"Think Beyond the One-off": Shopee’s Peggy Zhu on Creator Commerce
Shopee’s Executive Director, Brand and Growth Marketing Peggy Zhu spoke to Charlotte Mceleny about the rise of creator commerce…
Screencore Expands APAC Growth Strategy Ahead of ChinaJoy 2026
Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced an expanded strategic focus on the Asia-Pacific region ahead of ChinaJoy 2026, reinforcing the company's commitment to supporting advertisers, agencies, publishers, and media owners across one [...]
Teads Study Reveals APAC's Growing 'Travel Confidence Gap', Creating a New Opportunity for Travel Brands
International travel across Asia-Pacific has rebounded strongly, but the way consumers make travel decisions has fundamentally changed. Following the post-pandemic travel boom, consumers now face higher travel costs, greater destination choice, and an overwhelming volume of travel content across social [...]
"Friction is Expensive": Kabeer Chaudhary, M&C Saatchi Performance, on Why Independence Means Speed
Kabeer Chaudhary, global CEO of M&C Saatchi Performance, discusses the case for staying independent and more...
Happydemics & Adzymic Bring Real-Time Brand Lift Measurement to APAC
Global independent brand lift measurement platform, Happydemics, and Adzymic, an omnichannel agentic advertising technology company, today (10th July, 2026) a strategic partnership across Asia-Pacific. The collaboration aims to make brand effectiveness measurement a native, integrated capability within omnichannel campaigns. Adzymic powers the [...]
Data Strategy: Why Collecting More isn’t the Answer
In her latest column, Charlotte McEleny looks at the APAC market, and why data accumulation is all for nothing if it’s not backed by sophisticated strategy…
The Measurement Gap in APAC’s OOH Market, and Why It’s Time for Change
Lifesight's Peter Madani tells us why OOH is the hottest format in the APAC region, and why digital OOH can make a massive impact...
Has Precision in Measurement Become a Hindrance?
Charlotte McEleny talks to James Smyllie, Ungu and Kacie Flynn, Carat Singapore about whether the ad industry has optimised itself into a corner…
Thrad Expands LLM Advertising Infrastructure to India, South Asia, & Southeast Asia Through Exclusive NeugenM Partnership
Thrad, the AI-native advertising infrastructure platform, announced its expansion into India, South Asia, and Southeast Asia through an exclusive partnership with NeuGenM. This marks Thrad's first major regional expansion since launching and positions the platform as the definitive infrastructure layer [...]
Live Commerce in APAC: The Market is Ready but the Hard Work Begins Now
In her latest column, Charlotte McEleny looks at live commerce across APAC, and why success requires the right operational infrastructure…
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