Danish Media Companies in Collective Bargaining Push; Blackstone Backs Simpli.fi
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Danish media companies in collective bargaining push; Blackstone backs Simpli.fi; Amazon demanding warrants from partners; System1 to go public via SPAC. Danish media companies in collective bargaining push A near-30-strong collective of Danish media companies has been formed to negotiate with major US tech companies, such as Google and Facebook, over payment for online use of their material. The group, [...]
System1 to go public via SPAC; Smart acquires DynAdmic
In today’s daily news digest from ExchangeWire: System1 to go public via SPAC; Smart acquires DynAdmic; and Dream Games raises USD$155m (£122m). System1 to go public via SPAC Omnichannel customer acquisition platform System1 has announced that it will go public on the New York Stock Exchange (NYSE) via a reverse-merger with the Trebia Acquisition Corp. special purpose acquisition company (SPAC). The combination will be financed by USD$400m in debt commitments and a USD$200m equity backstop provided by Cannae Holdings Inc., which will [...]
Zeta Global Targets USD$273m in IPO; InMobi in Rumoured Talks to Acquire Shop101
In today’s ExchangeWire daily news digest: Zeta Global targets USD$273m (£192m) in IPO; InMobi in rumoured talks to acquire Shop101; and Tapad exits European market. Zeta Global targets USD$273m (£192m) in IPO Data-driven omnichannel marketing platform Zeta Global has set price terms for its upcoming IPO, with the New York-based firm aiming to raise up to USD$272.7 (£192.2m) at a valuation of USD$2.3bn (£1.6bn) in its upcoming IPO on the New York Stock Exchange (NYSE) under the ticker “ZETA”. A total of [...]
Opportunities are Present Despite Ad Spend Fall: Industry Figures Respond to AA/WARC
Last week saw the publication of key advertising performance report, the Advertising Association/WARC (AA/WARC) Expenditure Report. ExchangeWire speaks to figures within the industry to get their thoughts on the report’s findings. Context and sentiment can help brands capture untapped audiences It’s no surprise ad spend has been reined in due to the uncertainty over COVID-19. Cutting back is a natural reaction as brands take time to understand new consumer behaviour and reassess what to have in market. In the mid-to-long-term, and with [...]
Building a Next Generation Data Driven Marketing Business
In this exclusive article for ExchangeWire, Matthew Pepper (pictured below), managing director of Sub2 Technologies, outlines the key areas to consider when constructing a successful data driven marketing firm for the current era. Data driven marketing has been a growing discipline ever since the days of David Ogilvy in the 1950s. Online media and the big data revolution have only accelerated the growth. How data has been used in marketing has obviously been massively impacted by digital in the last twenty [...]
Xandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest – a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round. If you have a story which you would like to be featured in an upcoming edition of the ExchangeWire APAC news roundup, please email press@exchangewire.com. Xandr launches Xandr Invest – a new global [...]
How APAC Retail Should Move Forward in 2019
What key trends will play out in the Asia-Pacific retail tech landscape this year? And should brands go direct or tap aggregated e-commerce sites to engage consumers? RetailTechNews spoke with these industry experts and players for their insights and predictions: – Jet Jing, Alibaba’s president of Tmall – Satish Meena, Forrester’s senior forecast analyst – Alban Villani, Criteo’s Southeast Asia, Hong Kong, and Taiwan managing director – Jennifer Arnold, SAP’s Asia-Pacific Japan and Greater China vice president of marketing for customer experience RetailTechNews: What key [...]
Shaping the Future of Local TV Advertising in 2019
With a new year comes new media opportunities in local markets: certainly, data will continue to dominate local TV advertising this year, as marketers use tech and analytics to target consumers with content that aligns with their needs and interests. And station groups will also take an omnichannel approach to marketing in parallel to streamlining industry operations. But what else is on the horizon? In this piece exclusively for ExchangeWire, Shereta Williams (pictured below), president, Videa, shares four predictions that [...]
Weekly Focus APAC: JD.com Sets Up Shop at Airport & Railway Station
In this edition of Weekly Focus APAC: JD.com Sets Up Shop at Airport & Railway Station; Taobao Finds Gold in China Pet Retail Market; and Grab Ordered to Pay for Impact on Vietnam Competitor. JD.com Sets Up Shop at Airport & Railway Station The Chinese e-commerce giant has opened two stores at an airport and railway station in a bid to target travellers and showcase its latest retail technology. Its new pop-up store at the departure lounge of Beijing Capital International Airport’s Terminal [...]
Fave Wants to Help SEA Merchants with Data & Partners
Daily deals app Fave is amassing a wealth of data and aiming to tap these customer insights, as well as industry partnerships such as Grab and Alipay, to boost returns for its merchants. Such efforts would include further enhancements to a dashboard, Fave Biz, designed specifically for merchants to access data intelligence and improve their service offerings, Ng Aik-Phong, managing director of Fave Singapore, said in an interview with RetailTechNews. The company’s roots began in 2015 as fitness platform KFit, before [...]
