ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Finanzrunde bei Roqad; Digitale Wachstumsrate in Deutschland; Fyber kooperiert mit mediasmart; und Fünf Fragen an Viktor Zawadzki, MediaMath.Frisches Kapital für Roqad
Roqad holt sich neue Investoren an Bord. Der Ad Tech-Anbieter aus Berlin hat in einer Finanzrunde Kapital in nicht näher genannter Höhe eingesammelt. Unter den Investoren sind unter anderem NWZ Digital, PDV und media + more [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Turn are acquired by Amobee; Google go for MRC accreditation; Funding for TVSquared; European Expansion for Factual; Taptica open London office; Bidtellect and TripleLift partner; Adloox MRC-accredited; New supply for mediasmart; and S4M take over Netadge.Turn acquired by Amobee
APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers still struggling with disjointed customer touchpoints; Australia see early 6.2% dip in agency bookings; The Trade Desk eye Indonesia growth; Band Interprise play alongside gyro; Vietnamese broadcaster now available on SpotX; and Executive appointments at Publicis agencies.APAC marketers still faced with disjointed customer touchpoints
Providing an omnichannel customer experience remains wishful thinking, at least for [...]
In this industry byliner, SelectMedia’s CEO and founder, Sagi Gordon, discusses the growth of video marketing in Asia-Pacific and urges marketers in the region to take the first steps towards fighting ad fraud.
The use of programmatic software for the purchase of digital video advertising is already a fact in Asia. The technology has brought about a great change to the field of marketing, which was previously dominated by traditional video marketing practices. Programmatic video marketing has been particularly preferred over [...]
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Virtual Minds-Tochter Adition übernimmt mov.ad; DCMN kauft realzeit; Rubicon Project stellt Plattform für SoundCloud; und Fünf Fragen an Uli Hegge, AppNexus.Virtual Minds expandiert und übernimmt mov.ad
Die Virtual Minds-Tochter Adition – gerade erst selber von dem Adtech-Spezialisten übernommen – legt sich das Münchner Video-Tech-Unternehmen mov.ad zu. Damit geht Virtual Minds einen weiteren Schritt in Richtung Full-Stack-Aufstellung.
Im Rahmen der Übernahme soll mov.ad vollständig in Adition [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong revenue growth for Teads; Rubicon Project supply platform for SoundCloud; Eyeota partner with MeritDirect; OpenX and PCH partnership; GeoEdge provide QA testing; and Bitposter team up with Kinetic and JCDecaux.Record-breaking revenue for Teads
Good news for video ad tech provider Teads. The Luxembourg-based company raked in USD$200m (£160m) in 2016, representing 39% growth year-on-year.
According to Real-Time [...]
It can sometimes be tricky to manoeuvre the realm of programmatic video, especially for publishers in Asia-Pacific that may be new to the ad tech platform and have to operate within a highly diverse region. Here to offer up some advice in this week’s industry byliner is Steve Davis, Ooyala’s general manager for Asia-Pacific and Japan, who urges the need to go ‘live’ as well as pump up the fight against ad blocking.
Programmatic ad revenue is expected to more than [...]
After years of lagging behind, the DACH market is finally nearing consolidation. In this piece, Frederike Voss (pictured below), CEO and co-founder of German meta-SSP orbyd, is taking an insider’s look at the market and why ad tech is becoming a must-have in Germany.
Within the increasingly digitalised advertising sector, the consolidation movement is becoming more noticeable in the German digital landscape. Be it on the sell side, like the acquisition of T-Online and [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA markets see disparate digital ad spend; China bank brands more valuable than US peers; Japanese ad firm buy out Singapore activation agency; Landor & Designworks unite in AU; AOL launch price optimisation tool in Asia; and IAB AU bring on executive consultant and new board member.SEA markets see disparate digital ad spend
Digital ad spend in Southeast [...]
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved from Oracle’s Global Industry Solutions Group (technology solutions for retail, financial services, utilities, public sector, etc.) to Oracle Marketing Cloud as SVP and general manager, replacing Kevin Akeroyd, who left the company.
During an interview at Oracle’s Modern Business Experience event [...]
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