• Has the Awkward First Date Led to a Match Made in Programmatic Heaven?

    A year on from the publication of the Programmatic Supply Chain Transparency study, Clare O’Brien, head of media effectiveness & performance at the Incorporated Society of British Advertisers (ISBA), reflects on the report’s findings, the current state of the programmatic [...]

  • Data-Led Buying in Emerging Channels: Q&A with Charlotte Powers, the7stars

    In this exclusive interview with ExchangeWire, Charlotte Powers, digital lead at the7stars and judge of The Wires Global 2021, discusses data-led buying in the context of emerging channels in programmatic. What is the current state of play when it comes to [...]

  • A Serious End Game is Playing Out for Rogue Programmatic Traders

    In this article written exclusively for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, explains how the IAB Tech Lab will help the industry rid itself of rogue programmatic traders. The mechanics of automated digital advertising are regularly compared [...]

  • ATS London 2021: Reframing The Future Of Our Industry

    Google said its long goodbye to third-party ad tech last week. In a typically ambiguous post, the company explained to the world that it would no longer use cross-site identifiers in its browser or across its ad tech stack. All [...]

  • The Next-Generation Service Layer

    The concept of a digital-first agency is hardly a new one, indeed most of the major groups have such agencies within them. From Essence under the wing of GroupM, to the likes of Merkle (Dentsu Aegis Network); Epsilon (Publicis); and [...]

  • CMA Raises Concerns Over Adevinta-eBay Deal; UK: PMPs Bloom Whilst Open Exchanges Falter

    In today’s ExchangeWire news digest: the Competition and Markets Authority warns that Adevinta’s plan to buy eBay’s classified unit could stifle competition; the UK sees private marketplaces eclipse open exchanges for the first time; and streaming TV stays in the [...]

  • 2021 Predictions: OOH

    With consumers around the world confined to their homes, and few venturing outdoors, 2020 looked disastrous for out-of-home (OOH) advertising. Yet, despite the pessimistic outlook, OOH proved resilient, and adapted to the landscape with agility and flexibility. Now, many OOH [...]

  • Publisher Automation in the UK Media Industry

    In this exclusive article written for ExchangeWire, independent consultant Emily Palmer summarises the results of a recently-conducted survey of ad ops and programmatic professionals working at UK publishers, conducted with her client GeoEdge, as well as a subsequent discussion conducted [...]

  • Integral Ad Science Expands Business Operations in Australia and New Zealand, Makes Senior Appointments

    Integral Ad Science (IAS), the global leader in digital ad verification, today announced three senior appointments in Australia and New Zealand (ANZ) to accelerate the company’s growth in the region. IAS has named Jessica Miles as country manager, Brandon Coleman [...]

  • Why Broadcasters are the Ones to Watch in the Next Wave of Disruption

    Ad tech’s landscape never stays the same for too long, with technological advances, regulatory changes, and world-wide events combining to create the need for players to be adaptable and innovative. Whilst this year has been a particularly gruelling one for [...]