Today (24th July, 2026), SuiteDSP announced the launch of AI Decisioning, a new capability that enables advertisers to evaluate every programmatic impression before placing a bid, using real-time intelligence instead of static campaign rules. The new capability expands SuiteDSP's optimisation engine [...]

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (23rd July, 2026) announced the launch of Ad Experience Hub, a new suite of high-impact ad experiences designed to help publishers increase the value of their [...]

The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study from the Digital Twin activation platform Parallel finds that World Cup advertisers could lift the resonance of their [...]

Attekmi, an ad tech solutions provider, has recently introduced SSP VAST handling and validation. The company added to their solutions a new VAST Extensions section for VAST SSP endpoints with configurable video and audio ad parameters. The upgrade includes support [...]

Mobupps is proud to announce that it has been awarded Reddit Gold Certified Sales Partner, recognising the company’s expertise in leveraging Reddit’s advertising solutions to deliver impactful results for clients. This achievement highlights Mobupps’ commitment to excellence, innovation, and performance-driven advertising [...]

Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. This [...]

DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced the expansion of DV Authentic AdVantage™ to Meta and TikTok. The solution combines pre-bid media quality protection, AI-powered campaign optimisation and independent [...]

Teads, the omnichannel outcomes platform, today (19th June, 2026) announced the launch of Teads CTV Ensemble, a comprehensive connected TV suite that combines HomeScreen and InStream solutions to deliver AI-powered performance and full-funnel outcomes. Designed to make CTV a central [...]

DoubleVerify(“DV”), the leading software platform to verify media quality, optimise advertising performance, and prove campaign outcomes, introduced DV Neura™, the cognitive engine powering artificial intelligence across DV MAP™, the DV Media AdVantage Platform.  As DV continues to invest in AI to [...]

Perion’s Doreen Liu, looks at the challenge of unlocking the full performance potential of creative insights...