This week, AI continued to reshape consumer behaviour, advertising and commerce, while the ad industry looked for new ways to capture growth beyond traditional models. In today’s MadTech Daily we discuss Google ad tech remedies decision unsealed

Blasto will present new programmatic technology capabilities in late September, expanding its platform across DSP, SSP, and Ad Exchange infrastructure.  The developments address the decisions that shape day-to-day programmatic performance: how media budgets are allocated, which supply routes sit behind delivery, [...]

Adform, the integrated advertising platform built for the agentic age, announced that it has been selected as one of Globo’s full-stack programmatic media partners to support advertisers and agencies across Brazil. The partnership is enabled through GAMA DSP, providing access to [...]

Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge [...]

Hawk (an Azerion company) has appointed James Fenn as enterprise business director; the expansion of its senior UK team is in response to increased demand as advertisers scale their investment in programmatic omnichannel. Fenn joins from Yahoo, where he led the client direct team and [...]

In-housing has been on the agenda for years, but few have built a working programmatic operation. Charlotte McEleny spoke to Naveen Chacko Matthews, Havas Media MENA, and Anshul Jaiswal, UM KSA, about the distance between the pitch and the build...

Readpeak, a leading programmatic native advertising platform trusted by brands like IKEA, BMW, and Bosch, has appointed seasoned tech expert Sami Pippuri as chief technology officer to accelerate its international expansion and AI investment. Pippuri joins Readpeak with over 25 years [...]

Ever wonder what you'd tell your 16-year-old self? We asked ad tech experts what advice they wish they'd had before starting out in their careers...

Aceex announces that its Data Protection Specialist, Nadiia Bakharieva, has earned the Certified Information Privacy Professional/Europe (CIPP/E) certification from the International Association of Privacy Professionals (IAPP), one of the most recognised privacy credentials worldwide.

Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad [...]