Sharethrough, a top global independent omnichannel ad exchange, is launching  GreenPMPs™ (Private Marketplaces) for CTV (connected TV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint. According to a study [...]

Hivestack, la plus grande société indépendante de technologie publicitaire numérique programmatique extérieure (DOOH) au monde, a annoncé aujourd'hui (Mai 17, 2023) l'expansion de son partenariat multi-pays avec Clear Channel grâce à sa dernière intégration avec Clear Channel Italy.  Clear Channel Italy [...]

Hivestack, società di ad tech specializzata nel programmatic digital-out-of-home (DOOH), ha annunciato l'espansione di un accordo internazionale con Clear Channel, una delle principali società di media out-of-home (OOH) del mondo.  che vedrà una nuova integrazione tra la società e Clear [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel SaaS campaign activation platform, has been named to AdExchanger’s 2023 Top 50 Programmatic Power Players List. The list serves as a guide to the [...]

Adelaide, in collaboration with Microsoft Advertising, is announcing curated marketplaces of high-attention, low-emissions inventory. The new PMPs leverage data from Scope3, an industry leader in supply chain carbon emissions data, and Adelaide, the global leader in attention-based media quality ratings. [...]

In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [...]

London-based independent media agency, the7stars, has announced the launch of Prospero, the first fully managed, transparent, programmatic omni-channel trading model in the UK. Built to bring real disruption and change to the programmatic marketplace, Prospero provides marketers with: Consolidation of all [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omni-channel campaign activation platform, announced today (April 19th, 2023) a series of new hires across the US, EMEA, and LATAM. The new additions will serve [...]

Teads, the global media platform, today (April 12th, 2023) revealed key carbon benefits of its direct inventory in an initial assessment by Scope3 analysing over 500 domains with direct integration. This assessment comes on the heels of Jounce Media’s findings [...]

Magnite, the largest independent sell-side advertising company, today (April 4th, 2023) announced the appointment of Natasha Westlund as the head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, [...]