Hawk (an Azerion company) has appointed James Fenn as enterprise business director; the expansion of its senior UK team is in response to increased demand as advertisers scale their investment in programmatic omnichannel.

Fenn joins from Yahoo, where he led the client direct team and most recently relaunched the company’s independent agency group. He brings almost two decades of ad tech experience to Hawk; Previous roles also include senior agency lead at Verizon, AOL, and senior account executive at Microsoft. 

European DSP Hawk is extending its footprint in the UK and Europe, winning advertisers that want omnichannel reach from a single, curated source, combined with high-growth channels such as digital out-of-home (DOOH), audio, and connected TV (CTV). Fenn will focus on further developing direct relationships with advertisers and enterprise clients, as well as independent agencies in the UK.

Audrey Boisumeau, VP enterprise solutions UK and US at Hawk, says: "With extensive experience in DSP sales, James brings a deep understanding of how agencies are evolving their programmatic approach as consumers’ attention shifts towards emerging channels such as DOOH and audio. As the demand for Hawk continues to grow, his expertise will be instrumental in helping our agency partners navigate this changing landscape, while supporting them in making the most of the platform’s omnichannel and measurement capabilities. As we continue to accelerate our growth in the UK, James will play a key role in strengthening our agency relationships, as well as helping to scale our enterprise offering."

Fenn says: "Hawk’s growth reflects Azerion’s drive to bring specialist businesses together into a single, curated platform. Adding engaging, high-attention channels into the model delivers audiences that are genuinely present and receptive, ultimately driving real performance that has a positive impact on business outcomes. The overall result is a welcome antidote to mounting industry concerns including fraud, bots, and ad-blindness. I’m looking forward to playing a part in Hawk’s ongoing success story."

Azerion

Azerion (EURONEXT: AZRN) is a leading full-service digital advertising partner for brands, agencies, and publishers. Through our omnichannel capabilities, we drive continuous business growth by curating and connecting scalable, addressable custom aud...

More about Azerion »

Powered by PressBox