The global guide for the Ad Tech and Mar Tech industry

  • APAC Sees Growing CTV Demand, But Lack of Standardised Audience Verification Plagues Market, Q&A with Juliette Stead, APAC VP, Telaria.

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  • Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind

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  • APAC Publishers Should Tap Advanced Analytics to Get Due Returns

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  • USD$225m for MediaMath; Customer Analytics Boost Growth & Revenue

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  • AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%

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  • Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

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  • Singapore Publisher Merges Content Marketing Units to Create 'Sweet'; Japanese Agency Spins Up Creative Unit

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  • Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T

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  • How Will Programmatic Trading Evolve & What Attitudes Will Shape Its Future? Contribute to IAB's Industry Benchmark Survey

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  • Waking the Sleeping Giants for Mobile Opportunities: Q&A with Itamar Benedy, CEO, Glispa

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