• Ad Tech Is Not Big Tech    

    Audigent Founder and CEO Drew Stein takes a look at why big tech’s sudden privacy-first attitude is not in the interests of consumers - it’s about forcing advertisers and publishers to play ball The internet is changing in 2024. Although the [...]

  • Onetag Continues 2024 Expansion with Strategic New Hires

    Cookieless curation AI-powered programmatic platform Onetag today (May 7th, 2024) announces the appointment of Mabroor Ahmad as sales director, supply, alongside key global and US hires, as it continues to lead the charge in smart programmatic technology that identifies the [...]

  • Pubstack Unveils Q1 2024 Programmatic Data Benchmark

    Pubstack, a leading ad management platform for web publishers, is excited to announce the release of its highly anticipated 'Programmatic Data Benchmark' for the first quarter of 2024. This comprehensive report provides invaluable insights derived from Pubstack's extensive platform data, offering [...]

  • Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory

    Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level [...]

  • OpenX Elevates Joel Meyer to SVP of Engineering

    OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (April 30th, 2024) announced the promotion of Joel Meyer to senior vice president of engineering. In this role, Meyer will lead OpenX’s engineering function as programmatic advertising continues [...]

  • Deutsche Telekom's Alliance with Equativ Strengthens Advertisers' Ability to Maximise the Addressable Advertising TV Landscape

    Deutsche Telekom, majority owner of T-Mobile, unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany.  By leveraging extensive reach in premium digital environments and precise targeting, the alliance empowers advertisers to minimise [...]

  • VIOOH Launches Programmatic Sales for Digital Out-of-Home with Beijing Metro

    Today, (April 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its second programmatic media owner partnership in mainland China. VIOOH has launched real-time trading across local programmatic DOOH (prDOOH) inventory in partnership with Beijing Top [...]

  • Greenbids’ Guillaume Grimbert on the State of Sustainability in Programmatic 

    In this interview we caught up with Guillaume Grimbert, CEO and co-founder of Greenbids, to discuss the state of sustainability in the programmatic landscape. Guillaume expands on how programmatic advertisers can adopt more sustainable practices while avoiding greenwashing or treating [...]

  • Strengthening Ad Tech Advocacy: TeqBlaze Joins the Prebid Community

    TeqBlaze, a leading ad tech provider, is expanding its contribution to developing industry standards by stepping into the Prebid community. This move aligns with TeqBlaze's commitment to developing industry standards and modernising its products. By joining the Prebid community, TeqBlaze gains [...]

  • Ad Tech Opti Digital Forecasts +60% Growth in 2024

    The French pubtech company Opti Digital has just unveiled its 2023 results, marking an impressive success with a notable 33% increase in gross margin. Looking ahead to 2024, the company aims for an ambitious 60% growth.  Opti Digital initially focused on [...]