Adform, the integrated advertising platform, today (28th October, 2026) shares highly positive results from the live rollout of its Model Context Protocol (MCP) Server. Transforming how advertisers manage and optimise programmatic campaigns, the MCP Server is fundamentally changing how partners [...]

Martine Hammink, VP, Creative Studio & Creative Solutions at Vistar Media looks at how DOOH is a home for creative and performance…

Global programmatic media partner MiQ announced today (20th October, 2026) the appointment of Charlotte Liddell as group commercial director. Liddell will lead commercial growth and agency partnerships across the UK, while supporting MiQ’s wider commercial strategy. "Having built and scaled The [...]

We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

AdXact, AdXcelerant’s demand-side platform (DSP), today (15th October, 2026) announced a partnership with VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform (SSP). The integration gives AdXact advertisers programmatic access to VIOOH’s DOOH inventory, while bringing additional demand to [...]

SuiteDSP, a global omnichannel demand-side platform, has announced the expansion of its Connected TV (CTV) and programmatic video capabilities, giving advertisers and agencies a more unified way to activate, optimise and measure video campaigns across screens. The expanded capabilities bring CTV [...]

Intent IQ, a leader in identity resolution, recently announced the launch of BidPulseSM, a patent-pending methodology for deterministically measuring the accuracy of online identifiers associated with programmatic bid requests. Available at bidpulse.org, BidPulse provides ongoing measurement of identity accuracy across [...]

We sat down with Kevin Smyth, Commercial Director for Southeast Asia at Vistar Media, to look back at Vistar Connects Singapore, and the evolution of programmatic OOH in the APAC region...

PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today (5th October, 2026) announced that The Media Shop, one of Singapore's leading independent media agencies, has run the first publicly announced agentic advertising campaign to come [...]

OpenX, The Intelligent SSPTM, today (1st October, 2026) announced the appointment of John Rogers as senior vice president, global publisher development. Rogers joins from Roku, where he most recently served as director of global programmatic partnerships, bringing more than 25 [...]