DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (9th September, 2026) announced the appointment of Fiona Salmon as regional vice president, Northern Europe. In this role, Salmon will lead DV's commercial [...]

Mark Nedzelskii, VP of growth at BidMatrix, shares where he trusts AI agents today, where he does not, and why better automation may actually make human strategy more important

Adnami, the attention-first ad tech company, today (7th September, 2026) announced the launch of exclusive curated deal packages available directly in Google Display & Video 360 (DV360) through Index Exchange.  The new packages give programmatic and media specialists a quicker and [...]

Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge [...]

Covatic, the audience solutions company for publishers and broadcasters, today (18th August, 2026) announced the launch of Covatic Smart Campaigns, a publisher-controlled optimisation engine that lets publishers reshape campaign targeting while campaigns are still live, optimising directly for the advertiser’s [...]

As monetisation ecosystems become more complex, the challenge is no longer collecting information. Opti Digital's Sébastien Moutte dives in...

Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad [...]

Today (24th July, 2026), SuiteDSP announced the launch of AI Decisioning, a new capability that enables advertisers to evaluate every programmatic impression before placing a bid, using real-time intelligence instead of static campaign rules. The new capability expands SuiteDSP's optimisation engine [...]

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (23rd July, 2026) announced the launch of Ad Experience Hub, a new suite of high-impact ad experiences designed to help publishers increase the value of their [...]

The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study from the Digital Twin activation platform Parallel finds that World Cup advertisers could lift the resonance of their [...]