• Yahoo Elevates John McNerney & Dan Richardson to APAC Leadership Roles

    Today (1st April,2022), Yahoo announced a leadership update, promoting John McNerney to senior director of platforms for APAC and Dan Richardson as head of data for APAC In his previous role, McNerney was director of platforms, Australia and New Zealand (ANZ). [...]

  • PubMatic Expands Leadership Team in EMEA

    PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced the expansion of its EMEA leadership team further solidifying the company’s commitment to providing local market expertise in the region. Hitesh Bhatt has been promoted to [...]

  • Lucid & Adelaide Prove Attention Metrics Drive Better Brand Outcomes Than Traditional Metrics

    Lucid®, a leading provider in programmatic research technology, and Adelaide, a leader in the field of evidence-based media quality measurement, have partnered to help advertisers quantify the impact of attention metrics on upper-funnel brand lift KPIs. Incorporating Lucid’s media measurement solution, [...]

  • Yahoo Expands Winning Partnership with Near Across APAC to Supercharge Omni-Channel Campaigns

    Yahoo, the premier global media and technology company, has announced an APAC-wide partnership with Near, one of the world’s largest sources of privacy-led intelligence on people, places, and products. This alliance brings together the strengths of Near’s unique location intelligence data [...]

  • BidMind Partners with CatapultX to Enhance Contextual Advertising in a Cookie-Free Future

    BidMind, an omnichannel programmatic advertising platform, has announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetisation platform. BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, [...]

  • Yahoo Launches ID-Less Audience Solution for Web

    Yahoo, the premier global media and technology company, has announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in [...]

  • IAS and Mediaocean Partner to Transform Campaign Management

    Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (9 December) announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and [...]

  • Stingray Partners with Hivestack to Power Audio Out of Home (AOOH) in Canada

    Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today (29 November) announced the launch of an industry-first dynamic digital audio out of home (AOOH) partnership with Stingray, the leading global music, media, and technology [...]

  • TheViewPoint Partners with Stirista to Unlock the Power of Connected TV

    TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, announce a new partnership with Stirista, the leader in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory.  Stirista’s clients including household brands and agencies tap into Stirista’s wide-range of [...]

  • Yahoo Pilots First DOOH-led Omni-channel Campaign with Schroders

    Yahoo have delivered its pilot programmatic digital out-of-home (DOOH) omni-channel campaign with global asset and wealth management company, Schroders - a first for both brands in Singapore and Southeast Asia. Running from July to October, Schroders’ “Beyond Profit” campaign leveraged [...]