Programmatic

  • Management Buyout for Ve Interactive; Channel 4 Introduce Audio-Personalised TV Ads

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ve Interactive saved by management buyout; Channel 4 and Innovid personalise audio ads; Viewability Measurement by comScore; IAB Video Ad Format survey; Sourcepoint receive ePrivacyseal; Rocket Fuel and IBM partner; and TwentyCi and Equifax collaborate.

    Management buyout puts halt to Ve Interactive wind-down

    A last minute rescue attempt has saved ad tech provider Ve Interactive from insolvency. After briefly going into administration, a management buyout was [...]

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  • APAC Firms Rank Brand Damage a Top Risk; China & Japan to Fuel Luxury Ad Spend

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC firms rank brand damage a top risk; China & Japan to fuel luxury ad spend; MobAir eye China app market; comScore launch MMX Multi-Platform in India; AdAsia open up in Japan & China; and Executive appointments at WPP China & Dentsu Korea.

    APAC firms rank brand damage top risk

    Businesses in Asia-Pacific deem damage to reputation or brand [...]

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  • CtrlShift Rebuke Market Players Who Oversell, Tout Own Integrated 'Hub'

    Adtech players who claim to have silver bullets should be prepared to demonstrate their products are original and able to function as claimed.

    Rene Menezes, who is co-founder and sits on the board of directors at CtrlShift, says that, while many of these tools can get the job done, their capabilities are overstated and do not match up to how they are pitched. In a LinkedIn post last month, Menezes says as much: “I call bullshit on several players in [...]

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  • Q1 IPA Bellwether Report Shows Economic Resilience: Experts Comment

    The Q1 2017 Bellwether Report, released by the IPA last week (19 April, 2017), highlights improved financial prospects and an extension to the run of marketing budget growth, to four and a half years. With a predicted rise in GDP, the Bellwether predicts a revised 0.6% growth in ad spend over the course of the year. Looking at channel performance, mobile, having only been recorded in the Bellwether Report for the last three quarters, saw a net balance of [...]

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  • Eigener Ad Blocker für Google?; Oracle kauft Moat

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eigener Ad Blocker für Google; Oracle kauft Moat; Adyoulike kooperiert mit Sizmek; und Data als größte Herausforderung.

    Google interessiert sich für eigene Ad-Blocking-Lösung

    Für ein Unternehmen, das sein Geld mit Werbung verdient, klingt es wohl eher wie ein Widerspruch: Laut Wall Street Journal denkt Google derzeit über die Einrichtung von einer eigenen Ad Blocker-Funktionalität in seine Chrome-Browser nach. Geplant sowohl für die Desktop- als auch die mobile [...]

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  • Oracle Buys Moat; Google Considers Own Ad Blocker

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Moat to be acquired by Oracle; Google Chrome ad blocker?; Adyoulike and Sizmek partner; WideOrbit and Dentsu Aegis collaborate; and Kantar ‘Dimension’ study.

    Oracle acquire Moat

    Oracle have been beefing up their digital advertising efforts with the acquisitions of BlueKai and Virtrue in the past. Now the company is buying themselves ad verification technology: Oracle have just announced the acquisition of Moat. [...]

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  • Second Place is Just First Loser: Why It’s Time to Readdress the First-Price Auction Debate

    Amid the chaos and confusion surrounding the recent brand safety issues in programmatic advertising, another debate has been slowly building momentum among those on both the buy and sell sides of the industry: the first-price auction model, writes independent ad tech consultant, Paul Gubbins (pictured below).

    This debate is moving beyond the water cooler chat of yield analysts to the mainstream press for two main reasons. Firstly, recent high-profile catalysts, including the announcement from the Guardian that they are taking market-leading [...]

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  • APAC CMOs Must Take Lead in Defining Metrics

    Marketers in Asia-Pacific lack confidence in programmatic because too many different metrics are being thrown around and they are sceptical over which one actually works.

    Rather than blame their agencies, however, marketers in this region need to take the lead and define their measures of success, says Liz Miller, CMO Council’s senior vice president of marketing.

    In a Q&A with ExchangeWire, Miller explains why CMOs are struggling over a lack of focus on critical analytics and how they need to rethink the [...]

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  • Integral Ad Science berichtet für YouTube; MediaMath Curated Market

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Integral Ad Science berichtet für YouTube; MediaMath startet seinen Curated Market; und Tapad und Innovid kooperieren.

    Integral Ad Science bietet Marken-Sicherheitsberichte für YouTube

    Nach mehreren Boykottaktionen gegen Youtube holt sich Google nun Integral Ad Science für zusätzliche Marken-Sicherheitsberichte bei YouTube ins Boot. Die MRC-akkreditierte Lösung von Integral Ad Science bietet Berichte zu acht verschiedenen Markenrisikokategorien – altersbeschränkte Inhalte, Alkohol, Glücksspiel, Hassrede, illegale Downloads, illegale Drogen, anstößige Sprache und Gewalt.

    Diese [...]

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  • Bid Enrichment: What's in It for You?

    Ahead of taking the stage at ATS Paris next week, to discuss machine learning, Cécile Douillard (pictured below), commercial director EMEA, IPONWEB, explains for ExchangeWire how to make the most of bid enrichment.

    Everybody wants data: advertisers, to accurately identify their consumers, and media owners, to sell audiences and price their inventory fairly. Data is everywhere, largely accessible through existing walled gardens, data management platforms (DMPs), and direct integrations; yet the most valuable audiences are not always there when you [...]

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