Teads, the omnichannel outcomes platform, today (19th June, 2026) announced the launch of Teads CTV Ensemble, a comprehensive connected TV suite that combines HomeScreen and InStream solutions to deliver AI-powered performance and full-funnel outcomes. Designed to make CTV a central driver of modern omnichannel strategies, the suite enables advertisers to activate, optimise, and measure campaigns through a single workflow in Teads Ad Manager.

As brands face increasing pressure to capture consumer attention and drive measurable results, Teads CTV Ensemble brings together premium inventory, creative intelligence, unique data solutions, and AI-powered optimisation to maximise outcomes across the big screen and beyond.

"Our mission is to bridge the gap between brand storytelling and measurable action by combining the prestige and scale of the big screen with the precision of digital performance," said Remi Cackel, chief product officer of enterprise brands, agencies & CTV at Teads. "With Teads CTV Ensemble, we're transforming CTV into an AI-powered engine for omnichannel growth."

A unified suite for modern CTV advertising

Teads CTV Ensemble is built on four core pillars:

Premium supply

• High-attention HomeScreen placements across leading OEMs including Google TV, Samsung, LG, TCL, and Hisense, with more than 5,000 campaigns delivered globally.
• Engaging formats such as InPlay and InPause that capture attention naturally within the viewing experience.

Creative intelligence

• Dynamic Creative Optimisation (DCO) for CTV, enabling real-time personalisation through audience and content signals, including location-based creative messaging.
• Teads Studio for CTV, combining predictive AI and creative expertise to optimise assets for the big screen.

Unique data solutions

• Programme-level agentic targeting that aligns campaigns to highly relevant content environments using real-time signals and metadata.
• Audience and household targeting powered by Teads’ Omnichannel Graph and first-party data, helping brands reach consumers based on intent, life stages, and household characteristics.

AI-powered optimisation

• CTV Performance, optimising HomeScreen and InStream campaigns toward qualified visits, conversions, store traffic, and offline sales.
• CTV for attention, powered by Adelaide, Lumen, and TVision, including exclusive access to Lumen's HomeScreen attention measurement capabilities across major global markets.

Teads CTV Performance reaches general availability

The launch also marks the general availability of Teads CTV Performance. Following a successful beta phase spanning nearly 40 campaigns across 14 countries, the solution demonstrated CTV's ability to drive measurable lower-funnel outcomes traditionally associated with smaller screens.

"Historically, we've looked to the big screen for awareness and the smaller screen for action. This campaign with Teads shattered that divide," said Mark Lynch, marketing director at Citroën UK. "Driving more than 5,000 qualified conversions directly from CTV proves the living room is now a performance channel."

Building the future of omnichannel advertising

As media consumption becomes increasingly fragmented, Teads continues to advance a connected approach that links CTV exposure with mobile and web engagement. By enabling seamless cross-screen orchestration, Teads helps advertisers amplify creative impact, capture attention, and drive measurable business outcomes.

Teads will continue expanding its CTV capabilities through ongoing innovation in creative intelligence, data solutions, and AI-powered optimisation, reinforcing its vision for CTV as the foundation of modern omnichannel advertising.

Teads

Teads Holding Co. (“Teads”) (Nasdaq: TEAD) is the omnichannel outcomes platform for the Open Internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes for branding and performance objec...

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