Screencore Expands APAC Growth Strategy Ahead of ChinaJoy 2026

by ExchangeWire PressBox on 23rd Jul 2026 in News

Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced an expanded strategic focus on the Asia-Pacific region ahead of ChinaJoy 2026, reinforcing the company's commitment to supporting advertisers, agencies, publishers, and media owners across one of the world's fastest-growing digital advertising markets.

The announcement reflects Screencore's continued global expansion as demand accelerates for premium inventory monetisation, connected TV (CTV) advertising, AI-powered optimisation, and transparent programmatic infrastructure across APAC.

Built around the belief that programmatic advertising should be measurable, efficient, and transparent by design, Screencore combines intelligent automation with human expertise to help brands and publishers navigate an increasingly fragmented digital media ecosystem.

Today, the company operates across more than 150 global markets, supports over 30,000 connected publishers, and delivers more than 2 billion monthly ad impressions across CTV, video, display, mobile, and native advertising environments. Screencore's infrastructure also processes more than 500,000 bid requests per second while maintaining average viewability rates above 95% across premium inventory.

As part of its APAC growth strategy, Screencore will participate in ChinaJoy 2026, one of Asia's largest technology and digital entertainment events, to strengthen relationships with publishers, advertisers, agencies, streaming platforms, and technology partners while exploring new opportunities across premium media, CTV, video advertising, and emerging programmatic channels.

The company sees significant momentum across the region as advertisers increasingly seek transparent media buying solutions, supply path optimisation (SPO), privacy-first activation strategies, and greater accountability across the programmatic supply chain.

"APAC continues to be one of the most innovative and strategically important regions in the global advertising ecosystem," said Jess Okan, CEO of Screencore. "As media consumption evolves and advertisers demand greater transparency, efficiency, and performance, we see tremendous opportunities to help brands and publishers unlock more value through intelligent technology, premium inventory access, and transparent programmatic infrastructure."

Screencore's platform enables advertisers to activate omnichannel campaigns across CTV, video, display, mobile, and native environments while providing publishers with advanced monetisation capabilities, intelligent yield optimisation, and access to global demand. The company continues to invest in AI-powered optimisation, supply path efficiency, fraud prevention, and transparent reporting to help partners achieve measurable business outcomes.

The expansion comes at a time when the advertising industry is undergoing significant transformation driven by artificial intelligence, privacy-first advertising frameworks, the rise of premium streaming environments, and increasing demand for trusted media supply chains.

"Programmatic advertising is entering a new phase where transparency, quality, and intelligent automation are becoming critical differentiators," added Okan. "Our focus is to help build the infrastructure that enables advertisers and publishers to grow confidently in a rapidly evolving market while maintaining full visibility into performance, inventory quality, and media investment."

Companies interested in meeting with the Screencore team during ChinaJoy 2026 can contact the company directly to arrange discussions.

To learn more about Screencore, visit www.screencore.io