Today (12th May, 2026), Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced the expansion of its advertising ecosystem with the launch of SuiteDSP, a new omnichannel demand-side platform designed to support advertisers and agencies [...]

Pubstack, the supply intelligence platform for publishers, has released its State of Programmatic Q1 2026 EU5 Benchmark, revealing a highly fragmented European programmatic market in which UK publishers faced significant volume pressure, while price per impression remained resilient. The benchmark compares [...]

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today (7th May, 2026) announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces​​. Abode Media is [...]

This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems. In today’s MadTech Daily, we discuss Meta being found in breach of EU law over child [...]

Out-of-home (OOH) ad tech provider Broadsign announced the hire of Manuel Ameneiros as head of Latin America (LATAM) media sales and service. Expanding Broadsign’s regional presence, the newly formed role is designed to provide additional support to customers and partners [...]

Today (28th April, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specialising in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital [...]

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating opportunities for the next generation of ad tech professionals.    With five events now under its belt, the AdTech Connect initiative is [...]

Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop Index Exchange’s Index Cloud infrastructure. The integration introduces a new model for how DSPs host their bidders at scale on the open internet, reshaping [...]

Firefly, the global leader in moving out-of-home (OOH) advertising, today (23rd April, 2026) announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform.  The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly's [...]

In today’s Digest, we discuss Bedrock Platform piloting Index Exchange’s new Index Cloud,  the Consumer Federation of America suing Meta Platforms over alleged scam advertising practices, and Radiocentre urging MPs to reject advertising on BBC platforms.