As consumers are watching more and more content across multiple devices, advertisers are trying to figure out the best way to effectively find, and get in front of, valuable audiences with Advanced TV buying. Writing exclusively for ExchangeWire, Jay Prasad (pictured below), chief strategy officer, VideoAmp, talks about the challenges marketers face when it comes to budgets, measurement, data management, and the technology available to support a marketer’s Advanced TV buying strategy.
Some would argue that the opportunity to market [...]
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neues Programmatic-Gütesiegel für Agenturen vom BVDW; Evania Video und Fraudlogix kooperieren; Fyber bringt neue Demand-orientierte Nutzeroberfläche; und Fünf Fragen an Volker Ballueder, Rocket Fuel.Programmatic-Gütesiegel für Agenturen
Der BVDW bringt ein neues Gütesiegel für die programmatische Wirtschaft an den Start. Nach den Ad-Tech-Anbietern wendet sich der Industrieverband mit seiner Initiative jetzt an die Agenturen: Das BVDW-Zertifikat Programmatic Advertising für Agenturen kann ab dem [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS opens new anti-ad-fraud certification; OpenX buys Mezzobit and PubNation; Adyoulike and The Trade Desk partner; Evania and Fraudlogix cooperate; Triton and OMS expand partnership; and New tools at Fyber.JICWEBS takes next step in fight against ad fraud
After introducing a scheme for ad tech companies to certify their compliance with anti-ad-fraud measures, UK industry body JICWEBS now introduces a certification scheme for companies [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China fuels in-app ad growth; Google brings store metrics to Singapore; GroupM integrates audience intelligence with Alibaba Uni Marketing; AU advertisers must observe new sex appeal rules; Newsfeeds drive China search ads; and Chimney APAC launches Features and restructures ad unit.China fuels in-app ad growth
In-app ad spend accounts for 98% of mobile ads in China, where [...]
Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely missing the boat.
For travel marketing specialist, Sojern, that meant having the ability to act within 11 seconds after someone had made an online booking. This was the amount of time its platform would be aware an airline reservation had been made and trigger the corresponding campaign action to target specific consumers, said Russell Young (pictured below), Sojern’s Asia-Pacific managing [...]
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Betrugsmasche Device-ID-Fraud; Adjust holt neue Mitglieder in die Coalition Against Ad Fraud; In-App Ad Spend boomt; und Fünf Fragen an Andreas Joebges, RMG.Device ID Fraud verursacht über 1 Mrd. USD$ Schaden
Der globale Markt für mobile Werbung boomt mit einem Gesamtvolumen von USD$ 99.3 Milliarden, so eine ZenithOptimedia-Prognose. Kein Wunder also, dass dieser Wachstumsmarkt Betrug anzieht, bei dem über das Anzapfen Tausender mobiler Geräte vermeintliche [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend forecast 2017; Bitposter inks new partnerships; Device ID fraud costs USD$1bn (£730m) in damages; Funding for Funnel; PRISA uses Switch SSP; and comScore provides global viewability measurement.£11.4bn forecast for UK Digital Ad spend 2017
eMarketer’s forecast for UK digital ad spend will total £11.44bn in 2017. That figure is an improvement by 11% from last year’s ad spend [...]
With another highlight of the programmatic calendar done and dusted, Anton Kooijman (pictured below), managing director Northern Europe, Rubicon Project, looks at the behemoth of a trade show that dmexco has become and the key trends coming out of this year’s conference – outside of the Debate Hall.Ad tech now dominates
No longer is it confined to a certain Hall – ad tech is now the accepted norm. Giants like Facebook, Amazon, and Google sit amongst DSPs, SSPs, exchanges, retargeters, and [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video fuels China digital ad spend; Most Asian consumers choose humans over bots; China programmatic ad spend climbs 78%; Aussies will shame loved brands for wrongdoing; Singapore agency offers Facebook cross-border insights; Twitter snags 35 APAC video content partners; MediaMath takes professional services to ANZ; and Rice takes up shop in HK.Video fuels China digital ad spend
To mitigate the risk of ad fraud and bots, marketers in Asia-Pacific should not be too dependent on programmatic open exchanges and must combine technology with human oversight.
Advertisers should practise caution against relying solely on automation, advised Rob Leach, Kargo’s Asia-Pacific general manager, who pointed to a The&Partnership study that revealed nearly 30% spent on open exchanges last year was on invalid traffic. He further underscored the need to assert more human control to ensure quality, rather than quantity, ad [...]