Localisation and working alongside walled gardens may be key to survival in China’s tough ad-tech landscape. Although, this does not mean brands should stop demanding more transparency.
Lured by the country’s sizeable market potential, numerous foreign players have attempted to grab a piece of the pie, but few could claim success. A big part of this was due to their lack of local knowledge, according to Albert Sim, Miaozhen China’s vice president of Miaozhen systems, who is based in Beijing.
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: CMO-Rolle in Deutschland unterentwickelt; Adjust bringt Ad Spend-API; Neuer CTO bei virtual minds; und Fünf Fragen an Martin McDonald, Tealium.Handlungsbedarf bei CMO-Rolle in Deutschland
Deutsche CMOs fühlen sich offenbar in der Ausübung ihrer Rolle nicht ausreichend unterstützt. Die von Serviceplan in Auftrag gegebene CMO-Studie 2017 stellt jetzt fest, dass nur 6% der deutschen CEOs und CMOs die Ausbildung und Vorbereitung zukünftiger CMOs [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and NAI membership for Media iQ; FastPay and AnchorOps to merge; ABC accreditation for Integral Ad Science; Deep learning for new recommendation tech at RTB House; MediaCom and Unruly cooperate; and AdSecure adds cryptomining detection capabilties.Media iQ receives certification for online safety & privacy
Analytics and technology provider Media iQ underlines its commitment to brand safety and online privacy with two [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Europe a strong growth market for premium video; Marketers intimidated by mobile programmatic; and Half of time spent consuming content is on digital.Europe a strong growth market for premium video
Growth of premium video is continuing apace across all devices and platforms, with viewers particularly embracing live and TV-quality digital content, finds a new [...]
Ad fraud and brand safety issues associated with programmatic do exist, so ad-tech vendors need to step up and help Asia-Pacific marketers deal with it, instead of simply peddling their tools.
According to a CMO Council study, 72% of brand advertisers engaged in programmatic buying were concerned about brand integrity and control in digital display ad placement. The online survey polled 300 senior marketing decision makers and included insights from interviews with some the council’s base of 13,000 members [...]
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Ippen Digital führt ads.txt ein; Digitaler Ad Spend vor allem von Retail getrieben; Ströer Digital übernimmt Mehrheitsbeteiligung an Yieldlove; und Fünf Fragen an Mario Gebers, OpenX.Regionalpublisher Ippen Digital übernimmt IAB ads.txt Skript
Mehr Transparenz und Sicherheit beim Kauf von Inventar – das will der Regionalpublisher Ippen Digital jetzt mit Hilfe des ads.txt Skripts umsetzen. Die IAB-Initiative ist eine Reaktion auf die zunehmende Verfälschung [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video monetisation in Europe grows; Commitment to DOOH brand charter by JCDecaux; Triton Digital partners with Anghami; Marketo launches AI-powered engagement solution; Partnership for AI by Dataiku and Keyrus UK; New video format by Teads; Mobile programmatic confuses marketers; and Retail sector powers German ad spend.Europe embraces video monetisation via programmatic
According to FreeWheel’s Video Monetisation Report, premium video is [...]
Will programmatic buying and selling replace the need for sales teams? No, of course it won’t. However, it will require a new set of skills to be honed, writes Paul Gubbins (pictured below), independent ad tech consultant, exclusively for ExchangeWire.
Having been involved in helping companies to train and transition their direct sales forces from an IO- to a programmatic-view of the world, I wanted to share some thoughts on what I believe the sales teams of today and [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mobile drives SEA digital ad spend; E-commerce accounts for 30% of China online ads; AdAsia buys Japanese publisher trading desk; New AU agency to tap voice experience; Dentsu turns up Amplifi in Malaysia; and Oracle unveils AU audience-data offering.Mobile drives SEA digital ad spend
Mobile ad spend across six Southeast Asian markets is expected to more than double [...]
While mobile web advertising has been around for a while, there are various challenges for advertisers that are now starting to be addressed with in-app advertising capabilities. And having the ability to access in-app audiences, especially in the mobile gaming industry, could be a game changer. Pepe Agell (pictured below), VP of corporate strategy, Chartboost, talks about the challenges advertisers face and the opportunities now available with programmatic access to mobile gaming inventory.ExchangeWire: Mobile gaming is a huge [...]