In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu unveil measures against future misreporting; AU OOH revenue grows 15.8%; Ogilvy take over Chinese joint ventures; AU agency bookings hit £4.41bn in 2016; KRDS open up in HK; and Exec appointments at OMG & O&M.Dentsu unveil measures against future misreporting
The Japanese ad agency group has completed their investigation of last year’s overcharging incidents and pledged to [...]
Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of programmatic forward in Asia-Pacific.
With campaign tracking and ad blocking proving to be major challenges over the past year, the next development phase for programmatic must focus on improving data credibility and cross-device attribution.
ExchangeWire spoke with several executives who stressed the need to enable “true omnichannel” and data-driven advertising in order to create connected user experiences, as well as for [...]
Tags Ad TechAd TradingAdvertiserAPACAttributionBehavioural TargetingBig DataDataData Management PlatformMarketermeasurementMobileProgrammaticProgrammatic Audioprogrammatic tvProgrammatic VideoPublisherSoutheast Asia
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW kritisiert EU Kommissions E-Privacy-Verordnung; Kooperation zwischen adsquare und TabMo; Orbyd wächst; taz wählt Yieldlove als Onlinevermarkter; und Fünf Fragen an Alexander Erlmeier, MD Central Europe, Outbrain.BVDW kritisiert E-Privacy-Verordnung der EU
Am Dienstag brachte die EU einen neuen Entwurf einer zukünftigen E-Privacy-Verordnung heraus. Bei dem deutschen Branchenverband BVDW stoßen die neuen Regularien auf wenig Begeisterung. Der Entwurf gehe zu weit und „torpediere die digitale Gesellschaft”, so der [...]
2016 saw some powerful new trends begin to emerge for programmatic marketers, presenting both new opportunities and obstacles. While data continues to be the cornerstone of transacting programmatically, most buyers are still too reliant on commoditised third-party data and need to do a better job utilising it. Programmatic creative became a popular topic this year; but, in reality, it was not being utilised at scale even though the enabling technology was (and is) available. Ad tech has created an abundance [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore economic board sign three-year O&M deal; Local manufacturers lead China mobile phone ad spend; Possible partner Tealium for customer experience; Publicis launch Commerce with Interactive; and AdAsia open Hanoi office and expand Singapore ops.Singapore economic board sign three-year O&M deal
Ogilvy & Mather (O&M) will be working with Singapore’s Economic Development Board (EDB) to further develop [...]
For China’s ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in a market where lines between the referee and players in the game have blurred.
ExchangeWire spoke with three executives who identified key developments in the Chinese ad tech landscape last year and what they hoped to see resolved in 2017. The spokespersons are: iPinYou’s CEO and co-founder Grace Huang; Taptica CEO Hagai Tal; and AppsFlyer’s vice president of marketing, Ran Avrahamy.ExchangeWire: [...]
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the ad platform can provide.
They also need to realise that programmatic is more than a trading platform, says Vertoz’s founder and CEO Ashish Shah. In this industry byliner, Shah writes about the need for marketers in the country to gain a better understanding of programmatic and how they can make the ad tech platform work for [...]
There was a lot of M&A this year in advertising technology. According to Eric Franchi’s ad tech M&A tracker, there were eighteen acquisitions in excess of USD$100m (£68.4m) in 2016 – with a combined total of nearly USD$10bn (£6.8bn). This obviously should be viewed as a positive for the industry. Ad tech clearly still plays a crucial part in the monetisation and execution strategies of publishers, agencies and brands.
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Methbot controversy; Native advertising grows rapidly; Nielsen acquires Gracenote; TubeMogul becomes Instagram Partner member; and Blis partners with Moat.Methbot controversy
A recent news story first broken on Adexchanger has been discussed controversially this last week. Following the disclosure by fraud detection company WhiteOps that a Russian botnet is syphoning off millions of dollars from advertisers every [...]
A band of publishers in Thailand have banded to form a new co-op with the aim to plug the lack of “trustworthy and scalable” inventory as well as quality data they say advertisers badly need.
Slated for launch in February 2017, the Online Premium Publishers Association in Thailand, or OPPA, comprise 12 Thai publishers: BEC-TERO, Dek-D, Kapook, Manager, MThai, Nation, OTV, Pantip, Post Today, Sanook, SiamSport, and Thairath. DAC (D.A.Consortium) and its business venture ally, Innity, have been roped [...]