Adnami, the attention-first ad tech company, today (7th September, 2026) announced the launch of exclusive curated deal packages available directly in Google Display & Video 360 (DV360) through Index Exchange.  The new packages give programmatic and media specialists a quicker and [...]

Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge [...]

Covatic, the audience solutions company for publishers and broadcasters, today (18th August, 2026) announced the launch of Covatic Smart Campaigns, a publisher-controlled optimisation engine that lets publishers reshape campaign targeting while campaigns are still live, optimising directly for the advertiser’s [...]

As monetisation ecosystems become more complex, the challenge is no longer collecting information. Opti Digital's Sébastien Moutte dives in...

Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad [...]

Today (24th July, 2026), SuiteDSP announced the launch of AI Decisioning, a new capability that enables advertisers to evaluate every programmatic impression before placing a bid, using real-time intelligence instead of static campaign rules. The new capability expands SuiteDSP's optimisation engine [...]

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (23rd July, 2026) announced the launch of Ad Experience Hub, a new suite of high-impact ad experiences designed to help publishers increase the value of their [...]

The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study from the Digital Twin activation platform Parallel finds that World Cup advertisers could lift the resonance of their [...]

Attekmi, an ad tech solutions provider, has recently introduced SSP VAST handling and validation. The company added to their solutions a new VAST Extensions section for VAST SSP endpoints with configurable video and audio ad parameters. The upgrade includes support [...]

Mobupps is proud to announce that it has been awarded Reddit Gold Certified Sales Partner, recognising the company’s expertise in leveraging Reddit’s advertising solutions to deliver impactful results for clients. This achievement highlights Mobupps’ commitment to excellence, innovation, and performance-driven advertising [...]