Ad tech’s landscape never stays the same for too long, with technological advances, regulatory changes, and world-wide events combining to create the need for players to be adaptable and innovative. Whilst this year has been a particularly gruelling one for Broadcasters, the segment is still capable of not just reviving itself, but revolutionising ad tech at large. In this exclusive article, Maria Flores Portillo (pictured below), general manager EMEA at Amobee, outlines how Broadcasters could shake up adland. European Broadcasters are [...]

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In today’s ExchangeWire news digest: Zeotap extends Series C financing to USD$60.5m; MeritDirect acquires 180byTwo; and WPP consolidates Geometry with VMLY&R to form VMLY&R Commerce. Zeotap extends Series C financing to USD$60.5m (£45.8m) Customer intelligence platform (CIP) Zeotap has announced a USD$18.5m (£14.0m) extension to its Series C financing round brokered in July this year, taking total funding raised through the tranche to USD$60.5m (£45.8m). The extension was led by SignalFire’s Breakout Fund vehicle, and will be used by Zeotap to further [...]

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In today’s ExchangeWire news digest: PubMatic files to go public in USD$75m (£57m) IPO; Harbr raises USD$38.5m (£29.2m) for data exchange and marketplace; and US backs down from Tik Tok ban. PubMatic files to go public in USD$75m (£57m) IPO PubMatic has submitted its S-1 registration documents with the US Securities and Exchange Commission as it files for an IPO on the Nasdaq stock exchange under the ticker PUBM, potentially netting the firm up to USD$75m (£57m). Despite the turbulent economic conditions [...]

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Transparency and trust are not new topics of conversation in the world of programmatic advertising. However, 2020 has seen these issues return to the fore as question marks were raised over whether the industry is doing enough to provide security and clarity across the supply chain. IAB UK spoke to members of their Display & Data Steering Group to hear their thoughts on where we are currently, and what more needs to be done to improve accountability and increase transparency throughout [...]

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The programmatic supply chain has been under intense scrutiny in recent months, with increasing calls for reform from across the industry. Christiana Cacciapuoti (pictured below), executive director at non-profit ad consortium AdLedger, writes about the pervasive issues within the programmatic ecosystem, and explains why now, more than ever, the industry must commit to solving these problems. With the Upfronts upended, economic uncertainty and brand safety concerns pushing down ad budgets, the deprecation of the cookie, and the introduction of consumer privacy [...]

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In today’s ExchangeWire news digest: Disney consolidates its various ad tech teams into a single entity in preparation to launch a unified ad platform; Australias leading industry bodies introduce new guidelines to help clean up the programmatic supply chain; and a study from Reuters finds that the number of Americans willing to pay to access news content is on the rise.   Disney merges its ad tech teams for a unified ad platform   Disney has restructured its ad tech operations by combining its [...]

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Connected TV has received a lot of attention in recent months, with some viewing it as the industry’s newest golden goose. Yet many note the apparent inability of advertisers to take advantage of this increasingly popular channel. In this exclusive Q&A with ExchangeWire, Daniel Elad (pictured below), chief strategy officer at TheViewPoint, discusses the current state of the video publisher scene and how technology can help brands recover from COVID and grasp the opportunities provided by CTV.     What have been the [...]

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Last month, the Incorporated Society of British Advertising (ISBA) released its Programmatic Supply Chain Transparency report. Responses to the report, which was carried out by PwC, varied, with some industry figures questioning its methodology and others asserting that the report simply emphasised already well-recognised issues with the programmatic infrastructure. From the responses ExchangeWire has gathered from industry figures, however, one key theme emerges: it is up to all factions ad tech to achieve the reform the supply chain desperately needs. [...]

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In this exclusive article for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia responds to ISBA’s recent study on the programmatic supply chain, and contemplates how the industry should respond to its findings.   Last week in the UK the results of the Programmatic Supply Chain Transparency Study were revealed, put together by the ISBA (Incorporated Society of British Advertisers) and PwC over a period of some 18 months. The intention of the report was to try and respond to [...]

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In today’s ExchangeWire news digest: Omnicom Group finds CPM is down across programmatic and social, with video inventory stacking up; DSPs begin clamping down on bid duplication by SSPs; and Twitter makes working from home permanently an option for its employees. CPM is down for social and programmatic, whilst video supply stacks up A report by Omnicom Media Group has revealed that CPM has declined for advertisements across programmatic and social channels. The research found that CPM for programmatic display has fallen [...]

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