Adform, the integrated advertising platform, today (28th October, 2026) shares highly positive results from the live rollout of its Model Context Protocol (MCP) Server. Transforming how advertisers manage and optimise programmatic campaigns, the MCP Server is fundamentally changing how partners [...]

Adnami, the attention-first ad tech company, today (27th October, 2026) announced the launch of its Express Supply Agents, bringing Adnami’s agentic optimisation to the wider market. The agents continuously optimise premium supply towards attention or another metric of choice, steering [...]

AdXact, AdXcelerant’s demand-side platform (DSP), today (15th October, 2026) announced a partnership with VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform (SSP). The integration gives AdXact advertisers programmatic access to VIOOH’s DOOH inventory, while bringing additional demand to [...]

DAIVID, the creative and media intelligence engine, today (6th October, 2026) launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads based on how the surrounding content makes [...]

Azerion, one of Europe's largest digital advertising and entertainment media platforms, today (23rd September, 2026) announced the launch of its unified publisher suite under the Improve Digital brand. The move brings together Azerion's supply-side technology and monetisation services into a [...]

Relevant Digital is introducing a new optimisation engine in Relevant Yield, built to continuously improve publishers' programmatic setups as market conditions change. Its first application, Automated Floor Price Optimisation, dynamically adjusts floor prices to help publishers increase ad revenue while [...]

On Device, a leading provider of advanced Brand Lift measurement, announced today (21st, September 2026) that it has partnered with Index Exchange to make independent brand lift studies available through Index Marketplaces.

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (9th September, 2026) announced the appointment of Fiona Salmon as regional vice president, Northern Europe. In this role, Salmon will lead DV's commercial [...]

Mark Nedzelskii, VP of growth at BidMatrix, shares where he trusts AI agents today, where he does not, and why better automation may actually make human strategy more important

Adnami, the attention-first ad tech company, today (7th September, 2026) announced the launch of exclusive curated deal packages available directly in Google Display & Video 360 (DV360) through Index Exchange.  The new packages give programmatic and media specialists a quicker and [...]