Adnami Makes Attention-Optimised Supply Accessible to All with Express Supply Agents
by on 27th Oct 2026 in News
Adnami, the attention-first ad tech company, today (27th October, 2026) announced the launch of its Express Supply Agents, bringing Adnami’s agentic optimisation to the wider market. The agents continuously optimise premium supply towards attention or another metric of choice, steering spend to the placements that deliver. Building on Adnami’s Agentic Curation offering, the launch extends its Supply Agents to advertisers and agencies who haven’t yet worked with Adnami.
Express Supply Agents bring Adnami’s agentic optimisation outside the platform login and into a simple, guided setup. Buyers choose what the agent should optimise towards, whether attention, engagement, 3-second views or clicks, then select a market and up to three standard display sizes. The deal is sent straight to the DSP and seat of their choice, with premium, brand-safe inventory from multiple publishers packaged into a single deal ID.
Once a deal is live, an agent continuously optimises delivery towards the chosen outcome, shifting spend away from placements that aren’t performing. Attention-optimised deals are powered by Adnami’s Sonar tracker, which measures attention on every impression. Buyers also get free access to campaign reporting that brings attention, delivery and costs into one view, so they can see what is working and where their budget is being spent.
Express Supply Agents are designed to make agent-optimised buying easy to try. Buyers can set up and run an agent entirely on their own. For a guided setup or access to high impact formats, the Adnami team can be contacted for additional support or solutions. Express Supply Agents cover standard display across international markets and work with more than 100 DSPs, including Google Display & Video 360, The Trade Desk, StackAdapt, and Adform. There is no separate invoice from Adnami: buyers pay for media through their DSP as usual once deals are activated.
"Any programmatic buyer can now access premium supply and agent-powered optimisation in minutes. Express Supply Agents combines our strong premium supply marketplace with agents that continuously optimise deals towards attention and other KPIs, right from the start. It’s a natural next step in our mission to make programmatic advertising both easy and effective."
Simon Kvist, CEO, Adnami
Learn more about Express Supply Agents and create your first optimised supply deal in minutes.
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