Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. This [...]

DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced the expansion of DV Authentic AdVantage™ to Meta and TikTok. The solution combines pre-bid media quality protection, AI-powered campaign optimisation and independent [...]

Teads, the omnichannel outcomes platform, today (19th June, 2026) announced the launch of Teads CTV Ensemble, a comprehensive connected TV suite that combines HomeScreen and InStream solutions to deliver AI-powered performance and full-funnel outcomes. Designed to make CTV a central [...]

DoubleVerify(“DV”), the leading software platform to verify media quality, optimise advertising performance, and prove campaign outcomes, introduced DV Neura™, the cognitive engine powering artificial intelligence across DV MAP™, the DV Media AdVantage Platform.  As DV continues to invest in AI to [...]

Perion’s Doreen Liu, looks at the challenge of unlocking the full performance potential of creative insights...

Clinch has long helped marketers maximise the relevance and value of every advertising impression through intelligent creative and omnichannel orchestration. Today (11th June, 2026), the company is expanding that foundation into AI-era brand management with the launch of an operational [...]

Media buying ecosystem Bedrock Platform has partnered with Advertible, a creative infrastructure company, to create a closed agentic ad loop from decisioning to impression. With the introduction of the Creative Agent, powered by Advertible and orchestrated by Bedrock’s Pathfinder, agencies and brands can turn [...]

What links a disappointingly dull watermelon and the ad tech ecosystem? Only Shirley Marschall could bring you the answer...

Channel 4 has demonstrated how out-of-home (OOH) advertising can drive measurable brand impact when evaluated using real-world exposure data, through new analysis conducted with On Device. Using On Device’s brand lift measurement approach, in collaboration with Talon, the leading independent out-of-home [...]

Today (12th May, 2026), Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced the expansion of its advertising ecosystem with the launch of SuiteDSP, a new omnichannel demand-side platform designed to support advertisers and agencies [...]