Pubstack Unveils Q1 2024 Programmatic Data Benchmark
Pubstack, a leading ad management platform for web publishers, is excited to announce the release of its highly anticipated 'Programmatic Data Benchmark' for the first quarter of 2024. This comprehensive report provides invaluable insights derived from Pubstack's extensive platform data, offering [...]
Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory
Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level [...]
Deutsche Telekom's Alliance with Equativ Strengthens Advertisers' Ability to Maximise the Addressable Advertising TV Landscape
Deutsche Telekom, majority owner of T-Mobile, unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany. By leveraging extensive reach in premium digital environments and precise targeting, the alliance empowers advertisers to minimise [...]
VIOOH Launches Programmatic Sales for Digital Out-of-Home with Beijing Metro
Today, (April 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its second programmatic media owner partnership in mainland China. VIOOH has launched real-time trading across local programmatic DOOH (prDOOH) inventory in partnership with Beijing Top [...]
Strengthening Ad Tech Advocacy: TeqBlaze Joins the Prebid Community
TeqBlaze, a leading ad tech provider, is expanding its contribution to developing industry standards by stepping into the Prebid community. This move aligns with TeqBlaze's commitment to developing industry standards and modernising its products. By joining the Prebid community, TeqBlaze gains [...]
ArcSpan Releases "Identifier Audit" to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes
ArcSpan Technologies, the innovative publisher audience data monetisation company, announced today (April 4th, 2024) the release of AMS “Identifier Audit” dashboards. Available within ArcSpan’s AMS Audience Insights suite, Identifier Audit tracks the presence and correlation of various identifiers to won [...]
Proveedor de tecnología de publicidad en vídeo outstream AdPlayer.Pro presenta nuevas funciones programáticas
AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad en vídeo outstream, ha lanzado actualizaciones de subasta programática, mejorando su plataforma publicitaria de vídeo. Como se indica en el anuncio oficial de la compañía, las nuevas funciones de subasta en tiempo [...]
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