• StackAdapt Partners With Lead Forensics to Expand its ABM Targeting & Measurement Capabilities in EMEA

    StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, has partnered with Lead Forensics, the world’s No. 1 B2B website visitor identification software, to expand StackAdapt’s latest ABM Targeting and Measurement solution.   This integration empowers B2B marketers and ad agencies seeking to [...]

  • Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair

    Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. By leveraging Scibids’ customisable AI, Brainlabs has achieved exceptional results for Icelandair’s programmatic ad campaigns.  With a focus on [...]

  • The Growth of Programmatic DOOH in APAC: Q&A with Franck Vidal, Vistar Media

    Ahead of ATS Singapore, Franck Vidal, director of Southeast Asia sales & partnerships, Vistar Media, discusses programmatic digital out-of-home (pDOOH). In this exclusive Q&A, Vidal assesses the evolution of pDOOH, how data can enhance pDOOH, and how advertisers are leveraging [...]

  • Adform & Captify Forge Partnership to Create First End-to-End Contextual Activation Solution

    Captify, the leading search intelligence platform for the open web, today (September 14th, 2023) announced a partnership with the global programmatic platform Adform to deliver privacy-first, audience-based buying for the programmatic ecosystem.  The partnership provides the industry’s first end-to-end contextual activation [...]

  • Onetag Bolsters Executive Team With the Hire of Filippo Gramigna as Chief Operating Officer

    Onetag, the global independent programmatic platform, announces the appointment of Filippo Gramigna as chief operating officer (COO) to front the company’s international commercial growth. As Onetag’s COO, Gramigna will utilise his expertise across various areas such as business development, partnerships, and [...]

  • Harnessing the Power of Mobile Ad Networks

    Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [...]

  • ATS Singapore 2023: What to Expect

    ExchangeWire’s flagship APAC event, ATS Singapore, is back for its 12th year. Bringing together 50 speakers over 15 engaging sessions, 650 attendees are in for an action-packed two-day event, covering all things ad tech in the region and beyond.  For the [...]

  • Curation for the Ad Tech Nation: An Overview

    An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying and selling ads. We take a look at curation as a viable solution, a programmatic tool that is a win-win [...]

  • Connatix Integrates with Google's Display & Video 360

    Connatix, the leading video technology company for premium publishers and advertisers, today (8th August) announced it has integrated with Google's Display & Video 360. Now, advertisers using Display & Video 360 can simply opt-in to directly access Connatix's premium video [...]

  • StackAdapt Expands DOOH Inventory by Onboarding New Partners for EMEA

    StackAdapt, the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH) advertising solutions provider across the EMEA market. StackAdapt has announced programmatic partnerships with Hivestack, Broadsign, and VIOOH that will expand supplier inventory [...]