Programmatic
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£11.4bn Ad Spend for UK in 2017; New Partnerships for Bitposter
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend forecast 2017; Bitposter inks new partnerships; Device ID fraud costs USD$1bn (£730m) in damages; Funding for Funnel; PRISA uses Switch SSP; and comScore provides global viewability measurement.
£11.4bn forecast for UK Digital Ad spend 2017eMarketer’s forecast for UK digital ad spend will total £11.44bn in 2017. That figure is an improvement by 11% from last year’s ad spend [...]
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Ad Tech Dominates: Looking Back at dmexco & Forward to the Future
With another highlight of the programmatic calendar done and dusted, Anton Kooijman (pictured below), managing director Northern Europe, Rubicon Project, looks at the behemoth of a trade show that dmexco has become and the key trends coming out of this year’s conference – outside of the Debate Hall.
Ad tech now dominatesNo longer is it confined to a certain Hall – ad tech is now the accepted norm. Giants like Facebook, Amazon, and Google sit amongst DSPs, SSPs, exchanges, retargeters, and [...]
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Video Fuels China Digital Ad Spend; Asian Consumers Choose Humans Over Bots
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video fuels China digital ad spend; Most Asian consumers choose humans over bots; China programmatic ad spend climbs 78%; Aussies will shame loved brands for wrongdoing; Singapore agency offers Facebook cross-border insights; Twitter snags 35 APAC video content partners; MediaMath takes professional services to ANZ; and Rice takes up shop in HK.
Video fuels China digital ad spendDigital [...]
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Kargo: Don't Over-Rely on Open Exchanges
To mitigate the risk of ad fraud and bots, marketers in Asia-Pacific should not be too dependent on programmatic open exchanges and must combine technology with human oversight.
Advertisers should practise caution against relying solely on automation, advised Rob Leach, Kargo’s Asia-Pacific general manager, who pointed to a The&Partnership study that revealed nearly 30% spent on open exchanges last year was on invalid traffic. He further underscored the need to assert more human control to ensure quality, rather than quantity, ad [...]
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Heiße Themen Viewability & Ad Fraud; ADEX übernimmt Batch Media
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: IAS bringt Media Quality Report für Deutschland; The ADEX übernimmt Batch Media ganz; Noch eine Übernahme für Glispa; Eigene SSP-Header Bidding-Lösung bei Plista; und Fünf Fragen an Marco Dohmen, FreeWheel.
Ad Fraud und Markensicherheit weiterhin heiße Themen in DeutschlandAuch für den deutschen Markt hat der Verification-Anbieter Integral Ad Science einen Media Quality Report erstellt. Das Ergebnis: Die Markensicherheit ist leicht gesunken, Anzeigenbetrug [...]
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AU Online Ads Hit £4.64bn; Klareco to Shed Bell Pottinger Asia in Rebrand
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online ads hit £4.64bn; Klareco to shed Bell Pottinger Asia in rebrand; Eyeota brings Helix to Indonesia; Maxus becomes Essence in Korea; and Social impacts SEA trust in financial brands.
AU online ads hit £4.64bnOnline ad spend in Australia has climbed 11.7% year-on-year to reach AUD$7.6bn (£4.64bn) in fiscal 2017, ended June 30.
The “robust double-digit growth” helped [...]
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Glomex expandiert nach UK; Iotec startet in der DACH-Region
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Glomex startet in UK; Iotec startet in DACH; ProSiebenSat1 starten Kooperation mit Line; und Fünf Fragen an Lars Hense, Inskin Media.
Glomex expandiert in EuropaVor mehr als einem Jahr startete Glomex auf dem deutschen Markt. Die Video-Exchange ist eine hundertprozentige ProSiebenSat1-Tochter und geht jetzt die Expansion in weitere europäische Märkte an, um zu zeigen, dass das Glomex-Modell auch auf internationalen Märkten läuft. So launcht [...]
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Sizmek Completes Acquisition of Rocket Fuel; Quantcast Audience Insights
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Rocket Fuel belongs to Sizmek; Quantcast provides Audience Insights; Mindshare launches ANNA; Sublime Skinz introduces new ad format; S4M-Factual partnership; Funding for mediarithmics; and ID5 tackles cookie synchronisation.
Sizmek’s acquisition of Rocket Fuel completedAfter announcing the acquisition of Rocket Fuel two months ago, Sizmek has now closed the transaction, creating a full-stack solution that aligns Sizmek’s creative-optimisation and data-activation capabilities with Rocket Fuel’s [...]
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VideoAmp Raises USD$21.4m in Series B Funding; SpotX Acquired by RTL Group
ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: VideoAmp raises Series B; RTL Group acquires SpotX; Valassis acquires MaxPoint; The Trade Desk and White Ops partner; Inneractive launches initiative to clean up the market; and GTCR acquires majority stake in Simpli.fi.
VideoAmp raises USD$21.4m in Series B fundingJust when you thought there wasn’t as much growth in ad tech, VideoAmp, a TV operating system technology for advertising, raises [...]
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Who Is Responsible for Programmatic?
Often, asking who is responsible for programmatic advertising results in a misinterpretation that the ‘who’ has to be a single individual. However, as Kristen Ditsch, senior manager of client success, Choozle, explains, it isn’t as simple as that. Writing exclusively for ExchangeWire, Ditsch outlines the key points to consider when assigning programmatic responsibility.
In my three years of helping agencies onboard and bring scale to in-house programmatic media buying, I’ve learned the answer is not so black and white. Determining who is responsible [...]
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