tech. The Digital Markets Unit (DMU), which is scheduled [...]

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In today’s ExchangeWire news digest: the UK government proposes a bill to officially ban Huawei and sanction non-compliant telcos; the Indian government bans a further 43 apps made by Chinese developers from its cyberspace; and Australia reviews its 1988 Privacy Act as it updates its cybersecurity regulations.   UK telecoms security bill cracks down on network privacy A new piece of legislation which bans Chinese telecoms giant Huawei from working on the UK’s 5G mobile network has been announced. The Telecommunications Security Bill, [...]

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In today’s ExchangeWire news digest: BuzzFeed agrees to buy HuffPost as part of its deal with Verizon Media; Marketers for an Open Web calls on the CMA to delay Google’s implementation of its Privacy Sandbox; and Publicis Groupe’s Marcel Sydney is absorbed into Saatchi & Saatchi Australia.   BuzzFeed buys HuffPost Online publisher BuzzFeed has reached a deal to acquire HuffPost. The agreement, which was announced last Thursday (19th November), forms part of a larger deal in which saw BuzzFeed join forces with [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the CPRA is voted in, meaning tighter data restrictions on how tech firms use consumers’ data; the EU Commission launches a fresh investigation into Amazon, accusing the ecommerce giant of using third-party seller information to give itself a competitive edge; Spotify acquires podcast platform Megaphone for USD $235m; and China lays out new laws to curb the power of the [...]

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In today’s ExchangeWire news digest: the government of China introduces a draft set of news rules to tackle “monopolistic behaviour” amongst the country’s ecommerce leaders; WhatsApp launches its payment service in India; and Bloomberg Media announces the launch of its 24-hour news network, Bloomberg Quicktake.   Chinese government introduces draft antitrust laws The governing Chinese Communist Party (CCP) has revealed a draft set of rules that aim to combat alleged anticompetitive behaviour by the country’s leading ecommerce companies. The announcement comes just one [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the EU Commission prepares to present new legislation that will curtail the dominance of Big Tech; research by dentsu international finds that the misuse of data is the primary source of consumer distrust in APAC; the FCC votes to affirm it will repeal the net neutrality rules implemented under the Obama administration; and Amazon sharpens its focus on video and [...]

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With viewing figures on the rise, advertisers have increasingly turned their attention to CTV. Yet whilst this emerging channel is full of potential, marketers must be aware of its possible pitfalls, and learn how to avoid them, if such promise is to be fully realised. In this exclusive article for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, explains what CTV has to offer, and outlines what the industry can do to prevent the CTV opportunity from going [...]

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