A year on from the publication of the Programmatic Supply Chain Transparency study, Clare O’Brien, head of media effectiveness & performance at the Incorporated Society of British Advertisers (ISBA), reflects on the report’s findings, the current state of the programmatic landscape, and how the Cross-industry Programmatic Taskforce is trying to improve it.  It’s safe to say that if we were starting with a blank canvas and reinventing the programmatic advertising supply chain, it would look very different. We would need to meet [...]

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In this exclusive interview with ExchangweWire, Charlotte Powers, digital lead at the7stars and judge of The Wires Global 2021, discusses data-led buying in the context of emerging channels in programmatic. What is the current state of play when it comes to planning digital audio in a programmatic context? Are capabilities across inventory management, measurement and reporting opening up new doors for performance advertisers to invest in the channel? Across the board we’re seeing that digital audio consumption is growing, and whilst traditional [...]

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In this article written exclusively for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, explains how the IAB Tech Lab will help the industry rid itself of rogue programmatic traders. The mechanics of automated digital advertising are regularly compared to financial markets, and in some aspects that analogy can hold true. The main distinctions lie in the levels of regulation that are in place in finance and which are regularly reviewed and upgraded, whilst programmatic digital advertising remains self-regulated. [...]

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Google said its long goodbye to third-party ad tech last week. In a typically ambiguous post, the company explained to the world that it would no longer use cross-site identifiers in its browser or across its ad tech stack. All in the name of privacy, allegedly. To be frank, Google’s post left more questions than answers. The news sent the industry into a frenzy. Most of us are in a state of general confusion, but there is one thing we can all [...]

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The concept of a digital-first agency is hardly a new one, indeed most of the major groups have such agencies within them. From Essence under the wing of GroupM, to the likes of Merkle (Dentsu Aegis Network); Epsilon (Publicis); and Hearts and Science (Omnicom). Despite this, S4C and MightyHive have been able to get a leg-up and massively disrupt the model once more. Now, with the pandemic accelerating change, we are witnessing yet another type of independent service layer provider emerge [...]

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In today’s ExchangeWire news digest: the Competition and Markets Authority warns that Adevinta’s plan to buy eBay’s classified unit could stifle competition; the UK sees private marketplaces eclipse open exchanges for the first time; and streaming TV stays in the top spot in the US’s consumer subscription space.   CMA voices concern over Adevinta-eBay deal The Competition and Markets Authority (CMA) has expressed concern that a proposed deal for ecommerce firm Adevinta to acquire online marketplace Gumtree “could reduce consumer choice, increase fees, [...]

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With consumers around the world confined to their homes, and few venturing outdoors, 2020 looked disastrous for out-of-home (OOH) advertising. Yet, despite the pessimistic outlook, OOH proved resilient, and adapted to the landscape with agility and flexibility. Now, many OOH leaders are confident that 2021 will be a year of growth and success for the space. We spoke to some of them to hear their predictions for the year ahead.   Much-needed technological standards will emerge this year 2021 for Programmatic OOH will [...]

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In this exclusive article written for ExchangeWire, independent consultant Emily Palmer summarises the results of a recently-conducted survey of ad ops and programmatic professionals working at UK publishers, conducted with her client GeoEdge, as well as a subsequent discussion conducted under Chatham House Rule with women working at leading UK media brands. Automation for publishers in digital advertising could forgivably be assumed as the domain of programmatic teams. But processes are also being automated for direct campaigns, from ad quality assurance [...]

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Integral Ad Science (IAS), the global leader in digital ad verification, today announced three senior appointments in Australia and New Zealand (ANZ) to accelerate the company’s growth in the region. IAS has named Jessica Miles as country manager, Brandon Coleman as commercial lead, and Chanel Barta as head of customer success in Australia and New Zealand. “Australia and New Zealand are a priority for IAS and these appointments will help continue our growth in the region by providing world-class customer service,” [...]

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Ad tech’s landscape never stays the same for too long, with technological advances, regulatory changes, and world-wide events combining to create the need for players to be adaptable and innovative. Whilst this year has been a particularly gruelling one for Broadcasters, the segment is still capable of not just reviving itself, but revolutionising ad tech at large. In this exclusive article, Maria Flores Portillo (pictured below), general manager EMEA at Amobee, outlines how Broadcasters could shake up adland. European Broadcasters are [...]

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