We sat down with Kevin Smyth, Commercial Director for Southeast Asia at Vistar Media, to look back at Vistar Connects Singapore, and the evolution of programmatic OOH in the APAC region...

PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today (5th October, 2026) announced that The Media Shop, one of Singapore's leading independent media agencies, has run the first publicly announced agentic advertising campaign to come [...]

OpenX, The Intelligent SSPTM, today (1st October, 2026) announced the appointment of John Rogers as senior vice president, global publisher development. Rogers joins from Roku, where he most recently served as director of global programmatic partnerships, bringing more than 25 [...]

PubMatic CEO Rajeev Goel discusses ad tech complexity, and how agentic buying could change who holds power in programmatic…

Nexxen, the advertising technology platform powered by unique data and media, today (24th September, 2026) announced that the first-to-market capability to programmatically activate native Smart TV inventory, known as Nexxen TV Home Screen, is available across EMEA. Powered by its [...]

Today (23rd September, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform and Arla Foods, one of the largest dairy companies in the world, has released a new report, The Proof is Physical: How Arla Foods Delivered Performance [...]

Relevant Digital is introducing a new optimisation engine in Relevant Yield, built to continuously improve publishers' programmatic setups as market conditions change. Its first application, Automated Floor Price Optimisation, dynamically adjusts floor prices to help publishers increase ad revenue while [...]

This week, AI continued to reshape consumer behaviour, advertising and commerce, while the ad industry looked for new ways to capture growth beyond traditional models. In today’s MadTech Daily we discuss Google ad tech remedies decision unsealed

Nexxen, the advertising technology platform powered by unique data and media, today (15th September, 2026) announced that pause ads are now available to be transacted programmatically through its supply-side platform ("SSP"), Nexxen SSP. Enabling buy-side access from its demand-side platform [...]

Blasto will present new programmatic technology capabilities in late September, expanding its platform across DSP, SSP, and Ad Exchange infrastructure.  The developments address the decisions that shape day-to-day programmatic performance: how media budgets are allocated, which supply routes sit behind delivery, [...]