Last week saw the publication of key advertising performance report, the Advertising Association/WARC (AA/WARC) Expenditure Report. ExchangeWire speaks to figures within the industry to get their thoughts on the report’s findings. Context and sentiment can help brands capture untapped audiences It’s no surprise ad spend has been reined in due to the uncertainty over COVID-19. Cutting back is a natural reaction as brands take time to understand new consumer behaviour and reassess what to have in market. In the mid-to-long-term, and with [...]

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In this exclusive article for ExchangeWire, Matthew Pepper (pictured below), managing director of Sub2 Technologies, outlines the key areas to consider when constructing a successful data driven marketing firm for the current era. Data driven marketing has been a growing discipline ever since the days of David Ogilvy in the 1950s. Online media and the big data revolution have only accelerated the growth. How data has been used in marketing has obviously been massively impacted by digital in the last twenty [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest – a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round. If you have a story which you would like to be featured in an upcoming edition of the ExchangeWire APAC news roundup, please email press@exchangewire.com. Xandr launches Xandr Invest – a new global [...]

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What key trends will play out in the Asia-Pacific retail tech landscape this year? And should brands go direct or tap aggregated e-commerce sites to engage consumers? RetailTechNews spoke with these industry experts and players for their insights and predictions: – Jet Jing, Alibaba’s president of Tmall – Satish Meena, Forrester’s senior forecast analyst – Alban Villani, Criteo’s Southeast Asia, Hong Kong, and Taiwan managing director – Jennifer Arnold, SAP’s Asia-Pacific Japan and Greater China vice president of marketing for customer experience RetailTechNews: What key [...]

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With a new year comes new media opportunities in local markets: certainly, data will continue to dominate local TV advertising this year, as marketers use tech and analytics to target consumers with content that aligns with their needs and interests. And station groups will also take an omnichannel approach to marketing in parallel to streamlining industry operations. But what else is on the horizon? In this piece exclusively for ExchangeWire, Shereta Williams (pictured below), president, Videa, shares four predictions that [...]

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In this edition of Weekly Focus APAC: JD.com Sets Up Shop at Airport & Railway Station; Taobao Finds Gold in China Pet Retail Market; and Grab Ordered to Pay for Impact on Vietnam Competitor. JD.com Sets Up Shop at Airport & Railway Station The Chinese e-commerce giant has opened two stores at an airport and railway station in a bid to target travellers and showcase its latest retail technology. Its new pop-up store at the departure lounge of Beijing Capital International Airport’s Terminal [...]

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Daily deals app Fave is amassing a wealth of data and aiming to tap these customer insights, as well as industry partnerships such as Grab and Alipay, to boost returns for its merchants. Such efforts would include further enhancements to a dashboard, Fave Biz, designed specifically for merchants to access data intelligence and improve their service offerings, Ng Aik-Phong, managing director of Fave Singapore, said in an interview with RetailTechNews. The company’s roots began in 2015 as fitness platform KFit, before [...]

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Alibaba Group has chalked up ¥213.5bn (£23.81bn) of gross merchandise volume (GMV) on its annual 11 November Singles Day Shopping Festival, crossing one billion in delivery orders for the first time this year. Also coined ‘11.11’, the event marked its 10th iteration this year, having started out in 2009 as an initiative to increase awareness of online shopping amongst Chinese consumers. Back then, 27 merchants participated in the shopping festivities. This year, more than 180,000 brands were on board, up from [...]

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In this edition of Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences; Indonesia Sets Up Shop on Tmall; APAC Travellers Using Corporate Cards for Personal Purchases; and Alibaba Annual Active Consumers Hit 601m. Singapore Shoppers Want Unified Retail Experiences Singapore shoppers look for speed, ease, and delivery of their choice and will reward retailers that provide these services with their loyalty. For instance, 28% of consumers in the country said the ability to pay in-store for items that were not in stock, [...]

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Singapore shoppers want the flexibility to choose between online and offline platforms when they buy goods and services, but most retailers are still not providing these options and, as such, are missing out on potential revenue. Because they can buy most things online, consumers in Singapore are not looking specifically to purchase items when they go out shopping. Instead, they want to be entertained, engaged, and experience new things, according to Roelant Prins, chief commercial officer at Adyen. The payments [...]

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