• APAC Agencies Must Be More Than Just Media Buyers

    Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic and, if not, provide help on how to do so.

    This should include data strategy and operations setup, says Vincent Niou, Essence’s Asia-Pacific senior programmatic and partnerships director, who warns that agencies that fail to offer these services will provide opportunities for consulting firms to jump in.

    In this Q&A with ExchangeWire, Niou further explains how agencies can facilitate the development of [...]

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  • The Quieting of Agency Programmatic Offerings Has Been Notable: Q&A with Nick Graham, Huawei Technologies

    Advertising strategies for global brands require complex planning and execution. How has the advent of programmatic technology changed this process? ExchangeWire speaks with Nick Graham, global director of digital marketing and media, Huawei Technologies, to find out. ExchangeWire: Do you think global brands achieve the correct balance between a cohesive global strategy and localisation? Nick Graham: Yes, cautiously. It depends largely on the types of businesses we consider. Certain consultancies, accounting firms, banks, luxury [...]

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  • Matchinguu übernommen von Verve; Glispa kauft RelevanTech

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Verve kauft Matchinguu; Glispa investiert in israelische Ad Tech-Schmiede; adsquare und Gravy Analysis kooperieren; und Ad Spend-Prognose für 2017.

    Verve übernimmt Matchinguu

    Die mobile Marketing-Plattform Verve will sich international breiter aufstellen. Zu diesem Zweck hat das Unternehmen jetzt den deutschen Mobile-Ad-Tech-Spezialisten Matchinguu übernommen. Matchinguus Push-Marketing-Produkt wird damit in die Verve-Plattform integriert – was für die Verve-Publisher neue Segmentierungsmöglichkeiten bringen soll. Außerdem steht die Matchinguu-Lösung auch im Verve Developer Toolkit zur Verfügung, [...]

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  • GroupM Adjusts UK Ad Spend Forecast; Triton Digital Launches Audio SSP

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend growth slower than expected; Triton Digital launches audio SSP, Yield-Op; Glispa buys RelevanTech; Global ad spend to rise; You & Mr Jones buys Mobkoi; New DOOH ad sales tool for Primesight; and Strategic Partnership between Rocket Fuel and Cablato.

    GroupM changes UK advertising forecast down

    Despite the eighth successive year of growth, the rate of growth of UK advertising will not [...]

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  • APAC Leads Global Ad Spend Growth; Digital to Consume Largest Share of APAC Ad Budget

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC leads global ad spend growth; Digital to consume largest share of APAC ad budget; Mobile also fuelling ad spend growth; Alibaba offers ad tools to target Chinese consumers; comScore unveils China mobile consumer panel; and Executive appointments at Dentsu, Grapeshot, and AdAsia.

    APAC leads global ad spend growth

    Ad spend in Asia-Pacific is projected to climb USD$30bn (£23.49bn) [...]

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  • Indian Marketers Can Solve Content Challenge with Machine Learning

    Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for clues.

    These tools play a crucial role in personalising customer experience, says Gulshan Verma, Times Internet’s chief revenue officer. They enable marketers to determine the best time and format to roll out and optimise communication with consumers, he explains in this Q&A with ExchangeWire.

    ExchangeWire: Last we spoke, you said Times Internet’s use of programmatic was still limited, with single-digit [...]

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  • Shared Responsibility Needed to Make APAC Programmatic

    All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it promises and ad content quality must remain the focus for marketers.

    Together, this would ensure consumer experience is optimal and brands get the most returns on their ad dollar, said delegates at this year's Mobile Marketing Association (MMA) Forum in Singapore.

    During a panel discussion at about the region's programmatic landscape, focus inevitably centred on [...]

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  • ProSiebenSat1 initiiert European Broadcaster Exchange; Mehr Adblocker im 1. Quartal

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Europäisches Medienbündnis „European Broadcaster Exchange“; Deutsche Adblocker-Rate in Q1 gestiegen; und Smaato und DoubleClick bauen Partnerschaft aus. 

    ProsiebenSat1 schmiedet europäisches Medienbündnis

    Die Sendergruppe ProSiebenSat1 will mit europäischen Partnersendern zusammenarbeiten, um ein Joint Venture für Videokampagnen zu gründen. Als Reaktion auf die Dominanz der US-Werbekonzerne auch auf dem deutschen Markt, bilden die Medienkonzerne ProSiebenSat.1, TF1 und Mediaset den „European Broadcaster Exchange“ (EBX), der Werbetreibenden europaweite, programmatische Videokampagnen zur Verfügung stellen soll.

    Als Teil der Video-Allianz [...]

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  • IAS & Facebook Partnership; New European Broadcaster Alliance

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS and Facebook extend their partnership; New European Broadcaster Alliance; xAd rebrands to GroundTruth; Factual and Adform partner; TVTY bumps up moment marketing; Smaato and DoubleClick extend collaboration; and 33Across steps up its European activities.

    Integral Ad Science expands partnership with Facebook

    On the back of growing concerns around transparency and viewability in the digital advertising industry, measurement and analytics provider IAS is expanding its [...]

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  • Adblocking-Statistik für Deutschland; Neue Brand-Safety-Maßnahmen von Admetrics

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Zwei Drittel der deutschen Internetuser setzen Adblocker ein; Admetrics verstärkt Brand-Safety-Maßnahmen; und Media Impact kooperiert mit Vidazoo.

    Adblocking bleibt Problem in Deutschland

    Beim Thema Adblocking können deutsche Marketer nach wie vor nicht aufatmen. In ihrer ersten Einschätzung zum Adblocking in Deutschland kommt eMarketer zu dem Schluss, dass der Einsatz von Werbeblockern in Deutschland mittlerweile Standard geworden ist. Bis Ende 2018 werde fast ein Drittel der deutschen Nutzer Werbeblocker einsetzen, [...]

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