Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad [...]

Jean-Christophe Conti, CEO at VIOOH, looks at the rise of programmatic DOOH in China - and how the region is making the most of the format…

Today (24th July, 2026), SuiteDSP announced the launch of AI Decisioning, a new capability that enables advertisers to evaluate every programmatic impression before placing a bid, using real-time intelligence instead of static campaign rules. The new capability expands SuiteDSP's optimisation engine [...]

Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced an expanded strategic focus on the Asia-Pacific region ahead of ChinaJoy 2026, reinforcing the company's commitment to supporting advertisers, agencies, publishers, and media owners across one [...]

Today, (16th July, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of [...]

We met with Alex Hole, SVP and general manager, Samsung Europe and MENA in Cannes to talk home screen advertising, brand safety, measurement, and why programmatic is the future of CTV...

At Cannes 2026, we teamed with Onetag to chat to some ad tech experts on the state of programmatic and the open web...

EscalaX, compañía especializada en soluciones de publicidad digital y tecnología programática, continúa reforzando su posicionamiento internacional impulsando propuestas que fomentan el networking y la generación de oportunidades de negocio dentro de la industria AdTech. En esta línea, la compañía fue patrocinadora [...]

EscalaX, a company specialised in digital advertising solutions and programmatic technology, continues to strengthen its international positioning by supporting initiatives that foster networking and create business opportunities within the ad tech industry. In this context, the company served as the main [...]

GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today (24th June, 2026) announced it has selected Shinka, the truly independent, global mediation layer that is agnostic to demand [...]