• Predictions 2022: DOOH and OOH

    In the second article in ExchangeWire's 2022 predictions series, industry experts predict what next year will hold for the traditional and digital out-of-home sector, which has face particularly stark challenges over the course of the coronavirus pandemic. Innovation in creative, context, [...]

  • Programmatic Curation: Q&A with Joe Meehan, IPONWEB

    In this exclusive interview following ATS London 2021, ExchangeWire speaks to Joe Meehan, EVP principles, IPONWEB, to discuss how media curation can be used by both buyers and sellers to bolster both transparency and ease of media management. What is programmatic [...]

  • The Future of Programmatic Buying: Q&A with Xandr

    In this in-depth interview ahead of ATS London 2021, ExchangeWire speaks to Harvin Gupta, senior director - solutions engineering, and Karan Singh, senior commercial director - advertiser partnerships, Xandr, for an outlook on the future of programmatic buying, alongside how [...]

  • Decentralisation can Improve Advertising for All: Q&A with Alkimi Exchange

    In this exclusive interview ahead of ATS London 2021, Ben Putley, CEO & co-founder of Alkimi Exchange, explains how decentralisation can improve the ad buying process for advertisers and publishers whilst creating a better experience for consumers.   How has the programmatic buying [...]

  • Consolidation in Digital Audio: Now & Next

    In this feature article, ExchangeWire examines investment within the digital audio space over the course of the last nine months, how programmatic is fuelling funding initiatives, and the effect of consolidation upon the sector. Consolidation in digital audio is booming. As [...]

  • Programmatic Will Help Unlock the Value of Audio - Q&A with Benjamin Masse, Triton Digital

    Ahead of ATS London 2021, Benjamin Masse, managing director, market development and strategy at Triton Digital, gives an overview of the current programmatic audio landscape - as well as its challenges and its opportunities - in this exclusive Q&A. 1. How [...]

  • Strength in Australian Programmatic: Q&A with Mitchell Greenway, OpenX

    In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Australian programmatic industry and discusses market-level findings following the recent State of Programmatic in JAPAC - 2021 report. What do you think is behind the [...]

  • Programmatic Audio for Marketers

    Following the Interactive Advertising Bureau’s Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers [...]

  • Never Do Something Because It's New, Do It Because It Delivers: Q&A with Dan Larden & Wayne Blodwell, The Programmatic Advisory

    Independent consultancy, The Programmatic Advisory, was founded by Wayne Blodwell five years ago. As programmatic has burgeoned, so too has demand from marketers to help navigate the ecosystem, providing a wealth of opportunities for companies like The Programmatic Advisory. Following [...]

  • Why Building Close Ties to Supply Side Platforms is Vital

    In this exclusive article, Esra Bacher, managing partner at GroupM and The Wires Global 2021 judge, explains why strong relationships between agencies and supply-side platforms (SSPs) are more important than ever before, and outlines the main components required to foster strategic [...]