Programmatic

  • APAC Marketers Must Follow AI to Reach New Audiences

    With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure they are ready to tap these new avenues.

    The emergence of autonomous vehicles and mobility as a service, for example, would open up new windows to engage an audience that would no longer need to focus on the road, said Tripti Lochan, VML's Southeast Asia and India CEO.

    She believes that changes in the automotive industry [...]

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  • Publisher unterliegen Eyeo vor Gericht; Plista und Jivox kooperieren

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeo setzt sich vor Gericht gegen Publisher durch; Plista und Jivox kooperieren; Nielsen Ad Ratings Benchmarks; und Fünf Fragen an Oliver Hülse, Integral Ad Science.

    Erneuter Sieg für Werbeblocker

    Deutsche Gerichte sind offenbar pro-Adblocker. Bei der aktuellsten gerichtlichen Auseinandersetzung zwischen dem Adblock Plus-Entwickler Eyeo und mehreren Medienunternehmen mussten die Publisher erneut eine Niederlage einstecken.

    Die Klage war angestrengt worden von TV-Sender ProSieben Sat1, der Süddeutschen Zeitung [...]

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  • The Rise of Programmatic E-Commerce

    Retargeting has always been used as an efficient tactic for e-commerce campaigns, but can brands use programmatic to replicate retargeting success for prospecting and user-acquisition? Writing exclusively for ExchangeWire, George Levin, CEO and co-founder, GetIntent, explains the advantages of using programmatic for e-commerce and the importance of bringing these tools in-house for the best success.

    Marketing for e-commerce has been always been performance-oriented, while success has been measured and driven by very strict metrics that historically have included: ‘cost per order’, [...]

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  • Native Integration Between Adyoulike & AppNexus; Improve Digital Partners with Digital Element

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adyoulike and AppNexus integrate; Improve Digital partners with Digital Element; Plista and Jivox are teaming up; GumGum uses standardised IDs; Cooperation between Narrative and Adbrain; and Alliant’s purchasing data for RTBIQ.

    Adyoulike & AppNexus integrate for Native

    A new strategic partnership is to bring the Adyoulike native advertising SSP together with the AppNexus’ platform. Using the OpenRTB 2.3 standard to deliver in-feed [...]

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  • APAC Publishers Slow to Turn Up Video Content

    Advertisers and agencies want more video content, but few publishers in Asia-Pacific are scaling up to meet the increased demand over concerns about cost and complexity.

    Eager to reduce their dependence on YouTube, marketers in the region are keen to seek out alternative video inventory, says James Sampson, DataXu’s Asia-Pacific vice president and general manager. However, most premium publishers have yet to add video content at scale, he notes, adding that there also are other issues to consider.

    In this Q&A with [...]

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  • Localisation Key to Survival Amidst China's Walled Gardens

    Localisation and working alongside walled gardens may be key to survival in China's tough ad tech landscape. Although, this does not mean brands should stop demanding more transparency.

    Lured by the country's sizeable market potential, numerous foreign players have attempted to grab a piece of the pie, but few could claim success. A big part of this was due to their lack of local knowledge, according to Albert Sim, Miaozhen China's vice president of [...]

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  • Ad Requests am Abend; EVSG startet Viewability-Standardisierung

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Abendstunden gehören der Mobile-Nutzung; Standardisierungsvorstoß der EVSG; Integral Ad Science wird rezertifiziert; und Fünf Fragen an Kate Owen, Digital Element.

    Meiste Ad Requests am frühen Abend

    In seinem Mobile Netzwerk Report widmet sich AdColony den mobilen Nutzungszahlen in den deutschsprachigen Ländern. Erkenntnis aus dem aktuellen Bericht : Werbeeinblendungen erreichen die Nutzer vor allem in den Abendstunden.

    So wird aus den Zahlen von AdColony klar, [...]

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  • Taptica Buys Tremor Video DSP; Bitposter Launches Direct Marketplace

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$50m (£38.5m) for Tremor Video’s DSP; Bitposter Direct Marketplace; ABC accreditation for Integral Ad Science; European Viewability Certification Framework; QDOT goes Uruguay; FastPay and Videology announce USD$80m credit facility; and UK businesses not ready for GDPR.

    Taptica pays $USD50m for Tremor Video DSP

    Tremor Video is separating their buy- and sell-side business buy selling their demand-side business to Taptica. The video optimisation and attribution [...]

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  • Personalisation, But Not Precision

    With the death of cookie-based marketing on the horizon, personalised marketing (or identity-based marketing) is on the rise with the so-called ‘universal ID’. Writing exclusively for ExchangeWire, Ray Kingman, CEO, Semcasting, talks about the challenges the universal ID still faces, the advantages of IP and device-ID matching, and how marketers can boost performance by reaching unique audiences with personalised messaging.

    Around the time we started to think of our phones as essential extensions of our identities, consumers began to [...]

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  • Taptica Acquires Tremor Video’s DSP; Kepler Integrates with LiveRamp

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Taptica buys Tremor Video’s DSP; Kepler partners with LiveRamp; Videology and Tru Optik parter; Cuebiq launches new IoT Audiences; inMarket integrates with trading desks; Placecast partners with Pinsight Media; and Amobee new hires and unifies brand.

    Taptica buys Tremor Video’s DSP

    Consolidation in the ad tech space continues with mobile advertising platform, Taptica, purchasing video ad tech company, Tremor Video’s demand-side platform [...]

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